Kudumbashree receives recognition from Kerala Startup Mission

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Sales of Rs 3.98 crores were recorded through the Vishu Markets of Kudumbashree organized across the state. Ernakulam district came first by making a sales of Rs 63 lakhs, Whereas Kasaragod district and Thrissur district came in the second and third places by making sales of Rs 41 lakhs and Rs 40 lakhs respectively. The products of Kudumbashree entrepreneurs and Kudumbashree Joint Liability Groups (JLGs) were brought under one roof through the Vishu Markets of Kudumbashree.
Vishu Markets of Kudumbashree are started across the state. The Vishu Markets will be started in all the 1069 CDSs and will function till 15 April 2022. The Vishnu Markets aim at making available organic vegetables at affordable rates to the public. It also aims at helping the Kudumbashree farmers and entrepreneurs to market their products and thereby help them to increase their income after the crisis of covid-19 pandemic.
It is envisaged to sell the organic vegetables produced by the 74,776 Kudumbashree women farming groups (Joint Liability Groups-JLGs) and the products of Kudumbashree micro entrepreneurs through these Vishu Markets. Organic cucumber, bitter gourd, spinach, aubergine, lady's finger, green chilly, pumpkin, peas, birds's eye chilli, drumstick, etc and various snacks, flours, curry powders, chutney powders etc will be available for sale at Kudumbashree Vishu Markets. In addition to that, different food items locally prepared by Kudumbashree entrepreneurs will also be sale at the Vishu Markets.
The Vishu Markets are arranged associating with the Local Self Government Institutions. The Organizing Committee formed at each CDSs are entrusted with bringing maximum products to the Vishu Market. This committee would also ensure the security of the market and will also ensure that the basic amenities are arranged. Arrangements are also made to analyze the participation and quantity of the products brought to the market. The Vishu markets will be organized ensuring covid protocol and green protocol.
The Awards of 'Sargam 2022', the Story Writing Competition organized for Kudumbashree members have been distributed. Dr. Khadija Mumtaz, Renowned Writer and Former Vice President, Kerala Sahitya Academy had presented the awards to the winners at the function held in connection with the conclusion of Saras Mela 2022 at Nishagandhi Auditorium, Kanakakunnu on 10 April 2022.
Smt. Nitha P, (Story-Thfu), the first prize winner, hailing from Palakkad district, received the cash award of Rs. 15,000, memento and certificate. Smt. Dhanya N Nair (Story-Theendari), the second prize winner, hailing from Kottayam district received the cash award of Rs. 10,000, memento and certificate. Whereas, Smt. Latha (Story-Nirathu Vakkile Marangal), the third prize winner, hailing from Malappuram district received Rs. 5,000, memento and certificate.
Consolation Prizes were distributed to Smt. Baby Girija (Palakkad), Smt. Oormila A (Thiruvananthapuram), Smt. Vijayalakshmi M.K (Kannur), Smt. Sreedevi K Lal (Ernakulam), and Smt. Jisha M (Kannur). Cash Prize of Rs. 1,000, mementos and certificates were given to the consolation prize winners. Smt. Irfana P.K (Kannur), Smt. Rashida Zubair M.T (Malappuram) and Smt. Anuja Baiju (Kottayam) have also bagged the consolation prizes.
Kerala came first in the implementation of the National Urban Livelihood Mission (NULM) Programme in the country. Kudumbashree, the nodal agency for implementing the programme in Kerala came first in the SPARK (Systematic Progressive Analytical Real Time Ranking) Ranking for the year 2020-21. Kudumbashree will get Rs 20 crores for coming first in the ranking of the Ministry of Housing and Urban Affairs, Government of India. The Award is for making the social inclusion possible, improving the lives of the urban poor and thereby bringing them to the mainstream of the society.
Kudumbashree had been in the third place in the ranking twice, during 2018 and 2020. Whereas, in 2019, Kudumbashree had been in the second place. It is after bagging those awards, Kudumbashree came in the first place, now.
