Kudumbashree entrepreneurs had participated at the Indian International Trade Fair (IITF), which was held at Pragati Maidan, New Delhi from 14-27 November 2021 and recorded sales of Rs 37,91,946. IITF was organized under the leadership of the Ministry of Rural Development and India Trade Promotion Council (ITPO). Saras Mela was also conducted as part of IITF under the leadership of National Rural Livelihood Mission for introducing the best products of rural entrepreneurs across the country. Kudumbashree had actively participated in these trade fairs as well.
The selected products of the entrepreneurs from Wayanad, Kottayam, Idukki and Kozhikode districts were set up for sale in the Kudumbashree Commercial Stall at Kerala Pavilion in connection with IITF. Sales of Rs 10,06,511 was recorded from this stall. Kalyani Catering unit from Thrissur district and Annapurna Catering unit from Malappuram district took part at the Food Court set up as part of the Trade Fair. They served indigenous dishes of Kerala and sales of Rs 6,43,550 was recorded from the food court. The entrepreneurs from Palakkad, Idukki, Malappuram and Thrissur districts had took part in the Saras Trade Fair. They were able to make a sales of Rs 21,41,885. In addition to that, a special theme stall was arranged at IITF on the theme 'Self Reliant India' that explained the Kudumbashree livelihood activities/Entrepreneurship Development Projects.
The IITF trade fair has been a ray of hope for micro entrepreneurs who were in crisis due to the spread of covid-19 pandemic. Kudumbashree has also been making effective interventions to help the Kudumbashree entrepreneurs market their products through various activities such as onam markets, the 'Onam Utsav' Online Trade Fair conducted through www.
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Kudumbashree entrepreneurs record great sales at Indian International Trade Fairen