World Antimicrobial Awareness Week observance: Webinar organized for Kudumbashree Office Bearers

Posted on Tuesday, November 23, 2021
An online Antibiotic Awareness Webinar was organized for Kudumbashree Office Bearers in connection with the World Antimicrobial Awareness Week observance on 22 November 2021. The awareness classes were led by Dr. Aravind, Head, Infectious Disease Department, Government Medical College, Thiruvananthapuram and Dr. Indu P.S, Head, Community Medicine, Government Medical College, Kollam. The programme was organized jointly by the State Health Department, Kudumbashree and Local Self Government Department.
 
Sessions were held on the topics such as the right usage of Antibiotics, the issues caused due to negligence and side effects. The office bearers of Kudumbashree CDSs, ADSs and NHGs have taken part in the training programme. The online class was live streamed through the official YouTube, Facebook pages of Kudumbashree and KILA and around 4000 people have watched this online training programme. 
 
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Smt. P.I Sreevidya IAS, Executive Director, Kudumbashree welcomed the gathering. Dr. Vidya V. S who is in charge of the training section of National Health Mission leads the programme. Shri. C. C Nishad, State Programme Manager, Kudumbashree extended the Vote of Thanks. The World Antimicrobial Awareness Week is celebrated from 19-24 November 2021.
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World Antimicrobial Awareness Week observance: Webinar organized for Kudumbashree Office Bearers

Kudumbashree Auxiliary Group Formation Progressing

Posted on Monday, November 22, 2021
The formation of Auxiliary Groups are progressing across the state. The Auxiliary Groups are being formed with the objective of creating a new space for the social, cultural and livelihood upliftment of young women. It is aimed at 'forming a minimum of one Auxiliary Group in every ward'. As per the statistics till 18 November 2021, a total of 19,521 Auxiliary Groups have been formed which has 3,00,531 young women as members. The districts are moving forward with the aim of forming Auxiliary Groups in all wards. In some districts, more than one group has been formed in a ward. 
 
Auxiliary Group Formation also aims at taking the benefits of these various projects, being implemented through Kudumbashree to young women. Young women between 18 and 40 years of age can become members of  Auxiliary Groups. One group will be formed in a ward. A group can have a maximum of 50 members. If more women come forward, another group could be formed in the same ward. 
 
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The main objectives of Auxiliary Groups include setting an arena that would help in finding opportunities for women empowerment, financial empowerment of the families through young women and thereby to the social upliftment, arranging a public platform to discuss the social issues faced by women such as dowry, domestic violence etc and to find solutions for the same, for equipping young women to get together devoid of the differences in politics, religion, caste, creed and actively involved in the developmental activities of the state, to make the young women confident enough to intervene in the developmental activities, discuss and respond to the general matters of the state according to the present social situations, for quipping the women to function associating with the various campaigns/ programmes such as the 'Jagrutha Samithi' for intervening in the social issues of women, 'Vimukthi' against alcoholism 'Samam' project implemented by the Cultural Department etc, to create an avenue to introduce the activities of various agencies that function for the welfare and development of the youth such as Youth Commission, Youth Welfare Board etc and to achieve good results, for creating awareness about the various livelihood projects being implemented by Central- State Governments, Cooperative Department etc and thereby create opportunities to make sustainable livelihood possible.
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Kudumbashree Auxiliary Group Formation Progressingen

Kudumbashree opens 10 stalls at Indian International Trade Fair 2021- Saras Mela 2021 being held at Delhi

Posted on Thursday, November 18, 2021
Kudumbashree has opened 10 stalls at the 40th India International Trade Fair 2021- Saras Mela 2021 being held at Delhi. The Indian International Trade Fair is being held under the leadership of India Trade Promotion Organization (ITPO) and Ministry of Rural Development at Pragati Maidan, New Delhi. Saras Mela of National Rural Livelihood Mission for introducing the best products of the rural enterprises, all across India is also being held as part of the IITF. The IITF is being held from 14-27 November 2021. Kudumbashree has four stalls in IITF and there are 6 stalls of Kudumbashree micro entrepreneurs at the Saras Mela. 
 
