Safalam Cashew and Jeeva Honey included in 'One Station One Product' Programme of Southern Railway

Posted on Friday, June 24, 2022
Safalam Cashew and Jeeva Honey, produced by Kudumbashree entrepreneurs from Kasaragod are included in the 'One Station One Product' Programme of Southern Railway. Kudumbashree Kasaragod District Mission has set up stalls as part of the 'One Station One Product' project at Kasaragod and Kanhangad Railway Stations in collaboration with the Southern Railway. The inauguration of the stalls was held on 23 June 2022.The stall set up at Kasaragod Railway Station was inaugurated by Mr. Ram Khiladi Meena, Station Master, Kasaragod Railway Station and the stall put up at Kanhangad Railway Station was inaugurated by Mr. Prasanth, Station Master, Kanhangad Railway Station.
Now the travelers will have the opportunity to acquire the leading 'Safalam' cashew and 'Jeeva' honey during their train journey. A sales person each has been deployed at the stalls where various products of Safalam Cashew Unit of Chemmanad and the Jeeva Honey Unit of West Eleri Grama Panchayat are available. Kudumbashree Kasaragod District Mission aims to set up similar stalls at other railway stations in the district viz., Kumbla, Uppala, Ullal, Manjeshwar, Kottikkulam and Bekal in the future as part of the project.
Mr. T.T. Surendran, District Mission Coordinator, Kudumbashree Kasaragod District Mission, Mr. Haridas, Assistant District Mission Co-ordinator, Kudumbashree Kasaragod District Mission, Mr. Prakashan Palayi, Assistant District Mission Co-ordinator, Kudumbashree Kasaragod District Mission, Ms. KV. Sujatha Teacher, President, Kanhangad Municipal Corporation 
Ms. Sujini, CDS Chairperson, Ms. Surya Janaki, CDS Chairperson, Block Coordinators and District Program Manager were present at the inaugural function held at Kanhangad. Whereas Ms. Ayesha, CDS Chairperson, Railway officials and Block Coordinator were present at the inaugural function held at Kasaragod.


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Safalam Cashew and Jeeva Honey included in 'One Station One Product' Programme of Southern Railway

Kudumbashree conducts State Level Essay Competition for College Students as part of Reading Week Observance

Posted on Thursday, June 23, 2022

Kudumbashree is conducting State Level Essay Competition for College Students on 'The Role of Kudumbashree in Social, Economic and Women Empowerment' as part of the Reading Week Celebrations. The first, second and third place winners will be awarded cash prizes of Rs 10,000, Rs 7,000 and Rs 5,000 respectively.

The essay should use only a maximum of two thousand words. The entries should be sent by post or courier along with the name, address, phone number and the certificate of Principal / Head of the Department to 'The Public Relations Officer, Kudumbashree State Poverty Eradication Mission, Second Floor, TRIDA Rehabilitation Building, Medical College P.O., Thiruvananthapuram-695 011. The entries should reach Kudumbashree State Mission Office on before 2 July 2022. Entries received via WhatsApp will not be considered for the contest. Children / family members of Kudumbashree State-District Mission employees are not eligible to participate in the competition. For information about the competition, visit the Kudumbashree website:
Terms and Conditions

1. The essay should not exceed more than two thousand words.
2. The students who are participating should send their entries along with their name, name of the college, topic
, address, phone number and certificate from the Principal / Head of the Department.
3. Children / family members of Kudumbashree State- District Mission employees are not eligible to participate in the competition.
4. The decision of the judges regarding the competition will be final.
5. Do not write the name or other details of the student on the entry.
6. The entries should be sent by post or courier.
7. Entries submitted through WhatsApp will not be considered for the competition.
8. The last date for receipt of articles is 2 July 2022.

