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Kudumbashree to implement new training programme in 4 states as part of National Rural Economic Transformation Project of NRLM

Posted on Thursday, February 4, 2021

Kudumbashree is all set to implement new training programme in 4 states as part of the National Rural Economic Transformation Project (NRETP) of National Rural Livelihoods Mission (NRLM). NRETP is being implemented in many states under the leadership of the Ministry of Rural Development with the support of the World Bank. The aim of the project is to elevate the enterprise model to higher level (scalable enterprises). As a part of this project, NRLM had sought Kudumbashree's support to extend training to the Business Development Support Providers (BDSP), who would be appointed for increasing the business of the enterprises. Assam, Chhattisgarh, Rajasthan and Madhya Pradesh have already requested Kudumbashree's support for providing training to the BDSPs as part of NRETP. Kudumbashree had signed an MoU with National Rural Livelihood Mission (NRLM), based on this requirement.

The aim was to develop a module for the training and thereby improve their skillsets. Kudumbashree had extended training to the Community Resource Persons (CRP-EP) of various states as part of Startup Village Entrepreneurship Programme (SVEP). NRLM sought Kudumbashree's expertise to extend training to the BDSPs, as Kudumbashree has previous experience in extending training to the Community Resource Persons (CRP-EP), and the NRETP Project is in the model of the SVEP Project. The activities of the BDSPs of NRETP is more challenging than that of the Community Resource Persons of SVEP. Therefore, they require more training to impart the required skill set. So Kudumbashree is planning to make the training module for the Community Resource Persons as the Basic Module for the training for BDSPs.

Kudumbashree also plans to formulate a new training module, as a Growth Module (as an additional component) to help them improve their skill sets and extend the training. In short, as per the requirement of NRLM, Kudumbashree would prepare a training programme that would consist of the Basic Module and Growth Module for the BDSPs.The training would be done completely in online mode, in the background of Covid-19 pandemic. It is a great challenge for Kudumbashree to turn the training programme for moulding the best community cadres for supporting the enterprises, completely into online mode.

 

Kudumbashree have also decided to prepare a Learning Management System to extend the needed training and skill development in online mode to the trainees. Various study materials such as videos on different topics, case studies, special training modules etc are included in addition to the online classes. Kudumbashree aims at making this training the best by providing this study material along with the online classes. Kudumbashree aims at starting the training in the concerned states immediately on getting final approval for these training modules.

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The aim was to develop a module for the training and thereby improve their skillsets. Kudumbashree had extended training to the Community Resource Persons (CRP-EP) of various states as part of Startup Village Entrepreneurship Programme (SVEP).

'Kalimuttam' of Kannur for the mental health of children

Posted on Monday, February 1, 2021

Kudumbashree Kannur District Mission has come up with 'Kalimuttam', an innovative programme for ensuring the mental health of children.'Kalimuttam' is the programme being implemented through Kudumbashree Balasabhas by the Kannur District Administration, in the realization that their mental health needs to be improved. The District Level Inauguration of the Programme was held at English Medium School, Anjarakandy, Kannur on 28 January 2021.

The lockdown which was notified in the state due to covid-19 and the other restrictions had affected children adversely. This Comprehensive Development Programme is being implemented by bringing together all the Departments working in connection with Child Development under one roof. The programme would be implemented through Kudumbashree Balasabhas in convergence with National Health Mission, Library Council, Samagra Shiksha Abhiyan and ICDS (Integrated Child Development Services). The 'Kalimuttam' Programme aims at the physical, social and mental health development of children and is implemented in four levels such as NHG level (Balasabha level), ADS level, panchayath level and State level.

The locally selected Resource Persons would communicate with the children at Balasabhas, on various topics. They would identify those children who are suffering from mental stress and ensure them the needed help under the leadership of the District Mental Health experts. Curriculum related activities, co-curricular activities, personality development classes, activities to nurture social service attitude, art-sports and cultural activities, farming activities, gender sensitization classes etc will also be implemented through this coordination programme. The programme also aims at developing a referral system for the social-mental support of the children along with organising productive and creative activities for children with their peers. The important activities being implemented through 'Kalimuttam' Programme are as follows.


