'Sthreepaksha Navakeralam' Gender Campaign was announced and the logo was released. Shri. M.V Govindan Master, Minister, Local Self Government Department and Excise, Government of Kerala has launched the 'Sthreepaksha Navakeralam' Gender Campaign and released the logo of the campaign at Press Club, Kannur on 13 December 2021. The logo of the campaign was launched by the Minister by giving the same to Smt. P.I Sreevidya IAS, Executive Director, Kudumbashree. Kudumbashree organizes the 'Sthreepaksha Navakeralam' Gender Campaign aiming at equipping the society to nurture social attitude against dowry, violence towards women and resist it. Shri. Pinarayi Vijayan, Chief Minister, Government of Kerala would officially inaugurate the campaign scheduled to be held at Kanakakunnu Nishagandhi Auditorium, Thiruvananthapuram on 18 December 2021 at 3 PM.
Ms. Nimisha Sajayan, Cine Actor is the Campaign Ambassador of 'Sthreepaksha Navakeralam' Gender Campaign. Through 'Sthreepaksha Navakeralam' Campaign, it is envisaged to take the awareness messages against dowry and violence towards women to all sectors of the society and thereby bring in a mind shift among the society and the general public. The first phase of the campaign activities which would be kick started on 18 December will continue till 8 March 2022.
During the first week of the campaign, discussions would be held on the topic, 'Dowry & Violence' at 3 lakh Neighborhood Groups (NHGs) and 19,542 Auxiliary Groups across the state. Various activities such as Poster Campaign, Social Media Challenge, Wall Painting Campaigns, Webinars ensuring the participation of College Students etc would be organized in the following weeks.
In connection with the conclusion of the three and a half month long campaign, an International Conclave would be organized including the eminent personalities in Women Empowerment sector at International level. Woman Centric Action Plan would be presented based on the ideas evolved from all districts, as part of the campaign. Kudumbashree would move forward with the follow up activities even after the completion of the campaign. Various programmes such as Women Centric Discussions, Women Centric Fraternities, Women Power Congregations, Women Centric Navakerala Congregation, Gender Club formation at School, College, Ward levels etc would also be organized.
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"Sthreepaksha Navakeralam' Gender Campaign announced & logo releaseden