‘Kudumbashree' branded curry powders launched

Posted on Friday, January 3, 2020

'Kudumbashree' branded curry powders would be available in markets very soon. 13 branded items including Chilly powder, coriander powder, turmeric powder, rice powders (puttu podi and appam podi), sambar powder, vegetable masala, fish masala, meat masala, chicken masala, atta etc are ready for sale now. As Kudumbashree's micro enterprises are small scale units with decentralized mode of production and because of its spread and scale of units, it was difficult to develop a single brand of product by maintaining same quality and taste consistently. However Kudumbashree took up the challenge of producing branded Kudumbashree product. As a first step, Kudmbashree has launched the first set of Kudumbashree branded curry powders from Kannur. The official launch of branded curry powders was done by Shri. T.P Ramakrishnan, Minister for Labour and Excise, Government of Kerala at the venue of Saras Mela at Kannur on 23 December 2019.

Kudumbashree had decided to take up curry powders and other food items for our ‘branding challenge’. And Kudumbashree Kannur District Mission took up the task. There are more than 30 micro enterprises in Kannur district which are engaged in production of curry powders. They all joined hands together to form a consortium to start the branding process. Kannur district panchayat had given them needed support and sanctioned Rs 30 lakhs as a fund for these units. As a first step, a detailed study of all these 30 micro enterprises were conducted and their gaps were identified. Thereafter, Kudumbashree listed the requirements for producing same quality product in a decentralized manners.

A standard operating protocol has been introduced to all these units to ensure uniform production and quality. With the help of funds received from Kannur district panchayath various equipment’s were purchased. Equipment like blender, mixer machine etc were purchased and were installed in those units where it was necessary. Thereafter Kudumbashree team formed a ‘curry powders and flour mill consortium’ by including all those units. Kudumbashree had extended training to all members and taught them SOP and operation guidelines. Also, all units got GST and FSSI registration. A brand consultant designed the covers, and the consortium took decision for purchase of raw materials in a centralized manner. After completion of all these steps, Kudumbahree had introduced branded Kudumbashree curry powders to the market!


Kudumbashree would find markets for all these branded items. The products would be soon available in supplyco outlets and Lulu Hypermarket. Also,Kudumbashree is planning to introduce more branded items to the markets by forming consortium s in other districts as well. Hopefully, 'Kudumbashree' branded products would reach your homes very soon.

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A standard operating protocol has been introduced to all these units to ensure uniform production and quality. With the help of funds received from Kannur district panchayath various equipment’s were purchased. Equipment like blender, mixer machine etc w

Kudumbashree Ernakulam District Mission organises Nokkukuthi campaign against Human Rights Violations

Posted on Friday, January 3, 2020

Kudumbashree Ernakulam District Mission organises 'Nokkukuthi Campaign' against the Human Rights Violations against women,men and transgender communities happening in the society thesedays. Kudumbashree would install scarecrows at various locations in the city as part of the campaign to symbolically mention that, being a socially responsible and socially committed institution, Kudumbashree can't just remain scarecrows and remain mum seeing all such human rights violations.

The campaign is being orgnaised as part of the Gender Self Learning Programme of Kudumbashree and the same would be organised from 26 December 2019 to 1 January 2020. It is planned to install scarecrows at at least 1830 wards in the district. Papers and pens are also placed along with the scarecrows. People may write down about their issues that they wish to share, suggestions and remarks and may pin the same on the scarecrows. The same would be collected and compiled as well. The scarecrows are made by the Kudumbashree women themselves using eco-friendly materials. More than one scarecrow would be placed in every wards. It is planned to call attention seeking meetings in CDS level with the assistance of Local Self Government Institutions on 1 January 2020.

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The same would be collected and compiled as well. The scarecrows are made by the Kudumbashree women themselves using eco-friendly materials

Saras Mela kickstarted at Kannur

Posted on Saturday, December 21, 2019

Organised by Kudumbashree Mission Saras Mela, the national food and cultural expo, offering the best of traditional, ethnic food and artistry was kick started at Government Engineering College Ground, Mangattuparambu, Kannur on 20 December 2019. Shri. A.C Moideen, Minister, Local Self Government Department, Government of Kerala inaugurated the programme. This is the first Saras Mela of this financial year.