1.Curricular Activities- These are activities based on the online classes attended by the students. Seeking the local history (Social Studies), arranging vegetable gardens, gardening (Botany), discussion on books, recitation (linguistic studies), bird watching and environment observation (Zoology, Botany).
2.Co-curricular Activities- Related to art (books, poems, music, handicraft making, origami), sports- related to physical fitness (cycling groups,marathon, walking).
3. Personality Development Classes, Gender Sensitization Activities (Doctor Kid- for covid response and awareness, cookery programmes and household chores-without any gender differences, cleaning house and surroundings).
4. Activities to nurture Social Service attitude- Interviews of Palliative Care workers and activities with them, cleaning public spaces and paths with social workers.

By launching such a programme associating with Kudumbashree Kannur District Mission, the Kannur District Administration had taken the upper hand in the development of the upcoming generation and for improving their mental health. The Kudumbashree Kannur District team is actively making effective interventions for implementing such an activity, converging with other governmental departments. All these activities of this programme are being implemented following the covid-19 protocol.

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The lockdown which was notified in the state due to covid-19 and the other restrictions had affected children adversely.

Kudumbashree receives order for 1 crore cloth bags from Supplyco

Posted on Saturday, January 30, 2021

Kudumbashree has received an order for 1 crore cloth bags from Supplyco, which is one of the highest order quantities in recent times. The order is received for supplying 1 crore cloth bags for packing the food kits. 524 Kudumbashree tailoring units from 14 districts across the state have come forward to stitch and provide these cloth bags.

It is expected that, through this order, Kudumbashree would be able to supply about 30% of the cloth bags needed for Supplyco for the next four months. As per the available details, it's assumed that these tailoring units would be able to stitch 1,18,000 cloth bags a day altogether. If so, Kudumbashree could supply about 25 lakh cloth bags a month for Supplyco. Therefore, Kudumbashree would be able to supply 1 crore cloth bags within four months as the order is received for supplying 1 crore cloth bags in the next 4 months.

Kudumbashree would be able to complete this order before the stipulated time, if more kudumbashree units will come forward to stitch the cloth bags for Supplyco and so the interested kudumbashree units were requested to inform their willingness to the respective District Mission Coordinators. By giving such orders, Supplyco is helping Kudumbashree tailoring units save themselves from the crisis caused due to the covid-19 pandemic, and gave them a great opportunity through this order for such a higher quantity of cloth bags.

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Kudumbashree has received an order for 1 crore cloth bags from Supplyco, which is one of the highest order quantities in recent times.

E-rickshaws on roads through Kudumbashree members

Posted on Friday, January 29, 2021

E-rickshaws are on roads through Kudumbashree members as part of Thiruvananthapuram Smart City Project. E-rickshaws have been given to 6 beneficiaries (Kudumbashree members) through this special project. Through this, Smart City has aimed at developing a culture of buying vehicles that use eco-friendly fuel and creating livelihood opportunities for the deserving beneficiaries. Various activities for arranging livelihood opportunities for women are progressing as part of Thiruvananthapuram Smart City Project. Smart City had planned to arrange e-rickshaws for the deserving beneficiaries for encouraging e-mobility.


6 NHG members with poor economic backgrounds, but who knew driving beforehand are selected as the beneficiaries of this project. Beneficiaries were selected by the District Mission Coordinator, Thiruvananthapuram. The beneficiaries have given a small deposit and this would be returned to them, after the use of the vehicle for six months. In addition, the vehicle would be registered in the name of the respective beneficiaries, after they complete service for one to one and a half years. The selected beneficiaries were extended the training for driving e-rickshaws.


With a single charge, these e vehicles will get a mileage of 80 km. 80 paisa is the expense per kilometer. The battery would get fully charged within two to three hours. The arrangements for charging the vehicle is set up at the Gandhi Park located at East Fort and there, three vehicles could be charged at a time. The vehicles could also be charged using the power plugs at the houses of the beneficiaries. These e-rickshaws are equipped with automatic gear systems and women could easily drive the same. They are completely eco-friendly as well.

