Kudumbashree had a colorful presence as usual at the India International Trade Fair (IITF) that began on 14 November 2024 at Pragathi Maidan, Delhi. Kudumbashree's branded products are also attracting the most attention! The Kerala Pavilion of the Fair which is organized by the India Trade Promotion Organization and the Union Ministry of Rural Development, had two Kudumbashree stalls containing various products of NHGs from Kollam, Ernakulam, Kottayam and Kannur districts. In addition, 5 Kudumbashree entrepreneurial units (Athira Herbals, Karthika Chips from Thiruvananthapuram, Grace Food Products from Kollam, Madhuvani Millets Unit from Attappady, Sree Handlooms from Palakkad) were present at the Ajeevika Saras Mela held simultaneously.
Kudumbashree 'Fresh Bites' brand of chips, Jaggery Coated Banana Chips (Sarkaravaratti) and branded curry powders are the stars of the Kudumbashree stalls this time. In addition, handicrafts, pickles and textiles were also made available. The IITF Food Court had delicious food prepared by two Kudumbashree units (Souparnika from Kozhikode and Lakshya from Ernakulam). The fair came to an end on 27 November 2024.
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Kudumbashree Branded Products attract the most attention at IITF held at Delhi