Kudumbashree Mission associating with Malayala Manorama launched livelihood centres for the Endosulfan affected families at Kasaragod on 10 March 2018. Dr K.T Jaleel, Minister, Local self Government Department, Government of Kerala inaugurated the programme by presenting the umbrellas and cloth bags made by the mothers of the endosulfan affected children to the public.

The livelihood centres set up at Chirappuram of Neeleshwaram Municipality and Community Hall of Enmakaje Panchayath has started functioning. Minister said that the mothers of the endosulfan affected children are sacrificing their lives for their kids and if heaven exists, these mothers are the ones who deserve it the most. Minister assured that such livelihood centres will be launched in every districts along with the BUDS institutions which would thereby rehabilitate them.

The mothers of the endosulfan affected children would make cloth bags and umbrellas and thereby find their livelihood of their own. The livelihood centres are located near the BUDS Schools/ Buds Rehabilitation Centres, which would enable them to make a livelihood while waiting for their children outside their schools. 18 mothers from Neeleshwaram and 15 mothers from Enmakaje were given training for making umbrellas and cloth bags.The mothers had already received a work order for making 1000 umbrellas for Kerala State Financial Enterprises(KSFE) out of which the making of 700 pieces had already been completed.

Shri. A.G.C Basheer, President, District Panchayath, Shri. V. V Rameshan, Chairman, Kanhangad Municipality, Smt. V Gouri, Vice Chairperson, Neeleshwaram Municipality, Smt. Baby Balakrishnan, Member, Kudumbashree Governing Body, Shri. T.T Surendran, District Mission C0-ordinator, Kudumbashree and other dignitaries also attended the programme.

To ensure the sustainable development of 43 lakh women in 2,77,175 Neighbourhood Groups through social, cultural and educational interventions, Kudumbashree Mission is getting ready to launch Community Radio. Through community radio, the benefits and the information on the centrally and state sponsored programmes implemented by Kudumbashree Mission would reach the real beneficiaries in no time. In the first phase, the community radio service would be launched in the Malappuram of Kerala.

The details of the programmes implemented by Kudumbashree in the state, job opportunities, financial assistance provided, information on various campaigns, information on sales exhibitions, informative programmes, programmes focusing on Balasabhas, awareness programmes, success stories of Kudumbashree units, success stories of individuals, circulars from state mission, information on various programmes of Government, messages from District Collectors, District Mission Co-ordinators, Phone in Programmes of Ministers, Executive Director etc would be included in the programmes. Special programmes for NHGs would be broadcasted weekly, through which women empowerment would be made possible in more systematic a way. A live programme in which the Executive Director of Kudumbashree Mission answers to the questions of Kudumbashree members would also be included.

The community radio programme of Kudumbashree would be implemented associating with Broadcasting Engineering Consultants Limited, New Delhi working under the Ministry of Information & Broadcasting, Government of India. It is expected to start the community radio by June 2018.

Kudumbashree Idukki District Mission made an outstanding performance by launching Eco friendly Sanitary Napkins named 'Femy'. The femy napkins are plastic free and are made of cotton only. It can better be called an organic sanitary napkin that it is made out of pure cotton and bamboo.

The  Femy Sanitary Napkins are available in Extra Large, Premium and Wings variants. The price of the napkin ranges from Rs 35 to Rs 55.

The 12 members of Friendly Comfort Kudumbashree Unit, Idukki are the team behind this napkin  brand. Smt. Faseena Shajahan, Smt Anandavalli, Smt. Usha, Smt.Bini and Smt.Jalaja are the women who are in charge of the unit.

The unit had also bagged the Award for Best Women Entrepreneurs constituted  by Shasthra Sahithya Parishad.

Those who had been regularly using Femy Sanitary Napkins are availing  it through courier service. Each women in the unit are getting around Rs 250 daily. The team also participates in various exhibitions and sales programmes and are making more market for their product.

'Calling Bell' programme of Kasaragod District Mission being a boon for women who are staying alone and elderly people. The Calling Bell programme was launched  by Kasaragod District Mission, as the atrocities against lonley women and elderly people increased. 

The  programme identifies such people through NHGs, visit their homes and extend needed support. Counselling and legal assistance will also be provided to them. The programme will be implemented through the Snehitha Gender Help Desk under the District Mission. The pilot study of the programe is being conducted in Kuttikkol Panchayath of Kasaragod District.

For ensuring the security of women, the programme would be implemented associating with the Police department and other clubs. The programme will be in convergence with the Pakal Veed programme and would extend mental support to them. Through NHG, ADS and CDS, visits to their homes would be  made possible. The NHG office bearers would visit their homes daily and the community counsellors and Snehitha Gender Help Desk would ensure the counselling for them. Through 'Calling Bell' programme, Kudumbashree Kasaragod District Mission is setting a unique model of compassion.

The Ministry of Housing and Urban Affairs selected 7 Area Development Societies of Kudumbashree for ‘Swachhatha Excellency Awards’ for the notable interventions made by them in the sanitation programmes.The award will be distributed by the Hon. Minister for Urban Affairs at Pravasi Bharatiya Kendra, Dr. Rizal Marg, Chanakyapuri, New Delhi on 23 March 2018.

Four ADSs of Thiruvananthapuram Corporation, one ADS of Kodungalloor Municipality and two ADSs of Malappuram Municipality are the ADS who bagged the prizes. The 7 ADSs include Kazhakoottam ADS, Thiruvananthapuram Corporation, Kalady ADS, Thiruvananthapuram Corporation, Kulathoor ADS, Thiruvananthapuram Corporation, Punnakkamughal ADS, Thiruvananthapuram Corporation, Chappara ADS, Kodungalloor Municipality, Thamarakuzhi ADS & Moonnampadi ADS, Malappuram Municipality.

The Awards are for the various interventions Kudumbashree ADSs made in vector control, waste disposal mechanisms, awareness campaigns, organic manure promotion, grow bag cultivation, plastic recycling etc. The first prize will be Rs. 1.5 lakh along with the certificate.

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