News

Kudumbashree Premium Basket opened in Kochi Metro

Premium Basket is the Kudumbashree outlet opened by Kudumbashree in association with Kochi Metro at SN Metro Station to market premium products of Kudumbashree enterprises and vegetables of Kudumbashree JLGs. Shri. M. B Rajesh, Minister, Local Self Government Department and Excise Department, Government of Kerala inaugurated the 'Premium Basket' outlet on 11 October 2022.

Metro has allotted a space of 600 square feet at SN metro station for a monthly rent of Rs.18000. Kudumbashree has designed the space as a modern style outlet and the construction work has been carried out by Nirmithi Kendra, a company based at Kakkanad of Ernakulam district, with an investment of Rs.14 lakhs. Premium products of Kudumbashree Micro Enterprises from Ernakulam district and other districts and the vegetables and cut vegetables of JLGs will be available in the 'Premium Basket'. Tea, coffee, snacks and cool drinks will also be available through the Kudumbashree Premium Basket.

Kudumbashree Premium Basket is implemented in an enterprise model. Kudumbashree Premium Basket is managed by a group of 3 people selected from nearby areas. The Kudumbashree Premium Basket will operate as per the agreement between the enterprise group and Kudumbashree District Mission.

Shri. K. Babu, MLA, Tripunithura Constituency, Ms. Rama Santhosh, Chairperson, Tripunithura Municipality, Shri. Loknath Behra, Managing Director, Kochi Metro Rail Limited, Shri. Jafar Malik, Executive Director, Kudumbashree, Shri. Vishnu Raj, Sub Collector, Fort Kochi, Dr. Myna Umaiban, Public Relations Officer, Kudumbashree and Ms. Preethi M.B, District Mission Coordinator, Kudumbashree Ernakulam District Mission participated in the opening ceremony.

Content highlight

Kudumbashree Premium Basket opened in Kochi Metro

Kudumbashree conducts Anti Drug Awareness Programmes across the state

Kudumbashree has conducted Anti Drug Awareness Programmes across the state on 9 October 2022. Kudumbashree is thereby becoming part of the state government's efforts to build public resistance against the widespread use of drugs among the youth. The activities were planned and implemented by Kudumbashree centered around NHGs, Auxiliary groups and Balasabhas.

Special meetings have been called to create awareness among NHGs and Auxiliary groups. These activities were carried out in about three lakh NHGs and about 19,000 Auxiliary groups in the state. During these meetings, an awareness note was read and discussions were held based on it and anti-drug pledge was recited in these meetings, which included several topics such as the dangers of drug use, measures that can be taken to prevent drug use, precautions to be taken to save the youth from drug addiction and treatment facilities.

Drug awareness programmes were organized in the past few days involving the Kudumbashree Balasabha members in all the CDSs of the state. A marathon in which the Balasabha members participated, a signature tree displaying their anti-drug ideas, recitation of anti-drug pledge, and artistic competitions including football matches were organized in each district.

Content highlight

Kudumbashree conducts Anti Drug Awareness Programmes across the state

National Awards for Kudumbashree for the outstanding convergence activities under PMAY Scheme

Kudumbashree has won national awards for its outstanding convergence activities under the Pradhan Mantri Awas Yojana (Urban) scheme, which aims to provide housing to all the homeless in urban areas. Kudumbashree is the nodal agency of PMAY project in Kerala.

Kudumbashree has won two state level awards of PMAY (Urban) Awards for 2021 constituted by the Union Ministry of Housing and Urban Affairs. Also, based on the best performance showcased in the specified 150 days, Mattannur Municipality also won third place in the municipal level awards at the national level. In Kerala, PMAY (Urban) project is implemented in convergence with LIFE housing project.