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6 NHG members with poor economic backgrounds, but who knew driving beforehand are selected as the beneficiaries of this project.

Greater announcements for Kudumbashree in Kerala Government's Budget for the 2021-22 financial year

Posted on Tuesday, January 19, 2021

Greater announcements have been made for Kudumbashree in Kerala Government's Budget for the 2021-22 financial year, presented by Dr.T.M Thomas Issac, Minister of Finance, Government of Kerala at Kerala Legislative Assembly on 15 January 2021. This budget could undoubtedly be called as 'Kudumbashree's Own Budget', as that many opportunities have been made available for Kudumbashree in this budget. Altogether, Kudumbashree has the Annual Budget of Rs. 1749 crores. This is indeed a record achievement.

 

Rs 260 crores is earmarked for Kudumbashree, including Rs 60 crores as Livelihood Package, as the state plan fund in the State Budget. In addition to this, Rs 125 crores is specially allotted for various projects such as Skill Training Programme, Vidyashree Laptop Scheme, Rebuild Kerala, Asraya, Snehitha etc. Rs 300 crores is also alloted as the interest subsidy for the Chief Minister's Helping Hand Loan Scheme and Vidyashree Laptop Scheme. Also, Rs 1064 crores is earmarked for various centrally sponsored programmes being implemented through Kudumbashree. During the budget speech, the Hon Finance Minister had mentioned about ‘Kudumbashree’ about 40 times. Also, Kudumbashree is included either as the Implementing Agency or as the Main Partner in many important projects of the Government of Kerala. This could be considered as the recognition for the project implementation through Kudumbashree..

 

The details of some key announcements include :

  1. Skill training (Rs 5 crores)
  2. Expansion of Vidhyashree Laptop Scheme
  3. Formation of one lakh farming groups, making agriculture loans available at lower interest rates
  4. Collateral free loans for Micro Enterprises under the guarantee of District Missions
  5. Support for clusters of enterprises
  6. Special scheme for the livelihood of those who get skill training through Kudumbashree and support for ARISE Multi Task teams
  7. Janakeeya Hotels, Vegetable Sales Outlets and Home Shops in all LSGIs
  8. Chain of Coir and Craft Stores
  9. Micro Plans through Kudumbashree to wipe off poverty
  10. Wayanad Coffee and Vending Machines and kiosks(Rs 20 crores)
  11. Insurance plans by including Kudumbashree
  12. Smart Kitchen programme to encourage introduction of needy machines in the household chores for minimizing the workload of women
  13. Mapping of Crimes against Women (Rs 20 crores)
  14. Rs 7 crores for Snehitha
  15. Auxiliary Units to give membership to young women
  16. Increase in the honorarium of CDS Chairpersons
  17. Travel Allowance for CDS Members
  18. BUDS Schools in 250 LSGIs
  19. Vayo Clubs (Clubs for elderly) in every ward
  20. Additional allotment of Rs 46.87 crores for the Rebuild Kerala Initiative.

 

There has been notable growth in the plan share of Kudumbashree during the last 5 years. During 2015-16, Rs 75 crores was received. Whereas, during 2016-17, it was Rs 130 crores and during 2017-18 financial year Rs 161 crores was received. During 2018-19 financial year Rs 188 crores was received as plan share. Rs 183.25 crores was given during 2019-20 and Rs 200 crores was given to Kudumbashree during 2020-21 as plan share. Likewise, the plan share for Kudumbashree has increased more than double within the last 6 years and this could be considered a great achievement. Also, the funds for the centrally sponsored programmes such as NULM (National Urban Livelihood Mission), NRLM (National Rural Livelihood Mission), PMAY (Pradhan Mantri Awas Yojana), DDU-GKY (Deen Dayal Upadhyay Grameen Kaushalya Yojana) and SVEP (Startup Village Entrepreneurship Programme), which are being implemented through Kudumbashree is also increasing every year.

