വാര്‍ത്തകള്‍

Gender Integration- Three day National Workshop held

The Three Day National Workshop organized under the leadership of Kudumbashree was held at Thrissur from 15-17 March 2022. The Seminar was organized as part of the National Rural Livelihood Mission (NRLM) for the Ministry or Rural Development (MoRD), Government of India. The National Workshop was organized on 'Strengthening Institutional Mechanisms and Development of Immersion Sites and Strengthening Institutional Mechanisms for Gender Integration’. The Workshop aimed at making cross learning possible among the states who are making notable interventions in the Gender sector as part of the NRLM and form a common procedure for the same.

On the first day of the workshop, Ms. Nitha Kejriwal, Joint Secretary, MoRD, made a presentation on 'Gender Integration in DAY-NRLM -National Perspective'. Shri. S.M Vijayanand, Former Chief Secretary of the Government of Kerala made a presentation on 'Women Empowerment through PRI-CBO Convergence- Kerala's Experiences'. Smt. P.I Sreevidya, Executive Director, Kudumbashree welcomed the gathering. The Handbook prepared by NRLM on Gender Integration was also launched at the function.

Around 70 delegates from 19 states such as Tamil Nadu, Karnataka, Bihar, Gujarat and three Union Territories such as Lakshadweep, Puducherry are taking part in the workshop.

On the second day of the Workshop, the delegates made field visits to Snehitha Gender Help Desk and Gender Resource Centre to know more about the various Gender Activities being implemented under the leadership of Kudumbashree. The Workshop came to an end on 17 March 2022.

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Gender Integration- Three day National Workshop held

'Sthreesakthi' Cultural Procession starts

'Sthreesakthi' Cultural Procession has been started. Shri. M.V Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala officially inaugurated the 'Sthreesakthi' Cultural Procession at Tagore Hall, Kozhikode on 8 March 2022. He also inaugurated the International Women's Day Celebrations organized jointly by Kudumbashree and Kozhikode Corporation.

The 'Sthreesakthi' Cultural Procession is oraganized as part of the 'Sthreepaksha Navakeralam' Programme being held against dowry system and atrocities against women. Dr. Beena Philip, Mayor, Kozhikode Corporation presided over the function.

The Sthreepaksha Navakeralam Theme Song was launched by Shri. Ahammed Devar Kovil, Minsiter, Ports, Museum, Archeology and Archives, Government of Kerala. The Survey Report in connection with the dowry system and the report of the discussions in the Auxiliary Groups was also launched at the function.

The Sthreesakthi Cultural Procession includes three plays of 25 minutes duration and two music programmes of 10 minutes duration. The plays and music programmes were performed at the function. The performance will be held in all districts at 5 locations each (around 70 locations) from 9-18 March 2022.

The Sthreesakthi Cultural Procession aims at strengthening the publicity against dowry system and to take the messages regarding thos to every individual. The specially trained Rangashree members of Kudumbashree would make perform the play and the music programmes in all districts from 9-18 March 2022. The performances will be made in every districts at important 5 locations including Schools and Colleges.

Shri. Karivellur Murali, eminent personality from theatre is the State Level Coordinator of the Sthreesakthi Cultural Procession.

In addition to that Captains and Managers were selected in the district level to give leadership to the Cultural Procession in the districts. Also, the time schedule, venues and route map for presenting the Cultural Procession.

Through Sthreepaksha Navakeralam, Kudumbashree has been making efforts to eradicate dowry system and violence against women and to lead womrn towards social literacy. As a fight against dowry system, Kudumbashree had made several preparations for the Sthreesakthi Cultural Procession. Drama Groups has been formed in all districts by including 12 Kudumbashree women each.

Following that Script Workshop was also conducted. A six day training was given in the first phase to the selected 42 women at Agricultural Co-operative Staff Training Institute, Manvila, Thiruvananthapuram during January 2022. In addition, a four day training was given in the second phase at KILA, Thrissur during February 2022. A special performance was arranged for media persons. Following that sector level training was also given by dividing into four sectors viz., Thiruvananthapuram, Ernakulam, Kozhikode and Kasaragod. 168 women from the drama groups of all districts have participated in this training programme. Shri. Karivellur Murali, Shri. Rafeeq Managalassery, Smt. Sreeja Aringottukara, Smt. Shailaja Ambu, Smt. Sudhi Devayani and Smt. Rajarajeshwari, eminent theatre personalities have given the leadership to the training.