Address to which the entries should be sent:
 Public Relations Officer
 Kudumbashree State Poverty Eradication Mission
 Second Floor, TRIDA Rehabilitation Building,
 Medical College. P. O
 Thiruvananthapuram-695 011
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Kudumbashree conducts State Level Essay Competition for College Students as part of Reading Week Observanceen

'Kerala Chicken' a big hit among the public: Sales cross Rs 100 crores

Posted on Tuesday, June 21, 2022
'Kerala Chicken', the project conceptualized and launched by the Government of Kerala to ensure the market of good quality chicken at affordable rates all across the state is being a hit among the public. The sales through Kerala Chicken outlets has already crossed Rs 100 crores. The project which was started during November 2017, is being implemented through Kudumbashree in 6 districts.
Until now, sales of Rs 100,09,29,097.52 has been recorded.  270 farms and 94 Kerala Chicken marketing outlets are functioning in 6 districts viz., Thiruvananthapuram, Kollam, Kottayam, Ernakulam, Thrissur and Kozhikode. Through Kerala Chicken, Kudumbashree was able to  provide Rs 9.36 crores to farm beneficiaries as farm allowance and Rs 11 crores to outlet beneficiaries.


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'Kerala Chicken' a big hit among the public: Sales cross Rs 100 crores

British Deputy High Commissioner in Kudumbashree

Posted on Thursday, June 9, 2022
Ms. Anna Shotbolt, British Deputy High Commissioner came to get acquainted with the women empowerment and poverty eradication activities being implemented in the state through Kudumbashree. She visited the Karuna Fitness Centre, a Kudumbashree Micro Enterprise functioning in Kazhakoottam Pallippuram ward of Thiruvananthapuram district of Kerala on 7 June 2022. This was her first visit to Kudumbashree, as the British Deputy High Commissioner in charge of Kerala and Karnataka states.
Ms. Anna Shotbolt was accompanied by Mr. Manjunath, Political and Economic Advisor, and Ms. Upasana Srikanth, Inward Investment Advisor.  She visited 'Karuna Fitness Centre' with the aim of visiting the well - functioning Kudumbashree enterprise in the Thiruvananthapuram Municipal Corporation area. Smt. P.I. Sreevidya IAS, Executive Director, Kudumbashree, Shri. Jahamgeer.S, Programme Officer, Smt. Priya Paul, Mr. K.B Sudheer, Programme Managers and Smt. Sindhu Sasi, CDS Chairperson  received the delegation. 
Karuna Fitness Training Centre which functions in the Pallipuram Ward of CDS 1, Thiruvananthapuram Corporation is an enterprise launched as part of the National Urban Livelihood Mission (NULM) being implemented by Kudumbashree in the state. The enterprise is run by Smt. Sandhya, Smt. Valsala, Smt. Deepa and Smt. Sajitha, the members of Mahalakshmi NHG. 
The British Deputy High Commissioner and his team arrived at the unit and met the Kudumbashree micro entrepreneurs and Kudumbashree officials. In the ensuing meeting, Smt. P.I Sreevidya, Executive Director, Kudumbashree explained the major projects being implemented by Kudumbashree in the state, including the livelihood and social security sectors. Following that, Ms. Anna Shotbolt   also spoke with entrepreneurs, Smt. Sindhu Sasi, CDS Chairperson, Smt. Deepa Harinarayanan, Community OrganizerNULM, Smt. Ajitha L, ADS Secretary and Smt. Lekha Kumari, Member Secretary. She asked the entrepreneurs about the method of working of the Fitness Training Centre and what motivated them to start the venture. She also discussed about the role of CDS Chairperson.
Ms. Anna Shotbolt expressed satisfaction with the diversity of the programmes implemented by Kudumbashree in the livelihood sector and the activities of BUDS institutions in the field of social security. She was also impressed by the actions of NHG women, who rallied with a social commitment in surviving the natural disasters and the covid crisis. The socio-economic women empowerment activities, programmes and the activities of Kudumbashree National Resource Organization in other States were also explained to her. She said that the way in which women are democratically elected in the Kudumbashree three-tier organizational system and their progress and visibility in the political and social spheres is really commendable.