This could also be considered as the recognition for the excellent project implementation by ‘team Kudumbashree’.

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Rs 260 crores is earmarked for Kudumbashree, including Rs 60 crores as Livelihood Package, as the state plan fund in the State Budget.

ISO Certification for Nutrimix Units

Posted on Tuesday, January 19, 2021

Two of Kudumbashree's Nutrimix units have secured ISO (International Organization for Standardization) Certification. Sanjeevani and JARMS Nutrimix units from Malappuram district are the two units that have secured ISO 22000:2018 certification of ISO in Food Safety Management.


The Sanjeevani unit was started jointly by 10 members under Thazhekode CDS during April 2006. In addition to Amrutham Nurimix powder, they are also producing flours in the name 'Jeevas', Nutrimix Biscuit Cake etc. For improving the sales and for improving quality and competence, the unit tried to get ISI 22000 certification during September 2020 and they got the same. Trade Mark was also registered. Rs 1.32 crores is the annual turnover of the unit. JARMS Group Nutrimix unit was the second Nutrimix unit which got ISO certification. This unit was started under Mancheri Municipality CDS 2 during July 2006. There are 6 members in the unit. They had secured all licenses needed for a production unit. Trade Mark registration has also been done. They aim at selling their products inside and outside India. They also produce products such as Pazhampori Mix, Baji Dhool, Palappam Mix, Matta Puttu Powder, Payasam Mix etc. Rs 1.13 crores is the annual sales of the unit. The members of both the units who took initiative and achieved ISO certification which could be a model for all Kudumbashree entrepreneurs. The Malappuram District team and CDS officials have extended the full support to these Nutrimix units.

 

Kudumbashree enterprises produce ‘Amrutham’ Nutrimix, the Take Home Ration provided through the Anganwadis in Kerala. As of now, 1569 NHG members are earning their livelihood through 241 Nutrimix units. An average of 23,000 metric tonnes of Nutrimix is being produced and distributed through these units (annually). Nutrimix units is one of the best government convergence programmes of Kudumbashree with an average yearly sales of Rs 169 crores. Grading of Nutrimix units was also introduced for ensuring the quality of the Nutrimix units. In addition to grading and system improvement done for fortification, Kudumbashree is implementing various activities for ensuring the quality of the Nutrimix units. Further, for increasing the income of the units, Kudumbashree is also formulating and introducing value addition to produce a variety of product

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Kudumbashree enterprises produce ‘Amrutham’ Nutrimix, the Take Home Ration provided through the Anganwadis in Kerala.

PMAY (Urban): National Awards for 3 Houses from Kerala

Posted on Wednesday, January 6, 2021

Three beneficiaries of PMAY (U) scheme from Kerala had bagged National Awards for building good houses using the PMAY (U) funds. Ms. Lekshmi. G, Mudavanmugal, Thiruvananthapuram Corporation, Ms. Babitha Asharaf, Palayamkottuparambil, Ward 37, Irinjalakuda and Ms. A. R Ragasree, Ward 29, Varkala Municipality are the award winning beneficiaries who achieved the awards by constructing the houses in the best ways possible. The award winning beneficiaries received the award from Mr. Durga Shanker Mishra IAS, Secretary, Ministry of Ministry of Housing and Urban Affairs, Government of India. 

Kudumbashree directed all the 14 district teams to select those beneficiaries under the award criteria ‘Best House Construction’ and had received a list of 825 beneficiaries from the districts. Later, a State Level Committee was formed and selected 10 beneficiaries from the list and handed over the same to the Ministry of Housing and Urban Affairs, Government of India. The Ministry selected three beneficiaries from this list for the Award. 

Kudumbashree had completed more than 64,000 houses till date. Kudumbashree had selected 'Harithabhavanam' (Green Houses) from among them and had given awards. Harithabhavanam award was given to those who maintained their premises in the best way. There were more criteria in the selection which includes energy conservation, sustainable use of water etc. Awards worth Rs 10,000 each were given by Kudumbashree to 124 beneficiaries. 

