Kudumbashree is moving ahead with strong efforts to deliver Kudumbashree products to homes with a single click. As part of this, Kudumbashree organized a two-day expert training programme for the members of the District Level Master Training Group with the aim of guiding the entrepreneurs to use online marketing channels effectively. Kudumbashree is carrying out these activities under the 100 Days Programme of the State Government. 90 people selected as master trainers from the districts participated in the training program organized at Government Guest House, Thycaud, Thiruvananthapuram on 30-31 August 2024.
The District Level Master Training Groups will consist of six persons namely District Programme Manager, 2 Block Coordinators each and Micro Enterprise Consultants and staff from Kudumbashree Fulfillment Centres to assist entrepreneurs. They will provide training to Micro Enterprise Consultants and Block Coordinators in their respective districts. Those who have received this training will also provide training to entrepreneurs at the field level.
Training was given on various topics such as methods of marketing products, courier packaging, shipping, logistics, handling of returned products etc on e-commerce platforms such as Amazon, Flipkart, Meesho, ONDC (Open Network for Digital Commerce) and Kudumbashree's Pocketmart. Representatives of Time Co Training Agency, ONDC, Ship Rocket, Pocketmart and Shri. A. S Sreekanth, Programme Officer, Kudumbashree, Shri, Muhammed Shan S.S, State Programme Manager, Kudumbashree, Shri. Shaiju R.S, State Assistant Programme Manager, Ms. Aswathi L, State Assistant Programme Manager and Ms. Anjima Surendran, State Assistant Programme Manager gave leadership to the training.
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Kudumbashree to strengthen Online Marketing: Training Organized