Featured Topics

Kudumbashree Kannur District Mission launches 'Meraki' Brand Kurta of Kudumbashree entrepreneurs

Kudumbashree Kannur District Mission launched 'Meraki' Brand Kurta of Kudumbashree entrepreneurs. The enterprise was launched by Shri. V. Sivadasan, Member of Parliament, Rajya Sabha at Najmulhuda Shopping Complex, Meruvambai, Kannur on 7 August 2021. The enterprise was started by Kudumbashree Kannur District Mission, by joining a group of Kudumbashree women who knew tailoring beforehand and had lost their livelihood opportunities due to the crisis of Covid-19 pandemic.

'Meraki' Brand Kurta, which is launched at the state level is the first of its kind branded Kurta of Kudumbashree and the same would soon be available online. The 'Meraki' Brand kurtas would be available in all sizes. The enterprise has a special logo and branded price tag and was launched by joining the women from Koothuparamba block, who knew tailoring beforehand. The training was extended to the entrepreneurs under the leadership of the National Institute of Fashion Technology (NIFT), Kannur, an institution for Fashion, Design, Technology and Management, located in the Dharmashala of Kannur, during the first week of March 2021. The training extended was on the new trends in the fashion world and new designs.

The micro entrepreneurs were divided into four enterprise groups and they would function as the enterprises of the Startup Village Entrepreneurship Programme (SVEP). If pre-orders are given, they would also stitch dress codes as well. The 'Meraki' Brand Kurta also has a Customer Care Centre. 8281709388 is the contact number of 'Meraki' Brand Kurta of Kudumbashree.

Content highlight

Kudumbashree Kannur District Mission launches 'Meraki' Brand Kurta of Kudumbashree entrepreneursz

Kudumbashree Wayanad District Mission organizes 'Kavacham 2021' Health Assembly in the NHG level

Kudumbashree Wayanad District Mission organized 'Kavacham 2021' Health Assembly at the NHG level. Kudumbashree has been making various interventions in the covid countering activities. As the state is getting ready to confront the third wave of covid-19 pandemic, Kudumbashree is getting ready to take the covid countering campaign to the next level. Kudumbashree Wayanad District Mission had organized various awareness programmes and competitions through Wayanad Vision and Malanad channel, local channels in the district and various social media on 9 August 2021. Shri. O.R Kelu, MLA, Shri. T. Siddique, MLA, Shri, I. C Balakrishnan, MLA, Dr. Adeela Abdulla IAS, District Collector, Wayanad, Dr. Renuka, District Medical Officer, and Smt. P. Sajitha, District Mission Coordinator, Kudumbashree Wayanad District Mission spoke to the public. Covid pledge was also taken by the Kudumbashree members at their households.

Meme making, cartoon, poster making for Balasabha children, poetry competition, short film competition and photography competition in connection with covid were organized as part of the campaign. Topics were given for poetry and photography competitions. The other competitions would be in connection with covid awareness. Awareness programme performed by Shri. Mathews, Folk Song Artist was also broadcasted through the local channels and various social media platforms. The results of the various competitions will be announced soon.

Content highlight

Kudumbashree Wayanad District Mission organizes 'Kavacham 2021' Health Assembly in the NHG level e

Kudumbashree Thrissur District Mission organizes 'Amrutham Karkkidakam' Ethnic Food Fest

Kudumbashree Thrissur District Mission launched 'Amrutham Karkkidakam' Ethnic Food Fest under the leadership of Kudumbashree entrepreneurs at Collectorate premises on 22 July 2021. 'Amrutham Karkkidakam' Handbook, which would be helpful for maintaining a healthy life style and food habits was also launched at the function. The Handbook was launched by Shri. K. Rajan, Minister for Land Revenue, Survey and Land Records, Land Reforms, Housing, Government of Kerala by giving the same to Shri. K. Radhakrishnan, Minister for Welfare of Scheduled Castes, Scheduled Tribes and Backward Classes, Devaswoms, Parliamentary Affairs, Government of Kerala. The Food Fest was inaugurated by Shri. P. K David Master, President, District Panchayath, Thrissur.

The food fest envisages to make available ethnic food products to the public and preserve the tradition and culture of Kerala. During this Ethnic Food Fest, various types of medicinal porridges and leafy curries would be served. Shri. K.V Jyothish Kumar, District Mission Coordinator, Kudumbashree Thrissur District Mission presided over the function. In addition to the different medicinal porridges, medicines to improve the health would also be served as parcels. The Ethnic Food Fest is being organized following the covid protocol. The Food Fest would come to an end on 30 July 2021.