Kudumbashree has won the Special Award for the Best Convergence Model with projects including livelihood projects and the Award for the Best Community Oriented Project under the Scheme at the state level. The Special Convergence Model Award is for the effective convergence activities including the LIFE Project, Ayyankali Urban Employment Guarantee Scheme, National Urban Livelihood Mission (NULM) implemented by Kudumbashree in urban areas and the various schemes of the respective Urban Local Bodies.

Kudumbashree provides better employment and livelihood opportunities through convergence by providing them with free job skill training, self-employment support etc along with making the PMAY (U) beneficiary families part of Kudumbashree NHGs. Free gas connection is also provided as part of the central scheme. By making it a part of the Ayyankali Employment Guarantee Scheme, the beneficiary also gets an additional financial assistance of Rs 27,990 for housing. Apart from this, Kudumbashree is also making interventions such as including all the beneficiaries who have completed construction of houses till 2021 in housing insurance, providing CSR assistance to the needy beneficiaries and providing housing construction materials at low cost were also considered in the award determination.

Also, Kerala is the state that provides the maximum assistance through this scheme in the country. In addition to Rs 1.50 lakhs provided by the Central Government, the State Government and Municipal Corporations also provide Rs 2.50 lakhs to the beneficiary. Also no beneficiary share is charged after converging with the LIFE Mission.

Excellence in the project execution, excellent performance in the 150-day challenge, commencement of construction of all approved houses and the strict adherence to Management Information System (MIS) made Mattannur Municipality eligible for the award. The Awards will be presented to the winners by Shri. Narendra Modi, Prime Minister during the Indian Urban Housing Conclave proposed to be held in Rajkot, Gujarat from 17 to 19 October 2022.

Content highlight

National Awards for Kudumbashree for the outstanding convergence activities under PMAY Scheme

'Susthiram' -Localization of Sustainable Development Goals through Kudumbashree: Two-day workshop organized

A two-day workshop was jointly organized by Kudumbashree and KILA as part of the idea generation based on the theme 'Susthiram' - Localization of Sustainable Development Goals through Kudumbashree at Grand Chaithram Hotel, Thiruvananthapuram on 30 September 2022 and 1 October 2022. The main objective of localization is to provide all-round development in the lives of the bottom level of the society. The activities related to this will be developed by focusing on the Kudumbashree NHGs.

Through the localization of the sustainable development goals, it is intended to achieve these through the Kudumbashree system by focusing the Sustainable Development Goals on ten different themes. The ten themes included in the Sustainable Development Goals are poverty-free and high-livelihood rural-urban areas, healthy, child-friendly, water-rich rural-urban areas, clean and green rural-urban areas, self-sufficient and well-equipped rural-urban areas, socially secure rural-urban areas, good governance, gender-equitable development, and quality education. In this regard, the emphasis is on increasing the efficiency of the NHG system in such a way that the bottom level NHGs achieve the goals set in this regard.

A preliminary report was prepared after discussing various ideas related to setting sustainable development goals and the changes to be made in the Kudumbashree organizational system, working methods and mission system for this purpose.

Shri. S.M. Vijayanand, Former Chief Secretary, Ms. Sarada Muraleedharan, Additional Chief Secretary, Local Self-Government Department, Shri. Jafar Malik IAS, Executive Director, Kudumbashree, Dr. Joy Elamon, Director General, KILA, Shri. N. Jagajeevan, Chief Executive Officer, Grameena Patana Kendram, Shri. K.N. Vimal Kumar, Shri. C. Nandakumar, Members of Planning Board State Resource Group and Shri. Nishad, State Programme Manager, Kudumbashree spoke in the Workshop.

Shri. Vipin Wilfred and Ms. Vidya Nair State Assistant Program Managers gave leadership to the workshop. Ms. Krishnapriya, Chief Finance Officer, Kudumbashree welcomed the gathering. Shri. Suresh Kumar, Accounts Officer, Programme Officers of Kudumbashree, State Programme Managers and Training Group members participated in the workshop. Dr. Myna Umaiban

Public Relations Officer, Kudumbashree delivered the vote of thanks.

