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Kudumbashree Mission's contributions felicitated by Government of Azerbaijan

Posted on Wednesday, June 26, 2019

Kudumbashree Mission's Contributions for replicating the Kudumbashree Model of poverty alleviation in Azerbaijan has been felicitated by the Government of Azerbaijan. The Azerbaijan Rural Women's Association, the apex body of the Women Development and Enterprise Groups set up under the project had won an award from Government of Azerbaijan for their work. It was during that occasion the contributions of Kudumbashree Mission was mentioned.

As part of adapting Kudumbashree model in Azerbaijan and for conducting a scoping study, officials from Kudumbashree Mission had visited Azerbaijan during March 2018. And later, the second phase training was also extended during September 2018. The training was extended under the leadership of Kudumbashree NRO which was recognized by the Ministry of Rural Development (MoRD), Government of India, to provide support to other States in their poverty eradication efforts. Government of Azerbaijan had shown interest on Kudumbashree's organisational structure as well as in Micro Enterprises ad vulnerability studies and had approached Kudumbashree Mission during October 2017.

The training for forming women's groups in Neighborhood group model in connection with the Azerbaijan Rural Investment Project (AZRIP) was extended during the first phase. Training was given for the AZIRP officials for conducting activities related to micro savings and for keeping the cash accounts. Along with the AZIRP officials, Kudumbashree officials visited different centres in Azerbaijan and had given training classes. Based on the first phase training women groups had already been started in Azerbaijan. In the second phase, training was extended for giving loans on the micro savings section and for starting micro enterprises in the livelihood development section.

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As part of adapting Kudumbashree model in Azerbaijan and for conducting a scoping study, officials from Kudumbashree Mission had visited Azerbaijan during March 2018. And later, the second phase training was also extended during September 2018.

Kudumbashree Bazaar E- Commerce Portal enlists Kudumbashree Services icon along with Kudumbashree products

Posted on Tuesday, June 18, 2019

Along with the products listed from the different Kudumbashree micro enterprises in Kerala, Kudumbashree Bazaar, the E-commerce portal launched to sell out the Kudumbashree products enlisted 'services' icon in the website. Services like catering, daycare, matrimony, event management, dance school and ladies hostel are listed in the Kudumbashree Bazaar website. Just alike buying the products of  Kudumbashree Mission, the customers may avail the Kudumbashree services as well. Under every services, the detailed description of the service micro enterprise units are given. Under the profile of each service micro enterprise unit, the option for registration and login is also provided for the customers to pre-book the same. The photos of every units are also included in Kudumbashree's E-Commerce portal. The process of adding more number of service micro enterprise units are progressing.

Kudumbashree Bazaar, the E-commerce portal  was launched by Dr. K.T Jaleel, the then Minister of Local Self Government Department, Government of Kerala on 21 February 2018. In the first phase, different products of 250 micro entrepreneurs were added in the website for sale. Later products of more micro enterprises were added .Quality products from Kudumbashree are now timely delivered to the customers from different parts of the country and thereby the acceptance for the Kudumbashree products had been increased. 

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Kudumbashree Bazaar, the E-commerce portal was launched by Dr. K.T Jaleel, the then Minister of Local Self Government Department, Government of Kerala on 21 February 2018. In the first phase, different products of 250 micro entrepreneurs were added in th

Kudumbashree Mission completes geo tagging of all Kudumbashree Nano Markets in the state

Posted on Friday, June 14, 2019

Following  the trends in this digital era, Kudumbashree  Mission acted a little forward and completed the geo tagging of all Kudumbashree Nano Markets in the state. All the Nano Markets under Kudumbashree Mission are therefore marked and is updated in the website of Kudumbashree Mission. Therefore the customer may get the location and directions to the nano market in few clicks. All the 541 Nano Markets are marked in this manner with the help of the respective District Programme Managers and Block Coordinators.

‘Nano Market’ is either an exclusive shelf space positioned in super markets operated by government departments and private players or placing of a shelf in public places in order to sell Kudumbashree products directly to customers, especially in public offices where large crowd assemble for availing various services. The products of Kudumbashree enterprises of a particular locality or block are pooled in to the nearby Nano Markets by the Community Marketing Facilitators and the activity is monitored by Block Coordinators. It is the responsibility of Community Marketing Facilitators to replenish the stock in the Nano Markets regularly. These Nano Markets will have ‘common look and feel’ or branding wherever possible. For the emerging array of Kudumbashree products, making the leap to  the shelves of all leading super markets became an intimidating yet incredibly necessary step to market our products. Shelf space in super markets or in public places not only generate familiarity among customers, but also create trust among potential customers. Indirectly, Kudumbashree products will be positioned in par with its near competitors in Nano Markets. This is particularly important as Kudumbashree Mission does not go for any highly paid promotion activities. It is in this background, Kudumbashree has decided to go for ‘Nano Markets’ in which exclusive shelf space is obtained in existing super markets for Kudumbashree products.

