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Kudumbashree received the Digital Transformation Award from Governance Now, the premier publication on public policy and governance during their 3rd Digital Transformation Summit & Awards held at The Lalit, New Delhi on 6 November 2019. Kudumbashree received the Digital Transformation Awards 2019 in Poverty Alleviation and Skills Development for Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDUGKY), Destitute Free Kerala Project and Mobile Application and Website for Monitoring Micro Enterprises. Shri Vinit Goenka, Member, Governing Council of CRIS; Member- IT Task Force, Ministry of Road, Transport & Highways and Shipping, Government of India and Shri. S.N Tripathi, Director, Indian Institute of Public Administration presented the awards to Smt. Suchithra.S, State Programme Manager, Micro Enterprises, Shri. Jomon.K.J, State Assistant Programme Manager,Social Development and Shri. Leo Pole.T, State Programme Manager, DDUGKY. The award is conferred under end-to-end digital service in e-Governance for the most innovative and effective projects which have demonstrated excellent usage of technology for creating maximum impact with respect to demonstrating e-governance.

Kudumbashree have developed a mobile application and website for monitoring the development of our 21,696 micro enterprises, which was started on Aug 2018. Netroxe IT solutions Pvt. Ltd, a start-up agency, helped Kudumbashree to develop this mobile app. The main aim of the application was to ensure the sustainability of the micro enterprises. Micro Enterprise Consultants (field level staff) has done a onetime survey to enter the basic details of all enterprises by using the mobile app. They had visited each and every enterprises to collect the data and done the geo-tagging of the enterprises. Block level/ District level officials verified the data and approved the same in timely manner. Every month, the monthly turnover, marketing updation, programme participation, convergence details etc are updated.

Kudumbashree, with its advanced social experimentation, ascertained that ultimate poverty is multi pronged and hence the approach had to be changed while addressing their needs. This led to the chalking-out of a new scheme called ASRAYA - Destitute Identification Rehabilitation and Monitoring programme, where the beneficiaries are identified through a nine point indicator directly by Kudumbashree neighborhood groups and their criteria are then rechecked by the Local Self Government Institutions who then prepares tailor made projects suiting each beneficiaries' need. This scheme was revamped in 2017 as Destitute Free Kerala Campaign (DFK).The beneficiary identification for Asraya was done through paper survey, which consumed lot of time and money and had given way for intrusion of ineligible beneficiaries to the scheme as well. With the prime motive to check such illegal infiltration and to make the beneficiary identification process more transparent, development of a mobile platform was devised. The digital application was officially launched on 19 October 2017. With the launch of a digital platform, Kudumbashree was able to create a digital data base of the poorest of the poor or destitute is available with the Local Self Government Institutions (LSGI) and Government, got a facility to upload the photograph of the beneficiary showing their current living status, became able to geo-tag the location of each beneficiary, easy retrieval of the components/ services required for each beneficiary was made possible and the compilation of projects at LSGI giving priority to DFK beneficiaries became easy. This helped in developing working projects that are pro-poor and also the progress in meeting the requirements was also easily monitored.

Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY), the skill training and placement program of the Ministry of Rural Development (MoRD) and Kerala State (Kudumbashree) occupies a unique position amongst other skill training programmes, due to its focus on the rural poor youth and its emphasis on sustainable employment through the prominence and incentives given to post-placement tracking, retention and career progression. Kudumbashree has devised an Enterprise Resource Planning (ERP) software which follows a three-tier concurrent monitoring system involving Project Implementing Agencies (PIA), State and Central Government, Standard Operating Procedure (SOP), System complies for SOP and Monitoring daily activities. Trained v/s target, assessment and certification, placement achievement v/s target, mobilization, due diligence, on-time Inspections, training centre utilization, default actions against the PIA based on the issues, SMS alert system, financial data, standard forms, geo-tagged training centers, candidate tracking, dynamic reports and static reports were the marketing parameters and the Program Implementing Agencies (PIA’s), Kudumbashree, Central Technical Supporting Agencies (CTSA), Ministry of Rural Development, students, district officials, block officials, Community Development Socities (CDS) and various Government Departments of Kerala are the key beneficiaries.

The 3rd Digital Transformation Summit & Awards Conference of Governance Now was supported by Ministry of Electronics and IT, Government of India, Smart Cities Mission, Ministry of Housing and Urban Affairs, Government of India.

