News

Kudumbashree launches 'Sudrudam 2022' Campaign

Kudumbashree has launched 'Sudrudam 2022' State Level Campaign as part of strengthening the Kudumbashree organizational system. The campaign aims to find and integrate those who are not yet the members of Kudumbashree and those who have left the NHG groups.1070 Community Development Societies (CDSs), 19,438 Area Development Societies (ADSs) and 3,06,551 Neighborhood Groups (NHGs) will become part of this campaign. Shri. Jafar Malik IAS, Executive Director, Kudumbashree explained the project at the meeting organized as part of the campaign, in which the officials of Kudumbashree State-District Missions and CDS Chairpersons participated.

The main activities of the two- week long campaign include formation of new NHGs, inclusion of newly entered and departed NHG members, activation of the inactive NHG groups and training of NHG groups on keeping accounts. Also special focus will be given to the coastal minority Scheduled Tribe areas and the full NHG entry will be ensured. Also, transgender, differently abled and elderly people will be identified and new NHGs will be formed for them. Special health camps will be organized for them and activities to ensure insurance coverage will also be initiated. The campaign activities will be carried out according to the local characteristics. A special mobile application will also be set up to monitor the activities.

The two-week long 'Sudrudam' campaign is being organized as part of the year-long programmes in connection with the Kudumbashree Silver Jubilee celebrations. Training for the CDSs will be organized on 19 September 2022 under the leadership of District Missions. After this, the activities to be carried out in connection with the campaign will be prepared under the leadership of the CDS Governing Body. The ADSs will organize the activities based on this. The State and District Missions will jointly coordinate campaign activities organized at the CDS, ADS and NHG level.

Content highlight

Kudumbashree launches 'Sudrudam 2022' Campaign

Sales of Rs 18.94 crores recorded through Kudumbashree Onam Markets

Sales of Rs 18.94 crores has been recorded through Kudumbashree Onam Markets organized under the leadership of Kudumbashree across the state. This achievement was made through 1102 CDS Level Onam Markets organized in the 1070 CDSs. Rs 14.13 crores was recorded from the sale of the products of micro enterprises and Rs.4.81 crores from the sale of agricultural products. Kudumbashree entrepreneurs were benefitted out of this opportunity.

It is for the first time that Kudumbashree is making a huge sales from the onam market after the unprecedented floods and the crisis of covid-19. Rs 9.67 crores was earned during last year and double of that amount is earned during this year. Ernakulam district has made the highest sale through Kudumbashree Onam Market during this year. The entrepreneurs of Ernakulam district was able to make a sales of Rs 2.90 crores. Kozhikode district came in the second place by making a sales of Rs 2.62 crores. Whereas Alappuzha district came in the third place with a sales of Rs 2.52 crores.

This time, the onam markets were also notable with the excellent participation of the entrepreneurs. The CDS Level Onam Markets were organized under the leadership the respective District Missions in collaboration with the Local Self Government Institutions. 35,383 micro enterprise units and 17,475 Kudumbashree farming groups brought their products to the CDS Level Onam Markets. Apart from this, Kudumbashree products were also made available at the marketing fairs organized in collaboration with the local bodies, Agriculture Department and Supplyco departments. The good organization and efficient coordination along with availability of quality products at fair prices paved the way for the success of the Onam Markets.

Onam Market is one of the major sources of income for the Kudumbashree entrepreneurs working in the agricultural-micro enterprise sector. Though the color of the onam markets faded due to the covid recession during the last two years, Kudumbashree succeeded in activating the organization of onam markets in rural and urban CDSs, this time. The public market has also been buoyed this time as the threat of covid had faded.

Content highlight

Sales of Rs 18.94 crores recorded through Kudumbashree Onam Marketsen

Kudumbashree State Level Bala Parliament sets a noteworthy representation

The State Level Bala Parliament held for Balasabha members under the auspices of Kudumbashree had set a noteworthy representation. Adv Antony Raju, Minister for Transport, Government of Kerala inaugurated the State Level Bala Parliament held at the Old Legislative Assembly Hall, Thiruvananthapuram on 5 September 2022. The Minister said that children should gain strength to overcome crises through democratic activities.

