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Notable progress in Product Marketing: Kudumbashree entrepreneurs earned Rs. 104.35 crores through National Saras Melas organized in Kerala

Kudumbashree entrepreneurs earned Rs. 104.35 crores by organizing National Saras Melas, one of the main platforms for marketing the products of Kudumbashree entrepreneurs, in Kerala for the last nine years. Out of this, Rs. 17.57 crores were earned from the most recent Saras Mela organized in Chengannur.

A turnover of Rs. 22 crores have also been achieved by participating in Saras Melas organized in other states. Entrepreneurs earned a total of Rs. 126.35 crores through Saras Melas from Kerala and various states.

Kudumbashree aims to increase the income of Kudumbashree entrepreneurs by organizing local and national level marketing fairs, monthly markets, Onam, Vishu and Ramzan marketing fairs. As part of this, 10,815 monthly markets, 916 local district level trade fairs, 426 food fairs and 6,859 Onam marketing fairs were organized in the last nine years. Through this, a turnover of Rs. 185.86 crores were also obtained.

In addition to traditional marketing methods, Kudumbashree is also implementing innovative marketing methods that suit the modern market. The aim is to increase the income of entrepreneurs. As part of this, Kudumbashree is also active in the online marketing sector such as Nano Markets, Marketing Kiosks, and Amazon, Flipkart, Meesho, and ONDC.

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Notable progress in Product Marketing: Kudumbashree entrepreneurs earned Rs. 104.35 crores through National Saras Melas organized in Kerala

Kudumbashree Kasaragod District Mission gives Drone Training to 20 people from Koraga Community

20 people from the Koraga Scheduled Tribes in Kasaragod district are now happy that their dream has come true. Their wish to learn drone flying was fulfilled by the Kudumbashree Kasaragod District Mission. The drone flying training was organized in collaboration with ASAP Skill Park as part of the Koraga Special Project implemented in the district by Kudumbashree. This is the first time that Kudumbashree is organizing drone flying training in the indigenous area.

The 16-day training programme began on 19 April 2025. Kudumbashree is providing all the food and travel allowance for the trainees. Those who successfully complete the training will also be provided with support to get a job in this sector. The training programme was inaugurated by C. H Iqbal, District Mission Coordinator (i/c), Kudumbashree Kasaragod District Mission. The programme was chaired by Kishore Kumar, Assistant District Mission Coordinator, Kudumbashree Kasaragod District Mission. Sanal and Prajith, Coordinators, ASAP explained the project. Akhil, Coordinator, ASAP Skill Park Centre welcomed the participants and Yaduraj, Coordinator, Koraga Special Project proposed the vote of thanks.

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Kudumbashree Kasaragod District Mission gives Drone Training to 20 people from Koraga Community e

Kudumbashree State Level Award 2025: State Level Award Selection Workshop concluded

The Kudumbashree State Level Award Selection Workshop, which began on 21 April 2025 at KILA Headquarters, Mulangunnathukavu Thrissur, has concluded. Presentations of the contestants for the primary election were organized in front of the sub-committees formed on a topic basis until 24 April 2025 The final selection was held on 25 April 2025.

The final selection was conducted by a panel comprising P.K. Sainaba, Governing Body Member, Kudumbashree, T.V. Anupama IAS, Special Secretary, Local Self-Government Department, Government of Kerala, H. Dineshan IAS, Executive Director, Kudumbashree and Shyam Kumar K. U, Programme Officer, Kudumbashree . The awards will be distributed on Kudumbashree Day, 17 May 2025.

Awards will be given in a total of 17 categories. Awards will be given for Best NHG, ADS, Ooru Samithi, Enterprise Group, Entrepreneur, BUDS Institution, Gender Resource Centre, Auxiliary Group, Auxiliary Enterprise, Gender Help Desk, District that has conducted public relations activities, Best District Mission, as well as Best CDS (Convergence Activities, Unique Activities, Administration-Microfinance Activities), Best CDS (Agriculture Sector, Animal Husbandry), Best CDS (Social Development, Gender), Best CDS (Tribal Activities), Best CDS (Micro Enterprise, DDU-GKY, K-DISC).

