Kudumbashree Gothrakiranam Programme starts

Posted on Saturday, May 21, 2022
Kudumbashree Gothrakiranam Programme has been launched as a new ray of hope for the tribal youth of Attappady, Thirunelly and Devikulam areas. This special programme aims at developing the skill set of the tribal youth, ensuring livelihood for them and thereby improving the quality of their lives. The State Level Inauguration of this programme was done by Shri. M.V Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala at the function held at District Panchayath Hall, Palakkad on 19 May 2022. Smt. K. Binu Mol, President, District Panchayath, Palakkad presided over the function. The guidelines of the Gothrakiranam Programme were launched by the minister at the function. 
 
 
The programme envisages motivating the traditional skills of the tribal youth knowing their employment needs, extending them skill training and connecting them with the local employment opportunities. In the first phase, 5000 beneficiaries will be identified and employment will be ensured for at least 500 of them. As part of this, Situation Analysis will be done at Attappady, Thirunelly and Devikulam blocks under the leadership of Kudumbashree. Based on this, the opportunities as per the availability of the natural resources and human resource at each hamlet will be identified and following that, beneficiary list and micro level plan will be prepared for them. Unlike the skill training programmes being implemented through Kudumbashree, through the Gothrakiranam programme, training will be extended in such a way that the traditional employment sectors among the tribals will be given more importance and equip them for self employment-waged employment sectors. More skill training will be extended to the tribal youth who are currently engaged in traditional product making as part of the Gothrakiranam programme, connect them with the tourism sector and local markets and thereby arrange more employment opportunities for them. Convergence with other skill training programmes other than Kudumbashree will also be ensured for the success of the programme. The skill training programmes will be formulated in such a way, ensuring the participation of the tribal youth. 
 
Shri. P Saithalavi, District Mission Coordinator, Kudumbashree Palakkad District Mission welcomed the gathering. Ms. Mrunmai Joshi IAS, District Collector, Palakkad was the Chief Guest of the function. Smt. Priya Ajayan, Chairperson, Palakkad Municipality, Shri. B. Sethumadhavan, President, Block Panchayath, Palakkad, Shri. E. Chandra Babu, Secretary, Kerala Grama Panchayath Association, Palakkad, Smt. Maruti Murukan, Member, Kudumbashree Governing Body, Shri. B. Subhash, Ward Councilor and Smt. Rita, CDS Chairperson delivered the felicitations. Shri. Manoj Balan, Assistant Project Officer, Attappady Comprehensive Tribal Development and Particularly Vulnerable Tribal Group Development Project delivered the vote of thanks. 
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Kudumbashree Gothrakiranam Programme starts

Kudumbashree Silver Jubilee Year Celebrations starts

Posted on Thursday, May 19, 2022
 Kudumbashree Silver Jubilee Year Celebrations has been kickstarted at Thiruvananthapuram. Shri. M.V Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala inaugurated the Silver Jubilee Year Celebrations of Kudumbashree, in the presence of 1070 CDS Chairpersons from across the state, at the function held at Girideepam Convention Centre, Nalanchira, Thiruvananthapuram on 17 May 2022. "Kudumbashree has raised the women of Kerala to the main stream of the society through relentless efforts of the last 24 years", the minister said. "Kudumbashree has played a prideful role in empowering the women of Kerala, socially and financially, equipped the women to enter into power, increase their visibility in the society and increased their intervening skills in social issues and these are the important milestones in women empowerment", added the minister.
 
"Kudumbashree has turned into an organization that plays an important role in strengthening the local economic development by securing various livelihood opportunities, skill training, housing, basic amenities and available of clean drinking water. Kudumbashree has a history of leading the society forward through selfless efforts and undoubtedly, Kudumbashree will become an important organization that play a significant role in building 'Navakeralam' (New Kerala). This women fraternity is implementing traditional and innovative projects in agricultural-micro enterprise sector and has extended support to the state in crisis situations. In addition to the successful implementation of various centrally sponsored programmes, Kudumbashree has grown into a National Resource Organization, that replicates the women empowerment- poverty eradication models of Kudumbashree in other states. Now, the next aim is to equip Kudumbashree to implement more comprehensive development programmes as per the need of the new era with the strength of the work experience of 24 years. Kudumbashree is now making efforts to extend livelihood to maximum number of people by converging with K-DISC and other departments", he added.      
 
"Kudumbashree had succeeded in bringing women who were stuck up in the households to better entrepreneurs and had also in equipping the women mentally and intellectually and make them effectively intervene in the developmental activities of the state", said Dr. R Bindu, Minister for Higher Education and Social Justice, Government of Kerala, who presided over the function.         
 