Kudumbashree mission launched E-Nest for the geo-tagging the 43 lakh Kudumbashree families which would smoothen the Micro Plan preparation from the grass root level. The programme was inaugurated by Shri. A.C Moideen, Minister, Local Self Government Department, Government of Kerala at the function held at Chaithanya Pastoral Centre Auditorium, Thellakom, Kottayam on 4 October 2019.

The programme aims at identifying the needs of the families with the help of Geographic Information System. On understanding the needs of the each families, plans would be prepared and compiled bin the ADS level and in the CDS level and would be included in the priority project lists of Local Self Government Institutions and Kudumbashree. The survey for the programme would be started soon.The data received would be checked by the officials and plans would be prepared in NHG level, ADS level and CDS level.

Social Development Plan, Livelihood Plan, Livelihood Plan, Basic Development Plan and Resource plan would be prepared in the NHG level. The micro plans of the NHGs would be compiled in the ADS level and the ADS plans are prepared. In the CDS level, the ADS plans in the area is compiled and is submitted to the Local Self Government Institutions. From the suggestions received from the CDS level would be compiled in the district level and would be submitted to the district/ block panchayaths. The need analysis would be carried out in the district level and the Kudumbashree District Missions would submit it to the Kudumbashree State Mission. Based on this, Kudumbashree would modify the future projects for the families. Kudumbashree had already been implementing the projects like Yuvashree, Prathyasha, Destitute Free Kerala, Snehitha calling Bell, Special NHGs etc. E-nest would help smoothen the Micro Plan preparation from the grass root level.

Kannur District Mission launched 11 branded items of 10 Kudumbashree enterprises from Kannur. The products were launched by Shri. Ramachandran Kadannappally, Minister for Ports, Museums, Archaeology and Archives, Government of Kerala at the programme held at District Panchayath Hall, Kannur on 7 September 2019.

The products include Chocosoft Chocolate of Kottiyoor CDS, Payasam Mix produced by Oorjjashree Nutrimix unit, Yahoo Biscuits, Sahyashree Honey, Chaithanya Woolen Clothes, St. George Orgo Cleaner of Peravoor CDS, Shysol Cloth Chappals of Kannur CDS, Gokulam Agarbathi of Thripangottoor CDS, Nightingale Nighties produced by Kudumbashree Apparel Parks, Active Plus Liquid Cloth Wash produced by Koothuparambu CDS and Vibrant Shirts are the branded products launched by Kannur District Mission. The Chocosoft Chocolate is the first ever chocolate produced by a Kudumbashree enterprise. The Orgo Cleaner produced from waste clothes is also an innovative enterprise launched by Kannur District Mission. By launching the branded products, Kudumbashree Mission aims at securing more market for the products of Kudumbashree micro enterprises from Kannur.

The float presented by Kudumbashree Mission during the procession marking the end of Onam Celebrations 2019 stood out by reflecting  Kudumbashree members's resilience, compassion and commitment towards the society. The float's theme was based on the socially commited activities of Kudumbashree Mission post floods of August 2018. Floats were designed based on Kudumbashree's women construction groups and ARISE (Acquiring Resilience and Identity through Sustainable Employment) programme, which Kudumbashree has launched to create self employment opportunities by extending skill training. 

Kudumbashree women has therefore been rewriting history by undertaking works in the construction sector. It was on anticipating the huge shortage of labour force in the near future because of various determined Government campaigns of mass housing,that training was extended to women in construction sector. So that groups of micro contractors could be formed, who can take up the construction of houses of poor and needy, in addition to taking up of bigger projects. As a part of LIFE mission more than 2.5 lakhs houses are being constructed in the state which provide huge employment opportunity for women construction groups. Further, once the construction groups completes 3/4 houses, it is aimed to upgrade them to become micro contractors for taking up various works of local self governments. Training is given by taking up the construction of the beneficiaries of various government schemes like PMAY(U), LIFE etc.  

Post floods, ARISE programme was launched after identifying that there exist many job offers in these sectors, through the livelihood survey during October 2018.  During the unprecedented floods of August 2018, as many people lost their source of livelihood and many of them became jobless for months. Government of Kerala entrusted Kudumbashree to identify new source of livelihood for them and therefore Kudumbashree framed a livelihood project comprising of various programmes in micro enterprises and skill training sectors. A survey was conducted to identify which all enterprises hold the maximum job opportunities and as a result 10 job sectors were identified. It was understood that, the number of service providers are too less in plumbing, electrical work, electronics repair, day care, housekeeping etc. On realizing that, it was decided to extend training and help them start enterprises in these sectors. And ARISE Programme was launched.