The Handbook launched deals about the traditional health practices, food and pandemics. It also includes traditional knowledge, Ayurveda practices and healthy food habits. Kudumbashree Thrissur District Mission had been organizing Food Festival in the name 'Amrutham Karkkidakam' at the Panchayaths in the districts for about four years. The Handbook would be helpful for the Kudumbashree enterprises to prepare Karkkidakam dishes in the background of covid-19 pandemic. The Handbook is prepared under the leadership of AIFRHM (Adebha- Athidhi Devo Bhava- Institute of Food Research and Hospitality Management), the Yuvashree Enterprise of Kudumbashree functioning in the catering sector.

Content highlight

to Kudumbashree Thrissur District Mission organizes 'Amrutham Karkkidakam' Ethnic Food Fest

Kudumbashree Kasaragod District Mission organises Covid Special Karkkidaka Kanji Fest

Kudumbashree Kasaragod District Mission organised Covid Special Karkkidaka Kanji Fest. The Fest was inaugurated by Shri. M.V Govindan Master, Minister, Local Self Government Department, Government of Kerala at the District Panchayath Canteen, Vidyanagar, Kasaragod on 20 July 2021. Kudumbashree Kasaragod District Mission would organise Special Karkkidaka Kanji Fest at all the 40 Janakeeya Hotels in the district till 16 August 2021. The Karkkidaka Kanji is prepared using medicinal plants and organic rice in the traditional way of ayurveda.Four types of Kanji are served along with leafy curries and gooseberry chutney. Rs 50 is charged for the same. Take Away Counters would be set up at all Janakeeya Hotels.

Smt. Bhandari Swagat Ranveerchand IAS, District Collector, Kasaragod, Smt. Baby Balakrishnan, President, District Panchayath, Kasaragod, Shri. Shanavas Padoor, Vice President, District Panchayath, Kasaragod, Shri. T.T Surendran, District Mission Coordinator, Kudumbashree Kasaragod District Mission and other officials also attended the function.

Content highlight

Kudumbashree Kasaragod District Mission organises Covid Special Karkkidaka Kanji Fest

Snehitha Gender Help Desk of Kasaragod organizes 'Club House' Discussion on the topic 'Whether Marriage is a Business Deal

A 'Club House' Discussion was organised by the Gender Help Desk of Kasaragod under the leadership of Kudumbashree Kasaragod District Mission on the topic 'Whether Marriage is a Business Deal?' on 27 June 2021. The discussion was attended by the college students in the district. The discussion addressed the various issues prevailing in the society in connection with the marriage and dowry system. Discussions were also held on the changes to be brought into the families, society and in the social mindset in the light of the current domestic violence cases reported in the state. It was suggested that the changes should be brought in by the individuals themselves.

Snehitha Gender Help Desk is planning to conduct such discussions regularly on such social media platforms. Ms. Arathi Menon, District Programme Manager, Gender was the moderator of the discussion.

Content highlight

Snehitha Gender Help Desk of Kasaragod organizes 'Club House' Discussion on the topic 'Whether Marriage is a Business Deal

Didi ki Rasoi' to the next phase with the support of Kudumbashree

'Didi ki Rasoi' Canteen Chain of Bihar state, started with the support of Kudumbashree National Resource Organisation is stepping on to the next phase of execution now. The State Rural Livelihood Mission of the Government of Bihar had requested the consultancy support of Kudumbashree to form a branded canteen chain in the state, just like the 'Cafe Kudumbashree' in Kerala. Based on this request, Kudumbashree had signed an agreement to help the Bihar State Rural Livelihood Mission to form a canteen chain named 'Didi ki Rasoi'. As of now, 4 'Didi ki Rasoi' canteens are functioning in Bihar.

In the first phase, the Government of Bihar had decided to give the charge of running the canteen at the District General Hospital at Vaishali of Bihar, Cafe, operating Coffee Vending Machine, Kiosk etc to the SHG members belonging to Jeevika (State Rural Livelihood Mission of Bihar). Kudumbashree was asked to identify the suitable women members (of Jeevika) who are capable of running this canteen chain. Kudumbashree's mandate was also to extend the needed training and to provide hand holding support for a specific duration, giving support for the day to day activities. To achieve this, 35 mentors who give training in running canteens were facilitated for Bihar SRLM under the leadership of Kudumbashree National Resource Organization (NRO). Also Kudumbashree had partnered with the Institute of Hotel Management and Catering Technology (IHMCT) at Kovalam, Thiruvananthapuram to extend them the needed academic training. Under their leadership, training and support for 'Didi ki Rasoi' was given, partnering with AIFRHM (Adebha-Adhithi Devo Bhava- Institute of Food Research and Hospitality Management), the Yuvashree enterprise of Kudumbashree.

