Kudumbashree Mission signed MoU with the online shopping site 'Amazon'. The MoU was signed between Shri.S. Harikishore IAS, Executive Director, Kudumbashree Mission and Shri. Pranav Bhaasin, Director, Seller & Experiences, Amazon in the presence of Shri. A.C Moideen, Minister for Local Self Governments, Government of Kerala at the function held at Government Guest House, Thycaud, Thiruvananthapuram on 27 February 2019. A training programme was also conducted for the micro entrepreneurs regarding the packing, labelling, online marketing laws and GST.
Kudumbashree Mission had already started displaying the products of Kudumbashree's micro enterprises in Amazon.in and had received its very first order from Himachal Pradesh. The products produced by Kudumbashree women's micro enterprises units are widely accepted among the community because of its ethnicity and purity. As the demand for Kudumbashree products started increasing day by day, Kudumbashree Mission had started finding new marketing platforms for fulfilling real customer's requirements through permanent markets, nano markets, kiosks etc. Kudumbashree Mission had also launched an online portal called www.kudumbashreebazaar.com for marketing the products. In the initial stage of selling Kudumbashree products through 'amazon.in', Kudumbashree Mission is planning to display 100 products from various micro enterprises across the state in trial basis. Kudumbashree Mission have also started an exclusive office in Thiruvananthapuram for handling amazon order and customer care services. Convergence with 'amazon.in' is made possible through a project called 'Amazon Saheli' which was developed for promoting India’s rural women micro entrepreneurs. Handicrafts, beauty products, handloom, toiletries, soaps, cleaning substances, ayurvedic products etc are the main categories of products displayed.