Kudumbashree's Annashree have started delivering tasty food from the Kudumbashree Catering units in Ernakulam and Thrissur districts. AIFRHM (Adebha-Adhithi Devo Bhava- Institute of Food Research and Hospitality Management), the master training agency that extends catering training across the state and one among the best enterprise models of Kudumbashree has devised this new project of their own. They have come up with a mobile application named 'Annashree' which delivers food to the needy.
The Annashree project is presently being piloted in Thrissur and Ernakulam districts. 'Annashree' is developed in the model of other online delivery apps like Zomato, Swiggy etc. The cafe, canteen, catering units under Kudumbashree may register for delivering food through this application and all those who download this application may order and buy food items directly from Kudumbashree entrepreneurs.
As part of piloting the app, activities are being held in Thrissur and Ernakulam districts. In Thrissur, 8 hotels have registered in the application until now. An average of 30 home deliveries are done a day. Two Kudumbashree members from Panancherry Panchayath are delivering the food. The project was started in Ernakulam district on 29 June 2020. In Ernakulam, 9 Units from Kalamassery and Choornikkara have made registrations until now. Sales of Rs 5000- Rs 15,000 is recorded a day. AIFRHM has decided to expand the activity after completing this pilot project for 6 months.
It was understood that, though Kudumbashree hotels have registered in other food delivery applications, they were not getting enough publicity. It was noticed that paid promotions may be required for most of the existing food delivery apps for getting prominence for Kudumbashree's hotels. And that led Kudumbashree to try to experiment with the possibility to move forward with the idea of a new app. This will be an app where the trustworthiness and originality of Kudumbashree food units can be experienced by all customers.
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