Quality products produced by NHG members who are part of Kerala's own Kudumbashree have once again captured the hearts of the people of Delhi. Kudumbashree has achieved a turnover of Rs 47,05,041 from the India International Trade Fair (IITF) organized at Pragati Maidan, Delhi from 14 to 27 November 2023 under the auspices of the Union Ministry of Rural Development and India Trade Promotion Organization.
Kudumbashree was able to get this turnover only from two commercial stalls in the Kerala Pavilion, two stalls in the food court, five stalls in the Ajeevika Saras Mela held in conjunction with the International Trade Fair. i.e., from a total of 9 stalls. The turnover from the stalls in the Kerala Pavilion was Rs 10.70 lakhs and from the stalls in the food court was Rs 13.67 lakhs and from the five stalls at the Ajeevika Mela was Rs 22.66 lakhs.
Kudumbashree products selected from various districts were marketed at the commercial stall. The Kudumbashree units from Thiruvananthapuram and Kozhikode districts brought the taste of Kerala to Delhi through the food court. Kudumbashree had set up stalls from Attappady, Palakkad, Idukki, Kollam and Thiruvananthapuram as part of the Ajeevika Saras Mela in Delhi. Kudumbashree also won the Second Best Exhibitor Award in the Theme Area Kerala Pavilion.
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Kudumbashree records a sales of Rs 47.05 lakhs at IITF held in Delhi