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Kudumbashree Malappuram District Mission lends the arms of mercy through 'Kaithangu'

Kudumbashree Malappuram District Mission is extending its hands of mercy to the helpless and needy in the society through 'Kaithangu', not limited only to NHG members. The scheme was launched in 90 CDSs out of total 111 CDSs in Malappuram district on 1 November 2023, Kerala Piravi Day. Within a week, the scheme will be launched on the remaining CDSs as well.

The district level inauguration of 'Kaithangu', a unique project of the District Mission to meet urgent needs and carry out emergency charity work, was performed by Ms. C. P Naseera, President, District Panchayath during the function held at at Tavanur Panchayat on 16 October 2023. The inauguration was done by giving a laptop to provide training to overcome the visual impairment as part of the treatment of a visually impaired student in the panchayath.

Kudumbashree Malappuram District Mission aims to implement the project by initially mobilizing a fund of Rs.1.11 crores by pooling at least Rs.1 lakh each from all CDSs. After giving assistance to the needy, it is sufficient to obtain approval in the CDS meeting. Every year Kudumbashree conducts many social interactions, voluntary and charitable activities at the NHG level, ADS level and CDS levels. Kudumbashree Malappuram District Mission aims to unify and systematize these activities under the leadership of Kudumbashree CDSs through 'Kaithangu'.

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Kudumbashree Malappuram District Mission lends the arms of mercy through 'Kaithangu'en

Kudumbashree has drastically changed Kattamudi

Kattamudi tribal colony in Adimali panchayat of Idukki district has now completely been changed. The days of misery of having to travel more than 10 kilometers to find a shop to buy essentials have been made a thing of the past here by Kudumbashree through the RKI - EDP (Rebuild Kerala Initiative - Entrepreneurship Development Programme).

Kudumbashree has started 10 micro enterprises at Kattamudi through RKI - EDP as an Enterprise Development Programme. Two grocery stores, a tea shop, a chicken centre, a cloth shop, an egg shop, a vegetable shop and a textile shop along with a soap manufacturing unit and a confectionary manufacturing unit are now functioning here. All these units are profitable within two months. 18 people are getting livelihood through these initiatives.

Kudumbashree officials of Idukki have indeed helped the residents of Kattamudi tribal colony through their excellent intervention.

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Kudumbashree has drastically changed Kattamudi

Kudumbashree Malappuram District Mission's 'Nanjil 2.0' stands out

'Nanjil 2.0' Agricultural Exhibition and Knowledge Marketing Fair organized by Kudumbashree Malappuram District Mission in convergence with Ponnani Municipal Corporation and NABARD is progressing with the attention of the public. The fair started on 27 October 27 2023 lasted until 31 October 2023. Through the marketing of the products of Kudumbashree entrepreneurs and the Food Fair, a turnover of Rs 3.25 lakhs was achieved in two days. The exhibition of agricultural machinery, millet exhibition and nutrition fair made 'Nanjil 2.0' stand out.

In connection with 'Nanjil 2.0' Shri. P. Nandakumar, MLA, Ponnani Constituency performed the District Level Inauguration of Kudumbashree's Agri Nutri Garden project, which will set up organic agricultural gardens in every household to meet the complete nutritional needs of the family, and the inauguration of the distribution of subsidized agricultural machinery as part of the SMAM (Sub-Mission on Agricultural Mechanization) Project.

Seminars were also organized as part of 'Nanjil 2.0' on 'Farming Clusters and Agriculture Sector Development', 'Towards Millets to Combat Lifestyle Diseases – Entrepreneurial Opportunities' and 'Family Farming – Agri-Ecological Practices'. Artistic performances by Kudumbashree NHG members is also arranged every day.

