Kudumbashree Mission launched the second phase of DDU-GKY and signed MoU with new PIAs at the programme held at Harmony Hall, Mascot Hotel, Thiruvananthapuram on 20 June 2019. Shri. S. Harikishore IAS, Executive Director, Kudumbashree Mission inaugurated the programme, launched the Phase 2 of DDU-GKY and signed MoU with the new Project Implementing Agencies. Kudumbashree Mission had signed MoU with 27 New Project Implementing  Agencies of DDU-GKY. The second phase of DDU-GKY will be from 2019-2022. During this period training would be extended to 80,000 candidates. Rs 800 crores is allotted for the same. Now the target is given to the PIAs for extending skill training to 8810 candidates. The Awards conferred to the Project Implementing Agencies were also given away at the function.

The convergence model of DDU-GKY with Micro Enterprise units (uniform stitching and canteen operation) was recommended as a national model by Ministry of Rural Development (MoRD) to all the Programme implementation states. Asraya Beneficiaries (destitute), differently abled, tribal communities were given thrust while implementing the programme. In the first phase a target of training 51,200 rural youth was awarded to the state and based on the better performance and additional 20,000 target was awarded thus taking the total target to 71,200. The entire target of 71,200 was allocated to Project Implementing Agencies out of which 52,350 were given training and  42,352 have completed the course and 32,498 were given wage employment.

DDU-GKY, the skill training and placement programme under the Ministry of Rural Development ( MoRD) occupies a unique position amongst the other skill training programmes due to its focus to the poor rural youth and its emphasis on sustainable employment through the prominence and incentives given to post placement tracking, retention and career progression. DDU-GKY Kerala had received the national award for being the second best state nodal agency for implementing DDU-GKY programme during 2017-18 and had also bagged the national award for being the third best state nodal agency for implementing DDU-GKY programme during 2016-17 as well. 

DDU-GKY is being implemented in Kerala starting from 2015. Training is given to the candidates of 18-35 age group. Women, Persons With Disabilities, PGVT are given age concession upto 45 years.  The training, accommodation, food and study materials are given to the candidates free of cost. Training is being extended in 126 courses of 32 sectors. The courses ranges from Accounting, Animation upto Air Hostess training. Those who complete the courses of  3 months to one year duration would be given National Council for Vocational Training (NCVT) certificates and and Sector Skills Councils (SSC) Certificate. There are about 150 training centres functioning all across the state. Kaushal Panjee App or Skill Register App is also set up to rural youth,through which the candidate can register free of cost and be connected to training partners and banks working in collaboration with the Ministry of Rural Development. Apart from this, Migration Support Centres are functioning in Thiruvananthapuram and Ernakulam districts as well.

The Project Implementing Agencies viz., Malankara Social Services Society, Appollo Med Skills, Rajagiri School of Social Sciences, PSN, KITES Softwares Private Limited, Jan Shikshan Sansthan, Kitex Childrens Wear Private Limited and MSM ITI were given awards for their best performance awards. Shri. S. Harikishore IAS, Executive Director, Kudumbashree briefed about the DDU-GKY programme implemented in Kerala. Shri. Shibu N.P, State Programme Manager, Kudumbashree Mission welcomed the gathering and Dr. K.R Shaiju, District Mission Coordinator, Kudumbashree Thiruvananthapuram District Mission extended Vote of Thanks.

Along with the products listed from the different Kudumbashree micro enterprises in Kerala, Kudumbashree Bazaar, the E-commerce portal launched to sell out the Kudumbashree products enlisted 'services' icon in the website. Services like catering, daycare, matrimony, event management, dance school and ladies hostel are listed in the Kudumbashree Bazaar website. Just alike buying the products of  Kudumbashree Mission, the customers may avail the Kudumbashree services as well. Under every services, the detailed description of the service micro enterprise units are given. Under the profile of each service micro enterprise unit, the option for registration and login is also provided for the customers to pre-book the same. The photos of every units are also included in Kudumbashree's E-Commerce portal. The process of adding more number of service micro enterprise units are progressing.

Kudumbashree Bazaar, the E-commerce portal  was launched by Dr. K.T Jaleel, the then Minister of Local Self Government Department, Government of Kerala on 21 February 2018. In the first phase, different products of 250 micro entrepreneurs were added in the website for sale. Later products of more micro enterprises were added .Quality products from Kudumbashree are now timely delivered to the customers from different parts of the country and thereby the acceptance for the Kudumbashree products had been increased. 

Snehitha Gender Help Desk got the approval of Government of Kerala as a 24 hour working institution to provide care and support to women and children who are in distress. It is as per the Government order- G.O (M.S) No.56/2019/LSGD dt. 31/05/2019 that Snehitha Gender Help Desk has got Government approval. Snehitha had been making remarkable interventions and had been supporting women and children in distress and was also extending legal aid, emotional and social support as well. It is as per the request of the Executive Director of Kudumbashree Mission that Snehitha Gender Help Desk has now got Government approval.