The officials of Thiruvananthapuram Corporation, Irinjalakuda Municipality and Varkala Municipality had extended the award winning beneficiaries all the needed support. PMAY (U) had given awards to 88 beneficiaries from across the country altogether for building good houses using PMAY (U) funds.

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Kudumbashree directed all the 14 district teams to select those beneficiaries under the award criteria ‘Best House Construction’ and had received a list of 825 beneficiaries from the districts. Later, a State Level Committee was formed and selected

PMAY (Urban) National Award: Recognition for Mukkam Municipality

Posted on Wednesday, January 6, 2021

Mukkam Municipality of Kozhikode district of Kerala has bagged the National Award  for the ‘Best Municipal Council ’constituted by Ministry of Housing and Urban Affairs, Government of India. This category of award is given to five best municipalities in the country. Mr. P.T Babu, Chairman, Mukkam Municipality, Adv. Chandni, Deputy Chairperson, Mukkam Municipality, Mr. N.K Hareesh, Secretary, Mukkam Municipality, Mr. Kunjan Master, Former Chairman,  Mukkam Municipality received the award on behalf of Mukkam Municipality from Mr. Hardeep Singh Puri, Minister, Ministry of Housing and Urban Affairs, Government of India during the function  held online on 1 January 2021. 

In the first phase of PMAY (U) Programme approval was obtained for construction of 349 houses in Mukkam Municipality. Out of this, construction of 338 houses has been completed. In the second phase, approval was received for 152 houses. Out of this, construction of 137 houses has been completed. Mukkam Municipality has become the first ULB in Kerala by completing 95 % of the project in the shortest possible time.

The PMAY(Urban) Programme implemented in Mukkam Municipality stands out as it is formulated and implemented as a comprehensive programme other than considering it only as a housing programme. Also it was implemented in mission mode prefixing the dates in various phases. Various other programmes were converged for the PMAY beneficiaries and this made the housing project  attractive and comprehensive. Cement building blocks were made available at Rs 10 per cement block by including in the Ayyankali Urban Employment Guarantee Scheme. Also wells were constructed for the needy beneficiaries in their house premises. Eligible houses were included in the Swachh Bharath Programme and were provided with Biogas Plants at subsidized rates (biogas plants worth Rs 15000 were given at Rs 1500). Those interested in skill training (from the PMAY U beneficiary family) were provided with skill training by including in the National Urban Livelihood Mission.

In addition, when approval was received from Kudumbashree, the meeting of the beneficiaries were conducted during the succeeding week itself and were given awareness. The dates for distribution of the installments and the completion of the houses are prefixed and are implemented in mission mode. Mukkam Municipality had taken special attention to credit the upcoming installment to the bank account of the beneficiary, once each construction phase was completed. Whenever the receipt of central/ state funds were slightly delayed, necessary actions were taken to arrange the needed amount for the beneficiaries temporarily from the own fund of the municipality. When the construction of the houses were completed, Completion Camp was organized for the beneficiaries as well. Through the camp, under the supervision of the engineering, revenue sections of the municipality, house number was allotted for the completed houses without any delay. All these had helped Mukkam Municipality in making this meritorious achievement.

Kudumbashree is the State Level Nodal Agency of Pradhan Mantri Awas Yojana (PMAY-Urban), the centrally sponsored programme which gives houses to the urban homeless in Kerala. In Kerala, the PMAY - U programme is being implemented converging with LIFE Mission. Till date, approval has been received for construction of 1,02,229 houses. Out of this, construction of 63,449 houses have been completed. The excellence in project execution is continuing.

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In the first phase of PMAY (U) Programme approval was obtained for construction of 349 houses in Mukkam Municipality. Out of this, construction of 338 houses has been completed. In the second phase, approval was received for 152 houses

Utsav online sales campaign is Superhit

Posted on Wednesday, January 6, 2021

Utsav, Kudumbashree's online marketing campaign, which was envisaged to boost sales through kudumbashreebazaar.com, the online marketing portal of Kudumbashree became a great success.Through this trade fair held from 4-30 November,  sales of Rs. 12,45,033 was recorded. It was for the first time, Kudumbashree organised such an online trade fair and the first season of 'Utsav' was a great success. Through this activity, Kudumbashree was able to make the best online marketing possible. 