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Kudumbashree Malappuram District Mission's 'Nanjil 2.0' stands out

PM SVANidhi- 51,046 beneficiaries availed loans to arrange livelihood

Through Kudumbashree, 51,046 beneficiaries were provided loans through the PM SVANidhi scheme implemented by the Ministry of Housing and Urban Affairs to provide livelihood to urban street vendors. The project is being implemented in convergence with all the banks in the state. Out of this, SBI is leading with 25,984 loans and Canara Bank with 10,485 loans. The aim is to connect maximum number of street vendors with the project by December 2023 and provide them with better employment opportunities.

PM SVANidhi is a scheme launched by the central government to provide small credit facilities to street vendors who have lost their livelihood during the spread of covid-19 to restore their employment and income. Under the scheme, the beneficiaries will get a loan of Rs 10,000, Rs 20,000 and Rs 50,000 each in the first, second and third phases respectively. The next phase loan will be available on completion of the repayment of the loan given in each phase, thus each beneficiary will get a maximum loan of Rs 80,000. At present, 6531 beneficiaries have been provided with second phase loans and 1926 beneficiaries with third phase loans. Beneficiaries are also relieved to get 7 percent interest subsidy on the loan. Also, those who make payments through digital platforms will also get a special incentive.

In order to get a loan, one needs to provide a letter from the Urban Local Body certifying that he is a street vendor, a vending certificate, any of these, and an Aadhaar card. It is also very comforting for the street vendors that there is no need to provide collateral to get the loan. Currently, the scheme implemented by Kudumbashree in all 93 ULBs of the state is helping to ensure better employment and income for the street vendors working in the unorganized sector. The implementation of PM SVANidhi is a part of the National Urban Livelihood Mission(NULM) project implemented by Kudumbashree in convergence with the Urban Local Bodies.

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PM SVANidhi- 51,046 beneficiaries availed loans to arrange livelihood

Kudumbashree again receives a good reception at the Mussoorie IAS Academy Exhibition

For the second year in a row, Kudumbashree has gained attention by participating in the product exhibition fair organized as part of the National Rural Livelihood Mission workshop organized as part of the foundation course for civil service trainees at Lal Bahadur Shastri IAS Academy, Mussoorie. In the fair held on 7-8 October 2023 , Kudumbashree achieved a sale of Rs 78,350 in just two days by bringing handicraft and handloom products for display and marketing. This partnership can be considered as yet another example of the great acceptance of Kudumbashree products.

Ms. Rajalakshmi K.V, Ms. Nanduja K.J and Ms. Sahina A.Y, Micro-Enterprise Consultants working as part of the Startup Village Entrepreneurship (SVEP) project started in Mathilakam block of Thrissur as part of the Rebuild Kerala Initiative aimed at rebuilding post-flood Kerala, Ms. Suja, Micro Enterprise Consultant, SVEP and Ms. Bindu, Entrepreneur from Thiruvananthapuram came to the academy with Kudumbashree products and participated in the fair.

Last year, the Micro Enterprises Consultants who were part of SVEP project in Kodakara block participated in this fair. Due to the good reception Kudumbashree got then, another opportunity was received in Mussoorie.

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Kudumbashree again receives a good reception at the Mussoorie IAS Academy Exhibition

Keraleeyam- Online Mega Quiz

An online mega quiz is being organized in connection with the Keraleeyam event proposed to be held in Thiruvananthapuram from 1 to 7 November 2023, in which all keralites across the globe can participate. Participate in the mega quiz by registering in the link keraleeyam.kerala.gov.in.

The online quiz competition will be organized on 19 October 2023 at 7:30 PM IST. A prize of Rs 1 lakh will be awarded to the winners of the grand finale. All participants will be awarded a certificate. All Kudumbashree NHG members and family members can participate in this online quiz competition.

