Kudumbashree Pink Cafes which serve indigenous cuisine at affordable rates would be extended to more districts in Kerala, soon. Pink Cafe was launched in November 2020 at Thiruvananthapuram district of Kerala. The concept behind 'Pink Cafe' was starting Kudumbashree's Branded Restaurants that serve indigenous cuisine including steam cooked snacks at affordable rates. Kudumbashree launched the 'Pink Cafes' focusing on this concept during November 2020 and now, these Pink Cafes have got wide acceptance among the general public. On the grounds of this acceptance, Kudumbashree was able to extend the formation activities of the Pink Cafes to more districts.
The formation of Pink Cafes was started in such a way that the branded restaurants were opened in old KSRTC buses designed in fixed models. Kudumbashree started the first Pink Café at East Fort of Thiruvananthapuram district. KSRTC provided the bus at fixed charge and converted the same into a restaurant model. Kudumbashree arranged the interior design and the basic amenities. Along with the indigenous cuisine, other vegetarian, non-vegetarian cuisines are prepared and are served through the café. The entrepreneurs of this café were able to make sales of around Rs 22,000 per day before the second lockdown. In addition to the Pink Café at Thiruvananthapuram, Kudumbashree was able to start Pink Cafes at Kottayam, Idukki and Kozhikode districts. Recently, Pink Café was started in Kollam district on 19 December 2021. 'Pink Cafes' are started as kiosks in fixed models at main locations where the KSRTC buses weren't available. A Pink Café is run by a unit that includes five members. Therefore, through a Pink Café, it is able to bring income to five families.
The details of the location where the Pink Cafes function in the districts are given below:
1. Thiruvananthapuram Pink Café- East fort KSRTC Depot
2. Kollam-KSRTC Bus Stand Depot Garage
3. Kottayam-Medical College Hospital
4. Idukki-Pallivasal Panchayath Randam Mile
5. Kozhikode- Kayanna Family Health Centre
Pink Cafes are one of the efforts of Kudumbashree entrepreneurs to overcome the crisis caused by covid-19 pandemic.Pink Café Entrepreneurs and Kudumbashree Team members are making relentless efforts to extend the activities of Pink Cafes to more districts. It is expected that the public would wholeheartedly welcome and support Pink Cafes like they do for the Kudumbashree enterprises.
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Kudumbashree Pink cafes which serve indigenous cuisine at affordable rates to be extended to more districtsen