Kudumbashree bagged Skoch Order of Merit Award for forming elderly NHGs and attaining notable achievements in social security sector. Shri. Anishkumar. M.S, Senior Consultant, Kudumbashree received the award from Shri, Nirmal Bansal, Senior Distinguished Fellow, Skoch Development Foundation during the programme hels at Constitution Club of India, New Delhi on 28 August 2019. By forming NHGs, Kudumbashree succeeded in creating a community for elderly people and for turning elderly NHGs into the best space for addressing their needs and ideas.

In the first phase, Kudumbashree put the details about the various activities being implemented for the elderly people in the website. On analysing the same, the officials invited Kudumbashree to present the project before the jury panel in the second phase. The general public was given the opportunity to vote for the projects which passed in both phases. Kudumbashree bagged the award based on its merit and the votes received. Kudumbashree was selected out of the 1000+ entries received for the award.

It is as part of strengthening the three tier system of Kudumbashree and focusing on social security, elderly NHG formation was started. As of now, there are 19,701 elderly NHGs under Kudumbashree Mission which has 2,36,292 people as members. Kudumbashree is also extending assistance for them to launch enterprises in agro- micro enterprise sectors. As of now, there are 276 micro enterprises owned by the elderly NHGs in Kerala.

Skoch Order of Merit constituted by Skoch Group, a think tank dealing with the socio economic issues with a focus on inclusive growth since 1997. Kudumbashree had bagged 7 Skoch Awards during 2018. The Skoch Award for Corporate Excellence (Bronze) has been awarded to Kudumbashree Mission for Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDUGKY). The Skoch Order of Merit have been awarded for Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDUGKY), Kudumbashree School Capacity Building programme for 43 lakh Kudumbashree NHG members, Kudumbashree Facility Management Center, Homeshop, Kudumbashree Women Construction Groups and Amrutham Nutrimix for qualifying amongst the Top Corporate Excellence Projects in India.

ARISE Multi Task teams of Kudumbashree Mission has started extending their services in the flood affected areas. A total of 21 multi task teams had started their work. As per the statistics till 15 August 2019, eighty three members of these multi task teams had already completed the repairing of 78 houses/offices. The Multi task teams are providing services in switch board repairing, motor, gas stove, mixer grinder repairing, fan, broken pipe repairing, wiring, plug point replacement etc. They have extended their services in Mattanur, Sreekandapuram, Chengali of Kannur, Pulpally, Tirunelly of Wayanad, Pulikkal, Aliparambu of Malappuram, Parali, Karimba of Palakkad, Olavanna of Kozhikode, Manimala, Ayarkunnam of Kottayam, Valakom, Muvattupuzha of Ernakulam and North Punnapra of Alappuzha districts. In Kannur, they had provided electricity connection and are also acting as the house inspection team of KSEB.

During the unprecedented floods of August 2018, as many people lost their source of livelihood and many of them became jobless for months. Government of Kerala entrusted Kudumbashree to identify new source of livelihood for them and therefore Kudumbashree framed this project.  A survey was conducted to identify which all enterprises hold the maximum job opportunities and as a result 10 job sectors were identified. It was understood that, the number of service providers are too less in plumbing, electrical work, electronics repair, day care, housekeeping etc. On realizing that, it was decided to extend training and help them start enterprises in these sectors. And ARISE Programme (Acquiring Resilience and Identity through Sustainable Employment) was launched. livelihood project.

As part of the ARISE programme, people were given training in electronics repair, plumbing and electrical work. As of now, 90 Multi Task Teams are functioning in around 60 Panchayaths. A one day workshop was conducted during July 2019 and 300 people came forward to launch their enterprises in such sectors. Government had issued a Government Order directing the Local Self Government Institutions to make use of the ARISE teams for these jobs. On the grounds of the disaster happened in  Wayanad, Idukki, Malappuram, Kannur districts, the ARISE teams was appealed to take up the plumbing, electrical jobs of the houses. It is aspired that, Kudumbashree ARISE team would become a major service provider by the end of this year

