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National Saras Mela at Kozhikode: Logo released

The logo of the National Saras Mela, which will be organized in Kozhikode district from 2 -13 May 2025, was released by Adv. P. A. Mohamed Riyas, Minister for Public Works and Tourism, Government of Kerala by handing over to Beena Philip, Mayor, Kozhikode Corporation on 15 April 2025. The logo designed by Aneesh Puthenchery, a native of Ulliyeri, Kozhikode, was selected as the Saras logo from the 16 entries received in the Logo Design Competition conducted in connection with the Saras Mela.

The attractions of the fair include market stalls providing products produced by rural entrepreneurs in India and a food court providing delicacies from various states. The fair will be held at Kozhikode beach.

Ahmed Devarkovil, MLA presided over the logo release ceremony. P.T.A. Rahim, Thottathil Raveendran, K.M. Sachin Dev, MLAs, Sheeja Sasi, President, District Panchayat, Kozhikode, Adv. Gavas, Vice President, District Panchayat, Kozhikode, C.P. Muzaffar Ahmed, Deputy Mayor, Kozhikode Corporation, Muhammed Rafeeq. C, Additional District Magistrate, Kozhikode and Kavitha P.C., District Mission Coordinator, Kudumbashree Kozhikode District Mission were also present at the function.

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National Saras Mela at Kozhikode: Logo released

Kudumbashree Balasabha with a new face; More than 1 lakh children took charge as Office Bearers

Around 1.26 lakh children took charge as office bearers in the 31,612 Balasabha, the fraternity of children under Kudumbashree, through the elections held on 8 April 2025. The Balasabha Governing Body, which consists of the office bearers of the President, Vice President, Secretary and Joint Secretary, has a term of one year. Two out of the four members of the Balasabha Governing Body are girls. In addition, the posts of President or Secretary is given to a girl member.

Balasabha, which was started as an association of children who attend NHG meetings with their mothers, work towards the all-round development of children. The Balasabha have many objectives, such as preventing the spread of poverty from generation to generation, instilling values such as knowledge acquisition through entertainment, leadership skills, cooperative spirit, scientific aptitude, democratic consciousness, environmental awareness, and personal development in children.

To achieve these objectives, many activities are being carried out through Kudumbashree Balasabha. As the first step in the selection process for the Mind Blowers Liora Fest Summer Camp, one such activity, a Children's Gathering, was organized in the Balasabha on 8 April 2025. The district-level summer camp will be organized in the month of May 2025.

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Kudumbashree Balasabha with a new face; More than 1 lakh children took charge as Office Bearers

Vanasundari Chicken Fest starts at Kudumbashree Premium Restaurant in Thiruvananthapuram

'Vanasundari Chicken Fest' is being held at Kudumbashree Premium Restaurant in Thiruvananthapuram from 16-18 April 2025. Kudumbashree's exclusive food product, Attappadi's 'Vanasundari Chicken', is a dish that has already become a hit at all major food festivals, including the food court organized at the National Saras Mela. The fest is being organized as part of providing an opportunity for food lovers in Thiruvananthapuram to enjoy the 'Vanasundari' Chicken dish. The Vanasundari Fest is being held at Kudumbashree's Premium Cafe Restaurant, which has started operations on the ground floor of a multi-storey building opposite the Government Press near the Secretariat, Thiruvananthapuram.

Vanasundari Chicken is cooked by coating the chicken with a green curry paste which is made by mixing special greens and spices available in Attappadi. It is made without using oil. The dish is prepared by entrepreneurs from the Scheduled Tribe area of Attappadi. They also participated in the Kudumbashree Food Court organized in connection with the 'Vruthi' Conclave.

Kudumbashree's Premium Cafe Restaurant where the Vanasundari Fest is being held is fully air-conditioned and has the capacity to accommodate 50 people at a time. This is Kudumbashree's first premium cafe in the district. Travancore Mini Sadya, Pattom Chicken Curry, King Fish Malhar, Malabar dishes, and Chinese dishes are also available at the Kudumbashree Premium Cafe Restaurant.

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Vanasundari Chicken Fest starts at Kudumbashree Premium Restaurant in Thiruvananthapuram EN

Kudumbashree entrepreneurs from Pathanamthitta makes their mark in the Vruthi Conclave

Kudumbashree entrepreneurs from Pathanamthitta district prepared and provided around 18,000 cloth bags for the Vruthi Conclave, which was held at Kanakakunnu, Thiruvananthapuram from 9-13 April 2025. The bags were prepared by the Nature Bag Unit functioning in Pandalam of Pathanamthitta.