Micro entrepreneurs from 28 states and 8 Union territories across the country are taking part in the programme. Around 250 stalls are opened. There are stalls from 28 states viz., Rajasthan, Chattisgarh, Uttar Pradesh, Haryana, Bihar, Karnataka, Jharkhand, Andhra Pradesh, Telangana etc and also from 8 union territories including Lakshadweep. Also there are 130 stalls of Kudumbashree micro enterprises as well. In addition to this, there would be food courts that make the concept of 'India on your Plate' a reality. A total of 22 catering units from 15 states across the country would serve food to the visitors through 22 counters and introduce the cuisines from different parts of the country. 11 Kudumbashree units would serve the Kerala cuisines.

The handicrafts that would showcase the heritage and culture of each states, art forms, jewelry, fabrics, utensils etc would be for sale at the Saras Mela. Apart from the sales stalls, several food stalls are opened for offering cuisines from different states across the country. Different ethnic cuisines from different states across the country would offer a new experience to the people. The programme strictly follow the green protocol and is opened from 10 AM to 10 PM.

Adding more colour to Kerala's festive days, Saras Mela is being an incredible opportunity to get acquainted with the cultural, artistic, traditional, and rich heritage values of different states across the country. Entry to Saras Fair is absolutely free. Saras Fair would not only be a platform for the micro entrepreneurs to find market for their rural products, but also, this national festival would act as a platform which arrange the get together of the diverse yet secular culture of our country.

The Saras fair, which is being conducted by the Kudumbashree Mission in cooperation with the Ministry of Rural Development and the State government is a 11 long days stretched exhibition cum sale programme. The objective of the fair is to ensure market for rural entrepreneurs and to provide an opportunity to sell their products without any interference of any second person. Through this fair the rural artisans, craftsmen, and beneficiaries of Self Help Groups (SHG) across India would be able to exhibit and sell their products directly with customers, thereby earning additional income as well as a significant exposure. Saras Mela of Kannur would be an incredible opportunity to get acquainted with the cultural, artistic, traditional, and rich heritage values of different states across the country. Undoubtedly, Saras Mela would add more colour to the festive days of Kerala. The mela would come to an end on 31 December 2019.

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Adding more colour to Kerala's festive days, Saras Mela is being an incredible opportunity to get acquainted with the cultural, artistic, traditional, and rich heritage values of different states across the country. Entry to Saras Fair is absolutely free.

Kudumbashree consecutively bags the National Award for successful Implementation of DDU-GKY Programme

Posted on Friday, December 20, 2019

Kudumbashree has bagged the national award for the successful implementation of DDU-GKY programme in Kerala for the third time in a row. This time also, Kudumbashree bagged the award by being the second best state nodal agency for implementing the DDUGKY program. This is for the third time that Kudumbashree is bagging the award. Therefore, Kudumbashree is indeed in the joy and glory of bagging yet another National Award for the efficiency. Kudumbashree had received the award for the 2nd Best State, which implemented DDU-GKY skill training programme in India. Shri. S. Harikishore IAS, Executive Director, Kudumbashree Mission received the award from Shri. Narendra Singh Tomar, Minister of Rural Development, Government of India in the presence of the higher officials from Ministry of Rural Development including Secretary, Ministry of Rural Development at the programme held at NASC Complex, Pusa, New Delhi. 10,972 out of the 13,702 trained youth had secured job placements during 2018-19. Out of them, 258 candidates have secured international job placements.

 

The Award is constituted by the Ministry of Rural Development (MoRD) for the nodal agencies which implementing Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) skill training programme efficiently and effectively. During 2016-17, Kudumbashree has bagged the 3rd Prize and during 2017-18, Kudumbashree was awarded 2nd Prize. A two stage process was employed by the Award committee for ranking the states based on their performances during last year. Score for achieving training target for the last financial year, score for achieving placement target for the last financial year, score for assessed against trained, score for certified against assessed, score for fund installments, score for training centre capacity utilization, score for inspections done, score for utilization of funds, score for engagement of Technical Support Agency, HR score, usage of MIS, score for timely commencement (PAC to MoU), score for timely commencement (MoU to fund release),score for sanction ( EC approved against sanctioned), State's contribution to National Performance ( Training), State's contribution to National Performance ( Placement), Initiatives or Best Practices etc were the parameters considers for screening the applications etc were considered in the first stage and in the second stage, the presentation on the implementation of programme was done by the states. It was based on the scores attained by the states in two stages the awards were decided.