The Kudumbashree team trained the entrepreneurs to run the canteens in the 4 locations where the 'Didi ki Rasoi' canteens are functioning. They provide handholding support to the canteens for 6 months. Further, with the confidence gained from training and from the handholding support, didis of Bihar took the project forward with great enthusiasm and energy. On the basis of the success of the first phase, Kudumbashree has signed a MoU with the SRLM of the Government of Bihar for the second phase training of 'Didi ki Rasoi'.

In the second phase, Kudumbashree was asked to support the first phase activities and give support to start the canteens at around 70 District Level General Hospitals in various districts. It is aimed to start the activities of the same by August 2021 and make these canteens functional by March 2022. In addition to the Canteen Chain, the Government of Bihar has also requested Kudumbashree to extend training in various models in the catering sector such as hotels, cafeterias, coffee shops, coffee vending machines etc as part of the second phase activities.

Kudumbashree is planning to enter into the activity of forming various models including cafeteria, once the canteen formation would be completed at around 70 District Hospitals of Bihar.It is a matter of pride that Kudumbashree could play a key role when the 'Didi ki Rasoi' Canteen chain is creating history in Bihar. Also it brings immense pride to Kudumbashree that Kudumbashree's NRO has grown to such a level to extend the services for empowering women, as per the need of every state, with the background of 23 years of experience in Kerala. NRO is conquering heights showcasing the best performance.

Content highlight

Didi ki Rasoi' to the next phase with the support of Kudumbashree

Kerala Chicken Project Progressing with 47 Marketing Outlets

'Kerala Chicken', the project conceptualized by the Government of Kerala to ensure the market of good quality chicken at affordable rates all across the state, is achieving greater progress with 47 Marketing Outlets. On 14 June 2021, the latest marketing outlet was started at Venjaramoodu of Thiruvananthapuram district of Kerala and with this, the total number of Kerala Chicken outlets has become 47. The total number of farms in the state is 203.

In the first phase of Kerala Chicken Project, it was conceived in such a way that the farms are started and the broiler chicken from the farms is brought directly to the market. This was how the project was conceptualized and implemented.
Following that, from June 2020 onwards, Kudumbashree had started taking actions to sell broiler chicken to the public in 'Kerala Chicken' brand through specially branded marketing outlets of Kerala Chicken. The first marketing outlet in the state was started at Ernakulam district under Ezhikkara CDS. There are 48 farms and 21 marketing outlets in Ernakulam, whereas there are 37 farms and 11 marketing outlets in Thrissur. The total number of farms in Kottayam is 30 and the number of marketing outlets is 9. Thiruvananthapuram has 31 farms and 3 marketing outlets, whereas Kollam has 26 farms and 3 marketing outlets. There are 31 farms in Kozhikode.

The project of taking the full-grown broiler chicken directly to the marketing outlets is being implemented in three phases. In the first phase, the aim was to start 40 farms each in 7 districts (Ernakulam, Kottayam, Thrissur, Kollam, Thiruvananthapuram, Kozhikode, Palakkad) and open 20 marketing outlets each to take the broiler chicken from those farms. In the second phase these activities would be extended to 3 more districts viz. Malappuram, Kannur and Alappuzha districts. It is planned to implement the third phase of the project in the remaining districts during this financial year itself.

The 'Kerala Chicken' Project is jointly being implemented by Kudumbashree, Animal Husbandry Department and Brahmagiri Development Society. This project is supervised by the Animal Husbandry Department. Kudumbashree had taken the lead in taking the broiler chicken to the market through integration farming. Also, a processing unit will be started as a part of this comprehensive project. It is expected that Kudumbashree would be able to start more 'Kerala Chicken' farms and marketing outlets by the end of this financial year itself and secure a notable space in the market.

Content highlight

Kerala Chicken Project Progressing with 47 Marketing Outlets

Kudumbashree projects included in the new 100 Day Programme

The new 100 Day Programme of the present Government is also announced now and Kudumbashree projects are included in the new 100 Day Programme. Out of the announced projects, six programmes are to be taken up by Kudumbashree either fully or as a part of a broader scheme. These are challenging tasks which the Kudumbashree team will take up and implement. Once rolled out, the results of these programmes will lead to social development, progress and prosperity.

The details of the projects included in the ‘100 days program’ are given below :

1. Grading the Janakeeya Hotels as part of the Hunger Free Kerala Programme.

2. There are many Kudumbashree members who have completed entrepreneurship training, started the skill training and could not complete the same due to the lockdown. Their skill training would be completed and at least 2000 of them would start micro enterprises.
3. Financial assistance of Rs 200 crores would be distributed to NHGs through ADS. The support, in the form of Revolving Fund, is to address vulnerabilities caused due to COVID for the NHG members. Fund will be disbursed through 20,000 Area Development Societies (ADSs) of Kudumbashree.
4. Distribution of 50,000 laptops as part of the Vidyashree Programme, in association with KSFE.
5. The process of identifying poor families as part of alleviating extreme poverty would be completed. The families would be identified and data would be collected in all LSGIs based on these risk factors.
6. Construction of 2000 houses would be completed as part of PMAY(U)-LIFE Project.

