The float presented by Kudumbashree Mission during the procession marking the end of Onam Celebrations 2019 stood out by reflecting Kudumbashree members's resilience, compassion and commitment towards the society. The float's theme was based on the socially commited activities of Kudumbashree Mission post floods of August 2018. Floats were designed based on Kudumbashree's women construction groups and ARISE (Acquiring Resilience and Identity through Sustainable Employment) programme, which Kudumbashree has launched to create self employment opportunities by extending skill training.
Kudumbashree women has therefore been rewriting history by undertaking works in the construction sector. It was on anticipating the huge shortage of labour force in the near future because of various determined Government campaigns of mass housing,that training was extended to women in construction sector. So that groups of micro contractors could be formed, who can take up the construction of houses of poor and needy, in addition to taking up of bigger projects. As a part of LIFE mission more than 2.5 lakhs houses are being constructed in the state which provide huge employment opportunity for women construction groups. Further, once the construction groups completes 3/4 houses, it is aimed to upgrade them to become micro contractors for taking up various works of local self governments. Training is given by taking up the construction of the beneficiaries of various government schemes like PMAY(U), LIFE etc.
Post floods, ARISE programme was launched after identifying that there exist many job offers in these sectors, through the livelihood survey during October 2018. During the unprecedented floods of August 2018, as many people lost their source of livelihood and many of them became jobless for months. Government of Kerala entrusted Kudumbashree to identify new source of livelihood for them and therefore Kudumbashree framed a livelihood project comprising of various programmes in micro enterprises and skill training sectors. A survey was conducted to identify which all enterprises hold the maximum job opportunities and as a result 10 job sectors were identified. It was understood that, the number of service providers are too less in plumbing, electrical work, electronics repair, day care, housekeeping etc. On realizing that, it was decided to extend training and help them start enterprises in these sectors. And ARISE Programme was launched.
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