KUDUMBASHREE TEAM RECEIVING AWARD

 

Kudumbashree had devised various field level and policy level innovations for the successful implementation of the programme in the state. DDUGKY, the skill training and placement programme under the Ministry of Rural Development ( MoRD) occupies a unique position amongst the other skill training programmes due to its focus to the poor rural youth and its emphasis on sustainable employment through the prominence and incentives given to post placement tracking, retention and career progression

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Kudumbashree had devised various field level and policy level innovations for the successful implementation of the programme in the state.

SAMA launched offering educational opportunities for Kudumbashree women to complete their school education

Posted on Friday, December 20, 2019

'SAMA' programme is launched offering educational opportunities for Kudumbashree women to complete their school education.‘SAMA’ is the new project from Kerala State Literacy Misison (Saksharatha Mission), envisaged as a convergence project of Kudumbashree Mission and local self governments.The programme was launched by Shri. Pinarayi Vijayan, Chief Minister, Government of Kerala at Thiruvananthapuram on 17 December 2019.

 

SAMA aims at teaching and training to those neighborhood group members could not study up to class 10 or class 12 because of their life circumstances, so as to write equivalency exam of class 10 and class 12. In the first stage of SAMA project, 50 Kudumbashree members from each panchayath who were not clear class 10 would be selected. Also 50 members would be selected who are desirous of clearing class 12. In the next stage, each local body would be motivated and request to earmark funds for their study course.


The total free required for class 10 equivalency classes is Rs 2250. This includes the course fee of 1750 and an exam fee of Rs 500 Local bodies will have to earmark Rs. 1,12,500 for a batch of 50 people. The total course fee required for class 12 equivalency is Rs 4,400 for two years. Adding fees of Rs 1500 which Literacy Mission charge for conduct of exam, the total expense per candidate will be Rs 5900 for class 12 exam. For a batch of 50 students, local bodies will have to earmark Rs. 2,95,000. Once local bodies keep Rs 4,07,500, a total of 100 Kudumbashree members can start learning. Local bodies may keep it as a component of their women component plan or general plan. Upon receipt of the fund’s, Literacy Mission will start their course work.


If 1000 local governments of Kerala keep funds for teaching 100 Kudumbashree members each, it will result in higher education and receipt of equivalency certificate for 1 lakh members. This higher education will lead to more women empowerment as it will boost the confidence and pride of Kudumbashree members. Classes are planned from January 2020 onwards. After 10 months of study, there will be exams in November 2020. (Class 10 exam and class 11 exam). Those clearing Class 11 can study for class 12 from January 2021 to Nov 2021, completing their two years of ‘Plus 2’ education. They can appear for class 12 equivalency exam in Nov 2021.


In addition to the effort to provide higher education for more than 1 lakh Kudumbashree members, SAMA also plans for appointing two Kudumbashree members as course coordinators at panchayat level. This will provide opportunity for them to coordinate the course through their leadership. The District Mission Coordinators of respective districts are in the process of getting convergence from local bodies for earmarking of funds for SAMA project. It is expected to cross the milestone of 1 lakh registrations by the mid of January. Kudumbashree aspire that the dream empowerment through education would therefore be fulfilled through SAMA programme.

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If 1000 local governments of Kerala keep funds for teaching 100 Kudumbashree members each, it will result in higher education and receipt of equivalency certificate for 1 lakh members. This higher education will lead to more women empowerment as it will b

Kudumbashree- the official food partner at 2nd T20- India Vs West Indies

Posted on Thursday, December 12, 2019

The taste and ethnic cuisines of Kudumbashree women also marked the crease in the 2nd T20 between India and West Indies match at Green Field Stadium, Kariyavattom, Thiruvananthapuram on 8 December 2019. The 20-20 cricket match between India and West Indies was indeed a moment of pride for Kudumbashree too. ‘Kerala Cricket Association’ had entrusted Kudumbashree for serving the food to the cricket lovers who came to the stadium to watch the match. 9 units of Kudumbashree had set up 18 counters for serving the food to around 25,000 people in the gallery at the cricket stadium. Sales of Rs. 4.5 lakhs was the sales recorded from the stalls.


When the one day cricket match was held at the same stadium between India and West Indies, during November 2018, Kudumbashree was entrusted with the food supply. 7 Kudumbashree catering units served food at that time and a sale of around Rs 4 lakhs was recorded. The professionalism of the Kudumbashree units and the quality of the food they served had helped them earn yet another huge opportunity this time. Even before that, when Green field stadium hosted its debut International Cricket Match, between India -New Zealand (20-20 match which was held on 7 November 2017), Kudumbashree units had an entry to sell food at a smaller scale.

