Snehitha Gender Help Desk got the approval of Government of Kerala as a 24 hour working institution to provide care and support to women and children who are in distress. It is as per the Government order- G.O (M.S) No.56/2019/LSGD dt. 31/05/2019 that Snehitha Gender Help Desk has got Government approval. Snehitha had been making remarkable interventions and had been supporting women and children in distress and was also extending legal aid, emotional and social support as well. It is as per the request of the Executive Director of Kudumbashree Mission that Snehitha Gender Help Desk has now got Government approval.

Snehitha is a 24 hours working gender help desk. It is a district level centre set up to support and guide the women who are in need  or distress. Snehitha provides short stay and counseling facilities to the needy as well. Kudumbashree Mission established three Snehitha Gender Help Desks in Thiruvananthapuram, Ernakulam and Malappuram districts of Kerala during September 2013. Snehitha gender help desks were started in all the 14 districts of Kerala since October 2017. As the name implies, Snehitha is being a ‘Female Friend’ to as many women and children who are in distress. Snehitha provides immediate help, shelter, counseling, motivation and legal assistance to the victims of violence. Snehitha provide short term shelter, with a view to protect and rehabilitate those women and children who are facing social, economic, and emotional problems due to family problems, mental strains, social exclusion, exploitation or other causes or are being forced into prostitution, widows, persecuted women and destitute women who had thrown out of from their families. It works to avail support and help to the shield less women in society. 

The main aim of the center is to provide help and support to those women and children who are in distress and provide voice for their issues and concerns, also to prevent, protect and prevail over domestic violence through advocacy, empowerment and social change. Snehitha are providing shelter to many women and children who have no one to protect and are living in insecure circumstances and who were rescued from the verge of committing suicide. The Help Desk is working on the principle of convergence, which is followed by a close interface and collaboration with different government, non- governmental organizations working in the relevant and related field. Snehitha also looks to enhance the socio-economic status of young, underprivileged women by empowering them with self-confidence and the required skills to enable them to become independent and contribute to family and society. Snehitha helps its beneficiaries in getting livelihood support and assistance for opportunities. Snehitha also coordinates various outreach activities in schools and other institutions. 

Kudumbashree Mission, with its strong networking structure can ensure the proper and timely implementation of the law and can protect the interest of the affected by working in collaboration with the service providers. Snehitha consist 11 staffs and all of them are women. There are two counselors, five service providers, one office assistant, two securities and one care taker in every Snehitha Gender Help Desk. As of now, 18,145 cases were reported in Snehitha out of which 9842 cases were reported over phone. Legal aid was extended to them with the assistance of Kerala Legal Services Society. Short stay service had been extended ti 3778 women and children so far.

Following  the trends in this digital era, Kudumbashree  Mission acted a little forward and completed the geo tagging of all Kudumbashree Nano Markets in the state. All the Nano Markets under Kudumbashree Mission are therefore marked and is updated in the website of Kudumbashree Mission. Therefore the customer may get the location and directions to the nano market in few clicks. All the 541 Nano Markets are marked in this manner with the help of the respective District Programme Managers and Block Coordinators.

‘Nano Market’ is either an exclusive shelf space positioned in super markets operated by government departments and private players or placing of a shelf in public places in order to sell Kudumbashree products directly to customers, especially in public offices where large crowd assemble for availing various services. The products of Kudumbashree enterprises of a particular locality or block are pooled in to the nearby Nano Markets by the Community Marketing Facilitators and the activity is monitored by Block Coordinators. It is the responsibility of Community Marketing Facilitators to replenish the stock in the Nano Markets regularly. These Nano Markets will have ‘common look and feel’ or branding wherever possible. For the emerging array of Kudumbashree products, making the leap to  the shelves of all leading super markets became an intimidating yet incredibly necessary step to market our products. Shelf space in super markets or in public places not only generate familiarity among customers, but also create trust among potential customers. Indirectly, Kudumbashree products will be positioned in par with its near competitors in Nano Markets. This is particularly important as Kudumbashree Mission does not go for any highly paid promotion activities. It is in this background, Kudumbashree has decided to go for ‘Nano Markets’ in which exclusive shelf space is obtained in existing super markets for Kudumbashree products.

കോഓര്‍ഡിനേഷന്‍ സമിതി യോഗം2.30 ന് >>അറിയിപ്പ് , അജണ്ട

Kudumbashree Ernakulam District Mission joins District Administration in the fight against Nipah Outbreak. Ernakulam District Mission is providing all the possible helps to the district administration in fighting back the nipah virus. Kudumbashree Mission has been involving in the mission is in two ways viz., by providing food kits to home quarantine cases and by organizing rallies and meetings cooperating with the Health Department, Government of Kerala to educate the common people about the disease and the ways in which the nipah virus spreads.

In providing food kits to home quarantine cases, about 121 families have been identified as home quarantine in the district and Kudumbashree Mission has been vested with the responsibility of providing food kits to these families, if they express any requirement. The activity was started in the Vadakkekara Panchayath of Paravoor Block, where food kits have been provided to four families. The whole Kudumbashree system is given knowledge on home quarantine cases and the system is ready to provide food for the needy in cooperation with the Health Department. Kudumbashree Mission has been organizing rallies and meetings cooperating with health department to educate the common people about the disease and the ways in which the infection spreads to one another. The rallies organised by Kudumbashree Mission was approved by the District Medical Office of Ernakulam and had received wide appreciation for their efforts and social commitment.

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In Shape Ladies fitness centre, a service enterprise promoted by NULM is opened at Tirur Municipality. Mrs. Ranjini.K, a resident of Tirur is the proprietor of the venture. Fitness service for ladies, Karate training for ladies and students, Cinematic dance training for students and yoga classes are the services provided in 'In Shape' Fitness Centre.  The fitness centre functions at Adeepat tower situated in the heart of the Tirur town. The premise is easily reachable to each customer. Unit is surrounded by elite families, central schools, convention centers and flat apartments. The unit can assure a better business based on the each surrounding elements.

Nowadays, body fitness had became an inevitable routine in modern life. Lack of awareness about the lifestyle deceases and unhealthy foods generated an unhealthy society. However people who consider their fitness, are always the part of organic food and fitness business sector. It is the opportunity behind the venture. In Shape Ladies fitness centre is a unique enterprise of NULM Tirur. The venture can assure a better growth through each supporting elements surrounded with the unhealthy community. The enterprise also provide employment for 2 skilled persons.

The problem of obesity has been particularly increase in urban area ,as there is a drastic change in living standards and life style of people over the recent years.It is for addressing such health issues caused because of unhealthy life style that the wellness centre was launched. Self Employment Programme Component of NULM focus on financial assistance to individuals/groups of urban poor for setting up gainful self-employment ventures/ micro-enterprises, suited to their skills, training, aptitude and local conditions.