Utsav, Kudumbashree's online marketing campaign, which was envisaged to boost sales through kudumbashreebazaar.com, the online marketing portal of Kudumbashree became a great success.Through this trade fair held from 4-30 November, sales of Rs. 12,45,033 was recorded. It was for the first time, Kudumbashree organised such an online trade fair and the first season of 'Utsav' was a great success. Through this activity, Kudumbashree was able to make the best online marketing possible.
A total of 142 units from 14 districts across the state registered in Utsav by offering discounts for their products. Out of these units, 133 entrepreneurs had received orders during the campaign. 834 products uploaded by 142 enterprises were floated for sale through the online portal with many discounts. These products received 7492 orders. Through this, income of Rs. 12,45,033 was also recorded. Through this online marketing campaign, kudumbashree products were introduced to many new customers. And, some of the customers had approached Kudumbashree to buy these products in bulk quantities and that itself reflects the success of 'Utsav'.
Kannur district team showcased best performance in 'Utsav' Campaign. Kannur district ensured registration of maximum enterprises (36) in the campaign; also they ranked high when considering the number of products (122) uploaded. Kannur earned maximum number of orders (1538) and registered maximum sales (Rs 2,46,742) as well. Ernakulam, Thrissur, Kozhikode and Kottayam districts also did well to coordinate. 1148 orders were received for enterprises from Ernakulam district. 1146 orders were received from Thrissur. Also, 688 orders were received from Kozhikode district and 313 orders were received from Kottayam district.
The Postal Department extended the services of delivering the products to the customers. In addition to sales, Kudumbashree was able to give training/ information about online marketing to our entrepreneurs. Also, by doing various activities related to online marketing, Kudumbashree team was able to gain insights about various aspects of the online market.
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