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‘Nano Market’ is either an exclusive shelf space positioned in super markets operated by government departments and private players or placing of a shelf in public places in order to sell Kudumbashree products

Kudumbashree Ernakulam District Mission joins District Administration in the fight against Nipah Outbreak

Posted on Tuesday, June 11, 2019

Kudumbashree Ernakulam District Mission joins District Administration in the fight against Nipah Outbreak. Ernakulam District Mission is providing all the possible helps to the district administration in fighting back the nipah virus. Kudumbashree Mission has been involving in the mission is in two ways viz., by providing food kits to home quarantine cases and by organizing rallies and meetings cooperating with the Health Department, Government of Kerala to educate the common people about the disease and the ways in which the nipah virus spreads.

In providing food kits to home quarantine cases, about 121 families have been identified as home quarantine in the district and Kudumbashree Mission has been vested with the responsibility of providing food kits to these families, if they express any requirement. The activity was started in the Vadakkekara Panchayath of Paravoor Block, where food kits have been provided to four families. The whole Kudumbashree system is given knowledge on home quarantine cases and the system is ready to provide food for the needy in cooperation with the Health Department. Kudumbashree Mission has been organizing rallies and meetings cooperating with health department to educate the common people about the disease and the ways in which the infection spreads to one another. The rallies organised by Kudumbashree Mission was approved by the District Medical Office of Ernakulam and had received wide appreciation for their efforts and social commitment.

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The activity was started in the Vadakkekara Panchayath of Paravoor Block, where food kits have been provided to four families. The whole Kudumbashree system is given knowledge on home quarantine cases and the system is ready to provide food for the needy

Kudumbashree Alappuzha District Mission organised Gender Sensitization Drive- 'Asamayath'

Posted on Thursday, June 6, 2019

Kudumbashree Alappuzha District Mission organised Gender Sensitization Drive- 'Asamayath' proclaiming nights and streets belong to women also, not only to men. The Gender Sensitization Drive was coordinated on 28 May 2019. More than 300 women from various parts of the district became part of the drive. The Gender Sensitization Drive of Kudumbashree Mission aimed at creating public awareness on the denial of women's freedom, which is ensured by the Constitution of India.

The programme was started with an Open Forum held at the Town Square, Alappuzha. After having food, the women went to watch the second show of the movie 'Uyare' at Kairali Theatre, Alappuzha. The women watched the movie along with the director and crew. They also shared their insights about the women oriented movie 'Uyare' and had a discussion about the same with the crew of the movie.  After watching the movie, the women walked to beach as small groups through different paths and reached the beach by 12.30 AM. The Rangashree team  performed a drama 'Pennorumbettal' before the gathering at the beach. Folk Songs and Women Foot Ball Competition were also arranged at the programme.  The programme came to an end at 5 AM on 29 May 2019.The Gender Sensitisation Drive of Kudumbashree Alappuzha District Mission is definitely a huge step towards creating a safer and more equal society.

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The Rangashree team performed a drama 'Pennorumbettal' before the gathering at the beach.

Kudumbashree launches value added products of milk in market: Launches First Milky Latte Outlet in Kottayam district

Posted on Monday, June 3, 2019

Following the launch of Milky Latte Brand, Kudumbashree Mission has now launched the value added products of milk in the market. The first Milky Latte Outlet is launched in Kottayam district of Kerala.The outlet was launched at Kangazha on 30 May 2019 and the same was inaugurated by Shri. B Pradeep Kumar, President, Kangazha Grama Panchayath. Milk and the value added products of milk viz., curd, ghee, peda, paneer, cake, ice cream, sip up are available in Milky Latte Outlet. The value added products of Milky Latte would be available in bakeries in the countryside as well. 

  The  Milky Latte Outlet is situated in Kaanam junction of Changanassery-Madhura road.  The outlet functions under the leadership of Kangazha CDS of Kottayam. It is also planned to launch Milky Latte products to the markets of the other districts as well. Kudumbashree Mission had entered the dairy products segment by launching Milky Latte brand.Following the launch of Milky Latte Brand, Kudumbashree Mission has now launched the value added products of milk in the market. The first Milky Latte Outlet is launched in Kottayam district of Kerala.The outlet was launched at Kangazha on 30 May 2019 and the same was inaugurated by Shri. B Pradeep Kumar, President, Kangazha Grama Panchayath. Milk and the value added products of milk viz., curd, ghee, peda, paneer, cake, ice cream, sip up are available in Milky Latte Outlet.

