Ms. Arya Rajendran, Mayor, Thiruvananthapuram Corporation, Shri. Johnson Joseph, Counsellor, Nalanchira, Smt. Geetha Nazeer, Member, Kudumbashree Governing Body, Smt. Saleena and Smt. Omana Kumari who represented various CDS gave away the felicitations. Smt. Sindu Sasi, CDS Chairperson, Thiruvananthapuram CDS 1 delivered vote of thanks.
Kudumbashree Kasaragod District Mission launched 'Yathrashree' Programme. The programme was officially inaugurated by Shri. M. V Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala at the function held at Beach Park, Pallikkara, Kasaragod on 30 April 2022.
The Kudumbashree members of the district are all set to guide the tourists who come to know about Kasaragod, through 'Yathrashree'. Special packages will be prepared knowing the multifarious facts of the district such as the history, geography, art, language, culture, food styles etc and the same will be presented before the tourists. Kudumbashree Kasaragod District team is making such an intervention in the tourism sector associating with the Bekal Tourism Development Corporation (BRDC).
Through this programme, Kudumbashree Kasaragod District Mission aims at arranging livelihood opportunities for Kudumbashree members by making them tour operators, thereby turning them into the part of Responsible Tourism activities. A minimum of two Kudumbashree/Auxiliary Group members (graduates) each will be selected from every Panchayath and training will be extended to them and they will be turned into tour operators. A consortium will be formed at the district level joining them and the tourism activities through 'Yathrashree' programme will be coordinated through the consortium. As of now, 84 members were selected and they were extended first phase training as well.
Kudumbashree becomes the pride of Kerala by arranging livelihood opportunity for more than 12,000 people in 100 Days, Minister Shri. M.V Govindan Master made the declaration
In addition to that, Kudumbashree was able to give Interest Free Loan to 2824 emigrants through the PEARL Programme, being implemented by Kudumbashree converging with NORKA Roots to support the emigrants who lost their jobs are in crisis due to the covid-19 pandemic. Kudumbashree was also able to launch 1719 enterprises of the emigrants. It was aimed to start 1000 enterprises.
Sales of Rs 3.98 crores were recorded through the Vishu Markets of Kudumbashree organized across the state. Ernakulam district came first by making a sales of Rs 63 lakhs, Whereas Kasaragod district and Thrissur district came in the second and third places by making sales of Rs 41 lakhs and Rs 40 lakhs respectively. The products of Kudumbashree entrepreneurs and Kudumbashree Joint Liability Groups (JLGs) were brought under one roof through the Vishu Markets of Kudumbashree.
Vishu Markets of Kudumbashree are started across the state. The Vishu Markets will be started in all the 1069 CDSs and will function till 15 April 2022. The Vishnu Markets aim at making available organic vegetables at affordable rates to the public. It also aims at helping the Kudumbashree farmers and entrepreneurs to market their products and thereby help them to increase their income after the crisis of covid-19 pandemic.
It is envisaged to sell the organic vegetables produced by the 74,776 Kudumbashree women farming groups (Joint Liability Groups-JLGs) and the products of Kudumbashree micro entrepreneurs through these Vishu Markets. Organic cucumber, bitter gourd, spinach, aubergine, lady's finger, green chilly, pumpkin, peas, birds's eye chilli, drumstick, etc and various snacks, flours, curry powders, chutney powders etc will be available for sale at Kudumbashree Vishu Markets. In addition to that, different food items locally prepared by Kudumbashree entrepreneurs will also be sale at the Vishu Markets.
The Vishu Markets are arranged associating with the Local Self Government Institutions. The Organizing Committee formed at each CDSs are entrusted with bringing maximum products to the Vishu Market. This committee would also ensure the security of the market and will also ensure that the basic amenities are arranged. Arrangements are also made to analyze the participation and quantity of the products brought to the market. The Vishu markets will be organized ensuring covid protocol and green protocol.