കുടുംബശ്രീ മുഖേന നടപ്പിലാക്കുന്ന 'കേരള ചിക്കന്‍' പദ്ധതിയുടെ ഭാഗമാ യി പ്രവര്‍ത്തിക്കുന്ന കര്‍ഷകര്‍ക്ക് പത്ത് ലക്ഷം രൂപ വരെ ഈടില്ലാതെ ബാങ്ക് വായ്പ നല്‍കുന്നതിന് കുടുംബശ്രീയും ബാങ്ക് ഓഫ് ഇന്ത്യയും കുടുംബശ്രീ ബ്രോയിലര്‍ ഫാര്‍മേഴ്സ് പ്രൊഡ്യൂസര്‍ കമ്പനി ലിമിറ്റഡും (കെബിഎഫ്പിസിഎല്‍) തമ്മില്‍ ത്രികക്ഷി കരാറിലെത്തി. കുടുംബശ്രീ എക്സിക്യൂട്ടീവ് ഡയറക്ടര്‍ എസ്. ഹരികിഷോര്‍, ബാങ്ക് ഓഫ് ഇന്ത്യ കേരള സോണല്‍ മാനേജര്‍ വി. മഹേഷ് കുമാര്‍ കെബിഎഫ്പിസിഎല്‍ സിഇഒയും കുടുംബശ്രീ പ്രോഗ്രാം ഓഫീസറുമായ ഡോ. നികേഷ് കിരണ്‍ എന്നിവര്‍ ചേര്‍ന്ന് കരാറിലൊപ്പുവച്ചു. ഗുണമേന്മയേറിയ ഇറച്ചിക്കോഴി മിതമായ നിരക്കില്‍ കേരളത്തിലെവിടെയും ആവശ്യക്കാര്‍ക്ക് ലഭ്യമാക്കുക എന്ന ലക്ഷ്യത്തോടെയാണ് പദ്ധതി നടപ്പിലാക്കുന്നത്. ആദ്യ ഘട്ടത്തില്‍ 1000 കര്‍ഷകര്‍ക്കാകും വായ്പ നല്‍കുക. പൗള്‍ട്രി ഫാമുകള്‍ ആരംഭിക്കാനോ വിപുലീകരിക്കാനോ ഈ തുക ഉപയോഗിക്കാം. മൂന്ന് ലക്ഷം രൂപ വരെ 9.95% പലിശനിരക്കിലും മൂന്ന് ലക്ഷത്തിന് മുകളില്‍ പത്ത് ലക്ഷം രൂപ വരെ 10.1% പലിശ നിരക്കിലുമാകും വായ്പ നല്‍കുക.

   തിരുവനന്തപുരം, പാലക്കാട്, കോഴിക്കോട് എന്നീ ജില്ലകളില്‍ ആധുനിക പൗള്‍ട്രി പ്രോസ സിങ് പ്ലാന്‍റുകളും ബ്രോയിലര്‍ സ്റ്റോക്ക് പേരന്‍റ് ഫാമുകളും ആരംഭിക്കും. തിരുവനന്തപുര ത്തെ മേഖലാ കേന്ദ്രത്തിന്‍റെ നിര്‍മ്മാണ പ്രവര്‍ത്തനം ആരംഭിച്ചു കഴിഞ്ഞു. എല്ലാ ജില്ലകളി ലും കേരള ചിക്കന്‍ വിപണന കേന്ദ്രങ്ങളും ആരംഭിക്കും. 1100 പേര്‍ ഇതുവരെ സംരംഭം തുടങ്ങാന്‍ മുന്നോട്ടു വന്നിട്ടുണ്ട്. 1000 കോഴികളെ വളര്‍ത്താന്‍ കഴിയുന്ന 5000 കര്‍ഷകരെ ഈ മേഖലയിലേക്ക് എത്തിച്ച് അവരെ മികച്ച സംരംഭകരാക്കി മാറ്റുകയാണ് കുടുംബശ്രീ ലക്ഷ്യമി ടുന്നത്. നിരവധി പേര്‍ക്ക് ഇതുവഴി ഉപജീവന മാര്‍ഗ്ഗം നല്‍കാനും കഴിയും. 150 ഫാമു കളിലായി 1.50 ലക്ഷത്തോളം കോഴിക്കുഞ്ഞുങ്ങളെ പദ്ധതിയുടെ ഭാഗമായി വളര്‍ത്തിത്തുട ങ്ങിക്കഴിഞ്ഞു. സെപ്റ്റംബറോടെ കേരള ചിക്കന്‍ ബ്രാന്‍ഡില്‍ ഇറച്ചിക്കോഴി വിപണിയിലെ ത്തിക്കും. ഉത്പാദനം വര്‍ദ്ധിക്കുന്നതോടെ ക്രമേണ ഇതര സംസ്ഥാനത്തു നിന്നെത്തുന്ന ഇറച്ചിക്കോഴിയുടെ ഉപഭോഗം പൂര്‍ണ്ണമായും കുറയ്ക്കാനാകും.