Kudumbashree team would take up and complete the implementation of these priority projects included in the ‘100 Day Programme’ from 11 June to 19 September 2021. The weekly progress of these key programmes would be available on Kudumbashree's website. The Kudumbashree team would be able to showcase the best performance in implementing this ‘100 Day Programme’ with the same enthusiasm exhibited during the last two '100 Day Programmes'.

Content highlight

Kudumbashree projects included in the new 100 Day Programme

Kudumbashree Kasaragod District Mission launches 'Homer' Home Delivery Service

Kudumbashree Kasaragod District Mission had launched 'Homer', the Home Delivery Service. This new activity is conceived and is being implemented by Kudumbashree's Kasaragod District team themselves. In the background of the lockdown notified to contain the spread of covid-19, many people had found it difficult to go to the shops to buy essential goods. 'Homer' is the home delivery service launched by Kasaragod District Mission, understanding this situation. Through this service delivery programme, essential goods, medicines etc are delivered directly to the beneficiaries. A new enterprise opportunity is opened for the NHG members through this.

Initially, this service was made available at four areas of Kasaragod district viz., Mangalpady, Cheruvathoor, Kasaragod and Kanhangad. Two NHG members each who have two-wheelers or auto rickshaw are selected from these four panchayats/municipalities. Following that, their mobile numbers are shared among all the households through the community network of Kudumbashree. This is how the 'Homer' programme is being implemented. The list of the needed goods may be sent to their numbers through WhatsApp. The goods and medicines are delivered to the beneficiaries from the shops as per this list. The minimum order should be of at least Rs 500/-. Delivery charge will also be collected for the service. The goods will be delivered within the area of 5 kilometers. Rs 40 is charged within 2 kilometers as delivery charge. Rs 50 is charged within 2 to 4 kilometers and Rs 60 is charged within 4 to 5 kilometers.

The service charge received from these orders is the income of the service provider. A social service is being extended by Kasaragod team through 'Homer' programme, in addition to creating an opportunity for employment. A positive feedback is received in the initial days. On the first day, 9 orders were received (value of order is Rs 5850). On the second day 11 orders (value Rs 7300) were received. The increase in the number of the orders imply that the people are accepting devices through the 'Homer' programme. Kasaragod team aims to extend these services to more areas after studying the prospect of this pilot project. It is expected that the NHG members would be able to extend the best services and be able to earn better income.

Content highlight

Kudumbashree Kasaragod District Mission launches 'Homer' Home Delivery Service

Kudumbashree Kannur District team comes up with ‘Aadhi Umbrellas’ from the Tribal Resettlement Area of Aralam Farm

Kudumbashree Kannur District Mission has implemented the idea of branding and marketing the umbrellas produced by tribal families. Umbrellas produced by Kudumbashree micro entrepreneurs from the tribal resettlement area of Aralam Farm of Kannur District are now available in the market in the brand name 'Aadhi Umbrellas'.

Intensive training was given on umbrella making to 28 tribal women from the tribal resettlement area of Aralam Farm under the leadership of Kudumbashree Kannur District team. They were provided with ‘umbrella making kits’ as well. They formed two micro enterprise units and got it registered in the Kudumbashree CDS. In the first phase, these units have taken up the aim of manufacturing 5000 umbrellas for the market. They aim to sell 21 types of umbrellas under the brand name 'Aadhi Umbrellas' through the Kudumbashree network. The printed umbrella is priced at Rs 345 and the three fold black umbrella is priced at Rs 325, whereas Rs 335 is the unit cost for the multicolour umbrella.

'Nila' and 'Lotus', the micro enterprise units follow the general procedure followed in umbrella manufacturing. They buy the umbrella making kit from the market, assemble the umbrellas at their homes and bring the same to the market.
Through this enterprise activity, the Kannur District Mission aims at facilitating the tribal families (who are into daily wage based labour works) to get an additional income during this crisis period. Wishing good luck for the marketing of ‘Aadhi Umbrellas', which is a new enterprise in the tribal sector, making umbrellas.

For buying umbrellas, please contact: 04902953006, 9645183673

Content highlight

Kudumbashree Kannur District team comes up with ‘Aadhi Umbrellas’ from the Tribal Resettlement Area of Aralam Farm