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Auxomeet @ 23 to be held for Auxiliary Groups; Organized Training for Trainers

Posted on Tuesday, November 21, 2023
'Auxomeet @ 23' will be organized for Auxiliary Group members and young women between the ages of 18 and 40 on the model of the successful campaign held for NHG members- 'Back to School'. The meet will be held on 23 December 2023 under the leadership of Kudumbashree CDS. Training for state level trainers for this was organized on N at KILA, Thrissur on 14-15 November 2023. The meet aims at renewing and expanding the Auxiliary Groups. The meet aims to develop the skills of Auxiliary Groups to engage in social and cultural activities and enable effective utilization of innovative livelihood opportunities. Also the meet aims to develop Auxiliary Groups as Regional Knowledge Resource Centres.
 
About three lakh women who are currently members of the Auxiliary Groups will be a part of the meet. The formal inauguration of the training for trainers was done by Dr. Joy Elamon, Director, KILA, Thrissur. Dr. Kavitha A, District Mission Coordinator, Kudumbashree Thrissur District Mission presided over the function and Shri. Nishad C.C, State Program Manager, Kudumbashree State Mission presented the topic. Shri. Vipin Wilfred, State Assistant Programme Manager, Kudumbashree welcomed the gathering and Shri. Mathew Chacko delivered the vote of thanks.
 
Along with the officials of Kudumbashree State Mission, Ms. Reji Thomas, District Program Manager, Thrissur, Shri. Santhakumar, Kudumbashree Training Team Member, Auxiliary Group State Resource Persons- Ms. Arya (Kollam), Ms. Gayathri (Thiruvananthapuram), Ms. Arya (Alappuzha), Ms. Jyothi (Ernakulam), Ms. Bismi (Thrissur) and Ms. Oleena (Kozhikode) and Ms. Shyamili (Kasaragod) gave leadership to the training. 
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Auxomeet @ 23 to be held for Auxiliary Groups; Organized Training for Trainersd

India International Trade Fair starts in Delhi, Kudumbashree products gets great response

Posted on Tuesday, November 21, 2023
Kudumbashree received rave reviews at the India International Trade Fair (IITF) which was started under the aegis of India Trade Promotion Organization and Union Ministry of Rural Development at Pragati Maidan, New Delhi on 14 November 2023. There are two Kudumbashree stalls in the commercial stall for marketing the products in the Kerala Pavilion at IITF. Kudumbashree products selected from various districts are marketed here. Kudumbashree has also prepared a special themed stall based on this year's theme of 'Vasudhaiva Kudumbakam' - Unity through Trade.
 
Also in the food court there are stalls of Kudumbashree units from Kozhikode and Thiruvananthapuram districts bringing the taste of Kerala to Delhi.   IITF also has Ajeevika Saras Mela to introduce the best products of rural entrepreneurs to the whole of India. There are five stalls of Kudumbashree entrepreneurs in this Saras Mela. These stalls are from Attappady, Palakkad, Idukki, Kollam and Thiruvananthapuram. The fair will conclude on 27 November 2023. People keep on coming to Kudumbashree stalls to buy Kudumbashree products and experience the unique taste of Kerala.
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India International Trade Fair starts in Delhi, Kudumbashree products gets great responseen

Jal Diwali - About thousand Kudumbashree women visited Water Treatment Plants

Posted on Tuesday, November 21, 2023
Jal Diwali campaign was organized in the state under the joint auspices of National Urban Livelihood Mission (NULM) implemented by Kudumbashree in Kerala and AMRUT Mission. 938 Kudumbashree members participated in the campaign organized from 7-9 November 2023 with the tagline 'Women for Water, Water for Women'. As part of the Campaign, Kudumbashree NHG members including CDS office bearers from 18 Urban Local Bodies visited 36 Water Treatment Plants in the state.
 
The visit was also accompanied by an opportunity to study the operations of the water treatment plant for the women of NHGs. AMRUT officials briefed the Kudumbashree members about the Water Treatment Plant's operations and water testing. There was also an opportunity to see and understand first-hand the operations of the Water Treatment Plant and water testing in the attached lab. People's representatives, National Urban Livelihood Mission officials and AMRUT Mission officials were also part of the visit.
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Jal Diwali - About thousand Kudumbashree women visited Water Treatment Plantsen

BUDS School Student bags Government of Kerala's 'Ujjwala Balyam' Award

Posted on Monday, November 20, 2023
BUDS School Student bagged Government of Kerala's 'Ujjwala Balyam' Award. Hanna Jahaura from Tirur BUDS School of Malappuram district of Kerala received the award from Shri. V. K Prasanth MLA during the function held in Thiruvananthapuram on 14 November 2023 in connection with the Children's Day Celebrations.
 
