Kudumbashree performed at its best at Keraleeyam, Kerala's Grand Festival, which attracted thousands of people to Thiruvananthapuram, the capital city. Kudumbashree entrepreneurs achieved a turnover of Rs.1,36,69,911 through the Kudumbashree Food Court and Product Exhibition and Marketing stalls organized as part of the Keraleeyam 2023 event at Kanakakunnu, Thiruvananthapuram from 1-7 November 2023.
With the theme of 'Malayali Kitchen', the food court set up by Kudumbashree which provided a variety of flavors in all 14 districts of the state, achieved a turnover of Rs. 87.99 lakhs. Whereas from the Marketing Fair, Rs 48.71 lakhs was achieved. Among the stalls that presented branded dishes, Vanasundari Chicken prepared by Kudumbashree members of Attappady achieved the highest turnover and became a proud achievement. The turnover from this stall is Rs 15.63 lakhs.
The highest turnover in the food court was on 7 November 2023, the concluding day of Keraleeyam. Rs 18.56 lakhs was recorded on that day. Meanwhile, 5 November 2023 saw the highest turnover in the product marketing stalls- Rs 10.08 lakhs. 14 Kudumbashree Canteen Catering Units became part of Kudumbashree Food Court. A unit from Attappady also participated in the Branded Food Fair. There were 50 different stalls set up by entrepreneurs from different parts of the state at the Kudumbashree Marketing Fair. The food court and market stalls run strictly adhering to green protocol.
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Keraleeyam 2023: Kudumbashree makes record sales of Rs 1.37 crores through Food Court and Marketing Fair