Ahead of the conclusion of 'Nayi Chetna' 3.0 Campaign, which is ongoing in the state since 25 November 2024, Kudumbashree organized a Media Workshop at Hotel Grand Chaithram, Thiruvananthapuram on 20 December 2024. Representatives of various visual, print, audio, online media & legal experts participated in the workshop. The Media Workshop envisaged sensitizing the media on Gender Discrimination and Gender issues. The workshop explained the various activities carried out in the state so far and the new projects and activities being implemented through Kudumbashree in the field of women's empowerment.
The primary objective of the workshop was to equip media professionals with the tools to address gender-based violence and inequality, and to collectively envisage new methods of implementing gender equality. The Media Workshop started with a Gender Sensitization Pledge followed by a Panel Discussion and Interaction Session with the Media Personnel. During the Panel Discussion, Dr. Sreejith, Programme Officer at Kudumbasree, emphasized that the goal of the Nayi Chetna 3.0 Campaign is to build a society where everyone is treated equally. He highlighted the various efforts of Kudumbasree which aims at sensitizing the public on gender-related issues.
Mr. V. Palanichamy, Additional Director General - Media & Communication (Region), Press Information Bureau stressed that the behavior change toward gender equality must begin within families. He added that practicing equality at home is crucial for achieving lasting societal change. He also spoke about the importance given to education in Kerala. Adv. Sandhya, Legal Expert and Secretary of Sakhi NGO, emphasized the need for the inclusion of men in Gender Sensitization Programmes. She stressed the critical role of the media in driving gender equality and empowerment.
Important issues such as women’s safety in Kerala, dowry-related violence and suicide, and the importance of involving men in gender equality campaigns were raised and discussed during the Interaction Session. The session also discussed the need for dismantling gender roles even among empowered women and the role of children in shaping future generations' views on gender equality. The media personnel also shared their suggestions in reshaping the society against Patriarchy.
Mr. Nafi Muhammed, Public Relations Officer, Kudumbashree, Ms. Preetha G Nair, State Assistant Programme Manager - Gender, Kudumbashree also participated in the Panel Discussion. Ms. Feby D.A, Ms. Krishnakumari R, State Assistant Programme Managers and Mr. Arjun Pratap R.P., Office Secretarial Staff were also present.
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Kudumbashree organizes a Media Workshop as part of Nayi Chetna 3.0 National Gender Campaign