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Kudumbashree receives HUDCO Award for Best Practices-PMAY-LIFE House Construction through Kudumbashree Women Construction Groups

Posted on Friday, April 26, 2019

Kudumbashree received HUDCO Award for Best Practices-PMAY-LIFE House Construction through Kudumbashree Women Construction Groups. The award was presented by Shri.G.Parthasarathy IFS (Retd.), President, India Habitat Centre to Smt. Roshni Pillai, State Programme Manager, PMAY at the programme held at Stain Auditorium, India Habitat Centre, Lodhi Road, New Delhi on 25 April 2019. Hudco Awards for Best Practices are given in 6 various themes viz., urban governance, housing, urban poverty and infrastructure, urban transport, environmental management, energy conservation and green building, sanitation, urban design and regional planning, inner city revitalization and conservation. Kudumbashree Mission has been awarded for PMAY-LIFE House Construction through Kudumbashree Women Construction Groups under the theme housing, urban poverty and infrastructure.

Kudumbashree women has been rewriting history by undertaking works in the construction sector. It was on anticipating the huge shortage of labour force in the near future because of various determined Government campaigns of mass housing,that training was extended to women in construction sector. So that groups of micro contractors could be formed, who can take up the construction of houses of poor and needy, in addition to taking up of bigger projects. As a part of LIFE mission more than 2.5 lakhs houses are being constructed in the state which provide huge employment opportunity for women construction groups. Further, once the construction groups completes 3/4 houses, it is aimed to upgrade them to become micro contractors for taking up various works of local self governments. Training is given by taking up the construction of the beneficiaries of various government schemes like PMAY(U), LIFE etc.

Accredited agenicies like State Nirmithi Kendra, District Nirmithi Kendra, Maithri, Habitat, Thrissur Labour Contracting Society, Pinarayi Industrial Cooperative Society, Kerala State Housing Board, Kerala State Construction Corporation, Costford, Uralungal Labour Contract Cooperative Society, Kitco, Eksath etc are extending construction training to the identified groups in the respective districts under the leadership of the the Kudumbashree District Mission Coordinators. Training on construction activities for Kudumbashree members aims to extend skill training for women in various trades in the construction industry for enhancing the skill of the women in construction related activities such that a sustainable income is generated.

 

Roshni Pillai of Kudumbashree mission recieving award

 

 

2nd

 

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As a part of LIFE mission more than 2.5 lakhs houses are being constructed in the state which provide huge employment opportunity for women construction groups

Saras Fair commences at Kunnamkulam with a bang

Posted on Saturday, March 30, 2019

Saras Fair, the celebration of entrepreneurship has been kick started at Kunnamkulam of Thrissur district of Kerala, when hundreds of CDS Chairpersons of the districts lit the lamps to mark the inauguration of the event on 28 March 2019. The gathering of entrepreneurs from the fields of art, craft, food and clothing across India marked their presence as the 11 days exhibition cum sale began at Kunnamkulam. Followed by, the entrepreneurs across the India were wholeheartedly welcomed by a ceremonial procession through the town starting from town hall, Kunnamkulam to Cheruvathoor ground. The procession was accompanied by hundreds of performers with live performance of traditional art forms like daff mutt, kuthirakali, folk song, mohiniyaattom, theyyam, shingarimelam, thiruvathira, karakaattam etc.

The fifth edition of the Saras Fair organised by State Kudumbashree Mission was began with a theme feast- ‘India on plate’.  The food items prepared by the representatives of 29 states and 7 union territories were arranged in a single table. All the people gathered were amused by the varieties of cuisine on a single plate like Puran Boli of Maharashtra, Khilanchi of Lakshadweep, Buttari of Punjab, Sarli soup of Jarkhand, Dal Batti and Churma of Rajasthan, Hadi Chaaval of Haryana, Telangana special Dhum Biriyani, varieties of momos and chaumin of Sikkim, Pothrekula of Andhra Pradesh and a lot more were presented. Followed by the official inauguration and theme feast, the big stage of SARAS was opened to cultural programmes performed by Kerala Kalamandalam artists and a mega stage show.