The publicity video for giving awareness against intoxication was also launched by the LSGD Minsiter. Shri. N.Thej Lohit Reddy, District Collector, Kozhikode, Smt. K.K Lathika, Member, Kudumbashree Govering Body also attended the function. Smt.P.I Sreevidya IAS, Executive Director, Kudumbashree welcomed the gathering and Shri. P.M Gireesan, District Mission Coordinator, Kudumbashree Kozhikode District Mission extended Vote of Thanks.

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'Sthreesakthi' Cultural Procession starts

15 DDU-GKY students secure job placements at Chennai Airport

15 DDU-GKY students have secured job placements at Chennai Airport after availing free skill training through Deen Dayal Upadhyay Grameen Kaushalya Yojana (DDU-GKY), the skill training programme being implemented through Kudumbashree in Kerala. The students have secured placement as the Guest Service Executive at the Chennai Airport. Rs.15000 is their monthly income and they will get incentive as well.

The students who had completed the 6 month Airline Ticketing Course which includes Cabin Crew, Ground Handling has now secured the placements. The training was completed through 'Ceemed', the empaneled training agency under the DDU-GKY skill training programme.

A total of 45,555 students have secured placements in various sectors after successfully completing the skill training. In addition, 475 students have secured placements abroad. Training is being extended in more than 120 innovative courses which has job opportunities. The course fees, study materials, uniform and accommodation is absolutely free for the beneficiaries of the programme who are studying various courses.

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15 DDU-GKY students secure job placements at Chennai Airport

Kudumbashree members present dramas & music programmes before the invited audience at the Drama Workshop

A team of 42 Kudumbashree members had presented dramas & music programmes before the invited audience on the last day of the Drama Workshop held at Kerala Institute of Local Administration (KILA), Mulagunnathukavu Thrissur on 26 February 2022. They came up to the stage with the lessons they learnt during the four day long Drama Workshop and the won the heart of the audience.

The dramas and music programmes were arranged as part of the 'Sthreesakthi Cultural Procession', which is formulated aiming at spreading awareness messages against dowry system and atrocities against women and to nurture a favorable attitude towards women empowerment. The dramas and music programmes were presented on the last day of the Drama Workshop held from 23-26 February 2022.

'Sthreesakthi Cultural Procession' would be held in 14 districts across the state as part of the Sthreepaksha Navakeralam State Level Awareness Programme being organized under the leadership of Kudumbashree from 18 December 2021 onwards, against the dowry system and atrocities against women. The Second Phase Training at KILA was organized for the selected 42 women from all districts, following the first phase training held at Thiruvananthapuram.

One group each is formed in every district in connection with the 'Sthreesakthi Cultural Procession. They will extend training to the members of the groups which are formed in the districts. A total of 168 women will get trained through this. The 'Sthreesakthi Cultural Procession' is proposed to be inaugurated on 8 March 2022 during the occasion of the International Women's Day at Kozhikode district. Following that the Cultural Procession will be organized in the upcoming 10 days at various venues in the districts.

The dramas include 'Penkaalam', 'Athu njan thanneyanu' and 'Sadassil ninnum arangilek'. 'Penkaalam' was written by Shri. Karivellur Murali and Shri. Rafeeq Mangalasserry and is directed by Shri. Rafeeq Mangalasserry himself. 'Athu njan thanneyanu' is written by Smt. Sreeja Arangottukara and is directed by Smt. Sudhi Devayani. Whereas 'Sadassil ninnum arangilek' is written and directed by Smt. Sreeja Arangottukara. 'Paduka Jeevithagadhakal' and 'Penvimochana kanavulsavam' ate the two music programmes arranged and the same was written and directed by Shri. Karivellur Murali. These dramas and music programmes would take the awareness message of 'Sthreepaksha Navakeralam' to the common public in the upcoming days through Kudumbashree women. Smt. Shylaja P. Ambu and Smt. Raja Rajeshwari are the Assistant Directors. The songs were sung by Smt. Bhairavi, Smt. Arya and Smt. Greeshma.

Shri. B.S Manoj, Programme Officer, Kudumbashree, Dr. Myna Umaiban, Public Relations Officer, Kudumbashree and Shri. K. V Jyothish Kumar, District Mission Coordinator, Kudumbashree Thrissur District Mission had also attended the programme held at KILA, Thrissur.