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Kudumbashree State Level Award 2025: State Level Award Selection Workshop concluded

Kudumbashree to support the farmers in Animal Husbandry Sector with 401 Producer Groups

*Rs. 2.3 crores provided as working capital to 401 Producer Groups

Thiruvananthapuram: Kudumbashree is in the animal husbandry sector with 401 Producer Groups to support farmers. The aim is to provide various supports and incentives required for primary procurement and value addition of the products produced by farmers through producer groups. Producer groups will help farmers to store and market their produce through a public system and to collectively purchase feed, seeds, fertilizers, etc. required for farming at a profit. Collective activities will be carried out in the areas of market discovery, use of new technology and resources. This will help in improving livelihoods.

Currently, there are 3131 women farmers in 401 producer groups in the animal husbandry sector under Kudumbashree. These groups will mainly carry out activities that will provide better marketing for farmers' produce and thereby sustainable income. As part of this, members will be identified from CDS who will market their products on a self-employment basis, train them and link them to producer groups. Once marketing becomes efficient, productivity and income will increase.

As part of the procurement of products, Rs. 10,000 is provided as working capital to each producer group for the necessary funds to provide prices to farmers, marketing, rent, etc. As of now, Rs. 2.3 crores has been provided to 401 groups in this regard. Groups can be provided a maximum of Rs. 1 lakh as working capital according to their business plan. In addition, Rs. 1.5 lakhs will be provided for the development of infrastructure of producer groups. Rs. 1.7 crores has been made available to 401 groups in this regard. The project is being implemented through the National Rural Livelihood Mission Scheme.

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Kudumbashree to support the farmers in Animal Husbandry Sector with 401 Producer Groupsen

One Year: Variety of Flavors, Kudumbashree's Five Premium Cafe Restaurants earn Rs. 5 crores

The five Premium Cafe Restaurants under Kudumbashree, which have captivated food lovers by serving a variety of flavors, have earned an income of Rs. five crores. The women entrepreneurs have achieved a lot within a year of starting their operations. This success is recorded from the five Premium Cafe Restaurants started under Kudumbashree in the state in the districts of Thrissur (Guruvayur), Ernakulam (Angamaly), Wayanad (Meppadi), Pathanamthitta (Panthalam) and Kannur. Of these, Guruvayur generated a turnover of Rs. 1,74,93,028 and Angamaly generated Rs. 1,49,39,825. Whereas Meppadi generated Rs. 82,03,485. Pathanamthitta generated a turnover of Rs. 59,63,620 and Kannur generated a turnover of Rs. 61,60,979.

In the first phase of the project, the Premium Cafe Restaurant chain was launched in Angamaly of Ernakulam district last year. Later, it was started in Meppadi of Wayanad district and Guruvayur of Thrissur district. As part of the second phase of Premium Cafe activities, Premium Restaurants were also started in Kottayam (Kuravilangad), Kozhikode (Koyilandy), Kasaragod, Malappuram and Thiruvananthapuram districts.

Premium Cafe gained great acceptance due to its excellent infrastructure, quality and diverse food resources and services. With this, the project was expanded to other districts as well. The operation of Premium Cafe Restaurants is led by excellent women entrepreneurs working in the canteen catering sector. Cooking, food distribution, billing, cleaning, parcel service, etc. are all done by women.

The aim of setting up a Premium Cafe network across the state is to modernize enterprises and ensure sustainable income for entrepreneurs. Currently, the project is helping to ensure better employment and income for more than two hundred women. All Premium Cafes have the best modern facilities including culinary diversity, basic facilities, food delivery, parcel service, catering, online services, cleanliness, and better waste management facilities. The project is also helping entrepreneurs achieve greater professionalism.

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One Year: Variety of Flavors, Kudumbashree's Five Premium Cafe Restaurants earn Rs. 5 crores

Kudumbashree State Level Award 2025: Presentations to be completed today

The presentation of the contestants at the Kudumbashree State Level Award Selection Workshop being organized at KILA Headquarters, Mulangunnathkavu, Thrissur will be completed on 24 April 2025. On the third day (23 April 2025) of the workshop that began on 21 April 2025, presentations were made to determine the awards for Best CDS (Agriculture Sector, Animal Husbandry), Best CDS (Non-Farm Livelihood - ME, DDUGKY, K-DISC), Best Auxiliary Enterprise, Best Snehitha and Best ADS.

