Kudumbashree plans to launch 100 Permanent Marketing Outlets

Posted on Friday, September 18, 2020

Kudumbashree is planning to launch 100 Permanent Marketing Outlets in the state for making the agricultural and non agricultural products produced by NHG women, available for the public. Monthly markets that function in a good way are identified and will be converted into permanent marketing outlets. These permanent marketing outlets would be uniformly branded as well. The activities for implementing the same had already been started.

 

Kudumbashree has been organising monthly markets at every block and Urban Local Bodies, which is one of the key marketing activities of Kudumbashree. Such monthly markets organised at some locations continuously function for one week or so. It is then Kudumbashree decided to turn these selected monthly markets that function well into permanent marketing outlets. During the 2019-20 financial year, 1876 monthly markets were organised by Kudumbashree across Kerala. Sales of Rs 5.85 crores was recorded through the Monthly markets.


The permanent marketing outlets will function under the ownership of the respective CDSs. It is aimed at arranging a permanent marketing outlet for a minimum of 25 NHG entrepreneurs/ farming groups in the respective Local Self Government Institutions (LSGIs) for marketing their products. Likewise, marketing support will be provided to 2500 women entrepreneurs through these outlets. Sales of a minimum of Rs 50,000 per month is expected from these permanent outlets. The plan is to set up 100 uniformly branded marketing outlets. District Missions will select the locations of monthly markets that are to be converted for permanent marketing outlets. Respective CDSs will be entrusted with the management of the marketing outlets. An entrepreneur or a staff can be assigned for the management of the outlets by CDS.

A meeting of the entrepreneurs and farmers could be called at first. Then the next step will be to finalise products that will be displayed for sale from the entrepreneurs. CDS will ensure the regular supply including logistics from the production house of the entrepreneurs to the outlets. Services of the Micro Enterprise Consultants (MECs) could be used for the same. A fixed amount will be collected from the entrepreneurs for display of their products in the marketing outlets. This amount will be paid to the outlet operators/management team. Rs 5 lakh is earmarked for setting up each of these permanent marketing outlets.


The activity of selecting the permanent marketing outlets is progressing. 100 uniformly branded marketing outlets would be set up by November. Following that, the geo tagging would be done. Once these marketing outlets would be functional, a new avenue will be opened for the Kudumbashree entrepreneurs for ensuring a permanent income of their own and the public will get an opportunity to use the agricultural and non agricultural products produced by NHG women.

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A meeting of the entrepreneurs and farmers could be called at first. Then the next step will be to finalise products that will be displayed for sale from the entrepreneurs.