Education means the the comprehensive development of an individual in a way that he can have social commitment and sense of responsibility along with the knowledge acquired in various fields. Kudumbashree's Bala Parliament is a project that helps to gain knowledge in all fields. The Bala Parliament trainings provided in relation to the democratic system, including the legislature and parliament, will help to develop high democratic values, leadership qualities, organizational skills and environmental awareness in children. The Minister said. He also added that the strength to face and survive failures should be acquired at an early age and wished that the participants in the Bala Parliament would be able to enter the Legislative Assembly in the future.

The Bala Parliament held after the inauguration session also witnessed the President's Policy Announcement, Question and Answer Session on various areas such as health, education, livelihood, women's safety, increasing drug use among students, presentation of emergency resolution and walkout of the opposition members.

J.C Aloysius (Alappuzha) participated President and Nandana V (Ernakulam) became the Prime Minister. Whereas Kadambari Vinod (Kozhikode) participated as Speaker and Aromal Jayakumar (Alappuzha) as Deputy Speaker. Sayan Saji (Malappuram) participated as the Leader of Opposition in the Bala Parliament. Abhijit V.S and Krishnaendu C.P became Finance Minister and Parliamentary Affairs Minister respectively. Abhinand K (Ernakulam), Adil A (Alappuzha), Fatima Dufaima (Kannur), Shivani Santhosh (Alappuzha), Diya Joseph (Ernakulam), Shabana Shaukath (Thiruvananthapuram), Abron Saji (Ernakulam), Pavithra KT (Ernakulam), Sneha KS (Kannur) and Aishwarya Prajit (Alappuzha) became the other ministers. Sanusha moved an adjournment motion.

Shri. Pradeep Kumar. R, Programme Officer, Kudumbashree welcomed the gathering. Shri. Jafar Malik IAS, Executive Director, Kudumbashree distributed the certificates to Balasabha members. Shri. Sreekanth A.S, Programme Officer, Kudumbashree, Dr. Myna Umaiban, Public Relations Officer, Kudumbashree and Dr. Najeeb, District Mission Coordinator, Kudumbashree Thiruvananthapuram District Mission gave away the felicitations. Shri. Arun P. Rajan, State Programme Manager delivered the vote of thanks. State-District Mission officials and Resource Persons also participated in the programme.

Content highlight

Kudumbashree State Level Bala Parliament sets a noteworthy representation

'Chuvad 22': State Level Training Programme for Kudumbashree CDS Chairpersons concluded

'Chuvad 2022', the state level residential training programme for Kudumbashree CDS Chairpersons has been concluded at Agricultural Co-operative Staff Training Institute, Manvila, Thiruvananthapuram on 2 September 2022. Shri. Jafar Malik IAS, Executive Director, Kudumbashree gave away the certificates for the CDS Chairpersons and Training teams during the valedictory function. Smt. Hemalatha C.K, Additional Private Secretary to the Minister of Local Self Government Department and Excise Department, Government of Kerala presided over the function.

The training programme aimed at giving new speed and energy to local economic development. The training has been organized in 7 batches. The trainings have been conducted for the last one and a half months for the newly inducted CDS Chairpersons. Shri. M.V Govindan Master, Minister, Local Self-Government Department and Excise Department, Government of Kerala attended all the training of all the 7 batches and addressed the CDS Chairpersons.

This time, Kudumbashree aimed at providing academic excellence and professionalism to CDS Chairpersons along with administrative skills. As part of this, Kudumbashree also provided opportunity for the CDS Chairpersons to interact with Shri S.M Vijayanand, Former Chief Secretary, Shri T. K Jose, Former Additional Chief Secretary, Home Department, Smt. Sarada Muraleedharan IAS, Additional Chief Secretary, Local Self-Government Department, Shri. S Harikishore IAS, Director, Industries Department, Smt. P.I. Sreevidya IAS, Former Executive Director, Kudumbashree, Shri. Jafar Malik IAS, Executive Director, Kudumbashree, Shri. N. Jagajeevan, Executive Director, Grameena Patana Kendram and Former Programme Officer, Kudumbashree, Shri. M. Ramanunni, Director, Agricultural Co-operative Staff Training Institute and Former Programme Officer. Also, training of three batches were organized under the leadership of KILA.