Presentations for the Awards for the Best District Mission and the District that carried out Best Public Relations are being held today. The award selection activities will continue till 26 April 2025. The award distribution will also be organized on 17 May 2025 in connection with Kudumbashree Day.

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Kudumbashree State Level Award 2025: Presentations to be completed today

Kudumbashree Communicore Programme starts

Kudumbashree 'Communicore', the project envisioned to improve the English competence of the children and youth from the indigenous areas started. The project will be launched in the first phase in areas where Kudumbashree is implementing the Scheduled Tribe Special Projects or Scheduled Tribe Sustainable Development Projects such as Malai Pandaram Special Project in Pathanamthitta, Marayoor-Kanthalloor Special Project in Idukki, Kuttampuzha Special Project in Ernakulam, Kadar Special Project in Thrissur, Nilambur Special Project in Malappuram, Parambikulam Special Project in Palakkad, Attappady Special Project in Palakkad, Kodenchery Special Project- Kozhikode, Thirunelli & Noolpuzha Special Project in Wayanad, Aralam Special Project in Kannur, Koraga Special Project in Kasargod districts.

The activities of Communicore are planned in such a way as to help each and every participant in the training to maximize their language skills, bridging the language proficiency gap and thereby enable them access quality education, secure better jobs, contribute to social and economic development and participate in the global economy.

The learning medium of Malayalam and English creates significant barriers for indigenous students.This linguistic mismatch has contributed to a decrease in the representation of the local populace in the education sector. Overcoming this persistent crisis is essential for the overall development of the current and future generations in the local community. To overcome this crisis, Kudumbashree launched this programme.

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Kudumbashree Communicore Programme starts

20,647 hectares of land under cultivation: Kudumbashree with income-generating projects in agricultural sector, Livelihood provided to 4.32 lakh NHG women through various projects

Kudumbashree is cultivating 20,647 hectares of land in the state. This amount of land is being cultivated by 4,32,667 women of 94,594 farmer groups comprising NHG members. Paddy, various types of vegetables and fruits are the main crops. In addition, small grains (millets), herbs and watermelon are also cultivated depending on the season. Kudumbashree has made remarkable progress in the field of agriculture in the last nine years through sustainable farming. This achievement is due to the expansion of agriculture to more areas by developing diverse income-generating projects. With the availability of good income, more farmers have entered this field.

Kudumbashree is implementing several projects to find better livelihoods and increase income from agriculture and allied sectors. 855 Jaivika Plant Nurseries that produce quality seedlings and seeds to consumers and 135 Nature's Fresh Kiosks to provide quality fruits and vegetables are operating in the state. Another project is the formation of producer groups. 880 have been formed in this regard. By collecting, diversifying and marketing agricultural produce, 17,600 members are able to ensure good income generation. In addition, 4,097 agricultural enterprises, 75 integrated farming clusters, small, medium and smart scale value added units, bio pharmacy units and green carpet units are also functioning.

Kudumbashree also implements various agricultural projects such as Punarjeevanam-Agricultural Entrepreneurship Development Training Programme, Drone Didi, 'Nirappolima' and 'Onakani' targeting the Onam market. There are also 30.3 lakh agricultural nutrition gardens in the state as part of the cultivation and production of nutritious vegetables and fruits required by NHG families at home.

Kudumbashree women have also entered into agricultural methods using technology. As part of the Agro-Ecological Practices Project, training was given to 5,72,167 women farmers. Drone training was also provided as part of smart farming, which was a new step in the agricultural sector. In addition, the K-Agri Business Nest project was also launched to provide agricultural entrepreneurship training to college students. Kudumbashree has also acquired about 180 new technologies for things including increasing agricultural production and marketing. This will also be very helpful for farmers.

Farmers have also benefited from the sale of their produce. Last Onam, vegetable cultivation was done on 6,797 acres as part of the 'Onakani' scheme. An income of Rs. 7.8 crores was received from the sale of agricultural produce.Flower cultivation done on 1,281 acres through the 'Nirappolima' scheme implemented in connection with Onam also yielded good income for the farmers. Rs. 2.98 crores was received from this.