"Kudumbashree had taught thousands of women to fight back poverty and live with pride and thereby was able to make a revolutionary change in the social scenario of Kerala", said Smt. J. Chinchurani Minister for Animal Husbandry and Dairy Development, Government of Kerala.
 
Smt. P.I Sreevidya IAS, Executive Director, Kudumbashree welcomed the gathering. Chairman, Vice Chairman and senior officials from Sunder Nagar Municipal Corporation of Himachal Pradesh who came to Kerala to study about Kudumbashree had felicitated Shri. M.V Govindan Master, Smt. Sarada Muraleedharan IAS, Additional Chief Secretary, Local Self Government of Kerala and Smt. P.I Sreevidya IAS.

Ms. Arya Rajendran, Mayor, Thiruvananthapuram Corporation,  Shri. Johnson Joseph, Counsellor, Nalanchira, Smt. Geetha Nazeer, Member, Kudumbashree Governing Body, Smt. Saleena and Smt. Omana Kumari who represented various CDS gave away the felicitations. Smt. Sindu Sasi, CDS Chairperson, Thiruvananthapuram CDS 1 delivered vote of thanks. 
 
Seminars were conducted on topics such as 'Navakerala Formation and Kudumbashree', 'Local Economic Development-Role of Kudumbashree', 'Gender Equality and Priority Approaches'. Shri. T.K Jose. Additional Chief Secretary, Home Department, Government of Kerala, Smt. Sarada Muraleedharan IAS, Additional Chief Secretary, Local Self Government of Kerala, Dr. T. N Seema, State Coordinator, Navakeralam Mission, Smt. P.K Sreemathi Teacher, Dr. J Devika, Social Scientist, Shri. Jagajeevan, Executive Director,  Grameena Patana Kendram, Karakulam, Smt. Shyama S Prabha, State Coordinator, TG Cell,  Adv, Sindhu Ajayakumar, Smt. Haritha, Smt. Omana Kumari, Smt. Saleena, Smt. Sajna, Smt. Sasikala, CDS Chairpersons spoke at the function. Dr. M Surjith, District Mission Coordinator, Kudumbashree Kannur District Mission,  Shri. Sajith Sukumaran, Chief Operating Officer, Kudumbashree NRO and Adv. T. Geena Kumari, Social Activist were the moderators of the seminar. 
 
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Kudumbashree Silver Jubilee Year Celebrations starts

Kudumbashree's 'Vayomaithri' Programme launched for Geriatric Care

Posted on Wednesday, May 18, 2022
'Vayomaithri' Programme has been launched extending special care for  the geriatrics. The State Level Inauguration of the programme was done by Shri. M. V Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala, at the Cherukunnu Service Cooperative Bank Auditorium, Thavam, Kannur on 15 May 2022. 
 
The 'Vayomaithri' programme envisages making the Kudumbashree Organizational system, more geriatric friendly, as Kerala has the maximum proportion of elderly people in its population, among all the Indian states. Its during old age, everyone seeks more care, love and treatment. Kudumbashree had already implemented elderly NHG formation activities through 'Relationship Kerala' Programme to pay more attention to the elderly people. Now, the 'Vayomaithri' Programme is launched as part of this. 
 
CDSs from Wayanad, Kasaragod, Thrissur, Palakkad, Thiruvananthapuram and Kannur districts will be turned into 'Vayomaithri CDS' as a pilot project.  As part of the programme, various activities will be implemented in these CDSs such as geriatric education, formation of a minimum of 50 elderly NHGs, implementation of livelihood programmes, activities for the welfare of the elderly converging with the Local Self Government Institutions and other departments etc. These activities will be extended to the remaining CDSs after masking needed amendments as per the pilot project. The AGRSAR  Project of the Ministry of Social Justice and Empowerment, Government of India will also be implemented as part of this programme.
 
Announcements regarding the Inspire Programme launched as part of the 100 Day Programme of the Chief Minister (for micro enterprises, Harithakarmasena and other entrepreneurs), Jeevan Deepam Insurance Programme ( associating with Life Insurance Corporation and State Insurance Agency for Kudumbashree members) was also done at the function. Minister also distributed the Kudumbashree Naipunya Scholarship to the deserving trainees who are part of the DDU-GKY, Yuvakeralam Programmes being implemented through Kudumbashree.
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Kudumbashree's 'Vayomaithri' Programme launched for Geriatric Care

Kudumbashree Kasaragod District Mission launches 'Yathrashree'

Posted on Wednesday, May 18, 2022

Kudumbashree Kasaragod District Mission launched 'Yathrashree' Programme. The programme was officially inaugurated by Shri. M. V Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala at the function held at Beach Park, Pallikkara, Kasaragod on 30 April 2022.

