Kudumbashree to launch 'Ujjeevanam' 100 Day Campaign as part of Extreme Poverty Eradication Programme

Posted on Friday, October 20, 2023

A special livelihood campaign of 100 days is coming as part of the Extreme Poverty Eradication Programme implemented by the Government of Kerala to make Kerala a completely poverty-free state. This campaign, named as 'Ujjeevanam' will be organized under the leadership of Kudumbashree from 25 October 2023 to 1 February 2024.


The aim of the campaign is to ensure sustainable income for 6429 families who are in need of livelihood out of the 64,006 extremely poor families identified through a survey organized by Kudumbashree and bring them to the mainstream of society. For this, job training and necessary support will be provided to those who are capable of employment in the poor families.
Campaign activities
The first step is to make home visits till 15 November 2023 to understand the survival and livelihood needs of each family. Through a home visit led by a special team formed in each LSGI, the beneficiary's livelihood requirement, various schemes that can be availed for employment availability and necessary financial support will be recorded in a special mobile app prepared for data collection.
Based on the information obtained through house visits, the list of livelihood activities required for each family will be completed before 25 November 2023 under the leadership of respective LSGI level teams. Kudumbashree Micro Enterprise Consultant in each CDS is responsible for preparing the Individual Livelihood Plan of the beneficiaries. Separate list will be prepared for those who need essential support and those who have problems that can be solved by providing community enterprise funds.
Vocational training will be provided to needy beneficiaries after checking the feasibility of livelihood schemes. If financial assistance is required for the schemes designed to provide employment to the beneficiaries, that too will be provided by 8 February 2024 through various schemes of Kudumbashree. Also financial support will be provided through local body level projects and sponsorship.
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Kudumbashree to launch 'Ujjeevanam' 100 Day Campaign as part of Extreme Poverty Eradication Programmem