The Saras fair, which is being conducted by the Kudumbashree Mission in cooperation with the Ministry of Rural Development and the State government is a 11 long days stretched exhibition cum sale programme. The objective of the fair is to ensure market for rural entrepreneurs and to provide an opportunity to sell their products without any interference of any second person. Through this fair the rural artisans, craftsmen, and beneficiaries of Self Help Groups (SHG) across India would be able to exhibit and sell their products directly with customers, thereby earning additional income as well as a significant exposure. Saras Mela 2019 is being an incredible opportunity to get acquainted with the cultural, artistic, traditional, and rich heritage values of different states across the country. Undoubtedly, Saras Mela 2019 would add more colour to the festive days of Kerala. Saras Mela would come to an end on 7 April 2019.
Branded products from Attappady, is for sale at Saras Fair being held at Cheruvathur Ground, Kunnamkulam, Thrissur. The products from Attappady is of high demand among those who visit Saras Fair. The branded products include indigenous products ranging from honey, raagi millet, coffee, cardamom, kunthirikkam, chaama, corn, turmeric, fresh black pepper, cinnamon, cumin seeds, bamboo rice etc. The products are branded in the brand name ' Hill Value' and The price of the branded products from Attappady ranges upto Rs 200. It is for the third time that Attappady team is participating in Saras Mela. Ragi is the product, which is of high demand among the customers.
The Saras fair, which is being conducted by the Kudumbashree Mission in cooperation with the Ministry of Rural Development and the State government is a 11 long days stretched exhibition cum sale programme.