Kudumbashree received the order for cloth bags from Suchitwa Mission on 4 April 2025. More than 30 members of the unit prepared the bags. Around 10,000 cloth bags were delivered to Kanakakunnu ahead of the conclave inauguration on 9 April 2025. Apart from the Vruthi Conclave, the Nature Bag Unit has also sewn and supplied cloth and jute bags in large quantities for various programmes of Suchitwa Mission, Mission Green Sabarimala and Horti Corp, as well as Onam and Christmas Marketing Fairs.

Nature Bag Unit was started in 2014. They manufacture school bags, ladies bags, purses, laptop bags, file folders, jute bags, hats and all kinds of clothes. Nature Bags is also an Incubation Centre of Kudumbashree. Through this unit, all the necessary training and support is provided to the entrepreneurs working in this sector.

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Kudumbashree entrepreneurs from Pathanamthitta makes their mark in the Vruthi ConclaveH

Commercial launch of Kerala Chicken Meat Processing Plant and Inauguration of the Mini Processing Unit held

Kudumbashree Kerala Chicken has taken a new step by commercially launching Kerala Chicken Meat Processing Plant at Kadinamkulam of Thiruvananthapuram and inaugurating the Mini Processing Unit at Anayara of Thiruvananthapuram. M.B Rajesh, Minister for Local Self Governments, Rural Development, Town Planning, Regional Development Authorities, Excise, KILA and Parliamentary Affairs, Government of Kerala performed the commercial launch of the Kerala Chicken Meat Processing unit and the inauguration of the Mini Processing unit on 11 April 2025

Frozen chicken value-added products will be launched through the Meat Processing Plant at Kadinamkulam. Currently, Kudumbashree is launching frozen products in the market through the Kerala Chicken project in collaboration with Meat Products of India. This activity began in January 2025. With the commencement of operations at the Kadinamkulam plant, Kudumbashree will be able to launch Kerala Chicken Frozen Products on its own. Chilled Chicken is being launched in the market through the Mini Processing Unit at Anayara. Various types of chilled chicken products like Al faham cut, Curry cut, Biryani cut, Full chicken and so on will be marketed through this unit.

Chicken is processed and value-added products are prepared in a scientific manner in a semi-automated poultry processing line at the Kadinamkulam plant. Therefore, this chicken will also be at the forefront in terms of quality. These products will be sold through supermarkets under the brand name Kudumbashree Kerala Chicken in the initial phase. Through this, Kudumbashree aims to increase the market for Kerala chicken products, thereby enabling more women to start businesses in this sector and doubling the income of entrepreneurs.

The Government of Kerala launched the Kudumbashree Kerala Chicken Scheme in 2019 to control prices in the broiler marketing sector, provide a steady income to the Kudumbashree NHG members, and produce and market fifty percent of the domestic market of Kerala's broiler chicken within the state itself. Under the Kerala Chicken Scheme, a company called Kudumbashree Broiler Farmers Producer Company Limited (KBFPCL) was also formed to consolidate all the systems for the production, marketing and sale of chicken meat.

Currently, about 450 farms and 140 marketing outlets are operating across Kerala. Through this, about 700 families are able to earn a steady income. Till date, the integration has enabled poultry farmers to get Rs 33.19 crores and outlet beneficiaries to get Rs 45.40 crores. In addition, a turnover of Rs 105 crores was achieved in the last financial year alone. Kudumbashree Kerala Chicken has achieved a turnover of Rs 354 crores till date.

H. Dineshan IAS, Executive Director, Kudumbashree, Dr. Ranaraj V.R, Programme Officer, Naveen C, Chief Operating Officer, NRLM, Ananthu Mathew George, Administrative Manager, Kerala Chicken, Dr. Reshnu V.C, Production Manager, Kerala Chicken and others participated in the inauguration ceremony.

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Commercial launch of Kerala Chicken Meat Processing Plant and Inauguration of the Mini Processing Unit held

Kudumbashree Kerala Chicken hits 100 crore club in sales of 2024-25 Financial Year

Kudumbashree Kerala Chicken Project has hit the 100 crore club with a record turnover of Rs 105.63 crores. The project has made a great leap forward by achieving a good achievement in turnover in the financial year 2024-25. Adding this, the project has acquired a total turnover of Rs 357 crores till date. Kudumbashree Kerala Chicken Project is currently being implemented in 11 districts of Kerala. As part of this, 450 broiler farms and 139 outlets are operating in the state. Around seven hundred beneficiaries who are members of this project will receive the entire turnover income.

