Kudumbashree Mission organises Gothrapperuma 2019 at Kerala Legislative Assembly Complex for selling the branded products of the tribal communities at Kerala Legislative Assembly Complex, Thiruvananthapuram on 20 and 21 November 2019. The 'Exhibition cum Sales Mela' of the branded tribal products for the members of the Kerala legislative assembly is being organised near the 5D Hall at Kerala Legislative Assembly Complex. The branded products from the tribal areas of Attappady, Athirappally and Idukki are for sale at the exhibition cum sales fair. The traditional products and agro based value added products of tribal communities have general acceptance and are of high demand among the general public. It is on this background their products were branded and brought for sale.
The agro products produced by the Gothrasamithis of Attappady is branded in the name 'Hill Value' and the products of the Kadar community of Malakkappara/Athirappally area is branded as 'Kananam Athirappally'. Whereas, the products of the tribal community of Idukki is brought to the market in the brand name 'Kuravan Kurathi'. The products under 'Hill Value' brand include coffee, turmeric powder, coriander powder, chilli powder, pickles, njavara, cardamom, clove, brindleberry, ragi, chama, thina, amara, thumara, tamarind, pepper, kungilyam, honey, sesame, cinnamon and the products under 'Kuravan Kurathi' brand includes Stingless bee honey, ragi and brindleberry. Honey, coffee and pepper are the main products branded under 'Kananam Athirappally' brand.
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