  Hanna, who has excelled in the field of arts and sports, is the daughter of Basheer and Maimuna, who lives in Cherimundam House at Koormath, Iringavoor. She is currently preparing to compete in Badminton in the Special Olympics to be organized in Goa in January 2024. Ms. Shaija, her teacher at BUDS School is extending her all the support.
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BUDS School Student bags Government of Kerala's 'Ujjwala Balyam' Award e

Keraleeyam 2023: Kudumbashree makes record sales of Rs 1.37 crores through Food Court and Marketing Fair

Posted on Friday, November 10, 2023
Kudumbashree performed at its best at Keraleeyam,  Kerala's Grand Festival, which attracted thousands of people to Thiruvananthapuram, the capital city. Kudumbashree entrepreneurs achieved a turnover of Rs.1,36,69,911 through the Kudumbashree Food Court and Product Exhibition and Marketing stalls organized as part of the Keraleeyam 2023 event at Kanakakunnu, Thiruvananthapuram from 1-7 November 2023.
 
With the theme of 'Malayali Kitchen', the food court set up by Kudumbashree which provided a variety of flavors in all 14 districts of the state, achieved a turnover of Rs. 87.99  lakhs. Whereas from the Marketing Fair, Rs 48.71 lakhs was achieved. Among the stalls that presented branded dishes, Vanasundari Chicken prepared by Kudumbashree members of Attappady achieved the highest turnover and became a proud achievement. The turnover from this stall is Rs 15.63 lakhs.
 
The highest turnover in the food court was on 7 November 2023, the concluding day of Keraleeyam. Rs 18.56 lakhs was recorded on that day.  Meanwhile, 5 November 2023 saw the highest turnover in the product marketing stalls- Rs 10.08 lakhs. 14 Kudumbashree Canteen Catering Units became part of Kudumbashree Food Court. A unit from Attappady also participated in the Branded Food Fair. There were 50 different stalls set up by entrepreneurs from different parts of the state at the Kudumbashree Marketing Fair. The food court and market stalls run strictly adhering to green protocol.
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Keraleeyam 2023: Kudumbashree makes record sales of Rs 1.37 crores through Food Court and Marketing Fair

Keraleeyam Food Fair is a Storehouse of Flavors: Minister M.B. Rajesh

Posted on Friday, November 3, 2023

Shri. M.B. Rajesh, Minister of Local Self-Government and Excise Department, Government of Kerala said that the Keraleeyam Food Fair is the storehouse of flavors of Kerala. The Minister said that through Keraleeyam, we got the platform to present our rich food before the world. The minister was speaking after inaugurating Kudumbashree's Food Fair organized at Kanakakunnu premises in connection with Keraleeyam.

The Minister inaugurated the Food Fair by tasting the sumptuous food arranged in the shape of Kerala. The Minister tasted the local delicacies from fourteen districts and also participated in the preparation of Vanasundari Chicken, which is branded through Keraleeyam.

The minister also inaugurated Kudumbashree's Trade and Marketing Fair. Ms. Sarada Muraleedharan IAS, Additional Chief Secretary also visited the stalls along with the Minister. Ms. Bindu K.S, Director, Kudumbashree, Dr. B. Sreejith, District Mission Coordinator, Kudumbashree Thiruvananthapuram District Mission, Shri. Sreekanth, Programme Officer and Shri. Nafih Muhammed, Public Relations Officer, Kudumbashree were also present at the function.

The Kudumbashree community prepares local dishes from fourteen districts in this spacious kitchen with an area of 14,000 square feet. Kasaragod's specialty 'Kadamb and Chicken' to Malappuram's special 'Chicken Pottitherichath', are available at the stalls. Kudumbashree has also arranged two branded food stalls.

 

krlym

 

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Keraleeyam Food Fair is a Storehouse of Flavors: Minister M.B. Rajesh

Keraleeyam 2023- Kudumbashree Food Fair becomes Kerala's Storehouse of Flavors; Crowds flock to Kanakakunnu

Posted on Friday, November 3, 2023
The Kudumbashree Food Court opened at Kanakakunnu in connection with Keraleeyam 2023 saw huge crowds on the first days. Savory flavors await food lovers at the food court, which offers unique dishes from all 14 districts of Kerala. Also, among the food stalls where one can get branded dishes, are Vanasundari  prepared by Kudumbashree units from Attappady and Mulayari Payasam from Wayanad.
 
 The food items range from different types of dosas, different types of fish and chicken dishes, meat rice, dishes prepared with millets, different types of juices, stews, unnakaya, kaipola, pazham nirachathu, kilikood, pathiri etc. Coupons of fixed amount should be taken and those coupons should be exchanged at the Kudumbashree food stall to purchase food items. The Food Court strictly follows Green Protocol.
 
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Keraleeyam 2023- Kudumbashree Food Fair becomes Kerala's Storehouse of Flavors; Crowds flock to Kanakakunnu

Keraleeyam- 'Kelikottu' Proclamation Cultural Procession flagged off

Posted on Monday, October 30, 2023

'Kelikottu', the Proclamation Cultural Procession organized by Kudumbashree as part of the Keraleeyam Programme which is proposed to be held at Thiruvananthapuram from 1-7 November 2023 was flagged off. The 'Kelikott', the Proclamation Cultural Procession which was started from Kanakakunnu Palace premises was flagged off by Shri. V. Sivankutty, Minister for General Education and Labour, Government of Kerala and Chairman, Reception Committee, Keraleeyam Programme.