  The value added products of Milky Latte would be available in bakeries in the countryside as well. The  Milky Latte Outlet is situated in Kaanam junction of Changanassery-Madhura road.  The outlet functions under the leadership of Kangazha CDS of Kottayam. It is also planned to launch Milky Latte products to the markets of the other districts as well. Kudumbashree Mission had entered the dairy products segment by launching Milky Latte brand.

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The Milky Latte Outlet is situated in Kaanam junction of Changanassery-Madhura road.

Ladies Fitness Centre opened in Tirur Municipality

Posted on Thursday, May 30, 2019

In Shape Ladies fitness centre, a service enterprise promoted by NULM is opened at Tirur Municipality. Mrs. Ranjini.K, a resident of Tirur is the proprietor of the venture. Fitness service for ladies, Karate training for ladies and students, Cinematic dance training for students and yoga classes are the services provided in 'In Shape' Fitness Centre.  The fitness centre functions at Adeepat tower situated in the heart of the Tirur town. The premise is easily reachable to each customer. Unit is surrounded by elite families, central schools, convention centers and flat apartments. The unit can assure a better business based on the each surrounding elements.

Nowadays, body fitness had became an inevitable routine in modern life. Lack of awareness about the lifestyle deceases and unhealthy foods generated an unhealthy society. However people who consider their fitness, are always the part of organic food and fitness business sector. It is the opportunity behind the venture. In Shape Ladies fitness centre is a unique enterprise of NULM Tirur. The venture can assure a better growth through each supporting elements surrounded with the unhealthy community. The enterprise also provide employment for 2 skilled persons.

The problem of obesity has been particularly increase in urban area ,as there is a drastic change in living standards and life style of people over the recent years.It is for addressing such health issues caused because of unhealthy life style that the wellness centre was launched. Self Employment Programme Component of NULM focus on financial assistance to individuals/groups of urban poor for setting up gainful self-employment ventures/ micro-enterprises, suited to their skills, training, aptitude and local conditions.

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Nowadays, body fitness had became an inevitable routine in modern life.

RO Plant inaugurated at Payyanur Municipality premises to make avail pure drinking water during scorching summer

Posted on Thursday, May 30, 2019

An RO Plant was inaugurated at Payyanur Municipality premises to make avail pure drinking water during scorching summer.  Shri.C. Krishnan MLA, inaugurated the RO Plant on 25 May 2019. Shri. S. Harikishore IAS, Executive Director, Kudumbashree Mission was the chief guest of the function.The RO plant opened at Payyanur Municipality office premises is located near to Payyanur bus stand. A four member team comprising of Smt. Divya.P, Smt. Leena K.V, Smt. Praseeda K and Smt. Nanda Surendran is entrusted with the charge of running the RO plant and supply the drinking water cans.

The bottled drinking water is named as ‘Sheethalam’. Kudumbashree had launched the idea of launching a Reverse Osmosis Plant to produce bottled drinking water, as part of the National Urban Livelihoods Mission Project being implemented in Kerala.  

Kudumbashree is implementing the project with the help of New Delhi based Dharna Infrastructure Private Limited. The public need to give a nominal charge of just Rs 30 for 20 litres of pure drinking water. The plant has the capacity to purify 500 litres of water per hour. The water is purified using reverse osmosis technology to treat the filtered water. The water will be then purified through ultraviolet treatment and the purity of the water is ensured. Rs. 12,75,000 is the total project cost out of which Rs 6,37,500 lakhs was the share of  Urban Local Body (ULB) and the rest of the project cost  (Rs 6,37,500) was funded through the loan availed by Kudumbashree members. 

Water Vending Machine, which would enable the consumer to avail 1 litre of water at a rate of Rs 1 would be open soon. It is also planned to extend the activities of the RO plant and to extend the same to the next phase. The demand for purified drinking water can be better converted into an enterprise opportunity and the Mission intends to open more such plants  across the state. 'Sheethalam’, purified drinking water, distributed to the people of Payyanur in reasonable prices during this time of water scarcity is really being a boon to many.

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Kudumbashree is implementing the project with the help of New Delhi based Dharna Infrastructure Private Limited.

