Following the trends in this digital era, Kudumbashree Mission acted a little forward and completed the geo tagging of all Kudumbashree Nano Markets in the state. All the Nano Markets under Kudumbashree Mission are therefore marked and is updated in the website of Kudumbashree Mission. Therefore the customer may get the location and directions to the nano market in few clicks. All the 541 Nano Markets are marked in this manner with the help of the respective District Programme Managers and Block Coordinators.
‘Nano Market’ is either an exclusive shelf space positioned in super markets operated by government departments and private players or placing of a shelf in public places in order to sell Kudumbashree products directly to customers, especially in public offices where large crowd assemble for availing various services. The products of Kudumbashree enterprises of a particular locality or block are pooled in to the nearby Nano Markets by the Community Marketing Facilitators and the activity is monitored by Block Coordinators. It is the responsibility of Community Marketing Facilitators to replenish the stock in the Nano Markets regularly. These Nano Markets will have ‘common look and feel’ or branding wherever possible. For the emerging array of Kudumbashree products, making the leap to the shelves of all leading super markets became an intimidating yet incredibly necessary step to market our products. Shelf space in super markets or in public places not only generate familiarity among customers, but also create trust among potential customers. Indirectly, Kudumbashree products will be positioned in par with its near competitors in Nano Markets. This is particularly important as Kudumbashree Mission does not go for any highly paid promotion activities. It is in this background, Kudumbashree has decided to go for ‘Nano Markets’ in which exclusive shelf space is obtained in existing super markets for Kudumbashree products.
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