Commercial Stall to market the various products of Kudumbashree entrepreneurs and Theme Stall on 'Self Reliant India' that explains the livelihood activities and development activities of Kudumbashree are set up at the Kerala Pavilion in connection with the IITF. Also two stalls of Kudumbashree catering units are set up at the Food Court. The selected products of entrepreneurs from Wayanad, Kottayam, Idukki and Kozhikode are for sale at the IITF Commercial Stall. At the food fest, Kalyani Catering unit from Thrissur district and Annapurna Catering Unit from Malappuram district are also participating. 
 
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Vishnumaya Handloom, Supriya Foods from Palakkad district, Malleshwara Producer Mill from Attappady of Palakkad district are participating in Saras Mela. Also, Lakshmi Spices and Pickles from Idukki district, Sneha Clay Pottery unit from Malappuram district and Queens Bakery unit from Thrissur district are also taking part in the programme. Kudumbashree has been participating in IITF since 2002. Kudumbashree had bagged for the Best Stall, several times. The Kudumbashree units which participated in the IITF 2019 were able to make a sales of Rs 22 lakhs. 
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Kudumbashree opens 10 stalls at Indian International Trade Fair 2021- Saras Mela 2021 being held at Delhi

Kudumbashree State Level Review Meeting held under the leadership of LSGD Minister M V Govindan Master

Posted on Thursday, November 18, 2021

State Level Review Meeting under the leadership of Kudumbashree State Mission was held at Kudumbashree State Mission office, Thiruvananthapuram on 12 November 2021. The meeting was held under the leadership of Shri. M.V Govindan Master, Minister, Local Self Government Department, Rural Development and Excise, Government of Kerala and he shared his valuable insights at the meeting. The Minister said that Kudumbashree would attain new pace and aims once the Auxiliary Groups start functioning. Young women would get the opportunity to actively involve in the social issues such as domestic violence in the name of dowry, suicide, drug addiction etc and thereby work for the development of the society, added the minister.

Kudumbashree should turn into a centre of power, that would productively involve in the issues that the women fraternity are facing now and in fighting back the same as well. He also suggested that various campaigns should be formulated joining with Women's Commission, Jagratha Samithi, Vimukthi etc. He also said that Kudumbashree members should be able to give leadership to the survey to identify the extreme poor in the state. 

The project to give employment to 5 people each in every Local Self Government Institutions so as to find a solution for the unemployment issue of the youth in the state, is effectively progressing and is being implemented in the state. He also added that, K DISC (Kerala Development and Innovation Strategic Council) would converge with the Local Self Government Department  and would formulate projects to arrange employment to maximum number of young women within five years under the leadership of Kudumbashree. 

REVIEW

He also reviewed the activities implemented in the districts through Kudumbashree during the period of covid-19 pandemic, Subhiksha Keralam Project, Auxiliary Group Formation, Three Tier Organizational System and Election, Local Financial Development, various projects being implemented in agriculture, farming, animal husbandry and micro enterprise sectors, micro finance, social development, women empowerment activities and skill training, PMAY, National Urban Livelihood Mission (NULM) etc being implemented in Kerala through Kudumbashree and their progress as well. The respective District Mission Coordinators explained the various activities being implemented by Kudumbashree in the districts. 

Smt. Sarada Muraleedharan IAS, Additional Chief Secretary, Local Self Government Department also reviewed the programmes. Smt. P. I Sreevidya IAS, Executive Director, Kudumbashree welcomed the gathering. Kudumbashree Programme Managers, District Mission Coordinators, Assistant District Mission Coordinators and State Programme Managers also attended the review meeting.

