Kudumbashree Kasaragod District Mission launched 'Yathrashree' Programme. The programme was officially inaugurated by Shri. M. V Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala at the function held at Beach Park, Pallikkara, Kasaragod on 30 April 2022.
The Kudumbashree members of the district are all set to guide the tourists who come to know about Kasaragod, through 'Yathrashree'. Special packages will be prepared knowing the multifarious facts of the district such as the history, geography, art, language, culture, food styles etc and the same will be presented before the tourists. Kudumbashree Kasaragod District team is making such an intervention in the tourism sector associating with the Bekal Tourism Development Corporation (BRDC).
Through this programme, Kudumbashree Kasaragod District Mission aims at arranging livelihood opportunities for Kudumbashree members by making them tour operators, thereby turning them into the part of Responsible Tourism activities. A minimum of two Kudumbashree/Auxiliary Group members (graduates) each will be selected from every Panchayath and training will be extended to them and they will be turned into tour operators. A consortium will be formed at the district level joining them and the tourism activities through 'Yathrashree' programme will be coordinated through the consortium. As of now, 84 members were selected and they were extended first phase training as well.