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20,647 hectares of land under cultivation: Kudumbashree with income-generating projects in agricultural sector, Livelihood provided to 4.32 lakh NHG women through various projects

Kudumbashree Award Selection Process progressing

The Kudumbashree Award Selection Workshop is in progress at KILA Headquarters at Mulangunnathkavu of Thrissur. Presentations for the Best Entrepreneur, Gender Resource Centre, Auxiliary Group, Best CDS (Convergence activities, Unique Activities, Governance-Microfinance Activities), and Best CDS (Tribal) Awards were organized on the second day at five venues.

The presentations of 14 entrepreneurs who were selected as the best entrepreneurs from each district were notable on the second day of the workshop. The list of entrepreneurs who made a difference in the presentations included an entrepreneur who made medicinal kohl and other products representing Alappuzha district, an entrepreneur who runs a day care centre and represented Kannur district, a mural painting entrepreneur from Wayanad, and an entrepreneur who produces many products from puttu powder to payasam from moringa leaves.

On the third day of the workshop, the presentations for the awards for Best CDS (Agricultural Sector, Animal Husbandry), Best CDS (Non-Agricultural Livelihood - ME, DDUGKY, K-DISC), Best Auxiliary Enterprise, Best Snehitha, and Best ADS were held. The award selection process will continue till 26 April 2025. The award distribution will be organized on 17 May 2025 in connection with Kudumbashree Day.

Awards will be given for Best Neighborhood Group, ADS, Oorusamithi, Enterprise Group, Entrepreneur, BUDS Institution, Gender Resource Centre, Auxiliary Group, Auxiliary Enterprise, Snehitha Gender Help Desk, District that has carried out best Public Relations activities, Best District Mission, Best CDS (Convergence Activities, Unique Activities, Administration- Microfinance Activities), Best CDS (Agriculture Sector, Animal Husbandry), Best CDS (Social Development, Gender), Best CDS (Tribal Activities) and Best CDS (Micro Enterprise, DDU-GKY, K-DISC). Therefore, Awards are given in 17 various categories.

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Kudumbashree Award Selection Process progressing

Kudumbashree with more than 1,000 products in the online trading sector

Kudumbashree has become active in the online trading sector by bringing over 1,000 products of Kudumbashree entrepreneurs to the online market. Kudumbashree products will be available on leading online platforms such as Amazon, Flipkart, ONDC and Meesho. A wide range of products are available online, including food products, curry powders, ayurvedic products, clothing, handicrafts, etc. Those who want to buy Kudumbashree products will have the convenience of choosing and purchasing the products of their choice from anywhere in the country at their fingertips. Last year, Kudumbashree was able to achieve excellent sales through online platforms.

Kudumbashree aims to create a strong marketing network for Kudumbashree products and at the same time increase income for entrepreneurs. It is as part of this, the potential of the online business sector is being utilized. The aim is to increase sales by bringing products to consumers quickly in line with market changes. As part of bringing products to the online platform, 149 selected entrepreneurs were trained in GST registration, company registration, preparation of product descriptions, product photography, various marketing methods including using social media such as Instagram and Facebook. Six months of support has also been assured to the entrepreneurs to bring their products to the online platform and to make marketing more efficient. The training was provided to the entrepreneurs with the support of NABARD. Pocket Mart-Kudumbashree Store mobile app has also been created to provide Kudumbashree products and services. The work related to this is in the final stage.

Extensive activities have been planned for the current financial year to ensure a sustainable market for Kudumbashree entrepreneurs. Several activities aimed at empowering entrepreneurs, such as linking Kudumbashree products with various distribution networks and setting up warehouses in each district for product storage, will be implemented this year. Steps will also be taken to provide Kudumbashree Lunch Bell lunch in collaboration with online food delivery systems like Swiggy and Zomato. Various training provided to entrepreneurs to help them find markets for their products using social media platforms such as WhatsApp, Facebook, and Google Business will continue this year. Training will also be provided on AI-based marketing.

Along with online platforms, the existing product marketing systems have also been made more efficient. As part of this, the home shop system, which directly markets Kudumbashree products, has been further expanded by including 50 new management teams and 8,718 home shop owners. A turnover of Rs. 19.61 crores was received through home shops last year alone. Kudumbashree has also achieved a turnover of more than Rs. 5 crores in the last one year through 13 Premium Cafe Restaurants opened in 13 districts.

Ends

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Kudumbashree with more than 1,000 products in the online trading sector