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Kudumbashree State Level Review Meeting held under the leadership of LSGD Minister M V Govindan Master

PMAY(U)-LIFE Project ensuring women's participation and women empowerment

Posted on Friday, November 5, 2021

The ownership of the houses which are built through PMAY(U)-LIFE Project being implemented through Kudumbashree in Kerala is given to women as part of ensuring women's participation, in addition to providing safe and secure homes. Out of the 1,11,835 approved beneficiaries 87,753 of them are women. Under certain circumstances, when it is unable to give the ownership in the name of the women, the ownership would be given jointly in the name of man and woman or in the name of the man. As of now, construction of 70,463 houses have been completed. By giving the ownership of the completed houses, Kudumbashree is making a notable intervention in women empowerment. Through the 31 Women Construction Units functioning in the urban areas, under the leadership of Kudumbashree, construction of 52 houses which is included in the programme has been completed.  

 

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In addition to providing the houses to the beneficiaries, the project ensures a better lifestyle for them as well. As part of this, with the convergence with Pradhan Mantri Ujjwala Yojana, gas connection was provided to 7490 families at subsidy rates and LED lights were provided to 17603 families free of cost. In addition, by converging with Ayyankali Urban Employment Guarantee Scheme, each beneficiary was given 90 additional work days and additional financial assistance of Rs 26,190 was also provided to them. Financial assistance of Rs 70 crores was provided to them in this manner. 95 % of the project beneficiaries are Kudumbashree members. The efforts to make the remaining 5% as Kudumbashree members is progressing.

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PMAY(U)-LIFE Project ensuring women's participation and women empowerment

Kakkolla Pareeksha', the second phase of 'Kunju Pareeksha' to give awareness to Balasabha members on Covid-19 conducted

Posted on Wednesday, November 3, 2021

Kakkolla Pareeksha', the second phase of 'Kunju Pareeksha' to give awareness about Covid-19 pandemic to Balasabha members in the state functioning under Kudumbashree was conducted on 30 October 2021. A total of 26,054 students from across the state had participated in the examination. The exam is being conducted to take the message of countering the Covid-19 pandemic to students and equip them to analyze whether the Covid protocol is maintained in their own houses.


Kunju Pareeksha is being conducted in online mode in four phases viz., Model Exam, 'Kakkolla Pareeksha' (Quarterly Exam), 'Arakkolla Pareeksha' (Half yearly Exam), and 'Kolla Pareeksha' (Annual Exam). The Model Exam which was conducted on 10 June 2021 as the first phase was also wholeheartedly welcomed by the Balasabha members. The link to participate in the exam was given to the Balasabha members in every district through the respective Kudumbashree CDSs and ADSs. There were 25 questions regarding the prevention of covid-19 pandemic. The students participated in the exams during the time between 10.30 AM and 10.30 PM. Kudumbashree expects that the students would be able to get a clear awareness on how to prevent covid-19 pandemic once all the four exams would be completed. The date of the other exams would be notified later.
 
The participation of the Balasabha members was ensured in the examination through the Balasabha Resource Persons, Block Coordinators, CDS Chairpersons and ADS members. The State- District Mission had supervised the activities. 'Kunju Pareeksha' (A Small, Simple Exam), the awareness programme is the continuation of the efforts being taken by Kudumbashree to take the awareness lessons about the Covid-19 pandemic to everyone in the society through children.
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Kakkolla Pareeksha', the second phase of 'Kunju Pareeksha' to give awareness to Balasabha members on Covid-19 conductedwn

Kakkolla Pareeksha', the second phase of 'Kunju Pareeksha' to give awareness to Balasabha members on Covid-19 to be held on 30 October 2021

Posted on Friday, October 29, 2021
Kakkolla Pareeksha', the second phase of 'Kunju Pareeksha' to give awareness about covid-19 pandemic to the four and a half lakh Balasabha members of 32,627 Balasabhas in the state functioning under Kudumbashree is proposed to be held on 30 October 2021. The exam is being conducted to take the message of countering the covid-19 pandemic to students and equip them to analyze whether the covid protocol is maintained in their own houses.
 