Content highlight

'Susthiram' -Localization of Sustainable Development Goals through Kudumbashree: Two-day workshop organized

Eriyad Grama Panchayat CDS of Thrissur District sets a new model

Eriyad Panchayat CDS of Thrissur district of Kerala has started planning and implementing various activities like pension, health insurance, identity card, health and counseling camps for the elderly people only. Eriyad is one of the ten CDSs in Kerala which is being turned into elderly friendly CDSs as part of the Vayomaithri project run by Kudumbashree with the aim of protecting and uplifting the elderly. As a part of this, programmes have been planned for the welfare of the elderly in the panchayath.

The Vayomaithri project is being implemented as part of Kudumbashree's Relationship Kerala Programme for the elderly, differently-abled, transgender and others who deserve special attention and care. Eriyad is the panchayath with the largest number of elderly NHGs in Thrissur district. The target is to convert Eriyad into an elderly friendly CDS in the next three years. District Mission will provide financial assistance of Rs.25,000 to 50 elderly NHGs in the panchayath to start self-employment enterprises for livelihood. Also, elderly friendly spaces are also being prepared at the ward levels with the help of the panchayath.

802 people are members of 70 elderly NHGs in the panchayath. Ward-level elderly meetings were also held including them. Shri. Nirmal A.C, District Mission Coordinator, Kudumbashree Thrissur District Mission did the district level inauguration of the programme held at Eriyad. Shri. K.P. Rajan, President, Eriyad Panchayath presided over the function. Shri. Marshal C. Radhakrishnan, Technical Assistant, Social Justice Department led the seminar on the topic of elderly welfare services and legal protection. Ms. Jameela Aboobacker, Chairperson, Eriyad CDS, Ms. Sindhu V, State Programme Manager, Kudumbashree, Shri. Vijayakrishnan, District Programme Manager, Kudumbashree CDS members and public representatives participated in the function. Art programmes for the elderly were also held as part of the ceremony.

Content highlight

Eriyad Grama Panchayat CDS of Thrissur District sets a new model

India South Africa Twenty20: Kudumbashree units make sales of Rs 10.25 lakhs

Kudumbashree units make sales of Rs 10.25 lakhs through the food courts set up in connection with the India South Africa Twenty 20 held at Green Field Stadium, Thiruvananthapuram on 28 September 2022. This was achieved by distributing food to the cricket lovers who came to watch the match as well as the officials, ground staff, police personnel and security personnel. According to the order received, food was given to 3000 people and in addition to this food was served to 5000 people as well.

Twelve food counters of Kudumbashree units were been set up near the stadium's terrace pavilion. The Kudumbashree stall provided delicious food and drinks at affordable prices to the spectators who stood in queue for hours outside the stadium to get inside before the match started. Spectators flocked to the stalls before and after the match, but it was also remarkable that the food distribution was done in speedy manner and the crowd was avoided. The food distribution lasted until midnight. Hundreds of people including college students also came to buy the parcel.

Vigneshwara, Sreepadam, Sreeshailam, Samjees, Shruti, Samudra, Pratheeksha, Jiyas and Krishna Catering units functioning under Kudumbashree in Thiruvananthapuram district and two Cafeshree units have prepared food for the sports lovers who came to the watch the cricket match. Kudumbashree Thiruvananthapuram District Mission under the supervision of the Kudumbashree State Mission was in charge of the activities related to food distribution at the stadium.

Kudumbashree had got the opportunity to distribute food on the occasion of organizing a cricket match at the Green Field Stadium, before as well. Kudumbashree got the opportunity to distribute food this year too because of the ability to work better without complaints.