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Keraleeyam- Online Mega Quiz

Tribal Students of Attappady Block draw the largest canvas painting, Kudumbashree secures Talent World Record

Kudumbashree secured Talent World Record as tribal Students of Attappady Block draw the largest canvas painting. 186 tribal students painted the picture on a 720 feet long canvas in two and a half hours. The world record of the Maharashtra-based 'Talent Record Book' was received. This activity was undertaken by the Kudumbashree Attappady Tribal Comprehensive Development Project in association with the Attappady Block Panchayat as part of the Aspirational Block Programme. The activity was held at EMS Town Hall, Agali on 9 October 2023.

The painting started at 1.45 PM and ended around 4 PM. Ms. Maruthi Murugan, President, Block Panchayath and Member, Kudumbashree Governing Body inaugurated the programme. Ms. Dharmalasree IAS, Nodal Officer, Attappady and Sub Collector, Ottappalam was the Chief Guest of the programme. The representatives of Panchayath and Kudumbashree jointly received the world record certificate and medal from Shri. Sathar Aadoor, representative of Talent Record Book.

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Tribal Students of Attappady Block draw the largest canvas painting, Kudumbashree secures Talent World Record

Panchayat Kudumbashree Convergence- Arimbur Panchayath sets a model

Arimbur Grama Panchayath of Thrissur district is an example of local self-government bodies that support Kudumbashree activities in every way. After renovating the Kudumbashree CDS office at a cost of Rs 11 lakhs, Arimbur Panchayat has now prepared a women's canteen and toilet block for the Kudumbashree members. Mr. K. Rajan, Minister for Revenue and Housing, Government of Kerala inaugurated the women's canteen and toilet block on 8 October 2023.

The panchayath has spent Rs 27 lakhs for the renovation of the women's canteen. The canteen has a seating capacity of 70 people and modern kitchen equipments has been purchased for the canteen. The canteen will function as a Janakeeya Hotel. The canteen will be run by the 'Vanitha' Kudumbashree Micro Enterprise unit. The members of this unit are Ms. Suma Joseph, Ms. Viji and Ms. Siji.

Shri. K. K Sasidharan, President, Anthikad Block Panchayath presided over the function. Ms. Smitha Ajayakumar, President, Arimbur Grama Panchayath welcomed the gathering. Dr. Kavitha, District Mission Coordinator, Kudumbashree Thrissur District Mission, People's Representatives of Arimbur, Thannyam and Manalur Grama Panchayat participated in the programme. Ms. Reni Paul, Secretary, Arimbur Panchayath Secretary delivered the vote of thanks.

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Panchayat Kudumbashree Convergence- Arimbur Panchayath sets a model

Comprehensive services for survivors: India will adopt Snehitha's working model tomorrow- Minister Shri. M.B Rajesh

Shri. M.B Rajesh, Minister, Local Self Government Department and Excise Department, Government of Kerala said that India will adopt Snehitha's working model tomorrow which extends comprehensive services for survivors. He was speaking at the 10th Anniversary Celebrations of Snehitha in Thiruvananthapuram district and inaugurating 'Callow Support Centre', an adolescent personality development support system and 'For You Mom' support cell for postpartum depression-awareness and support.

The minister said that Snehitha is implementing various activities across the state for gender equality and family democratization. The comprehensive services provided to women and children by Snehitha over the past decade is unparalleled. The Minister also said that the 'Callow Support Centre' and 'For You Mom' projects, which will be started in the district as part of the expansion of women's empowerment activities, will be taken over by India tomorrow.

The Minister also distributed the awards instituted by Vithura Grama Panchayat to educational institutions and individuals who have excelled in various fields. Adv. G. Stephen, MLA, Aruvikkara constituency presided over the function. Shri. Jafar Malik IAS, Executive Director, Kudumbashree released the logo of 'Callow Support Centre'. Ms. Indulekha, President, Vellanadu Block Panchayath released the logo of 'For You Mom' Support Centre.