The Kudumbashree members of the district are all set to guide the tourists who come to know about Kasaragod, through 'Yathrashree'. Special packages will be prepared knowing the multifarious facts of the district such as the history, geography, art, language, culture, food styles etc and the same will be presented before the tourists. Kudumbashree Kasaragod District team is making such an intervention in the tourism sector associating with the Bekal Tourism Development Corporation (BRDC).

Through this programme, Kudumbashree Kasaragod District Mission aims at arranging livelihood opportunities for Kudumbashree members by making them tour operators, thereby turning them into the part of Responsible Tourism activities. A minimum of two Kudumbashree/Auxiliary Group members (graduates) each will be selected from every Panchayath and training will be extended to them and they will be turned into tour operators. A consortium will be formed at the district level joining them and the tourism activities through 'Yathrashree' programme will be coordinated through the consortium. As of now, 84 members were selected and they were extended first phase training as well.

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Kudumbashree Kasaragod District Mission launches 'Yathrashree'en

My Job My Pride': Minister Shri. M. V Govindan Master launched the Campaign

Posted on Monday, May 9, 2022
Kudumbashree is becoming part of the efforts to identify job seekers and extend needed guidance to them. Kudumbashree members would visit the 80 lakh households in the state from 8 May 2022 to15 May 2022. Kudumbashree would record the details of the job seekers between 18 and 59 years of age through more than one lakh specially trained enumerators, with the help of 'Jalakam' Mobile Application. 
 
Shri. M. V Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala inaugurated the 'My Job My Pride' Campaign being implemented associating with the Kerala Knowledge Mission aiming at making available suitable job opportunities for the human resource of the state, at IHRD College of Engineering, Chengannur, Alappuzha  on 8 May 2022. Shri. Saji Cherian, Minister for Fisheries, Culture and Youth Affairs, Government of Kerala presided over the function. 
 
In addition to the implementation of the survey which was started as part of the campaign, the enumerators will also help the beneficiaries to record their details in the Digital Workforce Management System (DWMS), which was developed for connecting the job seekers, employers and the skill training agencies. They will also give awareness about the Knowledge Economy Mission. 
 
The campaign aims at helping those who are not getting good job openings even though they have good educational qualification, women who had to take break from their jobs due to various reasons, the educated who lost their job in the crisis of covid-19 pandemic etc find suitable job sectors. Kudumbashree Community Ambassadors will coordinate the activities of the survey at the CDS level.
 
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My Job My Pride': Kudumbashree to guide the job seekers

Kudumbashree becomes the pride of Kerala by arranging livelihood opportunity for more than 12,000 people in 100 Days, Minister Shri. M.V Govindan Master made the declaration

Posted on Sunday, May 8, 2022
 
 
 
   
 
Kudumbashree has made greatest achievement in the 100 Day Programme announced in connection with the first anniversary celebrations of the State Government. Shri. M.V Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala had made the declaration regarding the same at the function held at EMS Hall, District Panchayath, Thiruvananthapuram on 7 May 2022. 
 
Kudumbashree has completed the 100 Day Programme, which aimed at arranging livelihood opportunity for the common people through self employment and waged employment through skill training, at its best. The 100 Day Programme is being implemented from 10 February 2022 till 20 May 2022. Kudumbashree was able to arrange a source of income to more than 12,000 people during this period. 
 
2678 youth who completed skill training through Yuvakeralam, DDUGKY programmes were given waged employment. Whereas, 7865 people were able to find self employment through livelihood programmes (Micro Enterprises, Animal Husbandry, Agri Value Addition Production units, National Urban Livelihood Mission, Startup Village Entrepreneurship Programme). The aim was to give self employment to 5000 people. 
 

In addition to that, Kudumbashree was able to give Interest Free Loan to 2824 emigrants through the PEARL Programme, being implemented by Kudumbashree converging with NORKA Roots to support the emigrants who lost their jobs are in crisis due to the covid-19 pandemic.  Kudumbashree was also able to launch 1719 enterprises of the emigrants. It was aimed to start 1000 enterprises. 

 

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Kudumbashree becomes the pride of Kerala by arranging livelihood opportunity for more than 12,000 people in 100 Days, Minister Shri. M.V Govindan Master made the declarationen

Kudumbashree receives recognition from Kerala Startup Mission

Posted on Thursday, April 28, 2022
Kudumbashree was recognized by Kerala Startup Mission for Kudumbashree's approach of giving motivation to startups. Shri. K.N Balagopal, Minister for Finance, Government of Kerala gave the Award for the Best Performing Startup Friendly Department to Smt. P.I. Sreevidya IAS, Executive Director, Kudumbashree at the inaugural function of the Public Procurement Summit held at Mascot Hotel, Thiruvananthapuram on 26 April 2022. The  Public Procurement Summit was organized by Kerala Startup Mission (KSUM).
 