The Kerala Chicken Project was started in the state in 2019. What makes the project remarkable is that it has been able to ensure attractive income for the beneficiaries from the very beginning. The beneficiary running an outlet gets an average income of Rs. 89,000 per month. Till date, the beneficiaries have received Rs. 45.40 crores in this regard.

Poultry farmers have also achieved great results. Farmers receive Rs. 50,000 as income every two months through farm integration. Till date, farmers have received Rs. 33.19 crores through integration alone.

Kerala Chicken is a project launched by Kudumbashree in the state with the aim of providing pure chicken meat to the consumers at a reasonable price. The project aims to ensure better employment and income generation for Kudumbashree women. The project also aims to provide quality chicken to consumers at a reasonable price and to produce at least half of the chicken required for domestic consumption.

As part of the expansion of the project, Kudumbashree launched frozen chicken curry cuts under the brand name 'Kudumbashree Kerala Chicken' in collaboration with Meat Products of India. The product is currently available in Thiruvananthapuram, Thrissur, Ernakulam, Kottayam and Pathanamthitta districts. This year, the project will be expanded to Idukki, Wayanad and Kasaragod districts.

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Kudumbashree Kerala Chicken hits 100 crore club in sales of 2024-25 Financial Year

Kudumbashree Communicore - State-Level Training organized

A State-Level Training was organized for Resource Persons of 'Communicore', a language skill development project organized by Kudumbashree for children and youth in the local area. The main objective of the Communicore Project is to enhance the skills of the indigenous people in the global language English and to advance them in new employment sectors and higher education sectors.

This project is being implemented in the first phase in the areas where the Scheduled Tribe Special Scheme and the Scheduled Tribe Sustainable Development Scheme are being implemented under the leadership of Kudumbashree. The activities have been planned in such a way as to help in nurturing the language skills of the participants in the training to the maximum. Through this training, the aim is to provide extensive educational and employment opportunities to the people of the local area, increase their confidence and create the ability for the candidates to take a step into the job sector.

T.M. Rejeena, District Mission Coordinator, Kudumbashree Ernakulam District Mission inaugurated the Resource Person Training, which was held at the Ernakulam Community Development Centre from 25 to 28 March 2025. Dr. B. Sreejith, State Programme Officer, Kudumbashree presided over the event. Ponni, District Programme Manager welcomed the gathering and Jishnu Gopan, State Assistant Programme Manager proposed the vote of thanks. 40 Resource Persons proficient in English from the districts implementing Scheduled Tribes Special Projects participated in the training.

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Kudumbashree Communicore - State-Level Training organized

Kudumbashree to provide insurance coverage to NHG members through ‘Jeevan Deepam Oruma’ Insurance Scheme

Kudumbashree will provide insurance coverage to NHG members in the state through the Jeevan Deepam Oruma Insurance Scheme, which provides excellent insurance coverage at an annual premium of Rs. 200. The scheme is being implemented jointly by the Kerala State Insurance Department, Kudumbashree and Life Insurance Corporation of India. A campaign has been launched to enroll policyholders in connection with the scheme. The period is till 30 April 2025.

H Dineshan IAS, Executive Director, Kudumbashree, Bushara S. Deepa, Joint Director, Kerala State Insurance Department and S. Raj Kumar, Divisional Manager, LIC Pension Group Scheme signed the MoU of the project for the period of 2025-26. The project will be valid from 1 April 2025 to 31 March 2026.

The project was launched in the financial year 2020-21. In case of accidental death or death of any member of the NHG, financial assistance will be provided through the Insurance Scheme. People between the ages of 18 and 74 can join the scheme. If a member of the NHG between the ages of 18 and 50 dies naturally, the beneficiary will get Rs 2 lakhs as per the policy. If a policyholder dies between the ages of 51-60, the beneficiary will get Rs 80,000. If a policy holder dies between the age of 61-70 the beneficiary will get Rs 30,000. If a policy holder dies between the age of 71-74 the beneficiary will get Rs 25,000. If an accidental death occurs, an additional Rs 30,000 will be received as an accident benefit.

Earlier, if a member of the NHG took out a linkage loan and died, the other members would have to take over the loan liability of that person. However, with the insurance coverage, this situation will be avoided. The loan amount available to the deceased person will be transferred to the bank account of the NHG from the insurance amount available to the deceased person. The remaining amount will also be received by the heirs of the deceased person.

The premium collection from the NHG members is done through Bima Mitra, who are Resource Persons working at the CDS level. Activities including adding new members to the scheme and renewing existing policies are also done through Bima Mitra.