Kudumbashree had started implementing this programme in the state associating with the Urban Local Bodies, for improving the lives of the urban poor from 2015 onwards. Kudumbashree has now bagged the award for the excellence in implememtation of the programme after overcoming the challenges caused due to the crisis of covid-19 pandemic.
New NHGs are formed in the urban areas as part of NULM and Rs 10,000 each is being given as Revolving Fund. ADSs are being given Rs 50,000 as Revolving Fund. The other activities of the programme include starting Urban Livelihood Centres, ensure livelihood by extending skill training, extend financial support for starting individual-group enterprises and extend Linkage Loan & Interest Subsidy to NHGs.
Until now, 27 Shelter Homes were also completed as part of the programme. The Urban Street Vendors who were identified through the survey were given loan through PM SVANidhi (PM Street Vendor's AtmaNirbhar Nidhi) Programme and had been given identity cards as well.
Sargam 2022' Three Day Literary Workshop organized jointly by Kudumbashree Mission along with Kerala Sahithya Academy and Kerala Institute of Local Administration (KILA) for Kudumbashree members has been started at Kerala Institute of Local Administration, Thrissur. Prof. K.Sachidanandan, President, Kerala Sahithya Academy inaugurated the Workshop at the function held at KILA, Thrissur on 23 March 2022. "Women empowerment starts from the point where it is realised that women are not weak and the efforts to maintain the creative skills are part of it", said Prof.K. Sachidanandan.
"Women are loosing their creative skills after marriage because of the family and the responsibilities put by the society on women. Every girl is trained by the older women to meet the responsibilities of the family from their younger age itself. Those women who wish to enter into the literary field should have observation, skill, motivation and effort. Good literature would be formed when these come together. The conscious efforts to identify creative skills and maintain it is the way to empowerment. That's why Workshops like Sargam opens new avenues to Women Empowerment". He added. He also appreciated Kudumbashree for starting such a venture for Kudumbashree women.
Smt.Asha Varghese, Director, Kudumbashree Mission presided over the function. Prof. C.P Aboobacker, Secretary, Kerala Sahithya Academy delivered the Keynote Address. Dr. Rajesh K, Urban Senior Faculty, KILA and Ms. Sruthi A.S, District Assistant Information Officer, Thrissur delivered the felicitations. Shri. B.S Manoj, Programme Officer, Kudumbashree welcomed the gathering. Shri. Radhakrishnan K, District Mission Coordinator (in-charge), Kudumbashree Thrissur District Mission delivered vote of thanks.
The Three Day National Workshop organized under the leadership of Kudumbashree was held at Thrissur from 15-17 March 2022. The Seminar was organized as part of the National Rural Livelihood Mission (NRLM) for the Ministry or Rural Development (MoRD), Government of India. The National Workshop was organized on 'Strengthening Institutional Mechanisms and Development of Immersion Sites and Strengthening Institutional Mechanisms for Gender Integration’. The Workshop aimed at making cross learning possible among the states who are making notable interventions in the Gender sector as part of the NRLM and form a common procedure for the same.
On the first day of the workshop, Ms. Nitha Kejriwal, Joint Secretary, MoRD, made a presentation on 'Gender Integration in DAY-NRLM -National Perspective'. Shri. S.M Vijayanand, Former Chief Secretary of the Government of Kerala made a presentation on 'Women Empowerment through PRI-CBO Convergence- Kerala's Experiences'. Smt. P.I Sreevidya, Executive Director, Kudumbashree welcomed the gathering. The Handbook prepared by NRLM on Gender Integration was also launched at the function.
Around 70 delegates from 19 states such as Tamil Nadu, Karnataka, Bihar, Gujarat and three Union Territories such as Lakshadweep, Puducherry are taking part in the workshop.
On the second day of the Workshop, the delegates made field visits to Snehitha Gender Help Desk and Gender Resource Centre to know more about the various Gender Activities being implemented under the leadership of Kudumbashree. The Workshop came to an end on 17 March 2022.