The services of startups were used in various activities of Kudumbashree such as Destitute Free Kerala Programme-DFK (Portal & Mobile Application), Micro Enterprises (Mobile Application), Agricultural Sector (Management Information System, Portal, Mobile Application), Marketing (Kudumbashree Bazaar), Harsham, 100 Day Programme (Employment Tracking), Harithakarmasena, Janakeeya Hotel (Billing Software) etc.
 
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Kudumbashree receives recognition from Kerala Startup Mission

Kudumbashree to become part of the efforts to identify job seekers and give guidance

Posted on Tuesday, April 26, 2022
Kudumbashree is about to become part of the efforts to identify job seekers and give guidance. The job seekers include those who are not getting good job openings even though they have good educational qualification, the educated who lost their job in the crisis of covid-19 pandemic, women who had to take break from their jobs due to various reasons etc. Kudumbashree would become part of the efforts of the Kerala Government to support and guide these people.
 
 
Kudumbashree is becoming part of the activities of the Kerala Knowledge Economy Mission. The Kerala Knowledge Economy Mission (KKEM) aims to provide employment to the educated by transforming the State of Kerala into a Knowledge Society, which will produce, consume and transact knowledge for its own social and economic development. Kudumbashree will implement the 'My Job My Pride' Campaign which is proposed to be organized from 8 May 2022 to 15 May 2022 for the publicity of the Mission, under the leadership of the Local Self Government Institutions and the largest Job Survey in the state which is included campaign. As part of the survey, details of the educated jobless, who are between 18 and 59 years of age will be collected. The data will be collected through the mobile application- Jalakam.
 
 Kudumbashree is arranging around one lakh volunteers to visit all the houses. The 1070 Community Ambassadors selected through Kudumbashree will coordinate these activities in the CDS level. The training activities for these Community Ambassadors is progressing now.  As part of the campaign, awareness will be given to the public about the activities of the Kerala Knowledge Economy Mission. Also the details of the educated jobless candidates will be collected and help them to get enrolled in Digital Workforce Management System (DWMS). 
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Kudumbashree to become part of the efforts to identify job seekers and give guidance

Sales of Rs 3.98 crores recorded through Vishu Markets of Kudumbashree

Posted on Wednesday, April 20, 2022

Sales of Rs 3.98 crores were recorded through the Vishu Markets of Kudumbashree organized across the state.  Ernakulam district came first by making a sales of Rs 63 lakhs, Whereas Kasaragod district and Thrissur district came in the second and third places by making sales of Rs 41 lakhs and Rs 40 lakhs respectively. The products of Kudumbashree entrepreneurs and Kudumbashree Joint Liability Groups (JLGs) were brought under one roof through the Vishu Markets of Kudumbashree. 

 

 
A total of 956 Vishu Markets were organized across the state for a minimum of three days from 10 April 2022 to the Vishu Day, 15 April 2022. The flour, curry powders, chips etc produced by 15,889 enterprises and different kinds of vegetables produced by the 14,358 JLGs were arranged through the Vishu Markets. Ernakulam district organized the maximum number of Vishu Markets. They were able to organize 101 Vishu Markets.  In addition to the CDS level Vishu Markets, Ernakulam, Kasaragod and Kottayam districts had organized District Level Vishu Markets as well. 
 
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Sales of Rs 3.98 crores recorded through Vishu Markets of Kudumbashreeen

Vishu Markets of Kudumbashree starts across the state

Posted on Wednesday, April 13, 2022

Vishu Markets of Kudumbashree are started across the state. The Vishu Markets will be started in all the 1069 CDSs and will function till 15 April 2022. The Vishnu Markets aim at making available organic vegetables at affordable rates to the public. It also aims at helping the Kudumbashree farmers and entrepreneurs to market their products and thereby help them to increase their income after the crisis of covid-19 pandemic.

It is envisaged to sell the organic vegetables produced by the 74,776 Kudumbashree women farming groups (Joint Liability Groups-JLGs) and the products of Kudumbashree micro entrepreneurs through these Vishu Markets. Organic cucumber, bitter gourd, spinach, aubergine, lady's finger, green chilly, pumpkin, peas, birds's eye chilli, drumstick, etc and various snacks, flours, curry powders, chutney powders etc will be available for sale at Kudumbashree Vishu Markets. In addition to that, different food items locally prepared by Kudumbashree entrepreneurs will also be sale at the Vishu Markets.

The Vishu Markets are arranged associating with the Local Self Government Institutions. The Organizing Committee formed at each CDSs are entrusted with bringing maximum products to the Vishu Market. This committee would also ensure the security of the market and will also ensure that the basic amenities are arranged. Arrangements are also made to analyze the participation and quantity of the products brought to the market. The Vishu markets will be organized ensuring covid protocol and green protocol.

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Vishu Markets of Kudumbashree starts across the state en