Kunju Pareeksha is conducted in online mode in four phases viz., Model Exam, 'Kakkolla Pareeksha' (Quarterly Exam), 'Arakkolla Pareeksha' (Half yearly Exam), and 'Kolla Pareeksha' (Annual Exam). The Model Exam which was conducted on 10 June 2021 as the first phase was wholeheartedly welcomed by the Balasabha members.  The link to participate in the exam would be given to the Balasabha members in every district through the respective Kudumbashree CDSs and ADSs. There would be 25 questions regarding the prevention of covid-19 pandemic. The students may participate in the exams during any time between 10.30 AM and 10.30 PM. Kudumbashree hope that the students would be able to get a clear awareness on how to prevent covid-19 pandemic once they would complete all the four exams.  The date of the other exams would be notified later.
 
The participation of the Balasabha members is ensured in the examination through the Balasabha Resource Persons, Block Coordinators, CDS Chairpersons and ADS members. The State- District Mission would supervise the activities. 'Kunju Pareeksha' (A Small, Simple Exam), the Awareness Programme is the continuation of the efforts being taken by Kudumbashree to take the awareness lessons about the covid-19 pandemic to everyone in the society through children.
 
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Kakkolla Pareeksha', the second phase of 'Kunju Pareeksha' to give awareness to Balasabha members on Covid-19 to be held on 30 October 2021ml

'Kerala Chicken' a big hit among the public: Sales of Rs 50.20 crores recorded

Posted on Wednesday, October 27, 2021

'Kerala Chicken', the project conceptualized and launched by the Government of Kerala to ensure the market of good quality chicken at affordable rates all across the state is being a hit among the public. Kudumbashree was able to make a sales of Rs 50.20 crores until now through this project which was started during November 2017. Sales of around Rs 20 lakhs are recorded per day. More than 25 lakh chickens have already been sold out. The project is jointly being implemented by Kudumbashree and the Animal Husbandry Department.


The project is supervised by the Animal Husbandry Department. Kudumbashree implements two activities, viz., taking chicken to the market through integration farming and launching & running the processing units. Kudumbashree Broiler Farmers Producers Company Limited (KBFPCL) has been started for the same. In the initial phase, Kudumbashree did the activity of starting the farms and bringing the broiler chicken from these farms to the market. Later, from June 2020, onwards, specially branded, exclusive marketing outlets of Kerala Chicken were also started. Through these outlets, Broiler Chicken was made available in the brand, 'Kerala Chicken'.

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As of now, 248 farms and 82 marketing outlets are functioning as part of the Kerala Chicken project, which is being implemented through Kudumbashree. The farms and marketing outlets are functioning in 6 districts viz., Thiruvananthapuram, Kollam, Kottayam, Ernakulam, Thrissur and Kozhikode. The matured broiler chicken is directly taken from the farms to the marketing outlets. Livelihood opportunities were opened for 330 families through these farms and marketing outlets. In the second phase, these activities would be extended to4 more districts viz., Palakkad, Malappuram, Kannur and Alappuzha. We are also making efforts to extend Kudumbashree's Kerala Chicken Project to the remaining 4 districts as well.

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'Kerala Chicken' a big hit among the public: Sales of Rs 50.20 crores recordeden

State Level Inauguration of the Seed Capital Financial Assistance Scheme held

Posted on Saturday, October 23, 2021

The State Level Inauguration of the Seed Capital Financial Assistance Scheme was held. Shri. P. Rajeev, Minister for Industries, Law and Coir, Government of Kerala inaugurated the function at Hotel Avenue Regent, Ernakulam on 18 October 2021. The Seed Capital Financial Assistance is given as part of the PMFME (PM Formalization of Micro Food Processing Enterprises Scheme-Project for forming food processing enterprises) for extending support to the enterprises functioning in the food processing sector. 