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Kudumbashree members present dramas & music programmes before the invited audience at the Drama Workshop

LSGD Minister interacts with the newly elected office bearers of Kudumbashree

Shri. M.V Govindan Master, Minister, Local Self Government Department and Excise, Government of Kerala made an online interaction with the newly elected office bearers of Kudumbashree three tier system who have taken charge on 23 February 2022. He said that Kudumbashree should be able to become the centre of entrepreneurial activities, associating with Local Self Government Institutions. He also added that the newly elected office bearers holds the huge responsibility of making the programmes being implemented through Kudumbashree in the state for women empowerment and poverty eradication, a great success.

He added that during this time Kudumbashree election was organized ensuring a fixed percentage of reservation for the BPL, SC and ST communities for giving the deserving importance to the sidelined communities in the society and through this it was able to ensure a fixed representation from those section in the three tier system of Kudumbashree. He wished that the newly elected office bearers be able to make a great progress in front of the world by taking up various programmes, acquiring the knowledge on technology and turn it into huge success.

Smt. Sarada Muraleedharan IAS, Additional Chief Secretary, Local Self Government Department, Government of Kerala presided over the function. Smt. P. I Sreevidya IAS, Executive Director, Kudumbashree delivered the welcome speech and Smt. Anu R. S, Programme Officer, Kudumbashree extended vote of thanks.

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LSGD Minister interacts with the newly elected office bearers of Kudumbashree

Kudumbashree Election Completed; 16.55 lakh members to leadership-Taken Charge

The elections to identify the office bearers of the three tier system of Kudumbashree in all districts has been completed. As the covid-19 cases had risen, the elections at Thiruvananthapuram, Pathanamthitta, Alappuzha, Idukki, Ernakulam, Thrissur, Palakkad and Wayanad districts were postponed and the same were completed on 18 February 2022. These office bearers took charge on 21 February 2022.

The elections at Kollam, Kottayam, Malappuram, Kozhikode, Kannur and Kasaragod districts were completed in January itself and the Governing Committee had taken the charge as well. Out of the 1070 CDSs, elections were completed at 1069 CDSs. The election is yet to be completed at Edamalakudy CDS of Idukki district. The election at Edamalakudy is postponed due to the spread of covid-19 pandemic.

A total of 16,55,263 women including the elected members of the 733 NHGs, 133 Ooru Samithis and 4 Panchayath Samithis, which were formed as part of the Attappady Comprehensive Tribal Development and Particularly Vulnerable Tribal Group Development Project, will become the office bearers of the three tier system of Kudumbashree.

14,16,675 office bearers were identified in the NHG level and 2,14,005 office bearers were identified in the ADS level. Whereas in CDS level 19,453 office bearers were identified including 1069 Chairpersons and 1069 Vice Chairpersons. In the elections held at NHGs and Oorusamithis of Attappady, 5128 women have taken charge through the election.

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Kudumbashree Election Completed; 16.55 lakh members to leadership-Taken Charge

Sargam 2022'- State Level Story Writing Competition for Kudumbashree Women

Kudumbashree is organizing 'Sargam 2022'- State Level Story Writing Competition (Malayalam) to develop the creative skills of Kudumbashree Women and raise them to the art and literary sectors. Cash Award of Rs 15,000, Rs 10,000 and Rs 5000 will be given as First Prize, Second Prize and Third Prize respectively along with memento and certificates.

If the jury finds any entries worthy of the consolation prizes, five such entries would be given Rs 1000 each and trophies as Consolation Prize. The jury consisting of renowned personalities from the literary sector would identify the winners. Also, 40 persons who will send the best stories will get an opportunity to take part in the 'Sargam 2022 Literary Camp' which is proposed to be held at Thrissur on 23,24, 25 March 2022.

The last date for sending in the applications is 10 March 2022. The entries may be sent as post/courier to The Public Relations Officer, Kudumbashree State Poverty Eradication Mission, 2nd Floor, Trida Rehabilitation, , Building, Medical College P.O, Thiruvananthapuram-695011. The name of the participant, address, phone number and affidavit of the CDS Chairperson to prove the Kudumbashree membership of the participant should be attached along with the entry. The entries received through email, WhatsApp will not be considered for the competition.

To know more about the competition, visit : www.kudumbashree.org/sargam2022

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Sargam 2022'- State Level Story Writing Competition for Kudumbashree Women

Kudumbashree Three Tier System Elections; Postponed CDS Elections in 8 districts being held on 18 February 2022

The CDS Elections of the Kudumbashree Three Tier System in 8 districts which were postponed due to the restrictions imposed following the spread of covid-19 pandemic, is being held on 18 February 2022. The selected CDS Governing Committee would take charge on 21 February 2022. The CDS elections at Thiruvananthapuram, Pathanamthitta, Alappuzha, Idukki, Ernakulam, Thrissur, Wayanad and Palakkad districts, which were postponed would be held on cluster basis, strictly following the covid protocols. The NHG, ADS elections in these districts had already been completed.

