Kudumbashree launched 'Veetiloru Kudumbashree Ulppannam' Campaign and would reach out to the households of Kerala on 15 March 2020. The poster of the campaign was launched by Shri. A.C Moideen, Minister, Local Self Government Department, Government of Kerala by giving the same to Shri. S. Harikishore, Executive Director, Kudumbashree on 26 February 2020. As part of 'Veetiloru Kudumbashree Ulppannam' Campaign, the women entrepreneurs and CDS members would reach out to the households. The campaigns aims at making the products produced by the entrepreneurs working in the agro micro enterprises more popular and help them secure regional markets.
It is as part of observing this financial year as the 'Year of Livelihood' and the International Women's Day Celebrations, that the campaign is being launched under the leadership of Kudumbashree. The campaign envisages at introducing the products of Kduumbashree to each families and thereby increase its acceptability and market. On 15 March 2020, under the leadership of respective CDSs, Kudumbashree entrepreneurs, ADS representatives would reach out to every households with diverse products and would explain about the products they make and would also explain about the nano markets and other marketing outlets, where Kudumbashree products would be available. The general public would get an opportunity to buy ethnic products at nominal rates through this.The campaign would be supported by the respective District Mission Co-ordinators, Assistant District Mission Co-ordinators, District Programme Managers, Block Co-ordinators and CDS Chairpersons. It is expected that through this campaign, it would be able to find local markets for the products and by taking the products directly to the households, a permanent marketing activity would be opened.
'She Talk' programme would be organised on 7 March 2020 to felicitate the Best Entrepreneurs in the respective Districts and would arrange their experience sharing sessions as well. The micro entrepreneurs would be extended trainings on Business Development in various sectors. In addition to this, on 16 March 2020, nano markets would be set up in all Supermarkets, Shops an bakeries in each CDS, where Kudumbashree products would be available regularly.
- 41 views