Kudumbashree Community Counseling Centers at Janamaithri Police stations of Pathanamthitta district sets a mark

Posted on Monday, May 27, 2019

For the first time in Kerala, counseling centers were started at the police stations across the district by Kudumbashree Pathanamthitta district Mission. A large number of cases can be solved through counselling or mediation which comes to police stations every day. Till now, a total of 161 cases have been reported to the police station counseling centers including 66 domestic violence cases, 18 cases on atrocities against children, 41 counseling cases, 24 family problem related issues, and 12 cases from various other categories. 20 cases have been referred to Snehitha, 2 to health department and 2 to Kerala State Legal Services Authority (KELSA) directly from these centers.

The problems can be solved properly only after giving them an opportunity to ventilate, which may take so much of time. But mostly the policemen may not be able to give their time and attention for so long. Thus, what ultimately happens is that, they just calls them, threatens them and sends them back. But this does not solve the problem completely or permanently. The Kudumbashree counselling centres at Police Station were able to solve this problem by giving them an opportunity to ventilate freely without any barrier. People who comes to the station with domestic issues are directed to the counseling centre. There are couples may with adaptive problems, financial issues, sexual problems and domestic violence.

This centre also provide common platform to women to address their problem, protect their rights, solve their grievances and provide necessary guidance. This counseling centre at police station works for reconciliation between the couple to convenience them of leading the life instead of breaking up. People can approach the centre for the reconciliation to avoid divorce .There are some cases related to children are leaving home to love failure, cases related to misuse of internet and mobile phones etc. In the case of such teenagers we provide counseling to the entire family and also give awareness to the good parenting. The starting of these centers was a matter of great relief for the police men as well as the clients. These counseling centers will be opened on 2 days a week and the community counselor in charge of respective CDS, and a staff from Snehitha Gender Help Desk will be present there on these days.

The first of its kind of a centre was set up at Adoor Police Station on 17 November 2017. The same was inaugurated by Shri. Jose R, DYSP, Adoor, Following this, counseling centers were started at Pandalam and Aranmula police stations was well. The Counseling Centre at Pandalam Police Station was inaugurated by Shri. Jose, DYSP on 7 December 2017 and the counseling centre at Aranmula police station was inaugurated by the Hon. Smt. Veena George, MLA, Aranmula. More police stations are welcoming this kind of Snehitha Community Counselling centers in their police stations.

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This centre also provide common platform to women to address their problem, protect their rights, solve their grievances and provide necessary guidance.

Kudumbashree Thiruvananthapuram District Mission oraganises 'Veetiloru Kudumbashree Ulppannam' Campaign

Posted on Thursday, May 23, 2019

Marking the 21st anniversary of Kudumbashree Mission, Kudumbashree Thiruvananthapuram District Mission organised 'Veetiloru Kudumbashree Ulppannam' Campaign (A Kudumbashree Product in every household) on 17 May 2019 to the entire households in the district. All Kudumbashree members in the district became part of the campaign. Products from over 1600 Kudumbashree micro enterprises in the district as well as the products of Kudumbashree Joint Liability Groups (JLG) including variety of pickles and organic vegetables, and all sorts of household products were distributed to the customers. An amount of Rs 83.81 lakhs was recorded as the total turnover of the campaign. A total of 3,65,312 houses in the district were covered as part of the campaign.

Shri. V.S Achuthananthan, Shri. G. Sudhakaran, Minister for Public Works Department and Registration, Government of Kerala, Shri. Kadakampally Surendran, Minister for Co-operation, Tourism and Devaswom, Government of Kerala, Shri. T.K. Jose IAS, Additional Chief Secretary, Local Self Government Department, Government of Kerala, Shri. S. Harikishore IAS, Executive Director, Kudumbashree Mission, Shri. V K Prasanth, Mayor, Thiruvananthapuram Corporation, Shri. V K Madhu, President, District Panchayath and other representatives of the local self-government bodies in the district and other prominent political and cultural organizations became part of the campaign.

The campaign helped in promoting the products of Kudumbashree micro enterprises. Quality products were distributed among the rural, urban areas and tribal areas with the co-ordination of CDS. The programme was launched a month before and posters and boards were placed in different places to gather more publicity. Meetings were assembled for each micro enterprise units under the CDS and the progress was evaluated. Kudumbashree members under each CDSs distributed the products to the households. The Campaign was organised in Parassala, Perumkadavila, Athiyannoor, Nemom, Pothencode, Vellanad, Nedumangadu, Vamanapuram, Kilimanoor, Chirayankeezhu, Varkala, Nedumangad, Attingal ULB, Varkala, Neyyatinkara ULB and Corporation blocks in the district.

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The campaign helped in promoting the products of Kudumbashree micro enterprises. Quality products were distributed among the rural, urban areas and tribal areas with the co-ordination of CDS.