The Home Shop Project of Kudumbashree is progressing well with good growth. Home Shop network takes the products of Kudumbashree micro entrepreneurs directly to the households. The activities of ‘Home Shop’ ie being extended to all the districts and now Home Shop’ network is functioning in 13 out of the 14 districts in Kerala. Though delivering products to the households was interrupted during the lockdown due to covid-19 pandemic, the Home Shop system is securing significant growth. Sales of Rs 91.58 lakhs were secured through Home Shop during January 2021. Rs 1.09 crores was recorded during February and Rs 90.27 lakhs was secured during March. Sales of Rs 75.19 lakhs were recorded during the month of April. The lock down notified due to the second wave of covid-19 pandemic came into being during the month of May and sales of Rs 21.45 lakhs was recorded through the ‘Home Shop’ system, during May.
The operations and logistic management of the ‘Home Shop’ system is managed by a management team. Products are collected from the entrepreneurs under the leadership of this team. Products are stored and are taken to the households through ‘Home Shop owners’. This is the model followed by Kudumbashree for the management of the ‘Home Shop’ system all across the state. There would be one or more Home Shop Management teams in a district. There would be many ‘Home Shop Owners’ under every ‘Home Shop Management team’. This project is framed in such a way that marketing is ensured for the products of Kudumbashree entrepreneurs through the network of Home Shop owners. Along with ensuring sales, a good income is also ensured for ‘Home Shop owners’ who are the service providers in the marketing sector.
As of now, there are 19 ‘Home Shop Management teams’ altogether functioning across the state. System is established in all districts except at Malappuram. There are 2 ‘Home Shop Management units’ each in Kasaragod, Thiruvananthapuram, Ernakulam, Palakkad, Alappuzha and Kottayam districts. Whereas, one unit each is there in Kozhikode, Kannur, Kollam, Wayanad, Pathanamthitta, Idukki and Thrissur. 1861 ‘Home Shop owners’ are functioning under these managements. Out of which, Kozhikode district which has 602 ‘Home Shop owners’ is showcasing the best performance. 749 products of 320 Kudumbashree enterprises are now part of the ‘Home Shop Marketing System’ across the state. We have conceived this project in such a way that the income of the ‘Home Shop Owners’ would be increased by making maximum Kudumbashree entrepreneurs of all districts be part of this Home Shop system by this year itself.
It is expected that the Home Shop system would turn into a strong system in the marketing sector of Kudumbashree by the end of this year. Kudumbashree's efforts to market Kudumbashree products are mainly through four channels. Kudumbashree organises trade fairs, setting up permanent marketing outlets and arranges marketing opportunities through an e-commerce platform to take the products of Kudumbashree micro entrepreneurs to maximum reach.
- 387 views