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Kudumbashree Kasaragod District Mission initiates Balasabha 'Kutty Chantha'

Balasabha 'Kutty Chantha' is a project initiated by Kudumbashree Kasaragod District Mission with the aim of making children understand the importance of work during their education period and imparting small business ideas. Children who are members of Balasabha conduct 'Kutty Chanthas' (Little Markets) once a month in all 42 CDSs of the district on school holidays.

The products produced by the children studying in BUDS Institutions run by Kudumbasree in association with local self-government bodies and their parents, and products from Kudumbasree agriculture and small enterprises are sold through 'Kutty Chantha'. 'Kutty Chantha' also aims at inculcating saving habits in children, imparting livelihood skills and providing opportunities for social interaction.

Kudumbashree Micro Enterprise Consultants, Agriculture and Social Development Community Resource Persons under the leadership of their respective CDSs deliver the produces to 'Kutty Chantha'. The proceeds from the markets will be deposited in the CDS Account and are used for the academic and extra-curricular activities of the children. The District Level Inauguration of the project was held at Chemmanad CDS on 13 September 2024 .

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Kudumbashree Kasaragod District Mission initiates Balasabha 'Kutty Chantha'

Kudumbashree to strengthen Online Marketing: Training Organized

Kudumbashree is moving ahead with strong efforts to deliver Kudumbashree products to homes with a single click. As part of this, Kudumbashree organized a two-day expert training programme for the members of the District Level Master Training Group with the aim of guiding the entrepreneurs to use online marketing channels effectively. Kudumbashree is carrying out these activities under the 100 Days Programme of the State Government. 90 people selected as master trainers from the districts participated in the training program organized at Government Guest House, Thycaud, Thiruvananthapuram on 30-31 August 2024.

The District Level Master Training Groups will consist of six persons namely District Programme Manager, 2 Block Coordinators each and Micro Enterprise Consultants and staff from Kudumbashree Fulfillment Centres to assist entrepreneurs. They will provide training to Micro Enterprise Consultants and Block Coordinators in their respective districts. Those who have received this training will also provide training to entrepreneurs at the field level.

Training was given on various topics such as methods of marketing products, courier packaging, shipping, logistics, handling of returned products etc on e-commerce platforms such as Amazon, Flipkart, Meesho, ONDC (Open Network for Digital Commerce) and Kudumbashree's Pocketmart. Representatives of Time Co Training Agency, ONDC, Ship Rocket, Pocketmart and Shri. A. S Sreekanth, Programme Officer, Kudumbashree, Shri, Muhammed Shan S.S, State Programme Manager, Kudumbashree, Shri. Shaiju R.S, State Assistant Programme Manager, Ms. Aswathi L, State Assistant Programme Manager and Ms. Anjima Surendran, State Assistant Programme Manager gave leadership to the training.

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Kudumbashree to strengthen Online Marketing: Training Organized

Office opened for Curry Powder Consortium in Thrissur

The consortium formed in Thrissur as part of the Branding Project to make powder products including curry powders produced by Kudumbashree entrepreneurs available in the public market under one brand has opened its own office. Adv. K. Rajan, Minister for Revenue and Housing, Government of Kerala inaugurated the new office at Vanitha Handwork Centre at Poochetty of Nadathara Panchayath, Thrissur during the function organized on 27 August 2024.

The 'Branding Project' is to unify the Kudumbashree enterprises producing various products like chili powder, coriander powder, turmeric powder, sambar powder, chicken masala, fish masala, meat masala, garam masala, steamed puttu powder, wheat flour and appam powder and make them available in the public market under the brand 'Kudumbashree' in the same quality and packaging. Branding was done in Kannur district on a pilot basis in the financial year 2019-20. Later, the scheme was extended to the districts of Malappuram, Kottayam, Thrissur, Kollam and Pathanamthitta.