   കേരള ചിക്കന്‍ പദ്ധതിയുടെ ഭാഗമായ ഫാമുകളില്‍ നിന്ന് ഇറച്ചിക്കോഴികളെ വാങ്ങി പ്രോസസ് ചെയ്ത് ഫ്രോസണ്‍ ഇറച്ചിയായി വില്‍ക്കുന്നതിന് കെപ്കോ (കേരള പൗള്‍ട്രി വികസന കോര്‍പ്പറേഷന്‍)യും മീറ്റ് പ്രൊഡക്ട്സ് ഓഫ് ഇന്ത്യ(എംപിഐ)യുമായി കുടുംബശ്രീ ധാരണയിലെത്തിയിട്ടുണ്ട്. തിരുവനന്തപുരം, പത്തനംതിട്ട, കൊല്ലം ജില്ലകളിലെ 55 യൂണിറ്റു കളില്‍ നിന്നാണ് കെപ്കോ ഇറച്ചിക്കോഴികളെ വാങ്ങുക. എറണാകുളം, കോട്ടയം ജില്ലകളില്‍ നിന്നുള്ള 100 യൂണിറ്റുകളില്‍ നിന്നാണ് എംപിഐ ഇറച്ചിക്കോഴികളെ വാങ്ങുന്നത്.
  ചടങ്ങില്‍ കുടുംബശ്രീ സ്റ്റേറ്റ് അസിസ്റ്റന്‍റ് പ്രോഗ്രാം മാനേജര്‍മാരായ അരുണ്‍ പി. രാജന്‍, അനന്തു മാത്യു ജോര്‍ജ്ജ്, ബാങ്ക് ഓഫ് ഇന്ത്യ തിരുവനന്തപുരം ഏരിയ മാനേജര്‍ ജോര്‍ജ്ജ് വര്‍ഗ്ഗീസ്, സീനിയര്‍ മാനേജര്‍ ആര്‍. രാജേഷ്, കെബിഎഫ്പിസിഎല്‍ മാര്‍ക്കറ്റിങ് മാനേജ ര്‍മാരായ കിരണ്‍ എം സുഗതന്‍, രമ്യ ശ്യാം, ചീഫ് അക്കൗണ്ടന്‍റ് സിറില്‍ കമല്‍, പ്രോസസിങ് മാനേജര്‍ ഡോ. ശില്‍പ്പ ശശി എന്നിവരും പങ്കെടുത്തു.

Kudumbashree Mission's multi tasking teams are all set to strengthen the rebuilding activities of Kerala post floods of August 2018. The multi task teams would start extending services at all Local Self Government Institutions in Kerala very soon. The services of multi task teams comprising of men and women  would be made available in the sectors viz., electrical work, electronic repairing, plumbing, masonry etc. The state level workshop of the multi task teams was held at Chandrasekharan Nair Stadium, Thiruvananthapuram on 26 July 2019.

As of now, more than 40,000 men and women had registered in ARISE programme out of which, 2500 persons had already availed training in plumbing, electrical work, electronic repairing etc. So far, 78 multi task teams were formed including them. They were given special uniform as well. Kudumbashree plans to give interest subsidy to them,  for buying toolkit for repairing and for buying vehicles. In the next phase, Kudumbashree would extend them further training of 400 hours to help them gain more expertise in their work. For this, Kudumbashree had came in contract with 16 Government ITI institutions in the state. Kudumbashree also aim at getting accredition to those multi task teams as well. The members of multi task team formed under Kudumbashree Mission would be known as 'Arise Technicians'. Kudumbashree plans to form at least one team in every Local Self Government Institutions by this year itself.

Post floods, ARISE programme was launched after identifying that there exist many job offers in these sectors, through the livelihood survey during October 2018. ARISE aimed at extending skill training to 50,000 flood affected families in various sectors, thereby equipping them  for paid employment. The campaign aimed at helping them in attaining resilience. Kudumbashree aims at equipping the multi task teams take up the works from the households and earn income of their own. It is also planned to make use of the opportunities in the construction sectors for multi task teams.

Shri. T.K Jose IAS, Additional Chief Secretary, Local Self Government Department, Government of Kerala delivered the keynote address. Shri. S. Harikishore IAS, Executive Director, Kudumbashree Misson delivered the introductory speech. Smt. Niranjana.N.S, Programme Officer, Kudumbashree  Mission welcomed the gathering. Smt. Suchithra and Shri  Shibu. N.P, State Programme Managers, Kudumbashree Mission led the classes. The team members and the state programme managers shared their experiences faced during the implementation of the programme. More than 300 members of the multi task teams took part in the workshop.