Content highlight

India South Africa Twenty20: Kudumbashree units make sales of Rs 10.25 lakhs

Sagarmala-DDUGKY Convergence: One Day Workshop organized

A One Day Workshop has been organized for implementing the convergence between Sagarmala, the project for port sector development under the auspices of the Union Ministry of Ports, Shipping and Waterways and Deen Dayal Upadhyaya Grameena Kaushalya Yojana (DDU-GKY), the free skill training programme jointly being implemented by the Ministry of Rural Development and the Government of Kerala. The workshop was held at Imperial Insignia, Ernakulam on 26 September 2022.

Through the convergence, it is aimed to equip the coastal youth with necessary skills to take advantage of the many monthly salaried employment opportunities that will arise in various states of India following the harbour development.

The aim is to train 3000 people in Kerala through the project. Around 186 courses are available in 17 categories such as Logistics, Green Jobs, Automotive, Plumbing, Life Science and IT-ITES. The project will be implemented in Ernakulam and Kozhikode districts.

Shri. Jafar Malik IAS, Executive Director, Kudumbashree, Shri. Pradeep Kumar R, Programme Officer, Kudumbashree, Ms. Preethi, District Mission Coordinator, Kudumbashree Ernakulam District Mission, Shri. Ajmesh Madankara, Shri. Sudheesh, Shri. Pradheesh Nair (Azhikkal Port), Shri. Santhosh (Marine Products Export Development Authority- MPEDA) Dr. Neelakandan (Central Institute of Fisheries Nautical & Engineering Training -CIFNET) participated in the function.

Content highlight

Sagarmala-DDUGKY Convergence: One Day Workshop organizeden

‘Kudumbashree Oru Nerchithram’ Photography Competition - Season 5: Date extended till 13 October 2022

The date for submitting entries for 'Kudumbashree Oru Nerchithram' Photography Competition - Season 5 is extended till 13 October 2022. Kudumbashree Mission has launched the Season 5 of ‘Kudumbashree or Nerchithram’ Photography Competition for motivating the aspiring photographers and to propagate the activities of Kudumbashree Mission through photographs. The contestants may submit photographs that would reflect the priority projects of Kudumbashree Mission. The photographs should reflect the activities of Kudumbashree such as, Kudumbashree Neighbourhood Group (NHG) meetings, various enterprises run by Kudumbashree women including Kudumbashree canteens and cafes, the farming activities of Kudumbashree women etc.

The jury, composed of renowned photographers and officials of Kudumbashree Mission will select the winner. The Award for the Best Photographer will be Rs 25,000. The second prize and third prize will be Rs 15,000 and Rs 10,000 respectively. Rs 2000 each will be issued for 10 entries as consolation prizes.

Entries may be sent to the mail id, kudumbashreeprcontest@gmail.com or may be sent in CD Format or as hardcopies to the address, The Public Relations Officer, Kudumbashree State Mission Office, Trida Building, Medical college P.O, Thiruvananthapuram-695011. The name, address, mail id and contact number should be mentioned along with. A short note on the photograph should be attached along with. The photographs should not contain any watermarks. The entries should be transcribed as 'Kudumbashree Oru Nerchithram Photography Competition'. More details of the notification is available in the link : www.kudumbashree.org/photography2022.

The first season of ‘Kudumbashree or Nerchithram’ was conducted during November- December 2017 and the second season during February -March 2019. Whereas the third season was held during January- February 2020 and the fourth season of the competition was held from July-September 2021. The four seasons of 'Kudumbashree Oru Nerchithram' Photography Competition had resulted in a huge success. Good quality photographs portraying the strength of Kudumbashree, functioning focusing on women empowerment is considered for the ‘Kudumbashree Oru Nerchithram’ Photography Competition, which is being conducted from 2017 onwards. Kudumbashree Mission which envisions eradicating poverty through women in Kerala had successfully completed 24 revolutionary years and has entered into its silver jubilee year.