Pink force, a bunch of women volunteers controlled and managed the crowd on the first day of Saras Fair. In addition, 22 selected women are trained and appointed as pink force. These women force would act as security guards with uniform including a cap and whistle. The main objective of the force is to control traffic and to facilitate vehicle parking space allotted at the Cheruvathoor ground. They are on force after the 10 days training conducted by Kunnakulam Muncipality. T0he pink force will be on power in the upcoming days as well. 

The Saras fair, which is being conducted by the Kudumbashree Mission in cooperation with the Ministry of Rural Development and the State government is a 11 long days stretched exhibition cum sale programme. The objective of the fair is to ensure market for rural entrepreneurs and to provide an opportunity to sell their products without any interference of any second person.  Through this fair the rural artisans, craftsmen, and beneficiaries of Self Help Groups (SHG) across India would be able to exhibit and sell their products directly with customers, thereby earning additional income as well as a significant exposure.  Saras Mela 2019 would be an incredible opportunity to get acquainted with the cultural, artistic, traditional, and rich heritage values of different states across the country. Undoubtedly, Saras Mela 2019 would add more colour to the festive days of Kerala. The mela would come to an end on 7 April 2019.

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The fifth edition of the Saras Fair organised by State Kudumbashree Mission was began with a theme feast- ‘India on plate’

Saras Mela 2019 set to begin at Kunnamkulam

Posted on Thursday, March 28, 2019

Organised by Kudumbashree Mission Saras Mela 2019, the national food and cultural expo, the largest rural exhibition in the country which would offer the best of traditional ethnic food and artistry is all set to begin at Cheruvathur Ground, Kunnamkulam, Thrissur on 28 March 2019. Thousands of entrepreneurs from different parts of the country has begun to arrive at Thrissur with various kinds of products to steal the hearts of the customers. The products includes food, clothing, handmade items, household items etc.  Around 250 colorful stalls are set up at Cheruvathur ground at Kunnamkulam.  

The Saras fair, which is being conducted by the Kudumbashree Mission in cooperation with the Ministry of Rural Development and the State government is a 11 long days stretched exhibition cum sale programme. The objective of the fair is to ensure market for rural entrepreneurs and to provide an opportunity to sell their products without any interference of any second person.  Through this fair the rural artisans, craftsmen, and beneficiaries of Self Help Groups (SHG) across India would be able to exhibit and sell their products directly with customers, thereby earning additional income as well as a significant exposure. 

Around 40 entrepreneurs from 5 states have already reached Thrissur. The entrepreneurs came all the way from Goa, Haryana, Jharkhand, Rajasthan and Maharashtra to make the fair more attractive with their traditional food items. entrepreneurs from 29 states and 7 union territories across the country will be the part of the programme. Micro entrepreneurs form different states of the country are keeping on arriving at the Saras Fair 2019. The handicrafts that would showcase the heritage and culture of each states, art forms, jewelry, fabrics, utensils etc would be for sale at the Saras Mela. The ethnic food prepared by the Kudumbashree women would add more colour to the programme. 

 The India food court which would be opened at the Saras Fair would offer various cuisines from different states across the country. Thukpa, chow mein, thenthuk, fakthu, gyathuk, wonton and momos would be available at the food stall of Sikkim. Lakshadweep biriyani, lakshdweep mass, keelanchi, chattipathiri, irachipathiri,fish roll, fish cutlet, fish samosa, pookkuthappam, kadukatti, choolala shake, maasappam, thokkappam,kattippaal, lakshadweep halwa, tuna pickle etc would be at sale at Lakshadweep's food stall. Karnataka's food stall would offer rice bath, bisi bela bath, vanki bath, chaat dishes, ragi dishes, different varieties, pulav, bajjis, curries, rotis, golgappa, panipuri, masala poori, akki rotti, chicken kebab etc whereas marathi chicken biriyani, veg biriyani, pani puri, vada paav, dahee dappatta, chinna badam chutney, dahi vada, masala papad etc would be offered by Maharashtra's food stall. Goan fish moli, grilled fish, vada paav, goan pakoda, goan veg dhaali,  varieties of prawn dishes and special goan masala papad would be offered by the food stall of Goa.