With effective planning and organization, 'Chuvad 2022' organized under the leadership of Kudumbashree has turned out to be the most comprehensive training programme ever given to CDS Chairpersons. Smt. Sarada Muraleedharan IAS, Additional Chief Secretary, Local Self-Government Department and Smt. P.I. Sreevidya IAS, Former Executive Director, Kudumbashree gave leadership to the selection and formulation of training topics which helped in achieving a more professional approach to the programme. Also, officials of Kudumbashree National Resource Organization, Kudumbashree State Mission and training group members participated.

Behind the success of a one and a half month long training programme was the determination of Kudumbashree along with the continuous efforts of around sixty members from the training groups. Those who came from distant districts with their babies for training were were supported by their love. From taking over the day care of the children, they have been supervising and coordinating the matters including the accommodation and food of the camp visitors. Dr. Myna Umaiban, Public Relations Officer, Kudumbashree welcomed the gathering and Shri. Nishad C.C, State Programme Manager, delivered the vote of thanks.

Content highlight

'Chuvad 22': State Level Training Programme for Kudumbashree CDS Chairpersons concludeden

Kudumbashree State Level Essay Competition for College Students as part of Reading Week Observance: Winners Announced

The winners of Kudumbashree State Level Essay Competition for College Students on 'The Role of Kudumbashree in Social, Economic and Women Empowerment' as part of the Reading Week Celebrations has been announced. Shri. Abhiram Pavithran O (Integrated M.A English Studies Student-IIT Madras) hailing from Angadipuram of Malappuram district came in the first place. Shri. Akshay P.P , M.A Sociology Student-Pondicherry University came in second place and Ms. Neelima Vasan, B.Sc. Physics Student-St. Joseph's College, Devagiri, Kozhikode came in the third place.

Also, Shri. Harivindnath V.P, M Ed Student, Department of Education, Kerala University and Smt. Sivarenjini G.B, LLB Second Semester Student- Government Law College, Thiruvananthapuram bagged consolation prizes. The first, second and third place winners will be awarded cash prizes of Rs 10,000, Rs 7,000 and Rs 5,000 respectively. Consolation Prizes winners will be awarded cash prize of Rs 1000 each. The winners will be awarded trophies and certificates as well.

Content highlight

Kudumbashree State Level Essay Competition for College Students as part of Reading Week Observance: Winners Announceden

Kudumbashree cultivates flowers across the state for the upcoming Onam Season

Apart from providing banana chips and sarkaravaratti to the onam kit prepared by Supplyco, Kudumbashree members are now busy cultivating various types of flowers all across the state for this onam season. Kudumbashree has also been organizing onam marketing fairs by providing vegetables and various other products.

Flowers like marigold, chendumalli and banthi are being cultivated by Kudumbashree members. Kudumbashree consider onam season as an opportunity to earn better income for Kudumbashree farming groups focusing on horticulture. Flower cultivation by Kudumbashree members is progressing well in Kasaragod (18 units,12 acres), Kannur (55 units, 27.5 acres), Wayanad (1 unit 1.5 acres), Malappuram (31 units, 10.76 acres), Kozhikode (3 units 1 acre), Thrissur (77 units 28.85 acres), Ernakulam (14 units 8 acres), Alappuzha (294 units 27.87 acres), Kottayam (21 units 6.5 acres), Pathanamthitta (1 unit 50 cents) and Thiruvananthapuram (19 units 3.52 acres) districts.

Content highlight

Kudumbashree cultivates flowers across the state for the upcoming Onam Season

Kudumbashree launches Photography Competition- ‘Kudumbashree Oru Nerchithram’ Season 5 : Send entries till 22 September 2022

Kudumbashree Mission, which has became a strong presence in the social scenario of Kerala has launched the Season 5 of ‘Kudumbashree Oru Nerchithram’ Photography Competition. The competition aims at motivating the aspiring photographers and to propagate the activities of Kudumbashree Mission through photographs. The contestants may submit photographs that would reflect the priority projects of Kudumbashree Mission. The entries should reach Kudumbashree Mission office on or before 5 PM, 22 September 2022.