The project is formulated by the Ministry of Food Processing Industries, Government of India and is being implemented in Kerala through the Industries Department, Government of Kerala. Approval was received to give Rs 4,30,51,096 to 1440 Kudumbashree entrepreneurs from 14 districts across the state. Ms. S. Renjini, District Mission Coordinator, Kudumbashree Ernakulam District Mission and Kudumbashree entrepreneurs jointly received the amount from the Minister during the function. 

The financial assistance is given as interest free loans to the entrepreneurs through the respective CDSs. As per the project, the individual-group enterprises in the food processing sector would get assistance for 4 main factors such as Seed Fund, Credit Linked Capital Grant, Public Basic Amenities, Branding-Marketing. 

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Shri. M.G Rajamanickam IAS, MD, KSIDC welcomed the gathering. Dr. K Ellangovan IAS, Principal Secretary, Industries Department, Government of Kerala delivered the presidential address. Shri. Biju P. Abraham, General Manager, Ernakulam District Industries Centre extended vote of thanks. After the Inaugural function, classes were given to the entrepreneurs on value addition.

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State Level Inauguration of the Seed Capital Financial Assistance Scheme held

'Kudumbashree oru Nerchithram’ Photography Competition Season 4- Winners announced

Posted on Tuesday, October 12, 2021

The results of 'Kudumbashree oru Nerchithram’ Photography Competition Season 4 has been announced. Shri. Suresh Cameo, Thekkumbatt House, Thekkankuroor, Malappuram bagged the first prize. Shri. Alfred M.K, Muringathery House, Erumapetty, Thrissur came second and Shri. Madhu Edachana, Kulangara House, Ozhakkodi, Wayanad came in third place. The Award for the Best Photographer is Rs 25,000. The second prize and third prize are Rs 15,000 and Rs 10,000 respectively. The jury consisted of Shri. R. Gopalakrishnan, Senior Cinema Still Photographer, Shri. V. Vinod, Chief Photographer, Information and Public Relations Department, Government of Kerala, Smt. Chandralekha C.S, Documentary Filmmaker & Photographer and Smt. Asha Vargheese, Director, Kudumbashree selected the winners.

 

Kudumbashree organized the Season 4 of ‘Kudumbashree or Nerchithram’ Photography Competition for motivating the aspiring photographers and to propagate the activities of Kudumbashree Mission through photographs. The contestants were directed to submit photographs that reflect the priority projects of Kudumbashree Mission. Rs 2000 each will be issued for 10 entries as consolation prizes. Shri. Deepesh Puthiyapurayil, Shri. K.B Vijayan, Shri. Sarath Chandran, Shri. Pramod K, Shri. Abhilash G, Shri. Baiju C.J, Shri. Dinesh K, Shri. Jubel Joseph Jude, Shri. Shiju Vani and Shri Ijaz Punalur are the Consolation Prize winners.


The Photography Competition is organized realising that the best photographs depicting the hard work of Kudumbashree members would further boost the women empowerment process. The fourth season of the competition was held from 22 July 2021 to 15 September 2021. Good quality photographs portraying the strength of Kudumbashree, functioning focusing on women empowerment is considered for the ‘Kudumbashree Oru Nerchithram’ Photography Competition, which is being conducted from 2017 onwards. Like the first three seasons, the fourth season has also received good responses.

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The first season of ‘Kudumbashree oru Nerchithram’ was conducted during November- December 2017, the second season during February- March 2019 and the third season was held during January- February 2020. The three seasons of 'Kudumbashree Oru Nerchithram' Photography Competition had resulted in a huge success. Good quality photographs portraying the strength of Kudumbashree, functioning focusing on women empowerment is considered for the ‘Kudumbashree Oru Nerchithram’ Photography Competition. Kudumbashree Mission which envisions eradicating poverty through women in Kerala had successfully completed 23 revolutionary years.

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Kudumbashree oru Nerchithram’ Photography Competition Season 4- Winners announceden