Officials of Kudumbashree National Resource Organisation in cooperation with Adebha Institute of Food Research and Hospitality Management, Thrissur (AIFRHM) has conducted an awareness class for these entrepreneurs to discuss the rules and regulations, the suggestions and their needs for the smooth participation in the fair. In addition to this, 45 student beneficiaries of DDUGKY conducted a flash mob near Kunnamkulam bus stand on 26  March 2017  for the publicity and promotion of the fair.

Saras fairs help the micro entrepreneurs to sell out their products to the consumers without the interventions of the middle men and would help them to grow better business relations and thereby increase their sales. this would in turn help them in earning more income and better life style. The programme would strictly follow green protocol and would be opened from 10 AM to 10 PM. Only cloth bags and paper bags would be used during the mela. Daily cultural programmes would also arranged in connection with the programme. Entry to Saras Mela is absolutely free.

Saras Mela 2019 would be an incredible opportunity to get acquainted with the cultural, artistic, traditional, and rich heritage values of different states across the country. Undoubtedly, Saras Mela 2019 would add more colour to the festive days of Kerala. The mela would come to an end on 7 April 2019.

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The Saras fair, which is being conducted by the Kudumbashree Mission in cooperation with the Ministry of Rural Development and the State government is a 11 long days stretched exhibition cum sale programme.

Kudumbashree oru Nerchithram’ Season 2- Photography Competition: Date extended till 31 March 2019

Posted on Thursday, March 14, 2019

The date for submitting entries for 'Kudumbashree oru Nerchithram' Season 2- Photography Competition is extended till 31 March 2019. Kudumbashree Mission launched Season 2 of ‘Kudumbashree or Nerchithram’ Photography Competition for motivating the aspiring photographers and to propagate the activities of Kudumbashree Mission through photographs. Kudumbashree Mission which envisions at eradicating poverty through women in Kerala had successfully completed 20 revolutionary years.

The contestants should submit photographs that would reflect the 18 priority projects of Kudumbashree Mission.The entries should reach Kudumbashree Mission office on or before 31 March 2019. The jury comprising of renowned photographers and officials of Kudumbashree Mission will select the winner. The Award for the Best Photographer will be Rs 20,000. The second prize and third prize will be Rs 10,000 and Rs 5000 respectively. Rs 1000 each will be issued for 10 entries as consolation prizes.

Entries may be send to the mail id- kudumbashreeprcontest@gmail.com or may be sent in CD Format to the address, The Executive Director, Kudumbashree State Mission Office, Trida Building, Medical college P.O, Thiruvananthapuram-695011. The name, address, mail id and contact number should be mentioned alongwith. A short note on the photograph should be attached along with. More details of the notification is available at Kudumbashree website- www.kudumbashree.org

The first season of ‘Kudumbashree or Nerchithram’ was conducted during November- December 2017 and was a grant success. More than 500 photographs were received and it is on following the success of the competition, that the season 2 of the competition was launched.

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The Award for the Best Photographer will be Rs 20,000. The second prize and third prize will be Rs 10,000 and Rs 5000 respectively. Rs 1000 each will be issued for 10 entries as consolation prizes.

Kudumbashree's Mahila Mall received Best Entrepreneur Award from Kerala State Women Development Corporation

Posted on Wednesday, March 13, 2019

Kudumbashree's Mahila Mall received Best Entrepreneur Award  constituted by Kerala State Women Development Corporation. Smt. K.K Shailaja, Minister of Health and Social Welfare, Government of Kerala handed over the award to Smt. Vijaya at the function held at Nishagandhi Auditorium, Thiruvananthapuram on 8 March 2019.