The photographs should reflect various activities of Kudumbashree such as, Kudumbashree Neighborhood Group meetings, enterprises run by Kudumbashree members, the farming activities of Kudumbashree women, and the activities of the BUDS institutions etc. The jury, composed of renowned photographers and officials of Kudumbashree Mission will select the winners. The Award for the Best Photographer will be Rs 25,000. The second prize and third prize will be Rs 15,000 and Rs 10,000 respectively. Rs 2000 each will be issued for 10 entries as consolation prizes.

Entries may be sent to the mail id, kudumbashreeprcontest@gmail.com or may be sent in CD Format or as hardcopies to the address, The Public Relations Officer, Kudumbashree State Mission Office, Trida Building, Medical college P.O, Thiruvananthapuram-695011. The name, address, mail id and contact number should be mentioned along with. A short note on the photograph should be attached along with. The photographs should not contain any watermarks. The entries should be transcribed as 'Kudumbashree Oru Nerchithram Photography Competition'. More details of the notification is available in the link : www.kudumbashree.org/photography2022.

The first season of ‘Kudumbashree or Nerchithram’ was conducted during November- December 2017, the second season during February -March 2019, the third season was held during January- February 2020 and The fourth season of the competition was held from July-September 2021. The four seasons of 'Kudumbashree Oru Nerchithram' Photography Competition resulted in a huge success. Good quality photographs portraying the strength of Kudumbashree, functioning focusing on women empowerment is considered for the ‘Kudumbashree Oru Nerchithram’ Photography Competition, which is being conducted from 2017 onwards. Kudumbashree Mission which envisions eradicating poverty through women in Kerala had successfully completed 24 revolutionary years and has entered into its silver jubilee year.

Content highlight

Kudumbashree launches Photography Competition- ‘Kudumbashree Oru Nerchithram’ Season 5 : Send entries till 22 September 2022

Kudumbashree to supply 61.19 lakh packets of Banana Chips and Sarkaravaratti to the Onam Kit distributed by Supplyco

Kudumbashree is to supply 61.19 lakh packets of Banana Chips and Sarkaravaratti to the Onam Kit distributed by Supplyco. Kudumbashree has received an order worth Rs 18.51 crores from Supplyco in this regard. The distribution of 42.44 lakh packets has already been completed. The remaining 18.75 lakh packets will be distributed soon. The Chief Minister has inaugurated the state-wide distribution of the free Onam kit.

As soon as the banana chips and the sarkaravaratti (jaggery coated banana chips), which are currently delivered to the 56 depots of Supplyco will be exhausted, the remaining will be distributed from the Kudumbashree units. The products are manufactured and distributed through more than 300 Kudumbashree units functioning across the state. All the four units from the Scheduled Tribe Community of Attappady are also active in product manufacturing this time. The procurement of banana has been intensified to prepare products according to the quantities as per the contract. Currently, its procured from more than two and a half lakh Kudumbashree women farming groups (Joint Liability Groups-JLGs) as well as from the public market. The respective District Missions are responsible for coordinating the activities including product manufacturing and distribution.

Entrepreneurs will get Rs 30.24 inclusive of GST per pack of 100 grams. Last year also, Kudumbashree has supplied products for including the onam kit of Supplyco last year as well. An order for supplying 41.17 lakh packets of chips and sarkaravaratti was received then. Through the distribution program in which 273 units participated, the entrepreneurs made a sales of Rs.11.99 crores.

Content highlight

Kudumbashree to supply 61.19 lakh packets of Banana Chips and Sarkaravaratti to the Onam Kit distributed by Supplyco

Chuvad 2022 Fifth Batch training concluded offering knowledge and confidence to the newly inducted CDS Chairpersons

Chuvad 2022 Fifth Batch training concluded offering knowledge and confidence to the newly inducted CDS Chairpersons. Shri. M.V. Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala inaugurated the valedictory function of the fifth batch of 'Chuvad 2022' Residential training held at Mar Gregorios Convention Centre, Thiruvananthapuram on 21 August 2022. He also addressed the newly inducted Kudumbashree CDS Chairpersons during the function.