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British Deputy High Commissioner in Kudumbashree

Kilikootam' -Three Day Summer Camp for Balasabha members organized

Posted on Tuesday, May 31, 2022
'Kilikootam', the three day summer camp for Balasabha members was organized at Kerala Institute of Local Administration (KILA), Thrissur from 27-29 May 2022. A total of 45 Balasabha members from across the state joined together at KILA, Thrissur and took part in the 'Kilikootam' summer camp. Shri. E. Santhosh Kumar, Writer inaugurated the three day camp.
Three Balasabha members each were selected from the districts and 3 members from the Balagothra Sabha as part of the Attappady Comprehensive Tribal Development and Particularly Vulnerable Tribal Group Development Project.  The Balasabha members curiously listened the classes led by the subject experts and shared their ideas. The camp was organized as part of the efforts to empower the Balasabha members socially and academically. Through this camp, Kudumbashree arranged a creative platform for the Balasabha members to meet and share ideas with eminent personalities in various fields like art, literature, science, environment and society. The summer camp came to an end on 29 May 2022. 


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Kilikootam' -Three Day Summer Camp for Balasabha members organized

Kudumbashree Gothrakiranam Programme starts

Posted on Saturday, May 21, 2022
Kudumbashree Gothrakiranam Programme has been launched as a new ray of hope for the tribal youth of Attappady, Thirunelly and Devikulam areas. This special programme aims at developing the skill set of the tribal youth, ensuring livelihood for them and thereby improving the quality of their lives. The State Level Inauguration of this programme was done by Shri. M.V Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala at the function held at District Panchayath Hall, Palakkad on 19 May 2022. Smt. K. Binu Mol, President, District Panchayath, Palakkad presided over the function. The guidelines of the Gothrakiranam Programme were launched by the minister at the function. 
The programme envisages motivating the traditional skills of the tribal youth knowing their employment needs, extending them skill training and connecting them with the local employment opportunities. In the first phase, 5000 beneficiaries will be identified and employment will be ensured for at least 500 of them. As part of this, Situation Analysis will be done at Attappady, Thirunelly and Devikulam blocks under the leadership of Kudumbashree. Based on this, the opportunities as per the availability of the natural resources and human resource at each hamlet will be identified and following that, beneficiary list and micro level plan will be prepared for them. Unlike the skill training programmes being implemented through Kudumbashree, through the Gothrakiranam programme, training will be extended in such a way that the traditional employment sectors among the tribals will be given more importance and equip them for self employment-waged employment sectors. More skill training will be extended to the tribal youth who are currently engaged in traditional product making as part of the Gothrakiranam programme, connect them with the tourism sector and local markets and thereby arrange more employment opportunities for them. Convergence with other skill training programmes other than Kudumbashree will also be ensured for the success of the programme. The skill training programmes will be formulated in such a way, ensuring the participation of the tribal youth. 
Shri. P Saithalavi, District Mission Coordinator, Kudumbashree Palakkad District Mission welcomed the gathering. Ms. Mrunmai Joshi IAS, District Collector, Palakkad was the Chief Guest of the function. Smt. Priya Ajayan, Chairperson, Palakkad Municipality, Shri. B. Sethumadhavan, President, Block Panchayath, Palakkad, Shri. E. Chandra Babu, Secretary, Kerala Grama Panchayath Association, Palakkad, Smt. Maruti Murukan, Member, Kudumbashree Governing Body, Shri. B. Subhash, Ward Councilor and Smt. Rita, CDS Chairperson delivered the felicitations. Shri. Manoj Balan, Assistant Project Officer, Attappady Comprehensive Tribal Development and Particularly Vulnerable Tribal Group Development Project delivered the vote of thanks. 
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Kudumbashree Gothrakiranam Programme starts