Kudumbashree Thiruvananthapuram District Mission was entrusted with the supervision of the 18 food outlets. Though the match was started at 7 PM, the public entry started from 4 PM itself. So Kudumbashree's team was all set from 3 PM itself. The food and snacks were prepared by 9 units viz. Shruthi, Samudra, Big Beats, Anamika, Jiyas Food, Prathyasha, Samjees, Anugraha and Shreesailam units of Kudumbashree. They had prepared Kappa, fish curry, chicken biriyani, vegetable biriyani, chappathi, chicken curry, vegetable curry, cutlet, steam cooked snacks etc for the distribution through various counters. All the units of Kudumbashree had observed ‘Green Protocol’ throughout the event. Plastics and disposables were completely avoided and the food was served in steel glasses and steel plates, avoiding waste of disposables and plastics.

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Even before that, when Green field stadium hosted its debut International Cricket Match, between India -New Zealand (20-20 match which was held on 7 November 2017), Kudumbashree units had an entry to sell food at a smaller scale.

To Kudumbashree Mission joins hands with Indian Overseas Bank for providing loans to 15,000 families as per CLSS

Posted on Monday, December 9, 2019

Kudumbashree Mission joined hands with Indian Overseas Bank for providing loans to 15,000 families as per the Credit Linked Subsidy Scheme (CLSS) of PMAY before March 2022. The loan would be issued within three years. The MoU regarding the same was signed between Shri. S. Harikishore IAS, Executive Director, Kudumbashree Mission and Shri. E. Rajkumar, Chief Regional Manager, Indian Overseas Bank at Kudumbashree State Mission office on 5 December 2019. Kudumbashree Mission had already associated with Axis Bank, Bank of India and ICICI Bank for CLSS. As per this, 20,353 families from 93 Urban Local Bodies (ULBs) in Kerala had already been issued bank loan. Kudumbashree is the nodal agency for implementing PMAY-LIFE programme in Kerala.

Pradhan Mantri Awas Yojana (PMAY) is an initiative by Government of India through which affordable housing will be provided to the urban poor by 2022. CLSS can be called as interest subsidy scheme under PMAY that is given to people for home construction, purchase, extension and improvement. Those who are permanently living in any urban areas in India continuously for three years and those who do not have permanent houses can only apply for CLSS. As per this scheme, those families who have annual income upto Rs 6 lakhs (Economically Weaker Section) will get bank loan upto Rs 6 lakhs with interest subsidy of 6.5%. Families with annual income of Rs 6 lakhs- RS 12 lakhs (Middle Income Group 1) may get bank loan upto Rs 9 lakhs with interest subsidy of 4%.Families of annual income of Rs 12-18 lakhs (Middle Income Group 2) may get bank loan upto Rs 12 lakhs with interest subsidy of 3 %. The repayment tenure of all banks would be 20 years.

Smt. Roshni Pillai, Smt. M Bhavana State Programme Managers, PMAY, Smt. K. Prathibha, Urban Infrastructure Specialist, PMAY, Shri. Krishna Kumar, Chief Manager, Indian Overseas Bank, Shri. Wilson Thomas, PRO, Indian Overseas Bank, Smt. Mini Oommen, Senior Manager, Kuravankonam Branch, Indian Overseas Bank, Smt. Maya Parvathy, Manager, Peroorkkada Branch, Indian Overseas Bank, Smt. Sheeba, Manager, Pattom Branch, Indian Overseas Bank, Smt. Divya, Manager, Ulloor Branch, Indian Overseas Bank, Smt. Priya, Marketing Manager, Indian Overseas Bank, Smt. Sangeetha, Manager, Indian Overseas Bank also attended the function.

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Families with annual income of Rs 6 lakhs- RS 12 lakhs (Middle Income Group 1) may get bank loan upto Rs 9 lakhs with interest subsidy of 4%.Families of annual income of Rs 12-18 lakhs (Middle Income Group 2) may get bank loan upto Rs 12 lakhs with intere

Kudumbashree's micro entrepreneurs excel at Kerala State School Youth Festival

Posted on Monday, December 9, 2019

Kudumbashree's micro entrepreneurs have excelled at the Kerala State School Youth Festival held at Kanhangad of the Kasaragode district of Kerala from 28 November 2019 to 1 December 2019. Kudumbashree had partnered with the Kerala State School Youth Festival by providing food services and Kudumbashree entrepreneurs have earned more than Rs 15 lakhs through their hard work.