Snehitha is a 24 hours working gender help desk. It is a district level centre set up to support and guide the women who are in need  or distress. Snehitha provides short stay and counseling facilities to the needy as well. Kudumbashree Mission established three Snehitha Gender Help Desks in Thiruvananthapuram, Ernakulam and Malappuram districts of Kerala during September 2013. Snehitha gender help desks were started in all the 14 districts of Kerala since October 2017. As the name implies, Snehitha is being a ‘Female Friend’ to as many women and children who are in distress. Snehitha provides immediate help, shelter, counseling, motivation and legal assistance to the victims of violence. Snehitha provide short term shelter, with a view to protect and rehabilitate those women and children who are facing social, economic, and emotional problems due to family problems, mental strains, social exclusion, exploitation or other causes or are being forced into prostitution, widows, persecuted women and destitute women who had thrown out of from their families. It works to avail support and help to the shield less women in society. 

The main aim of the center is to provide help and support to those women and children who are in distress and provide voice for their issues and concerns, also to prevent, protect and prevail over domestic violence through advocacy, empowerment and social change. Snehitha are providing shelter to many women and children who have no one to protect and are living in insecure circumstances and who were rescued from the verge of committing suicide. The Help Desk is working on the principle of convergence, which is followed by a close interface and collaboration with different government, non- governmental organizations working in the relevant and related field. Snehitha also looks to enhance the socio-economic status of young, underprivileged women by empowering them with self-confidence and the required skills to enable them to become independent and contribute to family and society. Snehitha helps its beneficiaries in getting livelihood support and assistance for opportunities. Snehitha also coordinates various outreach activities in schools and other institutions. 

Kudumbashree Mission, with its strong networking structure can ensure the proper and timely implementation of the law and can protect the interest of the affected by working in collaboration with the service providers. Snehitha consist 11 staffs and all of them are women. There are two counselors, five service providers, one office assistant, two securities and one care taker in every Snehitha Gender Help Desk. As of now, 18,145 cases were reported in Snehitha out of which 9842 cases were reported over phone. Legal aid was extended to them with the assistance of Kerala Legal Services Society. Short stay service had been extended ti 3778 women and children so far.

Following  the trends in this digital era, Kudumbashree  Mission acted a little forward and completed the geo tagging of all Kudumbashree Nano Markets in the state. All the Nano Markets under Kudumbashree Mission are therefore marked and is updated in the website of Kudumbashree Mission. Therefore the customer may get the location and directions to the nano market in few clicks. All the 541 Nano Markets are marked in this manner with the help of the respective District Programme Managers and Block Coordinators.

‘Nano Market’ is either an exclusive shelf space positioned in super markets operated by government departments and private players or placing of a shelf in public places in order to sell Kudumbashree products directly to customers, especially in public offices where large crowd assemble for availing various services. The products of Kudumbashree enterprises of a particular locality or block are pooled in to the nearby Nano Markets by the Community Marketing Facilitators and the activity is monitored by Block Coordinators. It is the responsibility of Community Marketing Facilitators to replenish the stock in the Nano Markets regularly. These Nano Markets will have ‘common look and feel’ or branding wherever possible. For the emerging array of Kudumbashree products, making the leap to  the shelves of all leading super markets became an intimidating yet incredibly necessary step to market our products. Shelf space in super markets or in public places not only generate familiarity among customers, but also create trust among potential customers. Indirectly, Kudumbashree products will be positioned in par with its near competitors in Nano Markets. This is particularly important as Kudumbashree Mission does not go for any highly paid promotion activities. It is in this background, Kudumbashree has decided to go for ‘Nano Markets’ in which exclusive shelf space is obtained in existing super markets for Kudumbashree products.

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Kudumbashree Ernakulam District Mission joins District Administration in the fight against Nipah Outbreak. Ernakulam District Mission is providing all the possible helps to the district administration in fighting back the nipah virus. Kudumbashree Mission has been involving in the mission is in two ways viz., by providing food kits to home quarantine cases and by organizing rallies and meetings cooperating with the Health Department, Government of Kerala to educate the common people about the disease and the ways in which the nipah virus spreads.

In providing food kits to home quarantine cases, about 121 families have been identified as home quarantine in the district and Kudumbashree Mission has been vested with the responsibility of providing food kits to these families, if they express any requirement. The activity was started in the Vadakkekara Panchayath of Paravoor Block, where food kits have been provided to four families. The whole Kudumbashree system is given knowledge on home quarantine cases and the system is ready to provide food for the needy in cooperation with the Health Department. Kudumbashree Mission has been organizing rallies and meetings cooperating with health department to educate the common people about the disease and the ways in which the infection spreads to one another. The rallies organised by Kudumbashree Mission was approved by the District Medical Office of Ernakulam and had received wide appreciation for their efforts and social commitment.

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