The Nayi Chetna 3.0 Gender Campaign organized by Kudumbashree in Kerala began in all districts on 25 November 2024. The National Rural Livelihood Mission has been organizing the Nayi Chetana campaign across India since 2022. This year's theme of the Nayi Chetana campaign is 'Against Gender Discrimination and Gender-Based Violence'. To mark the conclusion of the campaign, which will last until 23 December 2024, a Gender Carnival will be organized in 1070 Kudumbashree CDSs in Kerala.
The campaign focuses on NHGs, ADSs, CDSs, Gender Resource Centres and Vigilant Groups. Training on the POSH Act, which ensures a dignified and safe work environment for women in the workplace without facing harassment, and on forming an Internal Committee in all institutions will be organized as part of the campaign.
A variety of activities will be conducted, including open forums, special Grama sabha, group discussions involving men, boys and local leaders, gender quiz, honoring gender champions, hashtag, poster and mural campaigns, pledge taking, street plays, flash mobs, short film exhibitions and Rangashree Cultural Processions.
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Nayi Chetna 3.0 Gender Campaign begins