കുടുംബശ്രീ ഉത്പന്ന വിപണനത്തിനായുള്ള ഓഫീസ് ഫെയറുകള്‍ക്ക് മികച്ച പ്രതികരണം

To promote the products of Kudumbashree members, Marketing team of Kudumbashree Mission conducts monthly office fairs. The office fairs were conducted at State Mission office located at Thiruvananthapuram and the Kudumbashree District Mission offices across the state.The District Missions were directed to conduct at least one fair in their districts by the Kudumbashree State Mission. A few districts took initiative to conduct the fairs at the CDS level as well. To attain more promotion for the products within the employees was the desired outcome of the programme. The office fairs were a grant success that sales of more than Rs 3 lakhs had been generated altogether.

Around 150 Kudumbashree Micro Enterprise units got benefited by the Office Mela held in the month of July 2018. Smt. Anupama T.V, District collector inaugurated the Office Mela held at Thrissur Collectorate. Thrissur District Mission came first by making maximum sales during Office trade fairs. Sales of Rs 96,870 had been generated from Thrissur. 17 Micro Enterprises Units participated at the trade fair held at Thrissur Collectorate.

A total of 18 office fairs were conducted and 49 Micro Enterprises Units participated at Wayanad. The other districts made one office trade fair each during the month. Total sales of Rs.16,500, Rs.2,950, Rs.9,110, Rs.7,880, Rs.16,600, Rs.14,160, Rs. 14,950, Rs. 96,870, Rs. 6,000, Rs. 11,420, Rs. 3,280, Rs. 67,156, Rs.15,500, Rs. 3,300 were recorded at Thiruvananthapuram, Kollam, Pathanamthitta, Alappuzha, Kottayam, Idukki, Ernakulam, Thrissur, Palakkad, Malappuram, Kozhikode, Wayanad, Kannur and Kasaragod districts respectively. A sales of Rs. 16,500 was recorded at Kudumbashree State Mission office. The office fairs undoubtedly bring in more acceptance for the Kudumbashree products.