Mahila Mall was launched by Kudumbashree Kozhikode Corporation CDS on 24 November 2018. The Mahilla Mall, run entirely by women is a unique project in the country, which is started by ten women of Unity Group under Kudumbashree Mission in an area of over 36,000 sqft. Mahila Mall, located at Wayanad road near Mavoor Road Junction is claimed to be first of its kind venture in the country. Apart from Kudumbashree workers and groups, women societies and private entrepreneurs had hired space in the mall. 85 percent of the shops are owned by Kudumbashree groups while 15 percent are owned by private women entrepreneurs and other women collectives. Mahila Mallhas 6 floors and out of that the 4th floor is allocated for women related offices and agencies while the rooftop is an open air food court. The Mall is designed for the women and is run by the women. All the shops in the mall have been sold out. The Mahila Mall project is executed with the support of Kozhikode Kudumbashree District Mission and it will also help women entrepreneurs to showcase their output in handicraft, fashion designing travel, tourism etc.

Apart from Kudumbashree workers and groups, women societies and private entrepreneurs had hired space in the mall. The Mahila Mall provides direct employment to 250 women and indirect employment to 500 women. The mall has 79 shops including health clubs, martial arts centres, spa, skill training centres, food courts, textile shops,etc. 

 Mahila Mall  provides an opportunity to small entrepreneurs to promote their business with the concept of Micro Bazar inside the Mahila Mall, which is one of the main attractions of the Kudumbashree Mall. There are a total of 24 micro bazaars which will offer customers home-made items manufactured by Kudumbashree entrepreneurs. The timing of Mahila Mall on week days will be from 10 AM to 10 PM and on weekends, the closing time will be extended till 11 PM. 79 ventures in the mall will be directly run by Kudumbashree entrepreneurs. The mall has 2 lift and the area is under 24 hour CCTV surveillance and good parking facility also provided near to the premise. The Mahila Mall is an icon of women’s empowerment achieved by Kudumbashree Mission.

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Apart from Kudumbashree workers and groups, women societies and private entrepreneurs had hired space in the mall. The Mahila Mall provides direct employment to 250 women and indirect employment to 500 women.

Three Kudumbashree Micro Entrepreneurs bags Women Entrepreneur Award from TISS

Posted on Friday, March 8, 2019

Three Kudumbashree Micro Entrepreneurs bags Women Entrepreneur Award as part of the 3rd National Rural Entrepreneurs Meet 2019 constituted by Tata Institute of Social Sciences (TISS), Tuljapur, Maharashtra. The Awards were conferred for Kudumbashree's Santhwanam Elder Care Centre, Thrissur, Kudumbashree Women Food Court, Thrissur and Santhwanam Eco Tourism Centre, Konni, Pathanamthitta. Smt. Sindhu V.T, Smt. Jiji Royson, and Smt. Hena received the awards at the programme held at   Tata Institute of Social Sciences, Tuljapur Campus, Maharashtra on 6 March 2019. 


National Rural Entrepreneurs Meet is considered to be Asia’s First Rural Entrepreneurs Platform.  Women Entrepreneur Award is given to a woman or a group of women running enterprises in rural areas creating livelihood opportunities for others. Tata Institute of Social Sciences, Tuljapur was established with focus of rural development related issues. A master programme was introduced for Social Innovations and Entrepreneurship aiming at giving a complete understanding of the rural setup and enabling them to identify the resources available in villages and to test feasibility of entrepreneurial activities to address social problem through entrepreneurial activities. 

The students of TISS visited as many villages during the past years and during the interactions with the rural people it is observed that some of the forward looking people have started entrepreneurial activities with their limited resources and helping the fellow beings.  It was noticed that there is entrepreneurial aspiration but what lacks is appreciation and guidance in finding the path to bring the ideas to reality. Understanding this situation and addressing this problem a platform is required to inspire, motivate and guide towards their career as there was no specific platform to encourage rural entrepreneurs, entrepreneurial aspirants and students in India. Tata Institute of Social Sciences as a institute addresses community problems with innovative way since its inception, hence an attempt has been made to organize a Rural Entrepreneurs Meet. The Rural Entrepreneurs Meet is organized  with  rural entrepreneurs, rural innovators and students for appreciating existing entrepreneurs in villages,  and creating a platform to inspire rural youth and provide an opportunity to students to express their entrepreneurial aspirations.