Consortiums are formed comprising the selected units at the district level and through those consortium the branding activities of the products prepared by the entrepreneurs are coordinated in a decentralized manner. This consortium is responsible for the marketing of branded products and procurement of raw materials. 34 people from 15 units selected in Thrissur district are members of the consortium.

Ms. Sreevidya Rajesh, President, Nadathara Grama Panchayath presided over the function. Adv. Rajith P.R, Vice President, Shri. Abhilash P.K, Chairman, Welfare Standing Committee, Shri. Ashok Kumar MS, Shri. Siju Kumar. A and Ms. Jeeja Jayan, Chairperson, Nadathara CDS conveyed their greetings. Shri. K. Radhakrishnan, Assistant District Mission Coordinator, Kudumbashree Thrissur District Mission welcomed the gathering and Ms. Omana K.N, President, Curry Powder Consortium delivered the vote of thanks.

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Office opened for Curry Powder Consortium in Thrissur

'We are With You': Job Fair organized in Meppadi for the disaster affected people of Wayanad

The District Administration of Wayanad and Kudumbashree Wayanad District Mission jointly organized the 'Njangalund Koode' (We are With You) Job fair with the objective of creating gainful employment opportunities for the job seekers in the disaster affected area of Meppadi Gram Panchayat in Wayanad, which was hit by landslide disaster. Adv K. Rajan, Minister for Revenue and Housing, Government of Kerala inaugurated the Job Mela organized under the leadership of the Deendayal Upadhyaya Grameena Kaushalya Yojana (DDU-GKY), the skill training programme of Kudumbashree and Kerala Knowledge Economy Mission organized at Meppadi Gram Panchayat, Wayanad on 23 August 2024.

The minister handed over the offer letter to ten candidates selected by employers ESAF Small Finance Bank, Markaz Knowledge City and Indus Motors at the inauguration ceremony. 21 employers from inside and outside the district participated in the fair. Out of about 300 job seekers, 59 were selected for various jobs. And a shortlist of 127 people was prepared.

Shri. P.K. Balasubramanian, District Mission Coordinator, Kudumbashree Wayanad District Mission welcomed the gathering. Ms. Bini Prabhakaran, Chairperson, Meppadi CDS, Ms. Rejeena V.K, Ms. Seleena K. M, Shri. Ameen K, Assistant District Mission Coordinators, Kudumbashree, Shri. Nishad C. C, Shri. Shibu N.P, State Programme Managers, Shri. Jenson M. Joy, Ms. Apsana K, District Programme Managers and others participated in the programme.

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'We are With You': Job Fair organized in Meppadi for the disaster affected people of Wayanad

Modernized Model CDS Office starts functioning at Nilambur

As part of the conversion of Kudumbasree CDSs in urban areas into model CDSs, a renovated Kudumbasree CDS office with modern systems has started functioning in Nilambur Municipality of Malappuram district on 15 August 2024. Ms. P. K Sainaba, Executive Member, Kudumbashree Governing Body inaugurated the Modernized Model CDS Office. Shri. Mattummal Saleem, Municipal Chairman, who is also a member of the Kudumbashree Governing Body, presided over the function. There are 33 ADSs and 448 NHGs under Nilambur CDS. At present there are 168 Model CDSs in urban and rural areas under the Kudumbashree organizational system.

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Modernized Model CDS Office starts functioning at Nilambur

International Day of Indigenous Peoples also celebrated in Attappady

The International Day of Indigenous Peoples was celebrated under the name 'Nam Ekila' as part of the Kudumbashree Attappady Tribal Comprehensive Development Project on 9 August 2024. The Day Observance was jointly organized by Kudumbashree's Agali, Sholayur, Puthur and Kurumba Panchayat Samitis.

Ms. Binumol, President, Palakkad District Panchayat inaugurated the meeting organized at EMS Hall, Agali, Attappady. Ms. Maruti Murugan, Member, Kudumbashree Governing Body and President, Attappady Block Panchayath presided over the function. Dr. Mithun Prem Raj IAS, Sub Collector, Ottappalam and Nodal Officer, Attappady was the Chief Guest of the function. The elder Head of the Hamlets were also honored in the ceremony. Ms. Saraswathi Muthu Kumar welcomed the gathering and Ms. Santhi, Secretary, Puthur Panchayat Samiti delivered the vote of thanks.

