'Punarjeevanam' - Kudumbashree's Entrepreneurship Development Series to revive the livelihood opportunities in agricultural sector launched

Posted on Tuesday, August 13, 2024
Punarjeevanam', the  Entrepreneurship Development Series of Kudumbashree was launched. Shri. M. B Rajesh, Minister, Local Self Government Department, Excise Department and Parliamentary Affairs Department, Government of Kerala launched the programme and inaugurated the first training of the series via online on 12 August 2024. 
 
'Punarjeevanam' is the  Entrepreneurship Development Series of Kudumbashree implemented across the state to revive the livelihood opportunities in the agricultural sector. The Minister said. This workshop which is jointly implemented by Kudumbashree and Indian Council of Agricultural Research- Central Tuber Crops Research Institute (ICAR-CTCRI) at Attappady of Palakkad is designed entirely on the needs of the trainees to equip the farmers and agri-entrepreneurs of the Kudumbashree to perform better in agriculture, agribusiness and other allied sectors. He added.
 
 Punarjeevanam will bring about a major change in the agricultural livelihood sector by focusing on skill development required at community level in each district and year-long continuous training and support. Punarjeevanam is a revolutionary step of Kudumbashree in the field of agricultural livelihood.
 
Through this project, enriched sweet potato varieties, their cultivation method and value addition, which is a magical crop with great potential to combat malnutrition in the Attappady region and create new livelihood opportunities in the said region, will be introduced. Along with this, guidelines and seminars on other schemes available in the livelihood sector and procedures for starting enterprises will be organized as part of the three-day workshop. The scheme also envisages follow-up activities such as nutrition gardens, agribusiness schools, agri-input, research and development activities and agricultural study tours for trainees.
 
Dr. G Baiju, Director, Director, ICAR-CTCRI delivered the keynote address. Dr. G. Suja, Head of the Department, Crop Production Division, ICAR-CTCRI spoke on the topic 'Tuber Crops for Sustainable Livelihoods'. Dr. H Keshav Kumar
Senior Scientist, Department of Crop Protection, ICAR-CTCRI spoke about the 'Pest Control in Potato Crops. Whereas, Dr. M.S Sajeev, Principal Scientist, Crop Utilization Division, ICAR-CTCRI talked about the 'Value Addition and Entrepreneurship Opportunities in Tuber Crops' and Dr. P. S Shivakumar, Principal Scientist, Department of Social Science & Extension, ICAR-CTCRI spoke about the 'Lessons from the Rainbow Diet Campaign Project. 
 
On the second day of the workshop, Ms. Geeta Salish, Entrepreneur, Geetha's Home to Home, Amala Nagar, Thrissur will share her success story during the session 'Women Empowerment through Livelihood-Success Stories of Women Entrepreneurs'. Practical classes will be held on Snack Food Production-Chips using cassava, sweet potato, colocasia and yam. Manufacturing of products such as namkeen, mixture and cookies using powder of potato crops will also be held.
 
On the third day of the workshop, Ms. Aswathy, Entrepreneur, V One, Tholikkode, Punalur, Kollam will share her success story during the session 'Women Empowerment through Livelihood-Success Stories of Women Entrepreneurs'. Dr. Jisy George, Subject Matter Specialist, Krishi Vigyan Kendra, Kayamkulam, Alappuzha will speak about the Value Addition of Small Grains/ Banana. Presentation of 5 nutritional products prepared from small grains such as Health Mix, Cookies (Spicy), Cookies (Sweet), Porridge mix and Upma mix.
 
Shri. K.K Chandradas, District Mission Coordinator, Kudumbashree Palakkad District Mission presided over the function. Dr. G. Baiju, Director, ICAR- CTCRI delivered the keynote address. Dr. S Shanavas, Programme Officer, Farm Livelihood Kudumbashree explained the project. Shri. Manoj B.S, Assistant Project Officer, Attappady Special Project welcomed the gathering and Shri. Akhil Soman, Coordinator, Farm Livelihood, Attappady Special Project delivered the vote of thanks.
 
Ms. Smitha, Chairperson, Kudumbashree Sholayur CDS, Ms. Saraswati Muthukumar, President, Agali Grama Panchayath Samithi, Ms. Tulasi, President, Puthur Grama Panchayat Samiti, Ms. Saleena Shanmugham, President, Sholayur Panchayat Samithi,  Ms.Anitha, President, Kurumba Panchayat Samiti and Ms. Usha Kumari, Chairperson, Agali Kudumbashree CDS  delivered their felicitations. 
 
Around 300 people participated in the programme. Saplings of sweet potatoes, biofertilizers and bio capsules were distributed at the programme. The Presidents of  various Panchayat Samithis received the saplings on behalf of the participants.  An Exhibition of various tuber crops, its value added products, chinese potato, yam, colocasia, arrowroot, ginger, radish etc was also arranged as part of the programme. 
 
The three-day training programme being held at Nirvana Holistic Living, Sholayur, Attappady Palakkad will come to an end on 14 August 2024. The project is jointly implemented by the Kudumbashree State Mission and the Indian Council of Agricultural Research's flagship organization in tuber research, the Central Tuber Crops Research Institute (ICAR-CTCRI).
 
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'Punarjeevanam' - Kudumbashree's Entrepreneurship Development Series to revive the livelihood opportunities in agricultural sector launched