A total of 142 units from 14 districts across the state registered in Utsav by offering discounts for their products. Out of these units, 133 entrepreneurs had received orders during the campaign. 834 products uploaded by 142 enterprises were floated for sale through the online portal with many discounts. These products received 7492 orders. Through this, income of Rs. 12,45,033  was also recorded. Through this online marketing campaign, kudumbashree products were introduced to many new customers. And, some of the customers had approached Kudumbashree to buy these products in bulk quantities and that itself reflects the success of 'Utsav'.

Kannur district team showcased best performance in 'Utsav' Campaign. Kannur district ensured registration of maximum enterprises (36) in the campaign; also they ranked high when considering the number of products (122) uploaded. Kannur earned maximum number of orders (1538) and registered maximum sales (Rs 2,46,742) as well. Ernakulam, Thrissur, Kozhikode and Kottayam districts also did well to coordinate. 1148 orders were received for enterprises from Ernakulam district. 1146 orders were received from Thrissur. Also, 688 orders were received from Kozhikode district and 313 orders were received from Kottayam district.

The Postal Department extended the services of delivering the products to the customers. In addition to sales, Kudumbashree was able to give training/ information about online marketing to our entrepreneurs. Also, by doing various activities related to online marketing, Kudumbashree team was able to gain insights about various aspects of the online market. 

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A total of 142 units from 14 districts across the state registered in Utsav by offering discounts for their products. Out of these units, 1

Kudumbashree Kasaragod District Team ensures excellent participation in the election process

Posted on Wednesday, January 6, 2021

Kudumbashree Kasaragod District Team had ensured excellent participation in the election process.  Dr. D Sajith Babu IAS, District Collector, Kasaragod had given approval for Kudumbashree to sell cooked food for the officials at the 9 distribution centres set up as part of the Local Body Elections at Kasaragod district. As per this, 86 Kudumbashree members have cooked and distributed food and had secured Rs 4,99,997 as income. The District Administration had entrusted Kudumbashree not only to serve food at distribution centres, but they were also provided with opportunities at polling booths. Kudumbashree entrepreneurs were entrusted for giving breakfast, lunch, dinner, tea/coffee, snacks etc as packed food to the officials at 1,409 polling booths. Under their leadership, food was distributed in all polling booths. 2,721 NHG members have secured a turnover of Rs 24,67,290 (altogether) through this activity. By adding sales through both activities i.e., serving food at distribution centres and providing packed food at  the polling booths, Kudumbashree members of Kasaragod district have recorded a turnover of Rs 29,67,287.  This was the highlight of the opportunity received by Kudumbashree Kasaragod team. 

In addition to these, Kudumbashree members were entrusted to clean the distribution centres and to disinfect the polling booths. 2,339 NHG members took charge of these activities. It is a great achievement that the participation of 5,146 NHG members was ensured at distribution centres and polling booths as part of this democratic process. Other than earning profit through food distribution, these women became close with the democratic process and were able to assist those who came to serve during the election process.  Along with helping the Kudumbashree NHG members come forward to the mainstream of the society as elected representatives, the Kudumbashree system had always tried to partner in the election process by making use of various opportunities. In short, active participation of Kudumbashree entrepreneurs was recorded during the Local Body Elections at Kasaragod. 

Along with becoming part of strengthening the democratic process by maintaining a peaceful atmosphere for the officials who came for the election, this was an activity that helped the women empowerment process. Even during the Lok Sabha Elections 2019, Kudumbashree members across the state were active at distribution centres, training centres and counting stations engaged in various activities such as food distribution, data entry works, printing, maintaining green protocol etc.

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In addition to these, Kudumbashree members were entrusted to clean the distribution centres and to disinfect the polling booths.