Kudumbashree's YouTube Million Plus Subscription Campaign, a special campaign to increase the subscription of Kudumbashree's official YouTube channel has been launched. Shri. M. B Rajesh, Minister of Local Self-Government and Excise Department Government of Kerala announced the campaign during the press conference held at Hotel SP Grand Days, Thiruvananthapuram on 3 May 2023.
The campaign aims to convert 46 lakh Kudumbashree families and public into subscribers of the Kudumbashree YouTube channel, thereby bringing Kudumbashree's, the State Poverty Eradication Mission's various project activities, to the grassroots in an effective manner.
Currently, Kudumbashree's YouTube channel has 1.39 lakh subscribers. In order to reach the various projects of Kudumbashree to the people, quality videos will be prepared and shared through YouTube and special programmes focused on Kudumbashree NHGs etc will be conducted as part of the campaign. Also, the extensive celebrations organized in Thiruvananthapuram on 15, 16 and 17 May 2023 to mark the 25th anniversary of Kudumbashree will be conveyed to the maximum number of people through the YouTube channel.
At the press conference, the minister also announced that ten lakh Kudumbashree women have become members of the Kudumbashree Jeevan Deepam Oruma Insurance Scheme for NHG family members. So far 11,28,381 women have become members of the scheme. The Minister distributed a cash award of Rs 15,000 and certificate to Kochi West CDS, which enrolled the most members in this insurance scheme, and to the Edakkattuvayal Gram Panchayat of Ernakulam district, which achieved the highest percentage of those enrolled. Kudumbashree Ernakulam District Mission which enrolled maximum number of members was given the certificate.
The Minister also announced at the function that Kerala has been recognized for the sixth consecutive time in the SPARK Ranking instituted by the Union Ministry of Housing and Urban Affairs to assess the excellence of National Urban Livelihood Mission (NULM) project implementation.
Shri. Jafar Malik IAS, Executive Director, Kudumbashree, Shri. Jahamgeer A, Programme Officer, Kudumbashree, Shri. P. Radhakrishnan, Regional Manager, Shri. Prem Kumar S, Senior Divisional Manager, LIC, and Shri. Shaji Wilson, Director, State Insurance also participated in the press conference.
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Kudumbashree's YouTube Million Million Plus Subscription Campaign starts