 
 'Malamuzhakki', a musical ensemble of the Kudumbashree Unit in Wayanad is giving leadership to the Cultural Procession. Ahead of the flag off, a flash mob of students studying under the Deen Dayal Upadhyaya Grameen Kaushal Yojana (DDUGKY) implemented by Kudumbashree was also held. Following that a quiz competition was also organized.
 
Shri. I.B. Satish MLA, Shri. Jafar Malik IAS, Executive Director, Kudumbashree, Shri. S Harikishore IAS, Convener, Keraleeyam also participated in the programme. The procession will tour various centres in Thiruvananthapuram district on 28 & 29 October 2023. The journey which will reach Nedumangad and Pala on 28 October 2023 and will reach Balaramapuram, Neyyatinkara and various places in Thiruvananthapuram on 29 October and will end at Manaveeyam Veedhi.
 
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Keraleeyam- 'Kelikottu' Proclamation Cultural Procession flagged off

Kochi National Saras Fair 2023: Logo & Tag line launched; Winners of the Competition announced

Posted on Friday, October 27, 2023
Shri. P. Rajeev, Minister for Law, Industries and Coir, Government of Kerala performed the logo release of the National Saras Fair, which will be organized at the Kaloor International Stadium, Ernakulam under the auspices of Kudumbashree this December. Shri. Nithin S, native of Seethathodu of Pathanamthitta district and Shri. Shihabudheen T of Kumbidi of Palakkad district succeeded in the competition organized to prepare the logo and tag line of the fair respectively, which brings together the diverse products and food items of the rural entrepreneurs of India under one roof. "Celebration of self-sufficiency" is the tag line of Kochi Saras Fair prepared by Shihabudheen.
 
Adv. P.V Sreenijan, MLA, Kunnathunad Constituency, Shri K. N. Unnikrishnan, MLA, Vypin Constituency, Shri Anthony John, MLA, Kothamangalam Constituency, Adv. M. Anil Kumar, Mayor, Cochin Corporation, Shri N.S.K Umesh IAS, District Collector, Ernakulam, Ms. Rejeena T.M, District Mission Coordinator, Kudumbashree Ernakulam District Mission Coordinator, District Level Officials of various departments and District Level Officials of Kudumbashree took part in the release ceremony organized at the Collectorate Hall, Ernakulam.
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Kochi National Saras Fair 2023: Logo & Tag line launched; Winners of the Competition announced

Kerala to become India's first Extreme Poor Free State - Minister Shri. M.B Rajesh; Kudumbashree's 'Ujjeevanam' Livelihood Campaign Begins

Posted on Thursday, October 26, 2023
Kerala will become the first state in India without extreme poor by fulfilling the livelihood needs of the very poor through scientific project activities, said Shri. M. B Rajesh, Minister of Local Self-Government and Excise Department, Government of Kerala. He was speaking at the state-level inauguration of the 'Ujjeevanam' 100 Days Livelihood Campaign organized by Kudumbashree as part of the State Government's Extreme Poverty Eradication Project at  the Government Women's College, Thycaud, Thiruvananthapuram on 25 October 2023.
 
Ujjeevanam campaign is unique that it aims to change the main cause of poverty i.e., the inadequate means of livelihood and make every family self-sufficient. Micro Level Plan of 64,006 extremely poor families identified through the survey conducted by Kudumbashree will be prepared and financial assistance and training to start enterprises that ensure regular income for 6429 families that need livelihood will be made available through the campaign. For this, data collection from these families will be done through a specially prepared mobile application.
 
In her keynote address, Ms. Sarada Muraleedharan IAS, Additional Chief Secretary, Local Self-Government Department, Government of Kerala said that as the poverty eradication mission of Kerala, the local bodies and Kudumbashree should work together at the state, district, urban, village and ward levels and save the extreme poor families from poverty.
 
Shri. Jafar Malik IAS, Executive Director, Kudumbashree welcomed the gathering. Adv. D Suresh Kumar, President, District Panchayath, Shri. Jafar Malik IAS, Executive Director, Kudumbashree, Shri. Jiju P. Alex, Member, State Planning Board jointly executed the disbursement of livelihood scheme assistance to the selected extreme poor beneficiaries from the districts. and. A training programme was also organized for Micro Enterprise Consultants and Community Resource Persons who will collect information of beneficiaries through the mobile app.
 
Ms Geetha Nazeer, Member, Kudumbashree Governing Body and Member, District Panchayath, Ms. Sindhu Sasi. P, Ms. Vineetha. P, Ms. Shyna A, Ms. Beena. P, CDS Chairpersons offered their felicitations. Dr. B Sreejith, Programme Officer, Kudumbashree delivered the vote of thanks.
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Kerala to become India's first Extreme Poor Free State - Minister Shri. M.B Rajesh; Kudumbashree's 'Ujjeevanam' Livelihood Campaign Begins