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The students of TISS visited as many villages during the past years and during the interactions with the rural people it is observed that some of the forward looking people have started entrepreneurial activities with their limited resources

Kudumbashree receives Ramoji Film City's CSR fund for constructing 116 houses in Alappuzha

Posted on Tuesday, March 5, 2019

Kudumbashree receive Ramoji Film City's CSR fund for constructing 116 houses in Alappuzha. The agreement regarding the same would be signed at the function held at Camelot Convention Centre, Pathirappally, Alappuzha on 1 March 2019.  Shri. A.C Moideen, Minister for Local Self Governments, Government of Kerala inaugurated the function.Dr T.M Thomas Issac, Minister of Finance and Coir, Government of Kerala was also present at the function.

 Ramoji film city, the world’s largest integrated film city and India's only thematic holiday destination had offered Rs 7 crores for building houses for the people in the flood hit areas of Alappuzha.  It is as per the request of Shri. Pinarayi Vijayan, Chief Minister, Government of Kerala that Ramoji Film City came forward with the CSR fund for constructing the houses in Alappuzha. As per the agreement, a total of 116 houses would be built in the district. It is planned to finish the construction of houses within 6 months. Construction of each house would cost around Rs 6 lakhs. Kudumbashree had identified the beneficiaries  and forwarded the list to the CSR committee of Ramoji Film City. 

Kudumbashree women construction groups will undertake the construction works of 116 houses. The construction of the houses would be started by the first week of March itself. The project would be implemented in three phases and the construction of 35 houses would be completed in the first phase. 40 and 41 houses would be built in the second and third phase respectively. Kudumbashree Misison had formed 'Nirmashree', a labour contracting society, joining 55 Kudumbashree women construction groups which has more than 250 members. The Nirmashree Labour Contracting Society will undertake the construction of the 116 houses which is proposed to be built in the district. 

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Ramoji film city, the world’s largest integrated film city and India's only thematic holiday destination had offered Rs 7 crores for building houses for the people in the flood hit areas of Alappuzha.

Kudumbashree Mission signed MoU with Amazon

Posted on Thursday, February 28, 2019

Kudumbashree Mission signed MoU with the online shopping site 'Amazon'. The MoU was signed between Shri.S. Harikishore IAS, Executive Director, Kudumbashree Mission and Shri. Pranav Bhaasin, Director, Seller & Experiences, Amazon in the presence of Shri. A.C Moideen, Minister for Local Self Governments, Government of Kerala at the function held at Government Guest House, Thycaud, Thiruvananthapuram on 27 February 2019. A training programme was also conducted for the micro entrepreneurs regarding the packing, labelling, online marketing laws and GST.

Kudumbashree Mission  had already started displaying the products of Kudumbashree's micro enterprises in Amazon.in and had received its very first order from Himachal Pradesh. The products produced by Kudumbashree women's micro enterprises units are widely accepted among the community because of its ethnicity and purity. As the demand for Kudumbashree products started increasing day by day, Kudumbashree Mission had started finding new marketing platforms for fulfilling real customer's requirements through permanent markets, nano markets, kiosks etc. Kudumbashree Mission had also launched an online portal called www.kudumbashreebazaar.com for marketing the products. In the initial stage of selling Kudumbashree products through 'amazon.in', Kudumbashree Mission is planning to display 100 products from various micro enterprises across the state in trial basis. Kudumbashree Mission have also  started an exclusive office in Thiruvananthapuram for handling amazon order and customer care services.  Convergence with 'amazon.in' is made possible through a project called 'Amazon Saheli' which was developed for promoting India’s rural women micro entrepreneurs. Handicrafts, beauty products, handloom, toiletries, soaps, cleaning substances, ayurvedic products etc are the main categories of products displayed.

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Kudumbashree Mission had already started displaying the products of Kudumbashree's micro enterprises in Amazon.in and had received its very first order from Himachal Pradesh.

