Kudumbashree conducted Digital literacy Awareness Campaign among NHG members through Balasabha members across the state on 8 October 2023. It is as part of 'Back to School' Campaign, the organizational empowerment programme of Kudumbashree, Balasabha members conducted digital literacy awareness for NHG members who came to school. Balasabha members organized various awareness programmes across the state as part of the Digi Keralam project organized by the Government of Kerala, which aims to make Kerala the first fully digital literacy state in the country.
These include special awareness programmes focused on schools that conduct classes for NHG members as part of the 'Back to School' Campaign. As part of the 'Back to School' Campaign, lakhs of NHGs members came to around 2000 schools in the state. A massive campaign to empower Kudumbashree members is ongoing where 46 lakh NHG members come together for 21 holidays between 1 October 2023 and 10 December 2023. Lakhs of Kudumbashree members were part of the campaign on 1 & 2 October 2023 alone.
The campaign of Balasabha members organized targeting them has created a great platform for awareness about digital literacy. Balasabha, the fraternity of children between the ages of 5 and 18, has 4,59,151 members in 31,612 Balasabha units in the state. All Balasabhas in the state participated in the programme. Apart from this, Balasabha members conducted home visits and pamphlet distribution at the ward level under the leadership of a Kudumbashree ADS (Area Development Society) member.
The Digi Keralam campaign aims to create a digitally inclusive society by providing basic digital literacy to all sections of the society. The project envisages to effectively extend the benefits of information technology to all, ensure their empowerment, make government services easily accessible to the deserving and participate in development projects. The Balasabha members' campaign is the first step in a wider range of activities to educate all Kudumbashree members to achieve digital literacy as part of the Digi Keralam project.
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