The last date of Kudumbashree 'Onam Utsav', the online Trade Fair,  being conducted through www.kudumbashreebazaar.com, the e-commerce portal of Kudumbashree is extended till 15 September 2021. 'Onam Utsav' was launched to extend maximum support to Kudumbashree micro entrepreneurs and farming group members (JLG) to make maximum out of the onam market.

Various offers are introduced in the 'Onam Utsav' online trade fair. Discounts are given upto 40% as part of the 'Onam Utsav'. Those who purchase for more than Rs 1000 would get an additional discount of 10% as well. The products would be delivered free of cost all across the country, associating with the Postal Department. There are attractive combo offers as well.

Food products, apparels, cosmetic products, masala powders, bags, umbrellas, spices, toiletries, honey, ragi, millet, cardamom, coffee etc from tribal sectors are also available. The customers can buy around 1000 products from this online trade fair. The customers would get the opportunity to buy the organic, pure and ethnic products produced by Kudumbashree entrepreneurs, with greater discounts from anywhere across the country through this online trade fair.

The date for submitting entries for 'Kudumbashree oru Nerchithram' Season 4- Photography Competition is extended till 15 September 2021. Kudumbashree Mission has launched the Season 4 of ‘Kudumbashree or Nerchithram’ Photography Competition for motivating the aspiring photographers and to propagate the activities of Kudumbashree Mission through photographs.

The contestants may submit photographs that would reflect the priority projects of Kudumbashree Mission. The photographs should reflect the activities of Kudumbashree such as, Kudumbashree Neighbourhood Group meetings, various enterprises run by Kudumbashree women including Kudumbashree canteens and cafes, the farming activities of Kudumbashree women, the parking management of Kudumbashree women at railway stations and various other spots, the waiting halls managed by Kudumbashree entrepreneurs, housekeeping services and the activities of the BUDS institutions etc.

Entries may be sent to the mail id, kudumbashreeprcontest@gmail.com or may be sent in CD Format to the address, The Executive Director, Kudumbashree State Mission Office, Trida Building, Medical college P.O, Thiruvananthapuram-695011. The name, address, mail id and contact number should be mentioned along with. A short note on the photograph should be attached along with. The photographs should not contain any watermarks. More details of the notification is available in the link : www.kudumbashree.org/photography2021.

The first season of ‘Kudumbashree or Nerchithram’ was  conducted during November- December 2017, the second season during February -March 2019 and the third season was held during January- February 2020. The three seasons of 'Kudumbashree Oru Nerchithram' Photography Competition resulted in a huge success. Kudumbashree Mission which envisions eradicating poverty through women in Kerala had successfully completed 23 revolutionary years.  

Kudumbashree is to implement Pravasi Bhadratha Programme- PEARL (Pravasi Entrepreneurship Augmentation and Reformation of Livelihoods), joining hands with NORKA Roots. Shri. Pinarayi Vijayan, Chief Minister, Government of Kerala inaugurated the Pravasi Bhadratha Programmes at Symphony Hall, Mascot Hotel, Thiruvananthapuram on 26 August 2021. The MoU regarding the same was exchanged by Smt. P.I Sreevidya, Executive Director, Kudumbashree and Shri. K. Harikrishnan Namboothiri, Chief Executive Officer, NORKA Roots.

Shri. P. Rajeev, Minister for Law, Industries and Coir, Government of Kerala presided over the function. Shri. M.V Govindan Master, Minister, Local Self Government Department, Rural Development and Excise, Government of Kerala attended the programme online and delivered the keynote address. Dr. K. Ellangovan IAS, Principal Secretary, Industries & Norka,Government of Kerala welcomed the gathering.

Pravasi Bhadratha Programme is a financial security programme being launched for the welfare of the emigrants who had returned to Kerala losing their livelihoods. PEARL is the emigrant survival programme being implemented by Kudumbashree as part of the 'Pravasi Bhadratha' Nano Programme implemented by the Norka Department. The interest free loan for starting new enterprises through Kudumbashree is provided to the jobless emigrants from the amount allocated by the Norka Roots for the welfare of the emigrants.

Interest Free loan and other support would be provided via Kudumbashree for starting enterprises through this programme. Financial support would be provided to the members of the newly formed women auxiliary groups as part of Kudumbashree, if they or their family members are jobless emigrants, to form enterprises through this programme. The objectives of the programme include minimizing the insecurity of the jobless emigrants, providing Interest Free loan to the emigrants who had returned to the homelands after losing their livelihood, for income generating opportunities, providing skill training for starting enterprises and ensuring financial independence by securing steady income for jobless emigrants.

Pravaasi Bhadratha Programme-Mega would be implemented associating with KSIDC Kerala State Industrial Development Corporation (KSIDC).The MoU regarding the same was exchanged by Shri. Rajamanikyam IAS, Managing Director, KSIDC and Shri. K. Harikrishnan Namboothiri, Chief Executive Officer, NORKA Roots. Pravasi Bhadratha Programme-Micro would also be implemented. Shri. K Varadarajan, Resident Vice Chairman, NORKA-Roots gave away felicitations and Shri. K Harikrishnan Namboothiri, Chief Executive Officer, NORKA Roots delivered the vote of thanks.

Kudumbashree Kasaragod District Mission launched 'Kammadi Honey Brand', the product of Honey Village Programme, which is being implemented as part of Kudumbashree's Sustainable Development Special Project for Scheduled Tribes. The brand was launched by Smt. Prasanna Prasad, President, Panathady Grama Panchayath at Kammadi Hamlet, Panathady Grama Panchayath on 19 August 2021. The Kammadi Forest Honey Brand is prepared by the members of the Jwala Honey Unit and Sneha Honey Unit, Kudumbashree enterprises from Kammadi hamlet. The product is available in Kudumbashree Bazaar and other Kudumbashree trade fairs. Kammadi Forest Honey is produced completely in organic way and has great market opportunities.

The first sale of the Kammadi Forest Honey Brand was done by Shri. T.T Surendran, District Mission Coordinator, Kudumbashree Kasaragod District Mission by giving the same to Shri. Arun Rangathumala, Member, Parappa Block Panchayath. The function was presided over by Shri. Radhakrishna Gowda, Chairman, Panathady Grama Panchayath Standing Committee. Smt. Soumyamol, Member, Ward 7, Shri, Prakashan Palayi, Assistant District Mission Coordinator, Kudumbashree Kasaragod District Mission, Shri, C.H Iqbal, Assistant District Mission Coordinator, Kudumbashree Kasaragod District Mission, Shri. Prabhakaran, State Programme Manager, Tribal, Shri. Rathnesh P, District Programme Manager,  Shri. Maneesh, Animator Coordinator, Smt. Madhavi, CDS Chairperson, Shri. Belliyappa, Head of the Hamlet, Smt. Lakshmi. P, Animator and members of Jwala Honey Unit and Sneha Honey Unit also attended the function.

Kudumbashree launched 'Onam Utsav' Online Trade Fair  to extend maximum support to Kudumbashree micro entrepreneurs and farming group members (JLG) to make maximum out of the onam market. The campaign was launched by Shri. M.V Govindan Master, Minister, Local Self Government Department, Government of Kerala at Vyloppilli Samskrithi Bhavan, Thiruvananthapuram on 18 August 2021. Smt. P.I Sreevidya IAS, Executive Director, Kudumbashree, presided over the function. Amidst the crisis of covid-19', Onam Utsav', the online trade fair is being conducted  through www.kudumbashreebazaar.com, the e-commerce portal of Kudumbashree during 18-31 August 2021.