Kudumbashree Silver Jubilee Year Celebrations starts

Posted on Thursday, May 19, 2022
 Kudumbashree Silver Jubilee Year Celebrations has been kickstarted at Thiruvananthapuram. Shri. M.V Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala inaugurated the Silver Jubilee Year Celebrations of Kudumbashree, in the presence of 1070 CDS Chairpersons from across the state, at the function held at Girideepam Convention Centre, Nalanchira, Thiruvananthapuram on 17 May 2022. "Kudumbashree has raised the women of Kerala to the main stream of the society through relentless efforts of the last 24 years", the minister said. "Kudumbashree has played a prideful role in empowering the women of Kerala, socially and financially, equipped the women to enter into power, increase their visibility in the society and increased their intervening skills in social issues and these are the important milestones in women empowerment", added the minister.
"Kudumbashree has turned into an organization that plays an important role in strengthening the local economic development by securing various livelihood opportunities, skill training, housing, basic amenities and available of clean drinking water. Kudumbashree has a history of leading the society forward through selfless efforts and undoubtedly, Kudumbashree will become an important organization that play a significant role in building 'Navakeralam' (New Kerala). This women fraternity is implementing traditional and innovative projects in agricultural-micro enterprise sector and has extended support to the state in crisis situations. In addition to the successful implementation of various centrally sponsored programmes, Kudumbashree has grown into a National Resource Organization, that replicates the women empowerment- poverty eradication models of Kudumbashree in other states. Now, the next aim is to equip Kudumbashree to implement more comprehensive development programmes as per the need of the new era with the strength of the work experience of 24 years. Kudumbashree is now making efforts to extend livelihood to maximum number of people by converging with K-DISC and other departments", he added.      
"Kudumbashree had succeeded in bringing women who were stuck up in the households to better entrepreneurs and had also in equipping the women mentally and intellectually and make them effectively intervene in the developmental activities of the state", said Dr. R Bindu, Minister for Higher Education and Social Justice, Government of Kerala, who presided over the function.         
"Kudumbashree had taught thousands of women to fight back poverty and live with pride and thereby was able to make a revolutionary change in the social scenario of Kerala", said Smt. J. Chinchurani Minister for Animal Husbandry and Dairy Development, Government of Kerala.
Smt. P.I Sreevidya IAS, Executive Director, Kudumbashree welcomed the gathering. Chairman, Vice Chairman and senior officials from Sunder Nagar Municipal Corporation of Himachal Pradesh who came to Kerala to study about Kudumbashree had felicitated Shri. M.V Govindan Master, Smt. Sarada Muraleedharan IAS, Additional Chief Secretary, Local Self Government of Kerala and Smt. P.I Sreevidya IAS.

Ms. Arya Rajendran, Mayor, Thiruvananthapuram Corporation,  Shri. Johnson Joseph, Counsellor, Nalanchira, Smt. Geetha Nazeer, Member, Kudumbashree Governing Body, Smt. Saleena and Smt. Omana Kumari who represented various CDS gave away the felicitations. Smt. Sindu Sasi, CDS Chairperson, Thiruvananthapuram CDS 1 delivered vote of thanks. 
Seminars were conducted on topics such as 'Navakerala Formation and Kudumbashree', 'Local Economic Development-Role of Kudumbashree', 'Gender Equality and Priority Approaches'. Shri. T.K Jose. Additional Chief Secretary, Home Department, Government of Kerala, Smt. Sarada Muraleedharan IAS, Additional Chief Secretary, Local Self Government of Kerala, Dr. T. N Seema, State Coordinator, Navakeralam Mission, Smt. P.K Sreemathi Teacher, Dr. J Devika, Social Scientist, Shri. Jagajeevan, Executive Director,  Grameena Patana Kendram, Karakulam, Smt. Shyama S Prabha, State Coordinator, TG Cell,  Adv, Sindhu Ajayakumar, Smt. Haritha, Smt. Omana Kumari, Smt. Saleena, Smt. Sajna, Smt. Sasikala, CDS Chairpersons spoke at the function. Dr. M Surjith, District Mission Coordinator, Kudumbashree Kannur District Mission,  Shri. Sajith Sukumaran, Chief Operating Officer, Kudumbashree NRO and Adv. T. Geena Kumari, Social Activist were the moderators of the seminar. 


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Kudumbashree Silver Jubilee Year Celebrations starts