Minister said that Kudumbashree should become the force that determines the future of Kerala. Kudumbashree has evolved into an organization that can deliver the benefits of all the schemes implemented by the government to the real beneficiaries. The CDS Chairpersons should transform this organization into a force that plays a major role in social development. The Minister said. He also stated that in accordance with the increasing potential of the domestic market, quality products from the agricultural-microenterprise sector can be produced by utilizing science and technology.

The training is being organized in seven batches. There are 150 candidates in each batch including CDS chairpersons from all districts. The five day training programme aims at creating a sense of purpose to carry out day-to-day tasks and administration of Kudumbashree CDS in the most effective manner.

In the training program organized on various days in connection with Chuvad 2022 training programme Shri. T.K Jose, Former Additional Chief Secretary of Home Department, Smt. Sarada Muraleedharan IAS, Additional Chief Secretary, Local Self-Government Department, Government of Kerala, Shri. S. Harikishore IAS, Director, Industries Department, Government of Kerala, Smt. P. I Sreevidya IAS, Former Executive Director, Kudumbashree, and Shri. Jafar Malik IAS, Executive Director, Kudumbashree made interactions with the CDS Chairpersons and held brainstorming sessions.

Shri. Nishad, State Programme Manager, Kudumbashree welcomed the gathering and Shri. Prabhakaran, State Programme Manager, Kudumbashree proposed vote of thanks. Shri. Vipin Wilfred, State Assistant Program Manager, Kudumbashree and Ms. Vidya Nair, State Assistant Programme Manager, Kudumbashree was also present at the programme. The training is conducted under the leadership of thirty persons selected from the nineteen training groups of Kudumbashree. The training of the remaining two batches will be completed by 2 September 2022.

Content highlight

Chuvad 2022 Fifth Batch training concluded offering knowledge and confidence to the newly inducted CDS Chairpersonsen

M.V. Govindan Master addresses the newly inducted Kudumbashree CDS Chairpersons during the valedictory function of the fourth batch of 'Chuvad 2022' training

M.V. Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala addressed the newly inducted Kudumbashree CDS Chairpersons during the valedictory function of the fourth batch of 'Chuvad 2022' Residential training held at Agricultural Co-operative Staff Training Institute, Manvila, Thiruvananthapuram on 20 August 2022. He said that women should be able to move away from male dominance and be independent.

Women should be able to play a democratic role with men in the family system. It should also be recognized that household chores are valued. A remarkable movement was created in the society through the formation of the Auxiliary Groups in all the wards in the state comprising of educated women between the age of eighteen and forty. Auxiliary Groups help to prevent and respond to violence against women and thereby increase Kudumbashree's intervention capacity in social issues. For women empowerment and equality to be possible, women must also be financially supported. For that, CDS chairpersons should understand the potential of their respective panchayats and make plans to start income-generating enterprises, including in the agro-industrial micro-enterprise sector. Kudumbashree should be able to produce quality products from all districts with attractive packaging and branding. The Minister said. He also added that the efforts to bring hundreds of popular products of Kudumbashree to the market for Onam season next year should be started immediately.

Shri. Jafar Malik IAS, Executive Director, Kudumbashree presided over the function. Shri. Nishad, State Programme Manager, Kudumbashree welcomed the gathering and Shri. Prabhakaran, State Programme Manager proposed vote of thanks. Dr. Myna Umaiban, Public Relations Officer, Kudumbashree, Ms. Vidya Nair, State Assistant Program Manager, Kudumbashree and and Shri. Vipin Wilfred, State Assistant Programme Manager, Kudumbashree were also present at the function. The Training for the CDS chairpersons is under the leadership of Kudumbashree training groups.

Content highlight

M.V. Govindan Master addresses the newly inducted Kudumbashree CDS Chairpersons during the valedictory function of the fourth batch of 'Chuvad 2022' trainingen