വീട്ടിലൊരു കുടുംബശ്രീ ഉത്പന്നം ക്യാമ്പെയ്ന്‍ വിജയകരം

Marking the 21st anniversary of Kudumbashree Mission, Kudumbashree Thiruvananthapuram District Mission organised 'Veetiloru Kudumbashree Ulppannam' Campaign (A Kudumbashree Product in every household) on 17 May 2019 to the entire households in the district. All Kudumbashree members in the district became part of the campaign. Products from over 1600 Kudumbashree micro enterprises in the district as well as the products of Kudumbashree Joint Liability Groups (JLG) including variety of pickles and organic vegetables, and all sorts of household products were distributed to the customers. An amount of Rs 83.81 lakhs was recorded as the total turnover of the campaign. A total of 3,65,312 houses in the district were covered as part of the campaign.

Shri. V.S Achuthananthan, Shri. G. Sudhakaran, Minister for Public Works Department and Registration, Government of Kerala, Shri. Kadakampally Surendran, Minister for Co-operation, Tourism and Devaswom, Government of Kerala, Shri. T.K. Jose IAS, Additional Chief Secretary, Local Self Government Department, Government of Kerala, Shri. S. Harikishore IAS, Executive Director, Kudumbashree Mission, Shri. V K Prasanth, Mayor, Thiruvananthapuram Corporation, Shri. V K Madhu, President, District Panchayath and other representatives of the local self-government bodies in the district and other prominent political and cultural organizations became part of the campaign.

The campaign helped in promoting the products of Kudumbashree micro enterprises. Quality products were distributed among the rural, urban areas and tribal areas with the co-ordination of CDS. The programme was launched a month before and posters and boards were placed in different places to gather more publicity. Meetings were assembled for each micro enterprise units under the CDS and the progress was evaluated. Kudumbashree members under each CDSs distributed the products to the households. The Campaign was organised in Parassala, Perumkadavila, Athiyannoor, Nemom, Pothencode, Vellanad, Nedumangadu, Vamanapuram, Kilimanoor, Chirayankeezhu, Varkala, Nedumangad, Attingal ULB, Varkala, Neyyatinkara ULB and Corporation blocks in the district.