Ms. S.L Krishna Kumari, Vice President, Vellanadu Block Panchayath, Ms. Mini, Member, District Panchayath, Ms. Sophie Thomas, Member, District Panchayath, Ms. Sandhya B.S, Vice President, Vithura Gram Panchayat, Shri. Babu Raj, Ms. Neethu Rajeev, Ms. Memala Vijayan, Standing Committee Presidents, Adv. Smitha Sundareshan, Ms. Geetha Naseer, Governing Body Members, Kudumbashree, Ms. Sreelatha, Shri. A.M Shaji, Block Panchayat Members, Shri. G. Surendran Nair, Ms. Thankamani K, Shri. Ravi Kumar S, Ms. Sunitha I.S, Shri. Vishnu Aanappara, Ms. Valsala R, Shri. Girish Kumar. G, Ms. Lovely J.S, Ms. Latha Kumari S, Ms. Sindhu A, Ms. Shajitha Anshad, Shri. Mankunnil Prakash, Members, Vithura Grama Panchayath, Ms. C.S Usha Kumari, CDS Chairperson, Shri. Naveen C. Nair, Chief Operating Officer, Kudumbashree District Mission, Ms. Anisha A.J, Assistant District Mission Coordinator, Kudumbashree Thiruvananthapuram District Mission, Shri. M.J Shaji, Ms. Sindhu Devi T.A and Shri. Ravi Balan. R offered their felicitations. Dr. B. Sreejith, District Mission Coordinator, Thiruvananthapuram District Mission and Programme Officer, Kudumbashree delivered the vote of thanks.

Callow Support Centre
'Callow Support Centre is an Adolescent Education Programme that helps children through their teenage years when they are faced with psychological problems and crises. It will be very helpful in personality development and character formation of teenagers. This scheme will provide proper orientation and create awareness about the harmful effects of drug use.

For You mom
The 'For You Mom' project is designed and implemented to raise awareness about post partum depression, psychological conflicts, biological changes and provides support to women in the complex situations they face. The activities related to the project are centered in the district office of Snehitha

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Comprehensive services for survivors: India will adopt Snehitha's working model tomorrow- Minister Shri. M.B Rajesh

Kudumbashree conducts Digital literacy Awareness Campaign among NHG members through Balasabha members

Kudumbashree conducted Digital literacy Awareness Campaign among NHG members through Balasabha members across the state on 8 October 2023. It is as part of 'Back to School' Campaign, the organizational empowerment programme of Kudumbashree, Balasabha members conducted digital literacy awareness for NHG members who came to school. Balasabha members organized various awareness programmes across the state as part of the Digi Keralam project organized by the Government of Kerala, which aims to make Kerala the first fully digital literacy state in the country.

These include special awareness programmes focused on schools that conduct classes for NHG members as part of the 'Back to School' Campaign. As part of the 'Back to School' Campaign, lakhs of NHGs members came to around 2000 schools in the state. A massive campaign to empower Kudumbashree members is ongoing where 46 lakh NHG members come together for 21 holidays between 1 October 2023 and 10 December 2023. Lakhs of Kudumbashree members were part of the campaign on 1 & 2 October 2023 alone.

The campaign of Balasabha members organized targeting them has created a great platform for awareness about digital literacy. Balasabha, the fraternity of children between the ages of 5 and 18, has 4,59,151 members in 31,612 Balasabha units in the state. All Balasabhas in the state participated in the programme. Apart from this, Balasabha members conducted home visits and pamphlet distribution at the ward level under the leadership of a Kudumbashree ADS (Area Development Society) member.

The Digi Keralam campaign aims to create a digitally inclusive society by providing basic digital literacy to all sections of the society. The project envisages to effectively extend the benefits of information technology to all, ensure their empowerment, make government services easily accessible to the deserving and participate in development projects. The Balasabha members' campaign is the first step in a wider range of activities to educate all Kudumbashree members to achieve digital literacy as part of the Digi Keralam project.

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Kudumbashree conducts Digital literacy Awareness Campaign among NHG members through Balasabha members