Kerala will become the first state in India without extreme poor by fulfilling the livelihood needs of the very poor through scientific project activities, said Shri. M. B Rajesh, Minister of Local Self-Government and Excise Department, Government of Kerala. He was speaking at the state-level inauguration of the 'Ujjeevanam' 100 Days Livelihood Campaign organized by Kudumbashree as part of the State Government's Extreme Poverty Eradication Project at the Government Women's College, Thycaud, Thiruvananthapuram on 25 October 2023.
Ujjeevanam campaign is unique that it aims to change the main cause of poverty i.e., the inadequate means of livelihood and make every family self-sufficient. Micro Level Plan of 64,006 extremely poor families identified through the survey conducted by Kudumbashree will be prepared and financial assistance and training to start enterprises that ensure regular income for 6429 families that need livelihood will be made available through the campaign. For this, data collection from these families will be done through a specially prepared mobile application.
In her keynote address, Ms. Sarada Muraleedharan IAS, Additional Chief Secretary, Local Self-Government Department, Government of Kerala said that as the poverty eradication mission of Kerala, the local bodies and Kudumbashree should work together at the state, district, urban, village and ward levels and save the extreme poor families from poverty.
Shri. Jafar Malik IAS, Executive Director, Kudumbashree welcomed the gathering. Adv. D Suresh Kumar, President, District Panchayath, Shri. Jafar Malik IAS, Executive Director, Kudumbashree, Shri. Jiju P. Alex, Member, State Planning Board jointly executed the disbursement of livelihood scheme assistance to the selected extreme poor beneficiaries from the districts. and. A training programme was also organized for Micro Enterprise Consultants and Community Resource Persons who will collect information of beneficiaries through the mobile app.
Ms Geetha Nazeer, Member, Kudumbashree Governing Body and Member, District Panchayath, Ms. Sindhu Sasi. P, Ms. Vineetha. P, Ms. Shyna A, Ms. Beena. P, CDS Chairpersons offered their felicitations. Dr. B Sreejith, Programme Officer, Kudumbashree delivered the vote of thanks.
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Kerala to become India's first Extreme Poor Free State - Minister Shri. M.B Rajesh; Kudumbashree's 'Ujjeevanam' Livelihood Campaign Begins