The signing ceremony of the MoU at the Kudumbashree State Mission was attended by Naveen C, Programme Officer, Abdul Basheer K, State Programme Manager, Neetu L. Prakash, State Assistant Programme Manager, Helen Alex, Branch Manager, LIC Pension and Group Scheme Section and Sudheer P.A, Assistant Director, Kerala State Insurance Department.

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Kudumbashree to provide insurance coverage to 42 lakh NHG members through ‘Jeevan Deepam Oruma’ Insurance Scheme

A letter from LSGD Minister to Kudumbashree Balasabha Members

The members of Kudumbashree Balasabha members received a letter yesterday from M.B Rajesh, Minister for Local Self Governments, Rural Development, Town Planning, Regional Development Authorities, Excise, KILA and Parliamentary Affairs, Government of Kerala, inviting them to 'Kudumbashree Mind Blowers Liora Fest'. The Minister invited the children to the Balasabha Camps which are starting with elections on 8 April 2025. The name given to this year's camp is 'Kudumbashree Mind Blowers Liora Fest' and it means that everyone should recognize the light within themselves. He added.

The Minister mentioned that through the Balasabha Mind Blowers that was started last year, we have been able to form innovative ideas for children. He added that Kudumbashree will provide all kinds of assistance to implement the best ideas selected at the state level among the innovative ideas prepared by each Balasabha member. Camps will be organized in all Balasabhas, wards, blocks and then at the district level.

According to him, as the Minister in charge of Kudumbashree, he is proud of the fact that the 'Sajjam', 'Suchithwolsavam, and the International Children's Summit on Zero Waste Management organized as part of the Suchithwolsavam 2.0 are activities that have proven the excellence of the work of Kudumbashree Balasabha. He also congratulated the Balasabha members who participated in those programmes.

He also alerted the children about the concerns that are happening in our society about which they are aware through newspapers and other media. He advised them not to allow anyone to carry out any activity that is harmful to us and our community and he added that we would defeat such activities together.

The Minister encouraged the children to participate in the activities that are being conducted as the initial activity of the Balasabha camp and advised them to try to involve friends who are not members of Balasabhas. He mentioned that through these camps, we can not only find the light within ourselves but also spread the light of goodness to the society. He concluded his letter by encouraging the children to become better citizens of tomorrow and those who work for the betterment of the society.

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A letter from LSGD Minister to Kudumbashree Balasabha Members

‘Liora Fest’ Summer Camp for Kudumbashree Balasabha Members

‘Liora Fest’ District-Level Summer Camps are being organized for Kudumbashree Balasabha members. The camp will be organized during May 2025. The ‘Liora Fest’ Summer Camp is a continuation of the ‘Mind Blowers’ Campaign that was started last year with the aim of imparting knowledge and creativity along with innovative lessons of entrepreneurship to the children who are members of Kudumbashree Balasabha.

The word ‘Liora’ comes from Hebrew language and the meaning of the word is light. Addiction is widespread among children. In such a scenario, the camp aims to enable children to realize that true addiction is the happiness that brings knowledge and natural instincts, discovering the aptitudes of each child in different fields. The aim is to provide mental and intellectual awakening to children by developing leadership skills, communication skills and creativity. Kudumbashree will provide State-Level training to the children who demonstrate excellence in the camp and provide them with the opportunity to present their ideas at the ‘International Innovation Conclave’ to be organized in 2026.

As part of selecting children for the summer camp, a ward-level children's gathering will be organized in all wards in the state on 8 April 2025, the day of the Kudumbashree Balasabha Election, with the participation of Balasabha members. A one-day workshop will be organized at the Panchayat-Municipal level with the best performing children, followed by a Block-Level Innovation Fest. The children selected from this will get the opportunity to participate in a Three-Day District-Level Summer Camp. 50 from each district will participate in the summer camp.

The summer camp will introduce about eight different topics to the children, including theater workshop, science magic, children and financial management, cybercrime; anti-drug activities, and leadership. Then the children will make presentations related to these. The 140 children who present the best will have the opportunity to participate in the 2026 'International Innovation Conclave'.

The Summer camp will introduce about eight different topics to the children, including theater workshop, science magic, children and financial management, cybercrime; anti-drug activities, and leadership. Then the children will make presentations related to these. The 140 children who present the best will have the opportunity to participate in the 'International Innovation Conclave 2026'.

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‘Liora Fest’ Summer Camp for Kudumbashree Balasabha Members