The Director of General Education and the Organizing Committee of the Kerala State School Youth Festival gave Kudumbashree the permission to operate Kudumbashree food courts and juice stalls at the premises of the School Youth Festival venues. 35 Cafe Kudumbashree units had set up 17 food-juice stalls at the venues of the 60th State Youth Festival. The food-juice courts were functioning at 17 venues of Kerala School Youth Festival. Kudumbashree's cafe outlets had served tea, coffee, snacks, varieties of juices, payasam, avil milk etc. The ‘Ethnic Food Court’ which served traditional food had also attracted as many visitors. In addition to this initiative, Harithakarmasena of Kudumbashree had opened ‘watermelon juice’ stalls at all the 28 venues/ locations. 112 Harithakarmasena members had provided their service in these juice stalls.

Kudumbashree units have been regularly receiving opportunities to serve food at big events and functions which are attended by more than thousands of people. When the India- West Indies One Day Cricket Match was held at the Green Field Stadium, Thiruvananthapuram during November 2018, ten units of Kudumbashree served food in the venue to around 7000 people through 11 counters. Kudumbashree had also received the opportunity to serve food at the meeting of Navakerala Mission which was attended by around 3000 people’s representatives. Kudumbashree entrepreneurs are receiving series of bigger opportunities to showcase their strength and hard work thesedays.

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Kudumbashree units have been regularly receiving opportunities to serve food at big events and functions which are attended by more than thousands of people.

Kudumbashree Mission joins hands with ICICI Bank for providing loans to 7000 families as per CLSS

Posted on Monday, December 9, 2019

Kudumbashree Mission joins hands with ICICI Home Finance Company (ICICI-HFC), the home finance wing of ICICI Bank for providing loans to 7000 families as per the Credit Linked Subsidy Scheme (CLSS) of PMAY before March 2021. The MoU regarding the same was signed between Shri. S. Harikishore IAS, Executive Director, Kudumbashree Mission and Shri. Kayomarz Dotivala, Head, National Business (Distribution) ICICI-HFC at Kudumbashree State Mission office on 22 November 2019. Kudumbashree Mission had already associated with Axis Bank and Bank of India for CLSS. As per this, 20,343 families from 93 Urban Local Bodies (ULBs) in Kerala had already been issued bank loan. Kudumbashree is the nodal agency for implementing PMAY-LIFE programme in Kerala.

Pradhan Mantri Awas Yojana (PMAY) is an initiative by Government of India through which affordable housing will be provided to the urban poor by 2022. CLSS can be called as interest subsidy scheme under PMAY that is given to people for home construction, purchase, extension and improvement. Those who are permanently living in any urban areas in India continuously for three years and those who do not have permanent houses can only apply for CLSS. As per this scheme, those families who have annual income upto Rs 6 lakhs (Economically Weaker Section) will get bank loan upto Rs 6 lakhs with interest subsidy of 6.5%. Families with annual income of Rs 6 lakhs- RS 12 lakhs (Middle Income Group 1) may get bank loan upto Rs 9 lakhs with interest subsidy of 4%.Families of annual income of Rs 12-18 lakhs (Middle Income Group 2) may get bank loan upto Rs 12 lakhs with interest subsidy of 3 %. The repayment tenure of all banks would be 20 years.

Smt. Roshni Pillai, Smt. M Bhavana State Programme Managers, PMAY, Shri. K. Kumar, Municipal Finance Specialist, PMAY, Smt. K. Prathibha, Urban Infrastructure Specialist, PMAY, Smt. Susan Mathew, Zonal Business Manager, ICICI-HFC, Shri. Deepu Jose, Regional Manager - Alliance, ICICI-HFC, Shri. Ajeesh A S - Regional Head Instituional Business, ICICI Bank and Shri. Aravind Haridas, Chief Manager, Institutional Business, ICICI Bank also attended the function.

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As per this scheme, those families who have annual income upto Rs 6 lakhs (Economically Weaker Section) will get bank loan upto Rs 6 lakhs with interest subsidy of 6.5%. Families with annual income of Rs 6 lakhs- RS 12 lakhs (Middle Income Group 1) may ge