Sales of umbrellas worth half crore rupees has been recorded through 'Orumayk Oru Kuda Akalam' (Umbrellas for Unity) Campaign, which is being implemented for taking the slogan of 'Social Distancing' to the NHGs. As per the campaign started during the month of May, a total of 20,384 umbrellas were sold through 678 CDSs and sales of more than Rs 55 lakhs was recorded.
'Orumayk Oru Kuda Akalam' (Umbrellas for Unity) campaign is being implemented through Kudumbashree's community network. As per this campaign, umbrellas produced by Kudumbashree enterprise units are marketed through Community Development Societies (CDS). Umbrellas were distributed to CDSs according to the orders received and are being sold to the NHG members though CDSs. When the concept of 'Orumayk Oru Kuda Akalam' was introduced,the CDSs came forward showing greater interest.
The umbrellas produced by the umbrella making units under Kudumbashree were collected through district teams and were brought to CDSs. CDSs sold these umbrellas to the NHG members. Four types of umbrellas viz., 3 fold, 2 fold, kids umbrella and gents umbrella were given to CDSs. The NHG members were provided with an option to pay the cost of the umbrella to the CDS in instalments (12 weeks duration). This amount would be handed over to the state mission and the same would be distributed among the respective units.
Through this campaign, support was given to the entrepreneurs engaged in umbrella production and they were assisted to get a good market. Further, through this campaign, Kudumbashree could make the members aware of the significance of maintaining social distancing for containing the spread of coronavirus.