Kudumbashree Mission bags 3 Skoch Order of Merit Awards for PMAY (U) Projects

Posted on Wednesday, February 27, 2019

Kudumbashree- Kerala State Poverty Eradication Mission bagged three Skoch Order of Merit Awards. The three projects viz.,  convergence initiatives under PMAY (U),  Construction of PMAY (U) houses through women construction groups and  the convergence with Ayyankali Urban Employment Guarantee Scheme are the projects selected for the recognition.The Awards were distributed at a function held at  Constitution Club of India, New Delhi on 25 February 2019.

 Kudumbashree, has been the state level nodal agency for many housing projects for the past 20 years.  Kudumbashree members were given skill training in construction sector and as many PMAY (U) houses were constructed across the state by  Kudumbashree women construction groups. Ayyankali Urban Employment Guarantee Scheme (AUEGS) aims at enhancing the livelihood security of people in urban areas by guaranteeing hundred days of wage-employment in a financial year to a urban household whose adult members volunteer to do unskilled manual work, which also aims to provide a strong, rights-based social safety net for the people in the urban areas of Kerala by giving a fall-back employment source, when other employment alternatives are scarce or inadequate.

'Skoch Award for Housing  2019' is an initiative to recognize and encourage the best work done by government bodies and organisations in providing housing to the country. These awards were a call to state governments, urban bodies, private sector and other service providers to nominate their best work in housing sector across categories such as rural housing, low cost housing, urban housing along with construction and infrastructure among other areas. Skoch award seek to assess and recognize the work done by the best in the business in this sector which will lead to better quality of life for people and better governance in the space resulting in easier access and good quality service delivery. Skoch Order of Merit  constituted by Skoch Group, a think tank dealing with the socio-economic issues with a focus on inclusive growth since 1997. 

Kudumbashree had recently bagged 7 Skoch Awards including Skoch Award for Corporate Excellence (Bronze) or Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDUGKY) and  six Skoch Order of Merit Awards for Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDUGKY), Kudumbashree School Capacity Building programme for 43 lakh Kudumbashree NHG members, Kudumbashree  Facility Management Center, Homeshop, Kudumbashree Women Construction Groups  and Amrutham Nutrimix for qualifying amongst the Top Corporate Excellence Projects in India. 

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The Awards were distributed at a function held at Constitution Club of India, New Delhi on 25 February 2019

Kudumbashree to receive Ramoji Film City's CSR fund for constructing 116 houses in Alappuzha

Posted on Wednesday, February 27, 2019

Kudumbashree will receive Ramoji Film City's CSR fund for constructing 116 houses in Alappuzha. The agreement regarding the same would be signed at the function proposed to be held at Camelot Convention Centre, Pathirappally, Alappuzha on 1 March 2019. Ramoji film city, the world’s largest integrated film city and India's only thematic holiday destination had offered Rs 7 crores for building houses for the people in the flood hit areas of Alappuzha.  It is as per the request of Shri. Pinarayi Vijayan, Chief Minister, Government of Kerala that Ramoji Film City came forward with the CSR fund for constructing the houses in Alappuzha.

As per the agreement, a total of 116 houses would be built in the district. It is planned to finish the construction of houses within 6 months. Construction of each house would cost around Rs 6 lakhs. Kudumbashree had identified the beneficiaries  and forwarded the list to the CSR committee of Ramoji Film City. Kudumbashree women construction groups will undertake the construction works of 116 houses. The construction of the houses would be started by the first week of March itself. The project would be implemented in three phases and the construction of 35 houses would be completed in the first phase. 40 and 41 houses would be built in the second and third phase respectively. Kudumbashree Misison had formed 'Nirmashree', a labour contracting society, joining 55 Kudumbashree women construction groups which has more than 250 members. The Nirmashree Labour Contracting Society will undertake the construction of the 116 houses which is proposed to be built in the district.

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As per the agreement, a total of 116 houses would be built in the district. It is planned to finish the construction of houses within 6 months