Minnaminni and Kunjatta, two Joint Liability Groups under Anugraha Neighbourhood Group in Kavalangad Panchayath of Ernakulam district of Kerala used to cultivate paddy on regular basis. The paddy so cultivated was used to be sold to Supplyco (Kerala State Civil Supplies Corporation), which serves by assuring the much needed food security in a substantive style by supplying life's essentials and reaching out to the rural-poor and the urban-rich alike. It is as part of this year’s Samrudhi Campaign that Kudumbashree Ernakulam District Mission and Kavalangad CDS gave the Joint Liability Groups, the idea of value addition. In order to increase their income, they were encouraged to convert paddy into rice with the brand name of Kudumbashree Mission as a solid support.
This year cultivation was done in 8 acres of land and it produced an yield of around 30 quintal of paddy out of which 4 quintal was used for conversion to rice on commercial basis under the name Kudumbini. Necessary professional support and guidance was provided by Kudumbashree District Mission and Kavalangad CDS. Kudumbini rice was officially launched by Shri. Antony John, MLA on 7 October 2019. The group plans to take the venture to higher levels in the days to come so that more people will get maximum profit out of paddy cultivation.