Organised by Kudumbashree Mission Saras Mela, the national food and cultural expo, offering the best of traditional, ethnic food and artistry was kick started at Government Engineering College Ground, Mangattuparambu, Kannur on 20 December 2019. Shri. A.C Moideen, Minister, Local Self Government Department, Government of Kerala inaugurated the programme. This is the first Saras Mela of this financial year.
Micro entrepreneurs from 28 states and 8 Union territories across the country are taking part in the programme. Around 250 stalls are opened. There are stalls from 28 states viz., Rajasthan, Chattisgarh, Uttar Pradesh, Haryana, Bihar, Karnataka, Jharkhand, Andhra Pradesh, Telangana etc and also from 8 union territories including Lakshadweep. Also there are 130 stalls of Kudumbashree micro enterprises as well. In addition to this, there would be food courts that make the concept of 'India on your Plate' a reality. A total of 22 catering units from 15 states across the country would serve food to the visitors through 22 counters and introduce the cuisines from different parts of the country. 11 Kudumbashree units would serve the Kerala cuisines.
The handicrafts that would showcase the heritage and culture of each states, art forms, jewelry, fabrics, utensils etc would be for sale at the Saras Mela. Apart from the sales stalls, several food stalls are opened for offering cuisines from different states across the country. Different ethnic cuisines from different states across the country would offer a new experience to the people. The programme strictly follow the green protocol and is opened from 10 AM to 10 PM.
Adding more colour to Kerala's festive days, Saras Mela is being an incredible opportunity to get acquainted with the cultural, artistic, traditional, and rich heritage values of different states across the country. Entry to Saras Fair is absolutely free. Saras Fair would not only be a platform for the micro entrepreneurs to find market for their rural products, but also, this national festival would act as a platform which arrange the get together of the diverse yet secular culture of our country.
The Saras fair, which is being conducted by the Kudumbashree Mission in cooperation with the Ministry of Rural Development and the State government is a 11 long days stretched exhibition cum sale programme. The objective of the fair is to ensure market for rural entrepreneurs and to provide an opportunity to sell their products without any interference of any second person. Through this fair the rural artisans, craftsmen, and beneficiaries of Self Help Groups (SHG) across India would be able to exhibit and sell their products directly with customers, thereby earning additional income as well as a significant exposure. Saras Mela of Kannur would be an incredible opportunity to get acquainted with the cultural, artistic, traditional, and rich heritage values of different states across the country. Undoubtedly, Saras Mela would add more colour to the festive days of Kerala. The mela would come to an end on 31 December 2019.
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