Kudumbashree's 'Vayomaithri' Programme launched for Geriatric Care

Posted on Wednesday, May 18, 2022
'Vayomaithri' Programme has been launched extending special care for  the geriatrics. The State Level Inauguration of the programme was done by Shri. M. V Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala, at the Cherukunnu Service Cooperative Bank Auditorium, Thavam, Kannur on 15 May 2022. 
The 'Vayomaithri' programme envisages making the Kudumbashree Organizational system, more geriatric friendly, as Kerala has the maximum proportion of elderly people in its population, among all the Indian states. Its during old age, everyone seeks more care, love and treatment. Kudumbashree had already implemented elderly NHG formation activities through 'Relationship Kerala' Programme to pay more attention to the elderly people. Now, the 'Vayomaithri' Programme is launched as part of this. 
CDSs from Wayanad, Kasaragod, Thrissur, Palakkad, Thiruvananthapuram and Kannur districts will be turned into 'Vayomaithri CDS' as a pilot project.  As part of the programme, various activities will be implemented in these CDSs such as geriatric education, formation of a minimum of 50 elderly NHGs, implementation of livelihood programmes, activities for the welfare of the elderly converging with the Local Self Government Institutions and other departments etc. These activities will be extended to the remaining CDSs after masking needed amendments as per the pilot project. The AGRSAR  Project of the Ministry of Social Justice and Empowerment, Government of India will also be implemented as part of this programme.
Announcements regarding the Inspire Programme launched as part of the 100 Day Programme of the Chief Minister (for micro enterprises, Harithakarmasena and other entrepreneurs), Jeevan Deepam Insurance Programme ( associating with Life Insurance Corporation and State Insurance Agency for Kudumbashree members) was also done at the function. Minister also distributed the Kudumbashree Naipunya Scholarship to the deserving trainees who are part of the DDU-GKY, Yuvakeralam Programmes being implemented through Kudumbashree.
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Kudumbashree's 'Vayomaithri' Programme launched for Geriatric Care

Kudumbashree Kasaragod District Mission launches 'Yathrashree'

Posted on Wednesday, May 18, 2022

Kudumbashree Kasaragod District Mission launched 'Yathrashree' Programme. The programme was officially inaugurated by Shri. M. V Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala at the function held at Beach Park, Pallikkara, Kasaragod on 30 April 2022.

The Kudumbashree members of the district are all set to guide the tourists who come to know about Kasaragod, through 'Yathrashree'. Special packages will be prepared knowing the multifarious facts of the district such as the history, geography, art, language, culture, food styles etc and the same will be presented before the tourists. Kudumbashree Kasaragod District team is making such an intervention in the tourism sector associating with the Bekal Tourism Development Corporation (BRDC).

Through this programme, Kudumbashree Kasaragod District Mission aims at arranging livelihood opportunities for Kudumbashree members by making them tour operators, thereby turning them into the part of Responsible Tourism activities. A minimum of two Kudumbashree/Auxiliary Group members (graduates) each will be selected from every Panchayath and training will be extended to them and they will be turned into tour operators. A consortium will be formed at the district level joining them and the tourism activities through 'Yathrashree' programme will be coordinated through the consortium. As of now, 84 members were selected and they were extended first phase training as well.

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Kudumbashree Kasaragod District Mission launches 'Yathrashree'en

My Job My Pride': Minister Shri. M. V Govindan Master launched the Campaign

Posted on Monday, May 9, 2022
Kudumbashree is becoming part of the efforts to identify job seekers and extend needed guidance to them. Kudumbashree members would visit the 80 lakh households in the state from 8 May 2022 to15 May 2022. Kudumbashree would record the details of the job seekers between 18 and 59 years of age through more than one lakh specially trained enumerators, with the help of 'Jalakam' Mobile Application. 
Shri. M. V Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala inaugurated the 'My Job My Pride' Campaign being implemented associating with the Kerala Knowledge Mission aiming at making available suitable job opportunities for the human resource of the state, at IHRD College of Engineering, Chengannur, Alappuzha  on 8 May 2022. Shri. Saji Cherian, Minister for Fisheries, Culture and Youth Affairs, Government of Kerala presided over the function. 
In addition to the implementation of the survey which was started as part of the campaign, the enumerators will also help the beneficiaries to record their details in the Digital Workforce Management System (DWMS), which was developed for connecting the job seekers, employers and the skill training agencies. They will also give awareness about the Knowledge Economy Mission. 
The campaign aims at helping those who are not getting good job openings even though they have good educational qualification, women who had to take break from their jobs due to various reasons, the educated who lost their job in the crisis of covid-19 pandemic etc find suitable job sectors. Kudumbashree Community Ambassadors will coordinate the activities of the survey at the CDS level.


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My Job My Pride': Kudumbashree to guide the job seekers