The CDS Elections were supposed to be completed on 25 January 2022 and the new CDS Governing Committee was to take charge on 26 January 2022. But when the spread of the covid-19 pandemic increased the districts were divided into A, B and C categories and restrictions were imposed. Following that the CDS elections were postponed. The CDS elections in 6 districts- Kollam, Kottayam, Malappuram, Kozhikode, Kannur and Kasaragod, which were not included in B and C categories were completed as per the plan, following the covid protocols.

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Kudumbashree Three Tier System Elections; Postponed CDS Elections in 8 districts being held on 18 February 2022en

'Amrutham Nutrimix' bags Glenmark Nutrition Award

'Amrutham Nutrimix' of Kudumbashree has bagged the Glenmark Nutrition Award for 2022. The Glenmark Nutrition Award is organized in partnership with the World Food Programme of United Nations. The award is given for taking up and implementing programmes and activities for undertaking exceptional efforts through their health initiatives or programs to reduce the impact of malnutrition in society irrespective of rural and urban areas.

Kudumbashree has succeeded in producing and distributing the 'Amrutham Nutrimix', the nutrition food which is being given to the children of 6 months to 3 years of age, at the Anganawadis in the state. By effectively implementing the same, Kudumbashree was able to ensure best nutrition for more than 5 lakh children in the state. This International Award was given to Kudumbashree for the same. The Award includes cash award of Rs 1 lakh and certificate.

A total of 241 units under Kudumbashree are producing and distributing 'Amrutham Nutrimix'. There is a production of 18000 metric ton every year. Fortification for increasing the nutrition value of the Nutrimix and the Grading to increase the performance and efficiency of the units was also done. This programme is being implemented in Kerala through Kudumbashree as per the 'Take Home Ration Strategy' (THRS) of the Central Government, associating with the Women and Child Development Department, Local Self Government Department and the Food Corporation of India. Mr. Sheryl Pinto, Director, Glenmark Pharmaceutical and Glenmark Foundation announced the award at the 'RISE World Summit 2022', which was held online on 5 February 2022.

The objective of the Award is to support institutions and organizations who have worked on the lines of Innovation, Impact, Inspiration and Collaboration in improving the dietary diversity among women and children, adolescent girls and vulnerable groups from the communities, using innovative strategies for implementation and adoption. The Awards were given in three categories viz., Urban NGOs, Rural NGOs and Open Category. Kudumbashree has bagged the Award in the Open Category. The production and distribution of Amrutham Nutrimix was ensured under the leadership of Kudumbashree amidst the covid lockdown periods without any fail.

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Amrutham Nutrimix bags Glenmark Nutrition Awarden

Sales of Rs 2 crores recorded from the 'Karuthal Campaign'

Sales of Rs 2 crores was recorded from the 'Karuthal' campaign which was launched by Kudumbashree to support the Kudumbashree entrepreneurs and Joint Liability Groups (JLG) who were in crisis due to the spread of covid-19 pandemic.

Kudumbashree started the Karuthal Campaign from 2020-21 financial year onwards to encourage entrepreneurs and JLG members (farming group members), to rejuvenate the enterprises that had faced issues and to arrange more marketing opportunities. In short, the activity of taking the products of entrepreneurs and JLGs in the form of kits is called 'Karuthal Campaign'.

The 'Karuthal Campaign' of 2021-22 financial year which was started during last November is also getting completed now. The campaign was not conducted at Pathanamthitta, Wayanad and Kannur districts. Kudumbashree was able to make a sales of Rs 2,20,59,650 from the rest of the districts, through this campaign, until now. 65,354 kits were also distributed. The activities as part of the campaign is progressing in some areas.

The District Missions collect the price list of the products from the entrepreneurs in their respective districts. This information is then passed to the CDSs. The CDSs would enquire about the number of kits each NHGs would need and prepare a requirement list and hand it over to the District Mission. Based on this requirement, District Missions collect the products from entrepreneurs, arrange them in kits and bring the same to the CDSs. Whereas, the vegetable kits for distribution ard prepared by the CDSs themselves.

The CDSs deliver these kits to the NHGs as per the requirement. Each NHG would pay the amount of the total kits they bought, from their internal savings to the CDSs. Whereas, the NHG members would pay the amount of the kits at NHGs within a maximum of 20 installments.

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Sales of Rs 2 crores recorded from the 'Karuthal Campaign'en