Dr. Mithun Prem Raj IAS inaugurated the 'Thaimanam' Project, which is being implemented under the auspices of Snehitha Gender Help Desk, focusing on pregnant women in Attappady. Nutrition Fest and Spinach Fest were also organized in connection with the day celebrations as part of the FNHW Programme being implemented through Kudumbashree. More than 250 dishes prepared with 25 varieties of greens, small grains, pulses and tubers available at Attappady was also exhibited at the programme.

Half Lakh Rupees to Chief Minister's District Relief Fund

Rs.50,000 jointly collected by Kudumbashree Animators, Panchayat Samiti Officials, Members, PMU Officials, Attappady Snehitha Officials for the Chief Minister's Distress Relief Fund in the wake of the Wayanad Disaster was handed over to the Sub Collector by Shri. B.S Manoj, Kudumbashree Assistant Project Officer. Shri. Suresh Kumar, Project Officer, Integrated Tribal Development Project (ITDP) inaugurated the distribution of study materials to Kudumbashree Bridge Course Centres.

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International Day of Indigenous Peoples also celebrated in Attappady

Haritha Karma Sena members returns the diamond ornament found in the garbage; Donates the reward received for returning the ornament to CMDRF

Haritha Karma Sena members set a model by returning the diamond ornament found in the garbage and donating the reward received for returning the ornament to Chief Minister's Distress Relief Fund (CMDRF). Ms. Jessy Varghese and Ms. Reena Biju, Haritha Karma Sena members got a small package from the garbage collected from Ward 15 of Kumbalangi Gram Panchayath. On opening it, they found a diamond ornament inside.

They also found another package right next to it and that was also diamond - a diamond necklace and two diamond earrings. Both together worth more than Rs 4.5 lakhs. They didn't have to think for a second. They immediately called Ms. Lily Raphael, Ward Member. In the presence of the ward member, the owner was found and the diamond ornaments were returned.

It is not new to Kerala now that the Green Karma Sena members find many things worth lakhs and millions from the garbage heap and return them to their owners. Haritha Karma Sena, the guardians of the country's cleanliness through waste management, has become a name of trust. But Ms. Jessy and Ms. Reena went one step further. They immediately contributed the reward they received for their trustworthiness to the Chief Minister's Distress Relief Fund (CMDRF) for the survivors of the Wayanad Landslides. Shri. K. J Maxi, MLA and Shri. K. V Thomas, Former Union Minister, who came to congratulate both of them after hearing the news of the return of the diamond ornaments, handed over the award to them.

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Haritha Karma Sena members returns the diamond ornament found in the garbage; Donates the reward received for returning the ornament to CMDRF

Bediyata Season 3 at Thirunelly of Wayanad: Poster Released

Bediyata Season - 3 will be organized in the month of August as part of Wayanad Thirunelly Tribal Comprehensive Development Project implemented by Kudumbashree in Wayanad. The campaign poster of Season 3 was released by Shri. O. R Kelu, Minister for Scheduled Castes, Scheduled Tribes and Backward Welfare Department, Government of Kerala by giving it to Shri. P. V Balakrishnan, President, Thirunelly Grama Panchayath during a function organized at Thirunelly Panchayat, Wayanad on 28 July 2024.

Bediyata Season 3 is organized under the leadership of Kudumbashree Wayanad District Mission, Thirunelly Grama Panchayat and Thirunelly CDS. The Mud Festival of the youth will be organized at Cherukumbam Paddy Fields on 10 August 2024 whereas the Independence Day Celebrations and Mud Festival of the women children will be organized at Plamoola Paddy Fields on 15 August 2024. On 18 August 2024, the Mud Festival will be held at Kampalanatti Aanappara Paddy Fields. The Mud Football Match for Tribal Youth Club members will be organized at Appapara Paddy Fields on 25 August 2024.