Content highlight

‘Kudumbashree Oru Nerchithram’ Photography Competition - Season 5: Date extended till 13 October 2022enn

Kudumbashree signs MoU with Union Bank for the disbursement of fast linkage loans to NHGs

Kudumbashree has signed Memorandum of Understanding (MoU) with Union Bank for the disbursement of fast linkage loans to NHGs. Shri. Jafar Malik IAS, Executive Director, Kudumbashree and Shri. Raveendra Babu, General Manager, Union Bank signed the MoU in this regard. The aim of the association is to provide loans to as many NHGs as possible. For this purpose, the banks will collect the information of the NHGs in need of loans from the respective District Mission offices and intensify the loan distribution programme. The bank will make relaxations in the existing procedures for opening new accounts and providing linkage loans to NHGs.

The branch authorities of the bank will directly collect the information of the eligible NHGs from Kudumbashree. For this, Kudumbashree will identify NHGs who have completed grading and are eligible for loans. Kudumbashree will also ensure the proper repayment of the NHGs after receiving the loan. Along with the quick access to the linkage loans, Union Bank will also take over existing loans from other banks and financial institutions for NHGs. This will be subject to the Bank's prescribed guidelines.

Shri. Anish Kumar M.S, State Programme Manager, Kudumbashree and Shri. Raveendra Babu, General Manager, Union Bank exchanged the MoU, on behalf of Shri. Jafar Malik IAS, Executive Director, Kudumbashree. Shri. Sujith S Thariwal, Regional Head, Union Bank and Shri. Sijin B.S Rural Development Officer, Union Bank also attended the function.

Content highlight

Kudumbashree signs MoU with Union Bank for the disbursement of fast linkage loans to NHGs

Kudumbashree prepares gifts for daily winners of Lucky Bill Prize Scheme of the GST Department

Kudumbashree is preparing gifts for daily winners of the Lucky Bill Prize of the state GST department. Kudumbashree will give gift hampers to 25 of the 50 daily winners. There will be 10 products of Kudumbashree entrepreneurs in a hamper. The gift hamper provided by Kudumbashree includes the products of Kannur Brand, Hill Value Brand of Attappady, Oorjjashree Nutrimix Unit and Kulirma Unit. Kudumbashree will pack and prepare the products and send them to the winner's address provided by the GST department.

Lucky Bill Scheme is a scheme where customers can upload the bills they receive in any situation like receiving services, buying goods, eating food, paying room rent and win a prize through lucky draw. One can participate in the competition through the Lucky Bill mobile app.

Contest Method and Prizes

If a bill is uploaded it will be entered into the daily draw for that day (a prize worth Rs. 1000 for 25 people by Kudumbashree and 25 people by Vanashree). It will also be considered in the weekly draw (3 days / 2 nights family accommodation at KTDC hotels), monthly draw (1st prize - Rs 10 lakhs, 2nd prize of Rs 2 lakhs for 5 persons, 3rd prize of Rs 1 lakh for 5 persons and Bumper draw (Rs 25 lakhs) as well.
Install GST Lucky Bill app to upload bill. During installation an OTP will be received and following that the name, address, e-mail and mobile number should be entered and the PIN should be set. On winning, the prize will be sent to this address.
Open the App with the PIN used to upload the bill and take a photo of the bill. At this time GST number, bill number, date, amount etc. will be displayed automatically. If any information is missing or shown incorrectly, please type/correct it.
Though, any type of bills can be uploaded only GST registered bills will be considered for draw. Bills purchased from outside Kerala can also be uploaded. But it will not be considered for draw. (Bills between vendors are also not considered.)
The amount of bills is important for the chance of winning the prize. That is a maximum of 20 coupons will be considered per bill as one gift coupon for every Rs.1000 value of the bill and will be entered into the draw. So the chances of winning the draw are higher depending on the value on the bill. (One bill can be uploaded only once. The minimum amount in the bill should be at least Rs 200. There is no limit for the maximum amount. The bills uploaded during the relevant period will be considered for each draw.)

Content highlight

Kudumbashree prepares gifts for daily winners of Lucky Bill Prize Scheme of the GST Departmenten