Sparsham Campaign, launched aiming at strengthening the activities of Kudumbashree Mission at urban areas and to help reach the advantages of the various programmes implemented by Kudumbashree to the real beneficiaries, is progressing in all urban local bodies across Kerala. The campaign which was launched on 20 February 2018 had reached to almost all beneficiaries. Kudumbashree and the Urban Local Bodies were working together to help all the urban poor in the urban areas to find livelihood of their own. The campaign aims to strengthen the Kudumbashree activities in urban areas and to extend support to those who wish to start enterprises. Kudumbashree had ensured the assistance of local Self Government Departments for the same.
NHG grading, improve linkage activities, formation of new NHGs, rejuvenating the inactive NHGs in the urban areas, to introduce the NULM, PMAY programmes to the NHG office bearers, to make the NHG members actively participate in the NHG activities are the other main aims of the programme.
The information on various funds extended by Kudumbashree are also introduced to the beneficiaries through the programme. The campaign is being implemented by a team of 60 city mission managers, 70 city technical cell managers, 93 multi task persons, more than 100 community organisers, District Mission Co-ordinators, Assistant District Mission Co-ordinators, Urban local bodies secretaries, project staff, CDS chairpersons etc.
As part of the campaign, NHG meetings are being organised in the 46000 NHGs in 93 ULBs. The details about those who hadn't availed the benefits from Kudumbashree are also being collected. Its expected that the data collection would be completed by 20 March 2018.
The Pradhan Manthri Awas Yojana (Urban)[ PMAY (U)] programme under Central- State Ministries which works with the mission of achieving 'Housing for All' and National Urban Livelihoods Mission (NULM) programme which enable the urban poor to find a livelihood of their own are implemented through Kudumbashree Mission. The campaign envisages to reach the advantages of these programmes to the real beneficiaries to the maximum. It is planned to spend Rs 10,000 crores in constructing the houses for the needy in the next financial year. Government will give Rs 4 lakh to the urban homeless who have plots of their own. There are 7,38,704 families dwelling in the urban areas. Even now, around 1 lakh urban poor are out of those NHGs. The campaign is being organised for including such urban poor to the NHGs.
Once the campaign would be finished, those who hadn't availed the benefits could be identified and can be extended the same.
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