Shri. P. K Balasubramanian, District Mission Coordinator, Kudumbashree Wayanad District Mission, Ms. P. Valsala Kumari, Vice President, Thirunelly Grama Panchayath, Ms. P. Saumini, CDS Chairperson, Ms. Regina V.K, Assistant District Mission Coordinator, Shri. Sai Krishnan T.V, Coordinator, NRLM, Panchayat Standing Committee Chairmen, Panchayat Members and Kudumbashree Executive Members were present at the Poster Release function.

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Bediyata Season 3 at Thirunelly of Wayanad: Poster Released

Kudumbashree Branded Chips & Sarkaravaratti to market during this Onam: Preparations in Progress

During this onam, the chips and sarkaravaratti (jaggery coated banana chips) produced by Kudumbashree entrepreneurs in various districts of Kerala will come to the market with the same taste, color, smell and quality under the Kudumbashree brand. Kudumbashree's agricultural, marketing and micro enterprise teams are working tirelessly for achieving this goal.

As the first phase of this, training for Community Resource Persons (CRP) and entrepreneurs in the agricultural sector selected from the districts in association with ICAR Krishi Vigyan Kendra was conducted at ICAR - CPCRI, Regional Station, Kayamkulam, Alappuzha by on 22 July 2024.

In the first phase, the enterprises producing more than 50 kg per day have been made part of the branding scheme. The training focused on making products of the same quality. Entrepreneurs and two CRPs each selected from Kollam, Pathanamthitta, Kottayam, Thrissur, Malappuram, Kannur and Kozhikode districts were given training, making it a total of 28 people. The 28 people from the remaining seven districts was trained on 29 July 2024. Those who have received this training will go to the districts and provide training to other entrepreneurs in the district. The aim is to launch chips and jaggery under the Kudumbashree brand by mid-August.

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Kudumbashree Branded Chips & Sarkaravaratti to market during this Onam: Preparations in Progress

'Chalanam' Mentorship Programme: Training organized for mentors

A five-day training was given to 11 selected Mentors as part of the 'Chalanam' Mentorship Programme implemented by Kudumbashree Urban CDSs. The programme was organized in Thiruvananthapuram from 2-6 July 2024. Training was given on various subjects like Kudumbashree Organizational System Strengthening, Livelihood Development, CDS-ULB Convergence, Plan Preparation of Municipalities and Role of Community Based Organizations (CBO), Local Economic Development, Financial Management, Mentorship Skills, Stress Management & Emotional Balancing, Problem Solving.

Shri. Jahamgeer S, Secretary, Thiruvananthapuram Corporation and Former Program Officer of Kudumbashree, Shri. Jagajeevan, Consultant, Suchitwa Mission and Former Programme Officer of Kudumbashree, Dr Reema Sudarshan, Psychologist, Ms. Arya Murali, Member, Punalur CDS Kudumbasree Auxiliary Group and Yoga and Fitness Trainer,

Shri. Nishad CC, Shri. Abdul Basheer, Shri. M. Prabhakaran, Ms. Suchitra. S, Shri. Sudhir K.B, Shri. Shibu N.P, Shri. Anish Kumar M.S, Ms. Beena. E, Shri. Prithviraj, Shri. Sabu. B, Shri. Nishanth G.S, Shri. Muhammad Shan, State Programme Managers, Kudumbashree, Ms. Ramya, Shri. Ratheesh, Shri. Shaiju and Ms. Priya Paul, Programme Manager, Kudumbashree National Resource Organization also imparted training on various topics and answered queries.

A six-member Mentor Core Group of the Chalanam Programme developed the training module and coordinated the training for the State Mission. After the training, a 10-day Immersion Study will be conducted at selected CDSs and an activity calendar will be prepared. Then for six months CDSs will be supported.

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'Chalanam' Mentorship Programme: Training organized for mentors